Upsella 2026: Benefits, Features & Pricing

Upsella is an AI-powered SMS marketing platform designed for Shopify stores. It focuses on automated upsell campaigns to support e-commerce merchants in improving customer retention and encouraging repeat purchases through personalized text message marketing. Businesses across industries such as athletics, home essentials, beauty, and technology use this platform to enhance their marketing strategies.

The platform offers automated campaigns triggered by events such as post-purchase actions, abandoned carts, and winback opportunities. It features two-way AI conversations that address customer objections and provide product recommendations. An auto-optimizing discount engine uses algorithms to improve return on investment. Comprehensive analytics deliver real-time attribution data, including revenue metrics and conversion rates. Each merchant is assigned a toll-free phone number to ensure consistent sender identity in communications.

Upsella includes a customizable opt-in widget to help businesses grow their subscriber lists while adhering to TCPA and CTIA compliance standards. The system automatically processes opt-out requests to maintain regulatory compliance. Once configured, t...