Fishbowl 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if Fishbowl is right for your organization?

Our Email Marketing Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Fishbowl

4.0

(21)

Pricing

Starting at $150.00 per month

About Fishbowl

Fishbowl is a customer data platform designed specifically for the restaurant industry that combines a customer data platform (CDP) and customer relationship management (CRM) system to provide restaurants with a comprehensive view of their guest data and interactions.

Fishbowl's features include marketing automation capabilities that allow users to create and deploy personalized email and SMS and offer campaigns based on guest behavior and engagement. The platform offers analytics and reporting functionalities, enabling restaurants to analyze transactions, campaign effectiveness, guest preferences and identify new revenue opportunities. Additionally, it consolidates a wealth of transactional, behavioral, engagement, and demographic data into guest profiles, providing a thorough understanding of each customer.

Fishbowl Screenshots

Fishbowl Pricing and Plans

Starting price: $150.00 per month

Free Trial

Free Version

Essential

$150.00

usage based, per month

No plan information available

Complete

$250.00

usage based, per month

No plan information available

Premium

$400.00

usage based, per month

No plan information available

Enterprise

Pricing available upon request

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Fishbowl Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Fishbowl
Activity Tracking
Campaign Management
CRM
Customer Surveys
Customizable CTAs
Customizable Fields
Drip Campaigns
Dynamic Content
Email Marketing
Lead Management
List Management
Member Portal
Membership Management
Mobile Coupons
Multi-Campaign
Multi-Channel Marketing
Referral Tracking
Rewards Management
ROI Tracking
Sales Analytics
Segmentation
Social Marketing
Template Management

Fishbowl User Reviews

Overall Rating

4.0

Ratings Breakdown

43%

19%

29%

10%

Secondary Ratings

Ease of Use

3.9

Value for money

3.8

Customer support

3.8

Functionality

4.0

Have you used Fishbowl and would like to share your experience with others?

Nafula M.

Verified reviewer

Human Resources

Self-Employed

Used monthly for less than 6 months

Review source

Reviewed December 2025

Fishbowl review

Overall experience is positive as I have had nothing but good interaction with fishbowl till this day.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I liked most about Fish owl was the ease of use. It was simple and easy to understand. If help is needed, you get assistance quick and timely.

Cons:

I like fishbowl all around, there was not anything that I found distasteful as of yet and hopefully won't find anything in the future.

Verified

Reviewer

Electrical/ Electronic Manufacturing

501-1000 employees

Used weekly for less than 12 months

Review source

Reviewed August 2025

Give a pat on the back and share success.

FishBowl makes it easier to build a positive, recognition-driven culture where people feel seen and valued. The ability to tailor rewards — from gift cards to creative or experience-based perks — adds a personal touch that helps keep engagement high. It’s a strong tool for any company that wants to strengthen team connection and appreciation.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

FishBowl is a great platform for boosting employee morale through recognition and rewards. One of its best features is the public recognition system — when someone is recognized, it’s visible to the whole team, which helps create a culture where successes are shared and celebrated openly.

Cons:

We would love to see the Mobile app have more on the go abilities. In today's fast paced work environment we need quick ways to give that recognition.

Lydia K.

Verified reviewer

Cosmetics

11-50 employees

Used daily for less than 2 years

Review source

Reviewed November 2024

Fishbowl flounder

It has not been a very positive experience. My company switched to this system without much thought. For our specific warehouse environment fishbowl seems to over complicate some things for us.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Nothing stands out as particularly positive, its a very basic system.

Cons:

Slow load times Common errors when logging in Not ideal for multitasking

Reasons for switching to Fishbowl

Decision was made by upper management when we started using Shopify

Nic B.

Verified reviewer

Apparel & Fashion

11-50 employees

Used daily for less than 12 months

Review source

Reviewed September 2025

Fishbowl review

My overall experiences using fishbowl has been a good experience. The positives outweigh the negatives of this company

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Fishbowl stands out for manufacturing support, integrations (e.g., QuickBooks, Salesforce), and warehouse functionality.

Cons:

Downsides include a steep learning curve, limited customization, and extra costs for premium support

Bashea Y.

Verified reviewer

Health, Wellness and Fitness

11-50 employees

Used monthly for less than 6 months

Review source

Reviewed April 2025

Fishbowl Review

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love how easy it is to navigate networking with others within our company and getting to meet others.

Cons:

I didn't find any cons with Fishbowl, I love how it is organized within medium groups and large group discussions.

Christy S.

Verified reviewer

Accounting

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed September 2019

Fishbowl - Does not integrate well with QBO

Very lackluster experience overall, especially for the price! Be very, very wary and test before fully connecting and pushing to QBO.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ability to manage inventory, invoices, POs, etc. all from one platform

Cons:

Fishbowl has been a struggle from the start - it is a fairly expensive product and we expected so much more. The functionality is not nearly as user-friendly as we had hoped, and the integration with QBO is awful! We integrated for invoicing, but spent more time trying to figure out and fix what Fishbowl pushed to QBO than if we entered it manually, so we turned it off. Depending on if something is marked Fulfilled, or Fulfilled and Paid, etc, it pushes an invoice, or a sales receipt. It's hard to keep up with the inconsistency. You almost need invoices completely fulfilled and paid before it's great to push to QBO. There also doesn't seem to be great reports to pull to see the bigger picture, which makes it tedious.

Reasons for switching to Fishbowl

Wanted a better customer management software - helpful in some ways, but overall need a better product.

Vendor Response

You're referring to the wrong Fishbowl, I believe. We serve the restaurant industry. The Fishbowl to which you are referring, I presume, does inventory management: https://www.fishbowlinventory.com/.

Replied October 2019

Verified

Reviewer

Restaurants

1001-5000 employees

Used weekly for more than 2 years

Review source

Reviewed March 2019

Good for restaurant industry

Fishbowl lost their focus on email innovation through transitions in recent years. They seem to be understaffed/high turnover in their Customer Success/Account Rep department with new reps being assigned every couple months which causes wasted time getting new reps up to speed. We've been promised a lot in terms of better customer service but it just hasn't materialized.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Fishbowl has a very user-friendly platform with a lot of WYSIWYG platforms. It's fast and easy to set up emails especially if you have templates set up. The ability to preview PC and mobile views helps to ensure your email list is getting a great-looking email.

Cons:

Fishbowl seems slow-to-market on important updates, like being slow to offer an adjustable template to fit varying screen sizes and a lack of innovation in the email template space. You can do cool things if you have a coder on staff, but if you don't, it takes a long time for them to build you a template.

Verified

Reviewer

Used daily for more than 2 years

Review source

Reviewed March 2018

Great Software! Spot on analytics

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This is a fantastic marketing tool. It will give you a wealth of knowledge so you can better position your company to get the most value for your buck.

Cons:

Time consuming. You have to work for the information by keying in guest information or mailing in sign up cards.

Anthony R.

Verified reviewer

11-50 employees

Used daily for less than 2 years

Review source

Reviewed April 2018

Very easy tool to replace drawing names from a bowl.

Email marketing. Cover tracking Basically a CRM

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Great marketing email tool for restaurants. They can manage much of your digital footprint and offer a very easy to use email platform.

Cons:

It can be very basic at times and what you see is what you get. you can have many different accounts under a single login. you will need someone to manage this rather than do it your self.