What are the benefits of ActiveCampaign?

ActiveCampaign’s main benefits include advanced marketing automation, a unified CRM, and powerful omnichannel campaign management tools. The platform allows users to segment audiences, automate workflows, customize branding, and integrate with third-party apps. It is particularly beneficial for small businesses that want access to advanced marketing options.

How much does ActiveCampaign cost?

ActiveCampaign offers tiered pricing based on the features included and the number of contacts being managed. Plans start at $15 per month for the Starter plan. More advanced features are included in higher-tiered plans, such as Plus, Pro, and Enterprise. Plus starts at $49 per month, Pro begins at $79 per month, and Enterprise plans start at $145 per month.

How many emails can I send with ActiveCampaign?

ActiveCampaign doesn’t impose a hard limit on the number of emails you can send through the platform each month. Instead, email volume is tied to the type of plan you are paying for and the number of contacts you are managing. For example, with the Starter plan, you can send 10 times your plan’s contact limit. Emails sent beyond this result in an overage fee.

Is ActiveCampaign HIPAA compliant?

According to ActiveCampaign, the company is focused on HIPAA compliance, as well as GDPR and SOC 2 compliance. They constantly improve security measures to exceed compliance standards. These measures include daily security scans, penetration testing, single sign-on, multi-factor authentication, and session management. Users should ask a sales representative if the plan they are on meets HIPAA compliance standards.

What is ActiveCampaign used for?

ActiveCampaign is used to automate and personalize customer communication throughout the sales and marketing journey. The platform can send targeted emails to leads, manage contacts, create drip campaigns, and track engagement with outreach efforts. It can create personalized content and connect with existing communication channels, such as social media and text.

Updated June 16, 2025 at 4:36 PM

ActiveCampaign 2026: Benefits, Features & Pricing

Written by Andrew Blair

Content Analyst

Edited by Mehar Luthra

Team Lead, Content

Wondering if ActiveCampaign is right for your organization?

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On this page

Our Summary
Pricing and Plans
Features
Integrations
Key Sentiments
User Reviews
Frequently Asked Questions

Our Summary

ActiveCampaign

4.6

(2557)

FrontRunner 2026

Pros:

Automation features
Email marketing capabilities

Cons:

Pricing structure
User interface

Pricing

Starting at $15.00 per month

What is ActiveCampaign:

ActiveCampaign is an AI-powered marketing tool that powers seamless customer journeys across email, text, WhatsApp, and web. It combines tools for omnichannel campaign management to help users deliver targeted, personalized messaging. With ActiveCampaign, businesses can coordinate an entire online presence from one platform.

Why we like ActiveCampaign:

ActiveCampaign makes advanced marketing and automation tools available to small and midsize businesses with affordable tiered plans. Reviewers praise the platform for its integration options and sophisticated lead tracking tools. It receives high ratings for overall functionality.

Who should use ActiveCampaign:

With 79% of reviewers on Software Advice working at organizations with one to 50 employees, ActiveCampaign is a popular choice for small businesses needing customizable CRM tools. It is a good pick for companies interested in managing customer journeys and marketing outreach via one platform.

ActiveCampaign Screenshots

ActiveCampaign Overview

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 950+ apps, uncover deep performance insights, and optimize your workflows so you win every day.

ActiveCampaign Pricing and Plans

Starting price: $15.00 per month

Free Trial

Free Version

Starter

$15.00

flat rate, per month

Plan includes:

Chat and Email Support
Customer Analytics
Email Marketing
Marketing Automation
Basic & inline forms
API
Dynamic Content
5 Actions Per Automation
Site Tracking
Drag & Drop Email Designer

Plus

$49.00

flat rate, per month

Plan includes:

Advanced Integrations With E-Commerce Applications Such as Shopify and Bigcommerce
Automations Map
Customer Health Scoring
Customer User Permissions
Landing Pages
Chat and Email Support
Generative AI
Inbox preview & testing
Enhanced CRM Add On
Goals

Pro

$79.00

flat rate, per month

Plan includes:

Attribution Reporting
In-App Messaging
Predictive Content
Predictive Sending
Site Messages
Split Automations
Win Probability
Automations Map
Conversion Tracking & Reporting
Conditional Content

Enterprise

$145.00

flat rate, per month

Plan includes:

Contact Enrichment
Custom Domain
Custom Reporting
Free Design Services
HIPAA Support
Social Data Enrichment
Single sign-on (SSO)
Premium CRM integrations
Zendesk
Dedicated account team

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Our Analysis of ActiveCampaign's Pricing Plans

ActiveCampaign offers four main pricing tiers: Starter, Plus, Professional, and Enterprise. Each plan is designed to support different levels of marketing automation needs, from individuals to large organizations.

Starter plan

The Starter plan is ActiveCampaign’s entry-level tier, designed for individuals or small businesses starting with email marketing and basic automation. It starts at $15 per month for up to 1,000 contacts and incl...

udes one user seat. It provides core tools like email campaigns, simple automations (up to five actions), segmentation, site tracking, and basic eCommerce integrations. __Pros:__ - __Essential marketing tools:__ Includes automation, segmentation, and campaign performance tracking. - __eCommerce-friendly:__ Supports integrations with Shopify, WooCommerce, and Square. - __Behavioral tracking:__ Allows website visitor tracking to inform campaigns. __Cons:__ - __Limited automation:__ Only five actions per automation may restrict complex workflows. - __No landing pages or multichannel tools:__ Lacks tools for broader campaign strategies. - __Only 1 user seat included:__ May not be sufficient for small teams. __Plus plan__ The Plus plan is built for businesses looking to grow their marketing beyond email. At $70 per month for 1,000 contacts and one user seat, it includes everything in the Starter plan plus access to multichannel marketing tools such as landing pages, SMS, web push notifications, and native ad integrations. It also adds AI-powered content creation, custom user permissions, and deeper segmentation options for more targeted campaigns. __Pros:__ - __Expanded marketing channels:__ Adds SMS, landing pages, and ad platform integrations for multichannel outreach. - __AI content tools:__ Helps speed up content creation using built-in generative AI. - __Custom roles and permissions:__ Manage access by team member and function. - __More segmentation power:__ Target different audience slices with improved analytics. __Cons:__ - __Still limited to one user seat:__ Requires add-ons or upgrades for teams. - __Some premium features remain locked:__ Tools like predictive sending and advanced reporting require a higher plan. __Professional plan__ At $187 per month for 2,500 contacts and three user seats, the Professional plan is ideal for businesses that rely on automation for growth. It includes everything in Plus, while unlocking advanced automation features like connected and branching workflows, predictive sending, conditional content, and custom event tracking. Teams also gain access to more granular behavioral segmentation, priority support, and advanced analytics for campaign performance. __Pros:__ - __Full automation suite:__ Connected workflows and branching logic streamline personalized campaigns. - __Predictive delivery:__ AI suggests optimal send times and customizes content blocks by user behavior. - __Event-based tracking:__ Monitor and act on user-specific activity within your site or product. - __Priority support:__ Faster responses and onboarding assistance included. __Cons:__ - __Steep jump in price:__ May be too expensive for smaller or slower-scaling teams. - __Complexity requires ramp-up:__ Advanced features may need training or dedicated ops staff. __Enterprise plan__ The Enterprise plan is ActiveCampaign’s most advanced option, with pricing available only via sales. It includes everything in Professional, and adds enterprise-level tools such as single sign-on (SSO), custom reporting, unlimited user seats, HIPAA support, and a dedicated account team. Designed for large organizations with complex tech stacks and high-touch security or compliance needs. __Pros:__ - __Scalable user access:__ No seat limits—ideal for cross-functional and global teams. - __Security and compliance:__ Includes SSO, user provisioning, and HIPAA support. - __Tailored reporting and integrations:__ Build detailed custom reports and access advanced data feeds. - __Dedicated account team:__ Personalized implementation and support guidance. __Cons:__ - __No transparent pricing:__ Budgeting requires direct consultation. - __Resource-heavy rollout:__ Complex implementations may take longer and require internal IT resources. __Conclusion__ ActiveCampaign’s pricing structure is built to scale with your business: For individuals and small teams: The Starter Plan offers core tools for getting started with email marketing and automations. - For growing businesses: The Plus Plan builds on that foundation with multichannel marketing, AI tools, and team-level access controls. - For scaling teams with more complex campaigns: The Professional Plan delivers advanced automation, behavioral tracking, and enhanced support. - For large organizations: The Enterprise Plan provides the depth, flexibility, and compliance features needed to manage marketing at scale. Choosing the right plan depends on your current marketing needs, team size, and growth trajectory. ActiveCampaign’s tiered approach ensures that whether you're just starting out or managing a global marketing operation, there’s a plan that aligns with your goals.

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ActiveCampaign Features

Drawn from insights across 2557 verified reviews, we've outlined ActiveCampaign's best and worst rated features and how they stack up against the average rating.

ActiveCampaign's score

Category average

ActiveCampaign's Best Rated Features

Customer Database

4.78

4.39 category average

Drip Campaigns

4.73

4.07 category average

Client Management

4.71

4.12 category average

ActiveCampaign's Worst Rated Features

Multi-Language

3.43

3.30 category average

Product Recommendations

3.50

3.73 category average

Lead Generation

3.54

4.04 category average

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of ActiveCampaign
Access Controls/Permissions
Activity Dashboard
Activity/News Feed
Activity Tracking
Alerts/Notifications
API
Appointment Scheduling
Archiving & Retention
Assignment Management
Batch Processing
Calendar Management
Calendar/Reminder System
Call Logging
Campaign Management
Campaign Planning
Campaign Segmentation
Canned Responses
Channel Management
Chat/Messaging
Click Tracking
Client Management
Collaboration Tools
Commenting/Notes
Commission Management
Contact Database
Content Management
Conversion Rate Optimization
Conversion Tracking
CRM
Customer Database
Customer Journey Mapping
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Data Import/Export
Data Recovery
Deal Management
Document Management
Document Storage
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Monitoring
Email Sequences
Email Templates
Engagement Tracking
Event Marketing
Field Sales Management
File Sharing
Forecasting
For iPad Devices
Forms Management
For Sales Teams/Organizations
For Startups
GDPR Compliance
Generative AI
Goal Setting/Tracking
HTML Editor
Image Library
Inbox Management
Interaction Tracking
Kanban Board
Landing Pages/Web Forms
Lead Assignment
Lead Capture
Lead Distribution
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Lead Scoring
Lead Segmentation
Lead Verification/Validation
List Management
Live Chat
Marketing Automation
Marketing Calendar
Mobile Access
Mobile App
Mobile Optimization
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Multi-Language
Multiple User Accounts
Multivariate Testing
Newsletter Management
Opportunity Management
Performance Metrics
Personalization
Pipeline Management
Pipeline Reports
Preview Functionality
Prioritization
Process/Workflow Automation
Product Recommendations
Prospecting Tools
Queue Management
Quotes/Estimates
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Referral Tracking
Reminders
Reporting/Analytics
Reporting & Statistics
Response Management
ROI Tracking
Role-Based Permissions
Sales Activity Management
Sales Analytics
Sales Forecasting
Sales Pipeline Management
Sales Reports
Sales Trend Analysis
Search/Filter
Search Marketing
Segmentation
Shared Contacts
Signature Management
SMS Marketing
Social Marketing
Social Media Integration
Source Tracking
Spam Blocker
Tagging
Task Management
Template Management
Territory Management
Third-Party Integrations
Visual Analytics
Web Forms
Website Visitor Tracking
Whitelisting/Blacklisting
Workflow Management

ActiveCampaign Integrations

Based on 2557 verified reviews, we've identified products most frequently integrated with ActiveCampaign.

Zapier

Integration rated 4.6 from 101 reviews

Jose

CTO

Used for more than 2 years

Reviewed November 2022

"We use Zapier integration with Active Campaign to pull lists and reports and convert them to Google Sheets or Microsoft Excel."

WordPress

Integration rated 4.8 from 76 reviews

Richard

Communication and Media Analyst

Used for 1-2 years

Reviewed April 2023

"Using a CMS provider's services is usually expensive because every time you add a feature, you will be charged, but with WordPress, you can use many plugins for free."

ClickFunnels

Integration rated 4.8 from 41 reviews

WooCommerce

Integration rated 4.8 from 23 reviews

Google Analytics 360

Integration rated 4.8 from 20 reviews

Typeform

Integration rated 4.4 from 18 reviews

Shopify

Integration rated 4.8 from 17 reviews

Salesforce Sales Cloud

Integration rated 4.7 from 15 reviews

See all 249 integrations

ActiveCampaign Key Sentiments

We analyzed 2557 verified reviews for ActiveCampaign to find out what actual users really think.

Most Positive Sentiments

Automation

73% Positive

20% Neutral

7% Negative

Users appreciate ActiveCampaign's automation management system, which they find to be one of the best on the market. They value the visual automation builder for its simplicity in designing complex workflows without any coding. Additionally, users highlight the platform's robust marketing automation capabilities, which help streamline repetitive tasks and increase productivity.

Campaign management

66% Positive

24% Neutral

10% Negative

Users benefit from ActiveCampaign's campaign performance insights and reports, which help them take informed actions to improve marketing returns. They appreciate the ability to create personalized campaigns targeting specific audiences, enhancing lead attraction. Furthermore, users find the platform effective for adopting better marketing strategies and managing centralized marketing activities.

Support

66% Positive

11% Neutral

22% Negative

Users praise ActiveCampaign's support team for being helpful, responsive, and efficient in resolving issues. They appreciate the availability of step-by-step videos and one-on-one calls for advanced questions. However, some users report slow response times and occasional unhelpful support, leading to frustration when issues are not promptly addressed.

Least Positive Sentiments

Email management

43% Positive

29% Neutral

28% Negative

Users find ActiveCampaign effective for managing contact lists and sending marketing emails, appreciating the accurate analytics and customization options. However, some users experience issues with email deliverability, with emails often ending up in spam folders. Additionally, users report glitches with the email editor, making customization and formatting challenging.

Learning curve

48% Positive

24% Neutral

27% Negative

Users with proficient computer skills find ActiveCampaign user-friendly and easy to learn, appreciating the extensive documentation and training resources provided. However, beginners struggle with its complexity, requiring significant time and effort to understand its features. Some users also find the learning process overwhelming due to the platform's numerous functionalities.

Email marketing

66% Positive

23% Neutral

11% Negative

Users value ActiveCampaign for its comprehensive email marketing management, which allows them to optimize their strategies and communicate directly with customers. They find the platform's features robust and beneficial for businesses of all sizes. Additionally, users appreciate the ease of creating, personalizing, and sending high-volume outbound marketing emails.

ActiveCampaign User Reviews

Overall Rating

4.6

Ratings Breakdown

67%

26%

Secondary Ratings

Ease of Use

4.2

Value for money

4.3

Customer support

4.4

Functionality

4.5

Russ H.

Verified reviewer

Computer Software

2-10 employees

Used daily for less than 2 years

Review source

Reviewed December 2025

This software will help you.

Previously 5

This software continues to be a great asset to my small company. It has taken away a lot of the problems with our on line marketing.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Active Campaign is a is a great help to my business. After a short time i found it easy to create and automate all my marketing emails.

Cons:

The online help could be a little better and a bit more up to date. Therefore, it can take longer to fully understand the functions of the system.

Maurizia M.

Verified reviewer

Individual & Family Services

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed July 2025

ActiveCampaign pros and cons

This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses. Meanwhile though, the quality of the service is great.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's reliable in its stats and the way it avoids spam. I really like the way they set the automations.

Cons:

Their price policy. It's very expensive and when you upgrade to something you basically will never be allowed to downgrade, or you will pay MORE. So you are basically stuck in giving them a lot of money, and if your list fo contacts grows, this lot will become A LOT.

Reasons for switching to ActiveCampaign

it was long ago... basically for spam folder issues

Eduardo C.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for more than 2 years

Review source

Reviewed April 2021

The auto responder that you need

I like ActiveCampaign. It has great deliverability and is easy to integrate.

Ratings Breakdown

Ease of use

Value for money

Previously 4

Customer support

Functionality

Pros:

Automations are great and super flexible. They are easy to build and the product comes with handy pre-built automations, I use the list cleanup for instance.

Cons:

Can get pricey as your list goes up. I noticed a few performance hickups lately, slowing down the web interface.

David M.

Verified reviewer

Mechanical or Industrial Engineering

51-200 employees

Used daily for more than 2 years

Review source

Reviewed December 2025

Maintaining our hydraulic customers in the loop.

ActiveCampaign has assisted me in maintaining follow-ups and service updates. I find it easier as a technical support engineer because I am sure that important client emails are not lost.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I prefer to create basic automation to send service updates and reminders hence the customers feel in control as I work towards correcting technical problems.

Cons:

I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not fully utilizing it.

Chris O.

Verified reviewer

Information Technology and Services

2-10 employees

Used daily for more than 2 years

Review source

Reviewed November 2024

Incredible Marketing Automation and Competitive Pricing

ActiveCampaign is an excellent platform. I've implemented it for several of my agency's clients and find it very customizable and powerful.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

ActiveCampaign is an incredibly powerful marketing automation platform. It offers a robust and flexible feature set at a competitive price. As an agency and website developer, I like that it's very customizable in terms of integrating with other platforms. ActiveCampaign also continually improves and updates to add new functionality.

Cons:

The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot.

Reasons for choosing ActiveCampaign

Compared to the other platforms, ActiveCampaign was the most robust and customizable for our budget.

Duncan E.

Verified reviewer

E-Learning

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed February 2025

Prices just keep going up.

ActiveCampaign have inceased the price on us almost 100% over the past 3 years. I just took the time to have a Zoom call and calmly lay out why this doesn't work for us. Their response - to offer us a lower level of service for almost the same price. So if we downgrade, we get less for the same price. If we switch to monthly (so we can leave if we want to without being tied in for a year - there are no refunds) - you guessed it - we pay even more. I feel like we are being backed into a corner with the choice of pay up or change provider. The choice is not going to be to pay up. I have no confidence that prices won't continue to increase. This feels like classic VC ownership - squeeze more out of the customers and don't worry if they leave. Which is fine if their objective is to have a handful of customers left paying a small fortune. Do you want to be one of those customers? Trust has been damaged and becaues of that we now have to figure out where to move next, rather than focussing on our business. If I could give no stars, I would.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Good ecommerce integration and automations

Cons:

Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade or manage this.

Reasons for choosing ActiveCampaign

I wish we hadn't - if we had known how much the price would go up and how many technical issues we would have....

Reasons for switching to ActiveCampaign

lack of ecommerce integration. lack of ecommerce integration

Allison C.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for less than 2 years

Review source

Reviewed February 2025

Best for small businesses!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The most robust ESP for small businesses. Love the advanced workflows like engagement tagging, custom fields, CRM-like features, and ease of use relative to how robust it is. If I still needed some advanced features, I'd definitely be using AC still.

Cons:

Higher learning curve because of how stacked the features are. My workflows neeeded a lot of trial and error and sometimes just flat out didn't work like it should've. Was truly frustrating!

Reasons for switching to ActiveCampaign

At the time, ConvertKit was too basic for what I needed.

Verified

Reviewer

Information Technology and Services

11-50 employees

Used daily for free trial

Review source

Reviewed February 2025

ActivCcampaign good for CRM

My overall experience with activecampaign was good because it offers CRM

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It allows CRM features that is used to allow you to manage customer relation directly within the platform

Cons:

It can be expensive for the small businesses

Reasons for switching to ActiveCampaign

It offers CRM that is very good for making relationship with customers

Mona W.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used monthly for less than 2 years

Review source

Reviewed July 2025

Solid Tool

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It has the most important features and is quite simple to use. Furthermore, it has automations/flow, which makes a lot easier.

Cons:

a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)

Reasons for switching to ActiveCampaign

horrible user interface, missing some feature or are complicated

Verified

Reviewer

Entertainment

Self-Employed

Used daily for less than 2 years

Review source

Reviewed September 2024

ottimo tool

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

easy to use and very efficient, I use it every day

Cons:

too expensive, would be great to have smaller amount of contacts to buying

Reasons for choosing ActiveCampaign

have been suggest from people older than me in the business

Showing 1 - 10 of 2557 Reviews

See All Reviews

ActiveCampaign FAQs

What are the benefits of ActiveCampaign?
ActiveCampaign’s main benefits include advanced marketing automation, a unified CRM, and powerful omnichannel campaign management tools. The platform allows users to segment audiences, automate workflows, customize branding, and integrate with third-party apps. It is particularly beneficial for small businesses that want access to advanced marketing options.
How much does ActiveCampaign cost?
ActiveCampaign offers tiered pricing based on the features included and the number of contacts being managed. Plans start at $15 per month for the Starter plan. More advanced features are included in higher-tiered plans, such as Plus, Pro, and Enterprise. Plus starts at $49 per month, Pro begins at $79 per month, and Enterprise plans start at $145 per month.
How many emails can I send with ActiveCampaign?
ActiveCampaign doesn’t impose a hard limit on the number of emails you can send through the platform each month. Instead, email volume is tied to the type of plan you are paying for and the number of contacts you are managing. For example, with the Starter plan, you can send 10 times your plan’s contact limit. Emails sent beyond this result in an overage fee.
Is ActiveCampaign HIPAA compliant?
According to ActiveCampaign, the company is focused on HIPAA compliance, as well as GDPR and SOC 2 compliance. They constantly improve security measures to exceed compliance standards. These measures include daily security scans, penetration testing, single sign-on, multi-factor authentication, and session management. Users should ask a sales representative if the plan they are on meets HIPAA compliance standards.
What is ActiveCampaign used for?
ActiveCampaign is used to automate and personalize customer communication throughout the sales and marketing journey. The platform can send targeted emails to leads, manage contacts, create drip campaigns, and track engagement with outreach efforts. It can create personalized content and connect with existing communication channels, such as social media and text.