Insider One 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Insider One

4.8

(13)

Pricing

Starting at £1,000.00 per month

About Insider One

"Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable.

With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search.

Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement.

Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader.

Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offeri...

Insider One Screenshots

Insider One Pricing and Plans

Starting price: £1,000.00 per month

Free Trial

Free Version

Basic

£1,000.00

per user, per month

No plan information available

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Insider One Features

Popular features found in Marketing Automation
A/B Testing
Campaign Analytics
Drip Campaigns
Landing Pages/Web Forms
Lead Management
Multi-Channel Marketing
Multivariate Testing
ROI Tracking
Sales Analytics
Segmentation
Social Marketing
More features of Insider One
Access Controls/Permissions
Activity Dashboard
Activity Tracking
AI Copilot
AI/Machine Learning
Alerts/Notifications
API
Behavioral Targeting
Campaign Management
Campaign Scheduling
Campaign Segmentation
Chatbot
Churn Management
Communication Management
Contact Management
Content Creation
Content Management
Content Marketing
Conversion Tracking
CRM
Customer Database
Customer Experience Management
Customer History
Customer Journey Mapping
Customer Profiles
Customer Segmentation
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Reports
Customizable Templates
Dashboard
Data Import/Export
Drag & Drop
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Email Sequences
Email Tracking
Engagement Tracking
Event Triggered Actions
Experience Management
For Marketing and Advertising
Gamification
Generative AI
HTML Editor
Lead Capture
Lead Qualification
List Management
Marketing Automation
Marketing Management
Mobile Access
Mobile Optimization
Multi-Campaign
Multi-Channel Communication
Multi-Language
Newsletter Management
Omnichannel Communications
Performance Metrics
Personalization
Predictive Analytics
Predictive Modeling
Preview Functionality
Process/Workflow Automation
Product Recommendations
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Recommendations
Reporting/Analytics
Search Marketing
SMS Marketing
Subscriber Management
Surveys & Feedback
Template Management
Text Editing
Third-Party Integrations
Trend Analysis
Visual Analytics
Website Analytics
Website Personalization
Website Visitor Tracking
WYSIWYG Editor

Insider One Integrations

Shopify Plus

Google Analytics 360

AppsFlyer

Tealium Customer Data Hub

Segment

Amplitude

See all 13 integrations

Insider One User Reviews

Overall Rating

4.8

Ratings Breakdown

77%

23%

Secondary Ratings

Ease of Use

4.5

Value for money

4.5

Customer support

4.7

Functionality

4.8

Have you used Insider One and would like to share your experience with others?

Seda Ü.

Verified reviewer

Cosmetics

201-500 employees

Used daily for more than 2 years

Review source

Reviewed September 2025

Boosted our store’s sales using Insider’s easy web and messaging tools

Insider lets us automate reminders, send personalized product suggestions, and connect with customers in ways that boost both engagement and conversions, all with less manual work for our team.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The journey builder and easy integration between web, email, and SMS made it super simple to launch new campaigns. Personalization and dynamic content help make our toy recommendations stand out to shoppers, and campaign performance has picked up.

Cons:

It takes some effort to learn all the features, but having helpful documentation and fast support makes it much smoother.

Verified

Reviewer

Apparel & Fashion

201-500 employees

Used daily for more than 2 years

Review source

Reviewed November 2025

Seamless journeys across email, WhatsApp, and app that simplify personalization and drive repeat purchases

Ratings Breakdown

Ease of use

Functionality

Pros:

Insider makes it easy for our team to bring all channels together in one place, from email to WhatsApp and the mobile app, without juggling multiple tools. Architect is very intuitive, so setting up lifecycle flows for abandoned carts, onboarding, or win-back campaigns is quick even for non-technical users. The Platform Suite gives us flexible segmentation, allowing us to target shoppers based on behavior and preferences in real time. The Mobile App Suite helps us keep app users engaged with well-timed push notifications and in-app messages instead of generic promotions. Overall, it helps our marketing team move faster, test new ideas, and personalize at scale.

Cons:

Sometimes new features or modules require a bit of a learning curve, and a few interface elements differ between products, but the onboarding and support teams are very hands-on, which reduces friction and helps us get value quickly.

Verified

Reviewer

Airlines/ Aviation

10000+ employees

Used weekly for less than 2 years

Review source

Reviewed November 2018

Insider review for enthusiasts

Insider is one of the most successful startup from Turkey. I can easily say that overall performance and benefit is 10 out of 10. One of the most promising startup in the marketing solution area. Must keep on eye on it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Functionality and value-added products are so useful. Customer service is so agile and solution oriented. Integrated system may offer amazing benefits for your marketing funnel and boots your sales.

Cons:

UI/UX design and Growth Management Platform have some lack of user-friendly perspective. Usage of products are sometimes little bit tricky and complicated. Developers should simplify some features.

Verified

Reviewer

Newspapers

201-500 employees

Used daily for more than 2 years

Review source

Reviewed September 2025

Aumento rápido da conversão com automação multicanal e engajamento de aplicativo

Nós conseguimosOrquestre comunicações e campanhas por e-mail, push de aplicativo, WhatsApp e SMS em um só lugar. Automatizamos as jornadas do usuário para maior engajamento e conversão em nosso aplicativo, entregando mensagens personalizadas e com tecnologia de IA em escala, reduzindo desistências e melhorando as taxas de retenção. Capacitamos nossa equipe para lançar, testar e refinar estratégias multicanal de forma independente para maior ROI.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Plataforma incrivelmente intuitiva — treinamento mínimo necessário para a equipe. ● Liberdade para gerenciar e automatizar campanhas em aplicativos, e-mail, WhatsApp e SMS a partir de um único painel. ● Facilita a criação de jornadas complexas e personalizadas com arquitetura de arrastar e soltar e modelos pré-criados. ● Análises robustas para monitorar o desempenho e otimizar o engajamento. ● Suporte e conhecimento local relevantes para o mercado brasileiro.

Cons:

A implementação demorou mais do que o esperado, embora a equipe de suporte da Insider tenha sido proativa e orientado nossa integração de forma eficiente, o que ajudou a minimizar atrasos.

Furkan D.

Verified reviewer

Telecommunications

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed September 2025

Boosted Lead Generation and 39% Cost Savings with Insider’s Web Suite

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Insider’s Web Suite makes it incredibly easy to manage our customer data across web and mobile channels, all through a unified dashboard that provides a complete view of every interaction. Creating and launching targeted campaigns is simple and intuitive, letting our team quickly engage users with personalized experiences. We’ve seen our conversion rates and customer satisfaction improve thanks to real-time personalization, as the platform dynamically adapts each website experience to visitors’ needs.

Cons:

The initial setup process did take some time and needed input from our tech team, but after configuring Insider’s Web Suite, everything has worked smoothly and reliably for our marketing and support efforts. It would also be helpful to have more out-of-the-box integration options for local messaging platforms like SMS and WhatsApp, but the strengths of the system outweigh this minor limitation.

ÖA

Özüm A.

Verified reviewer

Insurance

201-500 employees

Used weekly for more than 2 years

Review source

Reviewed September 2025

"40% uplift in conversion rate"

"With Insider's dynamic and real-time information, we were able to fine-tune our strategy and increase consumer engagement and conversion rates. The real-time messaging support service allowed us to interact with clients in real time and offer fast assistance, which helped us retain customers and increase sales.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The Mobile App that enabled us to launch weekly campaigns on our app store during the festive and holiday season. SMS and WhatsApp to send timely updates to customers about new product launches and festive offers. Our conversion rate is now up by a whopping 40% all thanks to Insider.

Cons:

We just learned about the SMS Explorer tool, which has made it easier for us to scale our SMS marketing. Would have been advantageous if this had been recommended to us earlier by the Insider team.

Fazlıcan B.

Verified reviewer

Retail

201-500 employees

Used daily for less than 2 years

Review source

Reviewed September 2025

Better communciation experience with Insider

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Insider enables us to easily deliver consistent, personalized customer experiences across multiple channels. Whether it’s web, app, push, email, or SMS, the platform ensures our messages are timely and relevant. The Architect journey builder, in particular, has been instrumental in creating automated flows that feel smooth and boost engagement.

Cons:

Getting started requires a longer onboarding period than ideal, but the experience afterwards is absolutely worth it.

DÇ

Damla Ç.

Verified reviewer

Insurance

201-500 employees

Used weekly for more than 2 years

Review source

Reviewed September 2025

The unified experience drove user engagement across platforms

We used Insider to create unified digital experiences for our customers across all their platforms. Architect allowed our marketing team to trigger contextual journeys based on the actions a user took, This led to higher engagement rates and a seamless transition from web to app.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

1. The team is able to provide consistent brand experience across web and mobile. 2. It has become easy for us to drive app installs and reactivations using architect tool.

Cons:

Initial learning curve for Architect is steep, but once familiar, it empowered our team to launch customer journeys independently.

Jessica M.

Verified reviewer

Hospital & Health Care

11-50 employees

Used daily for less than 2 years

Review source

Reviewed April 2024

My Experience With InOne