Follow Up Boss 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
User Reviews

Overview

Follow Up Boss

4.5

(57)

Pricing

Starting at $69.00 per month

About Follow Up Boss

Follow Up Boss is a comprehensive Real Estate Team Operating System designed to streamline and optimize the workflow of real estate professionals, team leads, and agents, enhancing efficiency and productivity in managing leads, engaging with clients, and coaching team members.

The platform offers a wide range of features that enable users to better organize their leads, engage effectively with prospects, and coach their team members to success. With Follow Up Boss, users can create accountability within their team, ensuring that every lead is followed up with promptly and no opportunity is missed.

One of the key advantages of Follow Up Boss is its open system architecture, which allows for seamless integration with over 250 different lead sources, website providers, and other tools. This enables users to customize their workflow and choose the tools that best suit their needs, without any interruption to their team's work.

Users of Follow Up Boss benefit from advanced reporting features that provide detailed performance insights for agents, teams, and lead sources. This data helps in increasing productivity, improving agent accountability, measuring marketing ROI, and focusing c...

Follow Up Boss Screenshots

Follow Up Boss Pricing and Plans

Starting price: $69.00 per month

Free Trial

Free Version

Grow

$69.00

per user, per month

Plan includes:

7-Day a Week Phone & Email Support
Automatic Lead Follow up
Company Number With 2-Way Texting
Drip & Batch Emailing
Mobile App
Unlimited Leads & Contacts

Pro

$499.00

flat rate, per month

Plan includes:

7-Day a Week Phone & Email Support
Automatic Lead Follow up
Call Reporting & Recording
Company Number With 2-Way Texting
Drip & Batch Emailing
Mobile App
Personalized Onboarding
Team Leaderboard
Unlimited Leads & Contacts

Platform

$1,000.00

flat rate, per month

Plan includes:

7-Day a Week Phone & Email Support
Automatic Lead Follow up
Call Reporting & Recording
Company Number With 2-Way Texting
Dedicated Success Manager
Drip & Batch Emailing
Mobile App
Personalized Onboarding
Team Leaderboard
Teams Within Teams

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Follow Up Boss Features

Popular features found in Real Estate CRM
Campaign Management
Client/Property Matching
Contact Database
Document Management
Email Marketing
Lead Capture
Lead Nurturing
Referral Tracking
Reporting/Analytics
Segmentation
Workflow Management
More features of Follow Up Boss
Activity Dashboard
Alerts/Notifications
API
Appointment Management
Calendar Management
Call Logging
Collaboration Tools
Contact Management
CRM
Customer Journey Mapping
Data Import/Export
Data Security
Document Storage
Drag & Drop
Email Management
Email Templates
Forecasting
Interaction Tracking
Lead Distribution
Lead Management
Marketing Automation
Mobile Access
Mobile App
Multi-Channel Communication
Reminders
Sales Pipeline Management
Task Management
Third-Party Integrations

Follow Up Boss User Reviews

Overall Rating

4.5

Ratings Breakdown

72%

18%

Secondary Ratings

Ease of Use

4.5

Value for money

4.2

Customer support

4.4

Functionality

4.3

Lisa L.

Verified reviewer

Real Estate

2-10 employees

Used daily for more than 2 years

Review source

Reviewed December 2025

It's an addiction!

Love it. Can't live without it. We are true believers. If it could jump out of the computer and make people make the calls is pretty much the only thing it doesn't do :)

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It does the job it intends to - reminds you in a very easy and persistent want to do your follow ups! The dialer works great and provides recordings for future review.

Cons:

The price. It's very expensive. However it's addictive - once you're in, it's worth it! The Ai component is helpful but needs work. It often isn't accurate.

Reasons for switching to Follow Up Boss

Top producer was starting to suck. Wanted a better crm.

Monica K.

Verified reviewer

Real Estate

11-50 employees

Used daily for less than 6 months

Review source

Reviewed May 2023

6 CRM's later, FUB is the one!

Follow Up Boss has been great. [sensitive content hidden] has been our account representative and is proactive in meeting with us to tell us what we can be doing better and utilizing at a higher level. We do pay to integrate SISU with our FUB making the duo unstoppable for our team.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

FUB is simple which makes this the perfect CRM for a team. Most companies now are trying to be the one stop shop for everything real estate. When you focus on everything instead of one thing, you lose the functionality and being a master at one thing. The recorded call feature is also something we were searching for. FUB has definitely mastered the CRM game. After moving through 6 CRM's, we have found our home!

Cons:

We were unsure of how we would like this CRM due to moving from a robust CRM that did contract management and lead management at a high level. There are no cons so to speak, just an adjustment.

Reasons for choosing Follow Up Boss

It's simplicity to use the product in conjunction with SISU. It also makes lead follow up as clean and as simple as possible.

Reasons for switching to Follow Up Boss

We wanted a CRM focused platform that would integrate with SISU for tracking.

Tara H.

Verified reviewer

Real Estate

Self-Employed

Used daily for more than 2 years

Review source

Reviewed April 2024

Follow Up Boss

Overall I will continue to use Follow Up Boss and enjoy their service. If they correct the app, I think that I will never look for another system.

Ratings Breakdown

Ease of use

Previously 5

Value for money

Previously 5

Customer support

Previously 5

Functionality

Previously 5

Pros:

Follow Up Boss is user-friendly and can streamline your contact and calendar management. The calendar function is great and it links with your other existing calendars to show events so you aren't inputting multiple times across other platforms.

Cons:

What I like least is the app. I believe they are still working out some issues; however, it is frustrating when trying to add an appointment on the calendar, and instead of setting it to the date you tap, it adds the appointment to the current date. You have to manually change the date - this should be an easy fix. I also dislike that my phone number is not linked to the account and I have to add a secondary phone number. I'd like to text & call directly from the app with it using my current phone number.

Yola S.

Verified reviewer

Real Estate

11-50 employees

Used daily for less than 12 months

Review source

Reviewed November 2023

Follow Up Boss Rocks!!

We have had a great experience and are able to follow up very easily!!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We like that it is customizable & that you can integrate easily, I also love the Smart Lists!

Cons:

Soo far, I really like everything, I guess, I would love to be able to bulk text but overall, it is wonderful

Reasons for switching to Follow Up Boss

Many reasons, but it had more customizable features.

Sarah F.

Verified reviewer

Real Estate

2-10 employees

Used daily for less than 12 months

Review source

Reviewed September 2018

Great Real Estate CRM

Overall it does a great job of managing my communication with leads and allowing me to schedule tasks that then sync effectively to my google calendar.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really like the dashboard and the deals feature. It makes it easy for me to track my pipeline and sales success. I also like how you can text and email from within the contacts profile and how everything syncs with google.

Cons:

I wish there was a better way to connect contacts together that are part of the same transaction within their profile. Right now you can connect them in a deal, but you cannon connect their profiles unless you create a custom field and then it is just a text entry.

Vendor Response

Thanks Sarah! Definitely aware of the need for a solution to link contacts like spouses, etc. The challenge we've had in our research is that each potential solution has major tradeoffs in different areas. Either way, we're definitely aware of the issue and are actively looking for solutions to help! One thing you can try in the meantime is putting the link to the other contact in the custom field - that way it's more than just a text field which makes it easier to view that contact when you need to :)

Replied October 2018

Sandra O.

Verified reviewer

Real Estate

Self-Employed

Used daily for less than 12 months

Review source

Reviewed December 2022

bad CRM

Horrible, bad service, bad product, 1990 CRM

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

this Crm, has not IDX conection at all, customer is horrible as well

Cons:

old CRM, doesn't have the latest Tech, tools that are needed as an agent, have to be done manually, not competiteve

Reasons for switching to Follow Up Boss

they are way better, they have a lot more capabilities and IDX connection, i cancel your services, you continue to charged my card, until i block them 100%

Verified

Reviewer

Real Estate

2-10 employees

Used daily for less than 12 months

Review source

Reviewed June 2021

Amazing Real Estate CRM Software

The leads are well organized, it's easy to keep track of current and potential clients, and connects to emails and calendar which makes communication and scheduling appointments easy to manage. It increases the team's productivity, and the admin can easily monitor what each team member does, when and how they do it. With Follow Up Boss, leads easily convert into sales.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The software helped us follow up on leads, manage appointments, do batch emailing, and review active and pending customers. It is simple, easy to learn, and use. It syncs easily with Google and the reminders and automatic text and email features are very helpful. Integration with the existing business processes was smooth.

Cons:

Though it's an amazing product, the cost is a bit steep and for this reason, we only used it for part of the sales team. It does not have a free version, does have a free trial though.

Mark B.

Verified reviewer

Real Estate

2-10 employees

Used daily for more than 2 years

Review source

Reviewed December 2018

Robust Service but not exactly perfect

Ratings Breakdown

Ease of use

Functionality

Pros:

I love the fact it will instantly message my clients when leads come in. That is crucial to lead capture.

Cons:

Since this is a real estate software, I expected to have more integrations available as well as more templates for the campaigns that they claim are the best in the business.

Darren W.

Verified reviewer

Used daily for less than 12 months

Review source

Reviewed March 2018

I really enjoy using this software.

A systemized lead follow up system.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really like the Smart Lists and how using tags I can sort my contacts by when I want to make contact with them, i.e. daily, weekly, 30, 60, or 90 days.

Cons:

The most liked feature of using tags for Smart Lists does NOT exist on the mobile application making it useless for me.

James B.

Verified reviewer

Real Estate

2-10 employees

Used daily for less than 6 months

Review source

Reviewed March 2020

The Best CRM I've Used!

I love the action plans and how they can automate the follow up with leads. A lot of our leads come in late in the evening when we want to be with our families and the system takes over and notifies you when the lead interacts and then you can take over from there, PURE GENIUS!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This software has it all. I rolled this out to my office about two weeks ago and from what I can tell they love it. I have used it in the past but never before with a team. I love how I can see what they do, when they do it, how they do it, and leave them comments that only they can see.

Cons:

I really wish FUB was not so expensive but I guess this goes back to you get what you pay for and this is a great system!

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