Quantcast 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Quantcast

4.2

(22)

Pricing

Pricing available upon request

About Quantcast

The Quantcast Platform is a digital advertising solution that simplifies the process of connecting brands to their target audiences. The platform uses advanced artificial intelligence to optimize advertising performance. By analyzing audience behavior, the platform can predict patterns, analyze metrics, and control the outcomes of advertising campaigns.

The platform's key features include its ability to provide a strategic edge amid changes in the digital marketing space. It enables cookieless advertising campaigns with strong results and optimized targeting. Quantcast has access to real-time data from over 100 million destinations, which the platform leverages to connect brands with their ideal customers.

The Quantcast Platform is designed to push beyond what's humanly possible, freeing up brands to think bigger and create captivating campaigns. By simplifying the complexities of digital advertising, the platform empowers marketers to focus on achieving their growth objectives.

Quantcast Screenshots

Quantcast Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Quantcast Features

Popular features found in Brand Management
Approval Process Control
Artwork Management
Brand Tracking
Campaign Management
Change Management
Collaboration Tools
Content Management
Customizable Branding
Customizable Templates
Project Management
Workflow Management
More features of Quantcast
Activity Dashboard
Alerts/Notifications
API
Consent Management
Customer Segmentation
Metadata Management
Multi-Channel Marketing
Reporting & Statistics
Visual Analytics

Quantcast User Reviews

Overall Rating

4.2

Ratings Breakdown

50%

36%

Secondary Ratings

Ease of Use

4.2

Value for money

4.4

Customer support

3.9

Functionality

4.2

Have you used Quantcast and would like to share your experience with others?

Michelle M.

Verified reviewer

Marketing and Advertising

Self-Employed

Used monthly for more than 2 years

Review source

Reviewed April 2019

Baseline Audience Insights Needed For Any Web Site

I've been recommending and installing Quantcast for my clients and customers for over a decade. The fact that this tool has remained in effect that long gives this tool a massive wealth of data upon which to base the characterizations of your site visitors. If you're new to site visitor behavioral study, you should learn to use Quantcast.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the fact that the tracking and analysis of Quantcast is free. Make no mistake, they use the information gathered from your web site for their own purposes as well, but that's what makes the analysis of your audience so much more effective. Combining Quantcast behavioral data with a good understanding of technographic profiles can give you a strikingly clear picture of your web site audience.

Cons:

In order to take full advantage of its capability, you can't just rely on the standard copy and past code snippeet - you need to customize your code. Sometimes, it's hard to find the information you need to customize the code for Quantcast and when you do find it, it can be hard to interpret the instructions if you aren't HTML literate.

James K.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for more than 2 years

Review source

Reviewed October 2025

Great Advertising Platform that Drives Results

Ratings Breakdown

Ease of use

Functionality

Pros:

Great advertising platform that drives actionable results through strong data analysis, ease of use AI, and a great customer support team

Cons:

Quantcast is a great platform, some of the weaker features are around measurement beyond conversion solutions, such as looking at brand impact

Verified

Reviewer

Marketing and Advertising

11-50 employees

Used other for more than 2 years

Review source

Reviewed March 2019

Quancast Review

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

The customer service is great, our Account Manager is super friendly, responsive, and a great person overall.

Cons:

The platform itself and the capabilities are not great. We've tested quantcast a few times and results are always really low compared to other programmatic vendors.

Verified

Reviewer

Entertainment

51-200 employees

Used daily for more than 2 years

Review source

Reviewed May 2018

Quantcast Is An Incredible Programmatic Display & Retargeting Partner

We realize the benefits of strong performance direct response campaigns from a wide variety of clients.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We love that Quantcast has a depth of knowledge in the direct response space, can easily and quickly set up our campaigns, and always responds to our concerns.

Cons:

My only concern about Quantcast is its increasing cost. Increasing costs reduce the opportunities we have to work with Quantcast.

Sarah E. B.

Verified reviewer

Defense & Space

501-1000 employees

Used weekly for less than 6 months

Review source

Reviewed September 2019

Quantcast is essential for a good marketing campaign

Quantcast offers the user a complete mastery of marketing processes, ranging from data collection (in the case of market studies) to the execution of marketing campaigns via email. With quantcast you can make quite detailed follow-ups of the return on investment, the profiles of each client, and much more. The negotiation that was carried out with quantcast was a resounding success for both parties, we are satisfied with your comfortable process. I do not know how they presented mishaps during the agreements of the saying. The platform has shown to have a quite correct and functional deployment. It is very adaptable for any type of cellular devices as well as for laptop. Quantcast He has shown us a quality in his incomparable service. The functions that quantcast allows us are excellent for the development and correct management of our company. It has fascinated us.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Quantcast creates detailed reports on the figures of our marketing campaigns. These can be exported in different formats, and in this way create advertising that acts in real time on the profiles of the chosen audience. Quantcast also serves to create content diagrams about the performance of those campaigns. We recommend it for the facilities it offers when managing marketing plans. Thanks to quantcast our advertising is much better programmed. Its use is highly recommended to apply professional retargeting strategies in a short time, and to create easily accessible reports on these strategies.

Cons:

The platform limits the work too much when it comes to sharing information about the advertising campaigns to other members of the work team, since the reports can not be sent directly. First they must be exported, in order to be sent or uploaded to the cloud from an external platform. Neither creates projects to work with campaigns, nor tasks within them.

Luis Enrique A.

Verified reviewer

Newspapers

10000+ employees

Used weekly for less than 2 years

Review source

Reviewed October 2018

Good publicity in real time

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is a very well developed software to carry out advertising campaigns on websites, it is intuitive and beneficial, the results after using it are incredible. Make reports that allow you to see results, quick change of campaign and with good customer service.

Cons:

At first it was a bit confusing, it is not easy to manage its interface when you are a beginner, but doubts are solved quite quickly and whenever you need them your customer support can help you better understand how to use it.

Kristain O.

Verified reviewer

Marketing and Advertising

11-50 employees

Used other for more than 2 years

Review source

Reviewed February 2018

For the most part our experience has been great. Our new reps are great.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

The customer service is generally good and the data that's available is also beneficial. The team is pretty thorough in explaining what they do and how it works.

Cons:

We saw some poor performance a few years ago with the old team which caused us to pause our accounts. However, it looks like things have restructured a bit so we're open to testing again in the future.

Verified

Reviewer

Information Technology and Services

501-1000 employees

Used weekly for less than 12 months

Review source

Reviewed September 2018

Quantcast Measure, analytic tool and it offers audience measurement solution

Ratings Breakdown

Ease of use

Functionality

Pros:

Besides classic measurements such as traffic, frequency, demographics and geography this service offers some new interesting reports. These reports are about shopping interests, media interests, business and occupation of your customers. It gives you more information of your customer’s preferences. Also as a different product it has “Quantcast measure for Apps”. This service provides you with free tracking of mobile application usage of iOS and Android devices. This service also has different kind of reports. They include the following information: app traffic, site visit frequency, app version, top countries where app used and much more. The installation is easy.

Cons:

Interface could be more "user friendly", i've got confused with it, mostly in the beggining of usage.

Jamie M.

Verified reviewer

Information Technology and Services

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed March 2018

Great (free) insights into your website visitors

As Quantcast Measure is free to implement and use I really can't think of any 'cons'. It's very comprehensive and can help to power your online campaigns - especially your paid advertising campaigns.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's free to use and setup. You can add multiple websites via the main platform, meaning you can quickly switch between sites. Quantcast Measure is a measuring platform that powers the advertising part of the tool (this requires paid-for advertising). It provides a really great breakdown of your website visitors by location, along with multiple data points such as interests, financials and other typical demographic information. If you're looking to find out more about your website traffic then this is a very helpful tool.

Grant M.

Verified reviewer

Used weekly for free trial

Review source

Reviewed October 2017

Developer API is closed and zero support for Dev Community!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Cons:

Yet when it comes to allowing the same developers access to their API at, which is, in fact, open but completely useless. After waiting a week for access I was quickly told developers are no longer granted access and quickly funneled into a buy scenario. I am a developer I do NOT need a demo of an API. I am a DEVELOPER wishing to access developer.quantcast.com. I am NOT an ENTERPRISE nor do I need enterprise offerings. Plus they allow developer registration, collect emails, provide account access. They simply never approve your account.

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