Aprimo Content Intelligence 2026: Benefits, Features & Pricing

Aprimo Content Intelligence is an AI-enabled platform designed to optimize content strategies using customer engagement and conversion data. It is used by marketing teams in industries such as financial services, retail, consumer goods and technology to optimize the effectiveness of their content through data-driven insights.

The platform includes analytics tools that measure content performance across multiple channels, focusing on metrics such as conversions and revenue impact. It identifies content gaps to help teams prioritize the creation of high-impact materials. Real-time audience behavior analysis enables user segmentation and the delivery of personalized content experiences.

Features such as smart tagging and automated recommendations optimize content organization and discoverability. AI-driven asset variant creation and streamlined approval workflows streamline content production efficiency.