# 15 Best Business Intelligence Software - 2026 Reviews & Pricing > Find the best Business Intelligence Software for your organization. Compare top Business Intelligence Software systems with customer reviews, pricing, and free demos. Source: https://www.softwareadvice.com/bi/ --- [Home](https://www.softwareadvice.com/) / Business Intelligence Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Business Intelligence Software of 2026 Updated July 23, 2026 Written by [David Jani](https://www.softwareadvice.com/resources/author/david-jani/) Content Analyst Talk with us for a free 15-min consultation Expert advisors like Jacqueline, who have helped 1,000+ companies, can find the right software for your needs. On this page - All Software - Software Advice FrontRunners - Buyer's Guide - Frequently Asked Questions - Popular Comparisons Business intelligence (BI) software helps analysts and decision-makers collect, visualize, and analyze data for more informed decisions. Navigating 236 products, each built for different team sizes, data sources, and reporting needs, can be overwhelming. To help you narrow it down, I worked with our business intelligence (BI) software advisors to curate a list of recommended productsi and a list of highly-rated business intelligence (BI) software based on user reviews. For further information, [read my business intelligence (BI) buyer's guide.](https://www.softwareadvice.com/bi/#buyers-guide) ## Business Intelligence Software (676 products) Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. ### Product: Grow [Grow](https://www.softwareadvice.com/bi/grow-profile/) FrontRunner 2026 4.44 [(408)](https://www.softwareadvice.com/bi/grow-profile/reviews/) Best for:Small businesses ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Grow is a cloud-based, business analytics and reporting solution suitable for small to midsize organizations. The solution allows users to create customizable dashboards for monitoring business workflows and key activities. Organizations can easily track key metrics essential for accelerating growth and success. The platform's ability to transform data into visual representations allows for better data interpretation and decision-making across all levels of the organization. Grow pulls business data from a variety of sources and merges it into one single platform. It supports connection with Salesforce, Dropbox, Google Analytics, Twitter, MySQL, among hundreds of other sources, including databases and spreadsheets. It supports blending, mashing, cleaning, filtering and comparing of data sets from single or multiple sources. Grow brings real-time data into the dashboard, allowing users to view trends as they occur and share information with their team. The built-in data editor allows users to create customized metrics for their business needs. Users can also access the dashboard on their iOS or Android mobile devices and monitor performance metrics on-the-go. Reporting can be automated via emailed PDF reports or URLs to live dashboards. The software makes it easy to build metrics and explore data through various chart types, including column, bar, line, area, bubble, radar and gauge charts. Users can import data from digital analytics platforms like HubSpot, Google Analytics and Google Search Console to gain valuable insights into customer interactions. Grow offers flexibility in data imports by supporting file uploads from platforms like Google Sheets, Google Drive, Dropbox, Box, Excel, CSV, OneDrive, Airtable, Smartsheets, and Amazon S3. The platform stores all imported data in a centralized location, eliminating the need for third-party data warehouses. Users can establish connections, create custom datasets, and model data to generate actionable insights. With storage flexibility, Grow enables organizations to store historical snapshots of data and create simple or custom datasets for rapid analytics deployment. Grow allows users to establish connections, create custom datasets, and model data to generate actionable insights. With storage flexibility, Grow enables organizations to store historical snapshots of data and create simple or custom datasets for rapid analytics deployment. Users can manipulate time-series data, apply filters, slice, pivot, compare dates, sort, and summarize data to create interactive dashboards that cater to specific business needs.... [Read more](https://www.softwareadvice.com/bi/grow-profile/) ### Best rated features: SSL Security 5.0 Real-Time Updates 5.0 Real-Time Data 5.0 API 5.0 ### Worst rated features: Activity Tracking 1.0 [See all features](https://www.softwareadvice.com/bi/grow-profile/#key-features) ### Plan Custom Pricing available upon request Pricing not available [See full pricing details](https://www.softwareadvice.com/bi/grow-profile/#pricing-and-plans) ### Product: NetSuite [NetSuite](https://www.softwareadvice.com/accounting/netsuite-financials-accounting-software-profile/) 4.23 [(2054)](https://www.softwareadvice.com/accounting/netsuite-financials-accounting-software-profile/reviews/) Best for:Enterprise businesses ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary NetSuite is an AI-powered cloud-based business management suite that incorporates ERP, financial management, CRM and eCommerce functionalities into a unified platform, helping organizations automate core processes and gain real-time visibility into operational and financial performance. It is designed to cater to multiple industries and business sizes, ranging from startups to large enterprises. NetSuite embeds AI capabilities across the suite with agents that assist and advise business leaders with new ways to simplify tasks, suggest actions and uncover business insights. NetSuite ERP encompasses various functions essential for business operations, including financial management, order management, inventory management, warehouse management, supply chain management and procurement. The financial management module includes accounts payable, accounts receivable, general ledger, fixed asset management, payment management and tax management. The CRM (customer relationship management) features in NetSuite cover customer service management, marketing automation and Salesforce automation. The CRM module also includes tools for configuring price quotes. Additionally, the platform offers functionalities for field service management for scheduling and dispatching, a mobile application and asset management. The platform provides professional services automation that helps in project accounting, project management, resource management, expense management and timesheet management. Additionally, these features enable businesses to manage their human resources and projects efficiently. NetSuite includes an analytics and reporting module, providing reporting dashboards and access to a data warehouse. NetSuite supports global business management through multi-currency, multi-language capabilities and global accounting consolidation. It facilitates tax management on a global scale. Additionally, the software features modules for eCommerce and omnichannel commerce, supporting B2C and B2B eCommerce, order management, point of sale and logistics. NetSuite’s platform allows for application distribution, customization, integration, internationalization, performance monitoring, process automation and platform development. These features ensure that businesses can tailor the software to their specific needs. Additionally, the platform prioritizes application and operational security and effective data management.... [Read more](https://www.softwareadvice.com/accounting/netsuite-financials-accounting-software-profile/) ### What users love - Flexible system tailored to needs - Comprehensive and scalable functionality - Centralized financial process management ### To take in mind - Steep learning curve and complexity - Complex and rigid reporting tools - Slow and inconsistent support experience ### Best rated features: "What If" Scenarios 5.0 Aging Tracking 5.0 Vendor Master Data Management 5.0 Project Tracking 5.0 [See all features](https://www.softwareadvice.com/accounting/netsuite-financials-accounting-software-profile/#key-features) ### Product: Amazon QuickSight [Amazon QuickSight](https://www.softwareadvice.com/bi/amazon-quicksight-profile/) 4.31 [(51)](https://www.softwareadvice.com/bi/amazon-quicksight-profile/reviews/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary QuickSight is an ML-powered business intelligence solution that allows users to easily create and publish interactive BI dashboards as well as receive answers in seconds through natural language queries. QuickSight dashboards can be accessed from any device, and seamlessly embedded into your applications. With its powerful dashboard & collaboration features and super-fast performance, designing and publishing can be done in just a few clicks.... [Read more](https://www.softwareadvice.com/bi/amazon-quicksight-profile/) ### Best rated features: Visual Workflow Management 4.7 Self Service Data Preparation 4.6 Visual Analytics 4.5 Data Visualization 4.5 ### Worst rated features: Predictive Analytics 3.0 Performance Metrics 3.9 Integration into Third Party Applications 3.9 Ad hoc Query 4.0 [See all features](https://www.softwareadvice.com/bi/amazon-quicksight-profile/#key-features) ### Authors $24.00/month [See full pricing details](https://www.softwareadvice.com/bi/amazon-quicksight-profile/#pricing-and-plans) ### Product: SAP BTP [SAP BTP](https://www.softwareadvice.com/bi/sap-btp-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary SAP BTP is a solution for businesses of all sizes. It provides a single platform to manage all aspects of business transformation from planning and designing new systems, to implementing them within the organization, to monitoring performance and making adjustments as required The software lets organizations use pre-defined templates to build new processes and improve existing ones, as well as manage them through an integrated platform that includes tools for configuring and executing business processes. It allows businesses to manage the entire business process life cycle from planning to implementation, management, and monitoring. .... [Read more](https://www.softwareadvice.com/bi/sap-btp-profile/) ### Product: SAS Viya [SAS Viya](https://www.softwareadvice.com/data-catalog/sas-viya-profile/) 4.42 [(12)](https://www.softwareadvice.com/data-catalog/sas-viya-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary SAS Viya is a cloud-native platform designed for data analytics, machine learning and data management. It supports organizations in industries such as banking, insurance, healthcare, manufacturing and telecommunications. The platform covers the entire analytics lifecycle, from data integration to model deployment and operational decision-making. It provides comprehensive data management with access to various data sources and platforms, along with built-in governance, lineage tracking and auditability. The platform includes tools for data mining, machine learning and statistical modeling, accessible through visual and code-based interfaces. Features include automated machine learning, computer vision, forecasting and optimization. SAS Viya Copilot offers AI-powered assistance for data and AI-related tasks. The platform includes AI governance tools for fairness testing, bias detection, model explainability and compliance with regulatory requirements. It supports real-time event detection and integrates intelligence into workflows using business rules and decision governance. SAS Viya operates on cloud environments such as AWS, Azure and Google Cloud Platform, as well as on-premises setups. It is designed to enable collaboration among IT teams, data scientists and business users within a unified environment.... [Read more](https://www.softwareadvice.com/data-catalog/sas-viya-profile/) ### Best rated features: Workflow Management 5.0 Self-service Analytics 5.0 Modeling & Simulation 5.0 Configurable Workflow 5.0 ### Worst rated features: Real-Time Analytics 2.0 Data Connectors 2.0 Visual Discovery 2.0 Data Extraction 3.0 [See all features](https://www.softwareadvice.com/data-catalog/sas-viya-profile/#key-features) ### Basic Custom Pricing available upon request [See full pricing details](https://www.softwareadvice.com/data-catalog/sas-viya-profile/#pricing-and-plans) 1 [2](https://www.softwareadvice.com/bi/?page=2)[3](https://www.softwareadvice.com/bi/?page=3)[4](https://www.softwareadvice.com/bi/?page=4)[5](https://www.softwareadvice.com/bi/?page=5) ... [28](https://www.softwareadvice.com/bi/?page=28) ### Software Advice FrontRunners 2026 Software Average Score Pricing Info Tableau 4.56 ([2357](https://www.softwareadvice.com/bi/tableau-profile/reviews/)) 92/100 Best for Usability Microsoft Power BI 4.58 ([1887](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/reviews/)) 89/100 Best for Automation Looker 4.55 ([282](https://www.softwareadvice.com/bi/looker-profile/reviews/)) 88/100 Highly Rated for User Interface Bitrix24 4.19 ([997](https://www.softwareadvice.com/nonprofit/bitrix24-profile/reviews/)) 83/100 Best for Collaboration Domo 4.29 ([331](https://www.softwareadvice.com/bi/domo-profile/reviews/)) 82/100 Best for User Interface Better Reports 4.94 ([173](https://www.softwareadvice.com/bi/better-reports-profile/reviews/)) 82/100 Best for Customer Satisfaction Zoho Analytics 4.42 ([361](https://www.softwareadvice.com/bi/zoho-analytics-profile/reviews/)) 81/100 Most Rated for SMBs Planful 4.32 ([76](https://www.softwareadvice.com/accounting/host-analytics-profile/reviews/)) 79/100 Best for Quick Adoption/Easy Adoption Grow 4.44 ([408](https://www.softwareadvice.com/bi/grow-profile/reviews/)) 79/100 Most Used by E-Learning Splunk Enterprise 4.59 ([263](https://www.softwareadvice.com/aiops-platforms/splunk-enterprise-profile/reviews/)) 77/100 Most Used by Information Technology and Services Tableau 4.56 ([2357](https://www.softwareadvice.com/bi/tableau-profile/reviews/)) Average Score: 92/100 Microsoft Power BI 4.58 ([1887](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/reviews/)) Average Score: 89/100 Looker 4.55 ([282](https://www.softwareadvice.com/bi/looker-profile/reviews/)) Average Score: 88/100 Bitrix24 4.19 ([997](https://www.softwareadvice.com/nonprofit/bitrix24-profile/reviews/)) Average Score: 83/100 Domo 4.29 ([331](https://www.softwareadvice.com/bi/domo-profile/reviews/)) Average Score: 82/100 Better Reports 4.94 ([173](https://www.softwareadvice.com/bi/better-reports-profile/reviews/)) Average Score: 82/100 Zoho Analytics 4.42 ([361](https://www.softwareadvice.com/bi/zoho-analytics-profile/reviews/)) Average Score: 81/100 Planful 4.32 ([76](https://www.softwareadvice.com/accounting/host-analytics-profile/reviews/)) Average Score: 79/100 Grow 4.44 ([408](https://www.softwareadvice.com/bi/grow-profile/reviews/)) Average Score: 79/100 Splunk Enterprise 4.59 ([263](https://www.softwareadvice.com/aiops-platforms/splunk-enterprise-profile/reviews/)) Average Score: 77/100 How We Selected This Software List 69,193Verified Reviews 55+Software Advisors on staff Recent & Relevantreviews selection Our independent and objective research is based on market demand signals along with analysis of our proprietary data, including product information, verified user reviews, and advisor conversations with buyers. Get a software list tailored to your industry and business needs in 15 minutes ## Best for Usability ### [Tableau](https://www.softwareadvice.com/bi/tableau-profile/) **4.6** ([2357 reviews](https://www.softwareadvice.com/bi/tableau-profile/reviews/)) Average score: 92/100 Average Score: 92/100 Pros: data visualization capabilities integration with multiple data sources Cons: slow performance with large datasets non-intuitive user interface Pricing: Starting at $15.00 per month Why we chose this: Of the products listed on our FrontRunners report, Tableau is the highest rated for its usability out of the most popular tools. Who should use this: Tableau is best for users who prioritize usability in data visualization and analytics, including those new to BI tools or seeking a shallow learning curve. Our reviewers say Tableau’s intuitive interface, drag-and-drop dashboard creation, and extensive learning resources make it easy to quickly build interactive, visually appealing reports from diverse data sources. - Reviewers Perspective "Tableau combines data visualization and business intelligence capabilities that help centralize data from a wide array external sources to one central repository when making business decisions." AA Akeem Adekunjo Managing Partner Used for 2+ years We analyzed 803 verified user reviews for Tableau to find out what actual users really think. **Data Visualization** Users transform complex data into interactive visuals and dashboards, making information accessible to both technical and non-technical stakeholders. This supports trend identification and informed business decisions. **Data Management** Teams connect Tableau to diverse data sources and manage large datasets with built-in blending, cleaning, and organizing tools. Security features and real-time processing help maintain data integrity and accessibility. **Dashboard Creation** Organizations use Tableau’s drag-and-drop interface to build interactive dashboards, combining multiple data sources for real-time KPI tracking and automated reporting. This supports both technical and non-technical users. - Key Features Tableau's score Category average Dashboard Creation 4.60 4.55 category average Data Visualization 4.69 4.60 category average Reporting/Analytics 4.54 4.62 category average - Screenshots ## Best for Automation ### [Microsoft Power BI](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/) **4.6** ([1887 reviews](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/reviews/)) Average score: 89/100 Average Score: 89/100 Pros: data visualization options integration with multiple data sources Cons: performance issues with large datasets steep learning curve for beginners Pricing: Starting at $10.00 per month Why we chose this: Of the products listed on our FrontRunners report, Microsoft Power BI is the most requested by users for automation out of the most popular tools. Who should use this: Microsoft Power BI is best for organizations seeking robust automation in data analysis and reporting. Our reviewers point out that Power BI streamlines data integration and automates report generation with numerous connectors and templates, enabling users to quickly build dynamic dashboards and automate routine analytics tasks. - Reviewers Perspective "The ability to turn complex data into actionable insights, combined with Microsoft product integrations (Excel, Sharepoint), makes it an essential tool for companies aiming to be data-driven." NB Nicholas Bragman Actuary Used for 1-2 years We analyzed 747 verified user reviews for Microsoft Power BI to find out what actual users really think. **Dashboard Creation** Teams use drag-and-drop tools to build dashboards for real-time data visualization and performance monitoring. Dashboards are customizable and support automated updates for different audiences. **Reporting** Organizations generate, customize, and share reports using intuitive interfaces and templates. Features like filters and automation simplify recurring reporting and facilitate collaboration. **Ease of Use** Power BI offers an interface familiar to Microsoft users, with online tutorials and documentation. Basic tasks are straightforward, but advanced features may require additional training. - Key Features Microsoft Power BI's score Category average Dashboard Creation 4.39 4.55 category average Data Visualization 4.67 4.60 category average Reporting/Analytics 4.62 4.62 category average - Screenshots ## Highly Rated for User Interface ### [Looker](https://www.softwareadvice.com/bi/looker-profile/) **4.5** ([282 reviews](https://www.softwareadvice.com/bi/looker-profile/reviews/)) Average score: 88/100 Average Score: 88/100 Pros: data visualization options integration with multiple data sources Cons: slow dashboard and report loading steep learning curve for new users Pricing: Pricing available upon request Why we chose this: In our analysis of Business Intelligence products with the most market demand, Looker is the highest rated for user interface out of the most popular tools. Who should use this: Looker is highly rated for its user interface, making it ideal for teams that need a visually intuitive BI platform with flexible dashboard creation. Our reviewers say Looker’s clean design, customizable dashboards, and ease of navigation help both technical and non-technical users efficiently explore and share insights from multiple data sources. - Reviewers Perspective "It has blended data feature which allows to create a single table from different data sources like Google Analytics and Google Search Console." EG Erika Garces Data Analyst Used for 1-2 years We analyzed 248 verified user reviews for Looker to find out what actual users really think. **Data Management** Teams centralize data from multiple sources in Looker, enabling them to blend, organize, and analyze information without advanced technical skills. This supports collaborative, data-driven decisions across departments. **Data Visualization** Organizations use Looker’s visualization tools to turn raw data into interactive charts and dashboards. Both technical and non-technical users can quickly interpret trends and KPIs, tailoring visuals to business needs. **Dashboard Creation** Managers build dashboards in Looker to consolidate data from various sources, monitor key metrics, and share insights. The drag-and-drop interface supports fast customization for reporting and decision-making. - Key Features Looker's score Category average Dashboard Creation 4.67 4.55 category average Data Visualization 4.58 4.60 category average Reporting/Analytics 4.67 4.62 category average - Screenshots ## Best for Collaboration ### [Bitrix24](https://www.softwareadvice.com/nonprofit/bitrix24-profile/) **4.2** ([997 reviews](https://www.softwareadvice.com/nonprofit/bitrix24-profile/reviews/)) Average score: 83/100 Average Score: 83/100 Pros: all-in-one business platform team communication and collaboration Cons: complex and cluttered user interface slow and unresponsive customer support Pricing: Starting at $69.00 per month Why we chose this: According to our user reviews, Bitrix24 is the most requested by users for collaboration out of the most popular tools. Who should use this: Bitrix24 is best for teams seeking strong collaboration features to manage projects, tasks, and communication in one platform. Our reviewers say Bitrix24’s integrated chat, video calls, file sharing, and task management tools streamline teamwork and improve workflow efficiency across distributed teams. - Reviewers Perspective "What I liked most about Bitrix24 is how many features it offers in one platform - CRM, task management, communication, and more." EE Elon El Beze Consultant Used for 6-12 months We analyzed 538 verified user reviews for Bitrix24 to find out what actual users really think. **Project Management** Teams organize and monitor projects using Kanban boards, Gantt charts, and customizable workspaces. Bitrix24 supports planning and real-time execution across departments. **Task Management** Users assign, track, and prioritize tasks in a unified workspace. Automation and real-time progress tracking help teams coordinate and meet deadlines efficiently. **Team Communication** Organizations rely on Bitrix24’s instant messaging, video calls, and shared document spaces to keep teams connected and informed, reducing reliance on separate communication apps. - Screenshots ## Best for User Interface ### [Domo](https://www.softwareadvice.com/bi/domo-profile/) **4.3** ([331 reviews](https://www.softwareadvice.com/bi/domo-profile/reviews/)) Average score: 82/100 Average Score: 82/100 Pros: real-time data visualization and reporting user-friendly interface and navigation Cons: poor customer support and service steep learning curve Pricing: Pricing available upon request Why we chose this: Domo is the highest rated for its user interface out of the most popular tools. Who should use this: Domo is best for users who value a strong user interface for managing and visualizing data from multiple sources. Our reviewers say Domo’s centralized, web-based dashboards and easy data integration enable fast, visually engaging reporting and collaborative data exploration across business units. - Reviewers Perspective "The platform allows me to inspect and transform data easily, enabling me to uncover trends and patterns that inform our business strategies" JR Jaden R Physical assistant Used for 6-12 months We analyzed 254 verified user reviews for Domo to find out what actual users really think. **Data Management** Users consolidate and transform data from various sources, supporting trend analysis and business decisions. Domo’s tools allow for large dataset manipulation and automated reporting across teams. **Data Visualization** Teams quickly create interactive visualizations with drag-and-drop functionality and diverse chart types. This enables clear communication of insights and supports organization-wide data-driven decisions. **Ease of Use** Domo’s interface is approachable for both technical and non-technical users, simplifying data access, collaboration, and report creation. Minimal training is needed to become productive. - Key Features Domo's score Category average Dashboard Creation 4.61 4.55 category average Data Visualization 4.56 4.60 category average Reporting/Analytics 4.50 4.62 category average - Screenshots ## Best for Customer Satisfaction ### [Better Reports](https://www.softwareadvice.com/bi/better-reports-profile/) **4.9** ([173 reviews](https://www.softwareadvice.com/bi/better-reports-profile/reviews/)) Average score: 82/100 Average Score: 82/100 Pros: exceptional customer support responsiveness valuable business insights generation Cons: difficulty building custom reports missing features in report builder Pricing: Starting at $19.90 per month Why we chose this: In our analysis of Business Intelligence products with the most market demand, Better Reports is the highest rated for customer satisfaction out of the most popular tools. Who should use this: Better Reports is best for organizations seeking high customer satisfaction in custom reporting, especially for Shopify users. Our reviewers point out that the support team is highly responsive, often building or customizing reports quickly, and the platform’s flexibility allows users to access and automate detailed, tailored reports with ease. - Reviewers Perspective "You do not need to be a reporting expert to use this app, because the support team will create almost any custom report you could imagine, and they'll do it quickly. But, if you still do want to create your own reports you can do so." AA Aaron Avilla Director of IT Used for 2+ years We analyzed 166 verified user reviews for Better Reports to find out what actual users really think. **Customer Support** Users rely on Better Reports’ customer support for fast, knowledgeable help with complex report creation and troubleshooting. This saves significant time for retail and consumer goods businesses that need quick resolutions to reporting issues. **Reporting** Teams build detailed, custom reports that go beyond Shopify’s built-in options. Pre-built templates and automated report delivery streamline daily operations for managers and business owners. **Data Analysis** Organizations extract, analyze, and manipulate Shopify data using custom fields and aggregation. This enables real-time tracking of key metrics and efficient data sharing across departments. - Key Features Better Reports's score Category average Data Visualization 4.68 4.60 category average Reporting/Analytics 4.86 4.62 category average - Screenshots ## Most Rated for SMBs ### [Zoho Analytics](https://www.softwareadvice.com/bi/zoho-analytics-profile/) **4.4** ([361 reviews](https://www.softwareadvice.com/bi/zoho-analytics-profile/reviews/)) Average score: 81/100 Average Score: 81/100 Pros: customizable dashboards and reports advanced reporting and analytics Cons: poor customer support and documentation complex and unintuitive user interface Pricing: Starting at $30.00 per month Why we chose this: Of the products listed on our FrontRunners report, Zoho Analytics is the most requested by small businesses out of the most popular tools. Who should use this: Zoho Analytics is most rated for SMBs needing a flexible, user-friendly BI tool with strong integration capabilities. Our reviewers say it offers seamless data import from various sources, intuitive report creation, and customizable dashboards, making it accessible for users without technical expertise. - Reviewers Perspective "Zoho Analytics gives us the ability to gather data from multiple sources, including other Zoho Apps and external databases." AD Alex Dillon IT Services Manager Used for 2+ years We analyzed 276 verified user reviews for Zoho Analytics to find out what actual users really think. **Data Analysis** Users can compile, blend, and analyze data from many sources using Zoho Analytics’ drag-and-drop interface. This supports SMBs in building dashboards, uncovering trends, and monitoring KPIs for better decision-making. **Reporting** Teams generate reports—charts, graphs, dashboards—tailored to business needs. The drag-and-drop builder, scheduled email delivery, and report sharing streamline recurring reporting and distribution across departments. **Integrations** Organizations connect Zoho Analytics with popular business software, including Zoho CRM and Google Analytics, to centralize and analyze data. This integration simplifies workflows and consolidates information from multiple platforms. - Key Features Zoho Analytics's score Category average Dashboard Creation 4.52 4.55 category average Data Visualization 4.56 4.60 category average Reporting/Analytics 4.58 4.62 category average - Screenshots ## Best for Quick Adoption/Easy Adoption ### [Planful](https://www.softwareadvice.com/accounting/host-analytics-profile/) **4.3** ([76 reviews](https://www.softwareadvice.com/accounting/host-analytics-profile/reviews/)) Average score: 79/100 Average Score: 79/100 Pros: ease of use and navigation financial reporting and analysis tools Cons: customer support responsiveness data integration limitations Pricing: Pricing available upon request Why we chose this: According to our user reviews, Planful is the highest rated for its ease of adoption out of the most popular tools. Who should use this: Planful is best for organizations seeking quick or easy adoption in financial planning and reporting. Our reviewers say onboarding is straightforward, with familiar Excel-like interfaces and streamlined workflows that help teams reduce manual effort and accelerate budgeting, forecasting, and reporting processes. - Reviewers Perspective "It allows for detailed analysis in budgeting and scenario planning, thanks to Planful's advanced tools, which even enable integration with various ERP and CRM systems." IZ Ivan Zumba Licenciado en Sistemas de Información Used for 1-2 years We analyzed 64 verified user reviews for Planful to find out what actual users really think. **Financial Consolidation** Finance teams automate month-end close, intercompany eliminations, and reporting hierarchies. This reduces manual work and supports compliance across multiple entities. **Customer Support** Organizations receive attentive guidance during implementation and ongoing use. Support staff help resolve issues and incorporate user feedback into product improvements. **Budgeting and Forecasting** Planful centralizes budgeting and forecasting, supporting scenario planning and rolling forecasts. This streamlines processes and aligns financial plans across teams. - Key Features Planful's score Category average Data Visualization 3.80 4.60 category average Reporting/Analytics 4.24 4.62 category average - Screenshots ## Most Used by E-Learning ### [Grow](https://www.softwareadvice.com/bi/grow-profile/) **4.4** ([408 reviews](https://www.softwareadvice.com/bi/grow-profile/reviews/)) Average score: 79/100 Average Score: 79/100 Pros: integration with multiple data sources actionable business insights Cons: poor customer support and follow-up inaccurate or delayed data updates Pricing: Pricing available upon request Why we chose this: In our analysis of Business Intelligence products with the most market demand, Grow is the most requested by users in E-Learning out of the most popular tools. Who should use this: Grow is most used by e-learning organizations and is well-suited for teams needing accessible, no-code BI with strong data integration. Our reviewers say Grow’s user-friendly interface, seamless connections to multiple data sources, and real-time dashboards make it easy for non-technical users to surface insights and collaborate on data-driven decisions. - Reviewers Perspective "The integrations with third-party platforms are seamless, and GROW allows you to transform and filter the data you want to see, including data trends that are important to client growth and satisfaction." LD Laura Denner Client Success Specialist Used for 2+ years We analyzed 281 verified user reviews for Grow to find out what actual users really think. **Ease of Use** Grow’s interface allows users without technical backgrounds to connect data sources, build reports, and visualize information. This reduces the learning curve and helps teams quickly gain insights. **Customer Support** Organizations benefit from Grow’s support team, which provides guidance on onboarding, best practices, and troubleshooting. This helps maximize platform value and ensures smooth adoption. **Metrics** Teams create and monitor business metrics in real time, supporting both high-level overviews and detailed analysis. This flexibility helps departments track performance and adapt to changing needs. - Key Features Grow's score Category average Dashboard Creation 4.38 4.55 category average Data Visualization 4.40 4.60 category average Reporting/Analytics 4.33 4.62 category average - Screenshots ## Most Used by Information Technology and Services ### [Splunk Enterprise](https://www.softwareadvice.com/aiops-platforms/splunk-enterprise-profile/) **4.6** ([263 reviews](https://www.softwareadvice.com/aiops-platforms/splunk-enterprise-profile/reviews/)) Average score: 77/100 Average Score: 77/100 Pros: real-time monitoring and alerting powerful and flexible search capabilities Cons: high and unpredictable pricing proprietary spl query language difficulty Pricing: Pricing available upon request Why we chose this: According to our user reviews, Splunk Enterprise is the most requested by users in Information Technology and Services out of the most popular tools. Who should use this: Splunk Enterprise is most used by information technology and services teams needing powerful monitoring and analytics for complex IT environments. Our reviewers say its customizable dashboards, robust log analysis, and real-time alerting features help IT professionals efficiently monitor systems and respond to issues. - Reviewers Perspective "With Splunk we now have one dashboard that provides a view of all aspects of our environment and we can create alerts based upon combinations of metrics rather than simply alerting on a threshold of one metric per service." JP Jeremy Parsons Vice President of Sales Used for 2+ years We analyzed 199 verified user reviews for Splunk Enterprise to find out what actual users really think. **Dashboard Monitoring** Teams create and personalize dashboards to monitor applications, track trends, and identify issues. The interface supports both technical and non-technical staff in managing environments efficiently. **Data Analysis** Organizations analyze high volumes of structured and unstructured data, set up automated alerts, and transform raw data into meaningful metrics for real-time decision-making. **Alerts and Notifications** Users set detailed alert conditions and automate notifications, integrating with security and IT workflows. This reduces manual monitoring and improves compliance and visibility. - Key Features Splunk Enterprise's score Category average Dashboard Creation 4.71 4.55 category average Data Visualization 4.65 4.60 category average Reporting/Analytics 4.68 4.62 category average - Screenshots ### [Trakwell](https://www.softwareadvice.com/bi/trakwell-profile/) **4.5** ([20 reviews](https://www.softwareadvice.com/bi/trakwell-profile/reviews/)) Average score: 76/100 Average Score: 76/100 Pros: ease of use and navigation customer support responsiveness Cons: unresolved issues after switching platforms auto exclusion errors without override Pricing: Pricing available upon request - Reviewers Perspective "Also, using the cameras for surveillance in sensitive areas is helpful in having all cameras on the same account." EP Eric Poupard VP of Sales Used for 2+ years We analyzed 20 verified user reviews for Trakwell to find out what actual users really think. - Key Features Trakwell's score Category average Data Visualization 4.14 4.60 category average Reporting/Analytics 4.17 4.62 category average - Screenshots ### [ActivTrak](https://www.softwareadvice.com/bi/activtrak-profile/) **4.5** ([591 reviews](https://www.softwareadvice.com/bi/activtrak-profile/reviews/)) Average score: 76/100 Average Score: 76/100 Pros: detailed productivity tracking and analytics screenshot capture and review Cons: high and inflexible pricing unreliable agent and frequent glitches Pricing: Starting at $10.00 per month - Reviewers Perspective "This capability provides clear visibility into how team members spend their time throughout the workday, allowing us to identify productive patterns, spot inefficiencies, and better understand workload distribution." RB ROBERTO BONET Manager Used for 1-2 years We analyzed 390 verified user reviews for ActivTrak to find out what actual users really think. **Employee Monitoring** Organizations use ActivTrak to monitor employee activities in detail, capturing productivity, internet usage, and workstation behavior. This supports operational oversight for both remote and in-office teams through real-time screen viewing and automated screenshots. **Employee Productivity** Managers leverage ActivTrak’s analytics to review work patterns, spot workflow bottlenecks, and ensure fair workload distribution. Customizable reports and real-time insights help drive data-driven decisions and support accountability. **Screenshot Capture** Teams use ActivTrak’s screenshot capture to provide visual records of user activity, which aids in productivity analysis and compliance. The ability to export and review screenshots at intervals supports troubleshooting, though some users note storage and customization constraints. - Key Features ActivTrak's score Category average Data Visualization 4.20 4.60 category average Reporting/Analytics 3.50 4.62 category average - Screenshots ### [Kyvos Semantic Layer](https://www.softwareadvice.com/product/240610-Kyvos/) **4.8** ([37 reviews](https://www.softwareadvice.com/product/240610-Kyvos/#reviews)) Average score: 75/100 Average Score: 75/100 Pros: fast analysis of large datasets user-friendly and intuitive interface Cons: slow query and report performance data integration across multiple sources Pricing: Pricing available upon request - Reviewers Perspective "We deal with complex datasets across different hierarchies and Kyvos allows us to analyze any amount of data instantly." SJ Sachin Jain Senior MAnager Quality Assurance Used for 1-2 years We analyzed 36 verified user reviews for Kyvos Semantic Layer to find out what actual users really think. - Key Features Kyvos Semantic Layer's score Category average Dashboard Creation 4.70 4.55 category average Data Visualization 4.72 4.60 category average Reporting/Analytics 4.76 4.62 category average - Screenshots ### [Lebesgue](https://www.softwareadvice.com/email-marketing/lebesgue-profile/) **4.9** ([44 reviews](https://www.softwareadvice.com/email-marketing/lebesgue-profile/reviews/)) Average score: 74/100 Average Score: 74/100 Pros: actionable business and marketing insights user-friendly and intuitive interface Cons: incomplete or missing data in reports shopify-centric platform design Pricing: Starting at $59.00 per month - Reviewers Perspective "I like to use it to keep track of how well ads are working." KJ Kamilah Jolly Managing Partner Used for 2+ years We analyzed 43 verified user reviews for Lebesgue to find out what actual users really think. - Key Features Lebesgue's score Category average Data Visualization 4.65 4.60 category average Reporting/Analytics 4.92 4.62 category average - Screenshots * * * #### Methodology The research for the best business intelligence software list was conducted in June, 2026. We evaluated data (user reviews and demand signals) from the past 24 months as of the research date. [Read the complete methodology.](https://www.softwareadvice.com/resources/proprietary-data-research/#:~:text=Software%20Advice%E2%80%99s%20%E2%80%98Best%E2%80%99%20product%20lists%20methodologies%C2%A0) * * * ## Popular Business Intelligence Comparisons [ Microsoft Power BI vs Tableau ](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/vs/tableau/)[ MongoDB vs Google Cloud ](https://www.softwareadvice.com/compliance/google-cloud-platform-profile/vs/mongodb/)[ Sage Intacct vs NetSuite ](https://www.softwareadvice.com/accounting/intacct-accounting-profile/vs/netsuite-financials-accounting-software/)[ Domo vs Google Data Studio ](https://www.softwareadvice.com/bi/domo-profile/vs/google-data-studio/)[ Zoho Analytics vs Looker ](https://www.softwareadvice.com/bi/looker-profile/vs/zoho-analytics/) Business intelligence (BI) software has gained considerable traction since its introduction as "decision support systems" in the 1960s. Today, there are over 100 BI software companies selling business intelligence tools. We put together this buyer's guide to help buyers understand the BI tools market. In this guide, we'll review: [What is business intelligence software?](#Whatisbusinessintelligencesoftware) [Comparing business intelligence tools](#Comparingbusinessintelligencetools) [Common Features of Business Intelligence Software](#CommonFeaturesofBusinessIntelligenceSoftware) [Data management tools](#Datamanagementtools) [Data discovery applications](#Datadiscoveryapplications) [Reporting tools](#Reportingtools) [What type of buyer are you?](#Whattypeofbuyerareyou) [Market trends to understand](#Markettrendstounderstand) ## What is business intelligence software? Business intelligence software is data visualization and data analytics software that helps organizations make more well-informed decisions. Business intelligence tools connect to the business's data warehouse, ERP systems, marketing data, social media channels, Excel data imports, or even macroeconomic information. The business intelligence market is growing rapidly because of the proliferation of data to analyze. Over the past few decades, companies that have deployed [Enterprise Resource Planning (ERP)](https://www.softwareadvice.com/erp/), [Customer Relationship Management (CRM)](https://www.softwareadvice.com/crm/) and other applications are now sitting on a mountain of data that can be analyzed. In addition, the growth of the Web has increased the demand for data analysis tools that can analyze large data sets. One of the biggest trends in the BI market is the shift in software architecture and design to more user-friendly self-service applications. These applications are now being used by business users—not just IT staff—to pull ad-hoc reports, create interactive dashboards, and even allow end users to perform advanced analytics functions on the BI platform. Medical practices and doctors looking for solutions that can function with their existing medical software might be interested in [healthcare BI software](https://www.softwareadvice.com/lms/healthcare-comparison/).  ## Comparing business intelligence tools There are many popular BI solutions on the market, and it can be hard to know what distinguishes one product from another and which is right for you. To help you better understand how the top BI systems stack up against one another, we created a series of side-by-side product comparison pages that break down the details of what each solution offers in terms of pricing, applications, ease of use, support and more: **Top Qlik Sense Comparisons** **Top Qlikview Comparisons** **Top Tableau Comparisons** Qlik Sense vs. Qlikview [Qlik Sense vs. Tableau](https://www.softwareadvice.com/bi/qlik-sense-profile/vs/tableau/) Qlik Sense vs. Qlikview Qlikview vs. Spotfire [Qlik Sense vs. Tableau](https://www.softwareadvice.com/bi/qlik-sense-profile/vs/tableau/) Spotfire vs. Tableau **Top Spotfire Comparisons** Qlikview vs. Spotfire Spotfire vs. Tableau ## Common Features of Business Intelligence Software BI software can be divided into three broad application categories: data management tools, [data discovery applications](https://www.softwareadvice.com/bi/data-discovery-tools-comparison/) and [reporting tools](https://www.softwareadvice.com/reporting-tools/) (including interactive dashboards and data visualization software). In the next section, we'll explain how these analytics platforms can help your organization's decision-making process become more data-driven. The BI tool you'll need depends on how your data is currently managed and how you would like to analyze it. For example, if it is currently scattered across disparate transactional databases, you might need to build a data warehouse to centralize it and invest in data management tools that offer Extract, Transform and Load (ETL) functionality to move and re-structure it. Once data is given a common structure and format, you can invest in data discovery solutions such as Online Analytical Processing (OLAP), data mining and semantic or text mining applications, with the capability to create custom, ad hoc reports. And because information is stored within the warehouse, users can quickly pull reports without impacting the performance of the organization’s software applications, such as CRM, ERP and supply chain management solutions. We’ve illustrated this concept in the image below: But this isn’t the only way to implement business intelligence software within your organization. If you’re only analyzing data from a single source, ETL and data warehouses are unnecessary. Alternatively, you might require multiple warehouses, and thus, require different tools to connect data between both these servers and other analytics tools that need access to this data. Regardless of your unique business needs, any BI tool you buy should have some key features: - Data quality management - Extract, transform and load (ETL) - Data mining - Online analytical processing (OLAP) - Predictive analytics - Semantic and text analytics - Data visualizations - Interactive dashboards - Report writers - Scorecarding - Ad hoc reporting ## Data management tools Better decision-making starts with better data. Data management tools help clean up "dirty data," organize information by providing format and structure and prepare data sources for analyses. **Functionality** **Description** **Data quality management** Helps organizations maintain clean, standardized and error-free data. Standardization is especially important for business intelligence tools that integrate data from diverse sources. Data quality management ensures that later analyses are correct and can lead to improvements within the business. **Extract, transform and load (ETL)** Collects data from outside sources, transforms it and then loads it into the target system (a database or a data warehouse). Because primary data is often organized using different schemas or formats, analysts can use ETL tools to normalize it for use in analytics. ## Data discovery applications The ability to sift through data and come to meaningful conclusions is one of the most powerful benefits of adopting business intelligence tools. Data discovery applications help users make sense of their data, whether it be through quick, multivariate analysis during OLAP or via advanced algorithms and statistical computations during data mining. **Functionality** **Description** [Data mining](https://www.softwareadvice.com/bi/data-mining-comparison/) Sorts through large amounts of data to identify new or unknown patterns. It is often the first step that other processes rely on, such as predictive analytics. Databases are often too large or convoluted to find patterns with the naked eye or through simple queries. Data mining helps point users in the right direction for further analysis by providing an automated method of discovering previously neglected trends. Online analytical processing (OLAP) Enables users to quickly analyze multidimensional data from different perspectives. It is typically made up of three analytical operations: data consolidation, data sorting and classification ("drill-down"), and data analytics from a particular perspective ("slice-and-dice"). For example, a user could analyze sales numbers for various products by store and by month. OLAP allows users to produce this analysis. [Predictive analytics](https://www.softwareadvice.com/bi/predictive-analytics-comparison/) Analyzes current and historical data to make predictions about future risks and opportunities. An example of this is credit scoring, which relies on an individual's current financial standing to make predictions about their future credit behavior. **Semantic and text analytics** Extracts and interprets large volumes of text to identify patterns, relationships and sentiment. For example, the popularity of social media has made text analytics valuable to companies with a large social footprint. Understanding semantic trends is a powerful tool for organizations evaluating purchase intent or customer satisfaction among users of these channels. ## Reporting tools In the words of John W. Tuckey, “the greatest value of a picture is when it forces us to notice what we never expected to see.” Reporting applications are an important way to present data and easily convey the results of analysis. Business intelligence users are increasingly business users—not IT staff—who need quick, easy-to-understand displays of information. In response, software vendors have been working to mask the complexity of these applications and increasingly focus on the user experience. **Functionality** **Description** [Visualizations](https://www.softwareadvice.com/bi/data-visualization-comparison/) Helps users create advanced interactive dashboard representations of data via simple user interfaces. The ability to visualize information in a graphical format (as opposed to words or numbers) can help users understand data in a more insightful way. In addition, new interactive tools can help teams use analytics and manipulate reports in real-time. [Dashboards](https://www.softwareadvice.com/bi/dashboard-comparison/) Dashboards typically highlight key performance indicators (KPIs), which help managers focus on the metrics that are most important to them. Dashboards are often browser-based, making them easily accessible by anyone with permissions. **Report writers** Allows users to design and generate custom reports. Many CRM and ERP systems include built-in BI reporting tools, but users can also purchase standalone applications, such as Crystal Reports, to create ad hoc reports based on complex queries. This is especially helpful for organizations that constantly use analytics and need to generate new reports quickly. **Scorecarding** Scorecards attach a numerical weight to performance and map progress toward goals. Think of it as dashboards taken one step further. In organizations with a strategic performance-management methodology (e.g., balanced scorecard, Six Sigma etc.), scorecards are an effective way to keep tabs on key metrics. For example, a scorecard might establish a grade of “A+" to 40 percent year-over-year growth if the goal was set at 14 percent. ## What type of buyer are you? Before evaluating software, you must determine what type of buyer you are. **Business users and departmental buyers.** These buyers favor small data-discovery vendors and BI tools over the big, traditional BI systems. Ease-of-use and fast deployment are more important than in-depth functionality and integration. They are usually business users rather than IT staff. **IT buyers.** Traditional buyers are more focused on functionality and integration within their information infrastructure stacks or other ERP applications. Integration across different entities and departments is usually more important than ease of use. ## Market trends to understand As you begin your software comparison and evaluation, there are a couple trends to consider: **In-memory processing:** OLAP systems of the past would pre-calculate every possible combination of data. These calculations would be stored in the “cube,” and users could retrieve them when they needed a certain analysis. Creating these cubes was very time-consuming—sometimes taking as long as a year—and required expertise. Today, computer processors and memory are faster, cheaper and more powerful overall. This same process can happen in-memory, rather than using a disk-based approach with cubes. Analytics software built on an in-memory architecture can retrieve data and perform calculations in real-time or on-the-fly. [Big Data:](https://www.softwareadvice.com/bi/big-data-comparison/) The Internet is rapidly creating vast amounts of data. This phenomenon is known as "big data" among IT and business leaders. Business analytics software companies are beefing up their data warehousing and analytics capabilities to keep up with demand. However, [according to Gartner](http://www.gartner.com/technology/topics/big-data.jsp?nicam=sa), through 2015, 85% of Fortune 500 organizations will be unable to exploit big data for competitive advantage. The right BI tools can help harness the power of so much data. Companies dealing with large amounts of data may also want to consider investing in [dedicated IT security suites](https://www.softwareadvice.com/security/) to support their computer security needs. **Business users to outnumber IT staff:** This is a major trend playing out in the market. More business users—rather than traditional IT staff—are evaluating and purchasing software. So usability is becoming more important than functionality during software evaluations. As a result, small data discovery vendors that develop really good [interactive visualization tools](https://www.softwareadvice.com/bi/data-visualization-comparison/) are gaining market share. Meanwhile, traditional BI vendors are parroting new market entrants by promoting ease of use. **Software-as-a-Service (SaaS):** A growing number of organizations are considering [SaaS or “cloud” BI software](https://www.softwareadvice.com/lms/cloud-comparison/) instead of traditional, on-premise software that you install on-location. Cost is a major driver of this trend. The poorly performing economy is motivating companies to look at lower-cost BI software from SaaS and open source vendors. Of course, perceived ease of use, faster implementations and reduced IT needs are also driving this trend. On-premise BI vendors are responding by committing development resources to cloud technology. \*\*\[ Mobile BI applications:\]()\*\* Proliferation of the iPhone, iPad and other mobile devices is pushing vendors (e.g., [Microsoft](https://www.softwareadvice.com/cms/microsoft-sharepoint-profile/) and Oracle) to develop on-the-go business intelligence applications. Analysts think mobile BI could expand the population of BI users to a larger, mainstream audience. ## Business Intelligence FAQs - What is business intelligence software? Business intelligence (BI) software unifies data collection, analysis, and visualization, so organizations turn raw data into dashboards, reports, and actionable insights from one platform. - What is the most popular business intelligence software? The most-used options vary by company size and needs, spanning self-service dashboards to full enterprise analytics platforms. Compare top-rated products in our FrontRunners list and read verified user reviews, or schedule a call with an advisor. - What is the best business intelligence software? The BI FrontRunners report ranks Tableau highest for overall user ratings. - How to evaluate business intelligence software? Start by identifying your core needs, such as dashboards, self-service analytics, or data integration. Then weigh ease of use, integrations with your data sources, and scalability as your data volume grows. - Who uses business intelligence software? Roles across the business use BI software, from executives and analysts to sales, marketing, and operations teams. Any organization looking to base decisions on data rather than guesswork benefits. ## Related Business Intelligence Software - [Dashboard Software](https://www.softwareadvice.com/bi/dashboard-comparison/) - [Data Visualization Software](https://www.softwareadvice.com/bi/data-visualization-comparison/) - [Decision Support Software](https://www.softwareadvice.com/decision-support/) - [Embedded Analytics Software](https://www.softwareadvice.com/embedded-analytics/) - [Heatmap Software](https://www.softwareadvice.com/heatmap/) - [Reporting Software](https://www.softwareadvice.com/reporting-tools/) - [Risk Management Software](https://www.softwareadvice.com/risk-management/) - [Text Mining Software](https://www.softwareadvice.com/category/4785-text-mining/) - [Web Analytics Software](https://www.softwareadvice.com/web-analytics/)