Follow Up Boss 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Follow Up Boss

4.5

(57)

Pricing

Starting at $69.00 per month

About Follow Up Boss

Follow Up Boss is a comprehensive Real Estate Team Operating System designed to streamline and optimize the workflow of real estate professionals, team leads, and agents, enhancing efficiency and productivity in managing leads, engaging with clients, and coaching team members.

The platform offers a wide range of features that enable users to better organize their leads, engage effectively with prospects, and coach their team members to success. With Follow Up Boss, users can create accountability within their team, ensuring that every lead is followed up with promptly and no opportunity is missed.

One of the key advantages of Follow Up Boss is its open system architecture, which allows for seamless integration with over 250 different lead sources, website providers, and other tools. This enables users to customize their workflow and choose the tools that best suit their needs, without any interruption to their team's work.

Users of Follow Up Boss benefit from advanced reporting features that provide detailed performance insights for agents, teams, and lead sources. This data helps in increasing productivity, improving agent accountability, measuring marketing ROI, and focusing c...

Follow Up Boss Screenshots

Follow Up Boss Pricing and Plans

Starting price: $69.00 per month

Free Trial

Free Version

Grow

$69.00

per user, per month

Plan includes:

7-Day a Week Phone & Email Support
Automatic Lead Follow up
Company Number With 2-Way Texting
Drip & Batch Emailing
Mobile App
Unlimited Leads & Contacts

Pro

$499.00

flat rate, per month

Plan includes:

7-Day a Week Phone & Email Support
Automatic Lead Follow up
Call Reporting & Recording
Company Number With 2-Way Texting
Drip & Batch Emailing
Mobile App
Personalized Onboarding
Team Leaderboard
Unlimited Leads & Contacts

Platform

$1,000.00

flat rate, per month

Plan includes:

7-Day a Week Phone & Email Support
Automatic Lead Follow up
Call Reporting & Recording
Company Number With 2-Way Texting
Dedicated Success Manager
Drip & Batch Emailing
Mobile App
Personalized Onboarding
Team Leaderboard
Teams Within Teams

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Follow Up Boss Features

Popular features found in Real Estate CRM
Campaign Management
Client/Property Matching
Contact Database
Document Management
Email Marketing
Lead Capture
Lead Nurturing
Referral Tracking
Reporting/Analytics
Segmentation
Workflow Management
More features of Follow Up Boss
Activity Dashboard
Alerts/Notifications
API
Appointment Management
Calendar Management
Call Logging
Collaboration Tools
Contact Management
CRM
Customer Journey Mapping
Data Import/Export
Data Security
Document Storage
Drag & Drop
Email Management
Email Templates
Forecasting
Interaction Tracking
Lead Distribution
Lead Management
Marketing Automation
Mobile Access
Mobile App
Multi-Channel Communication
Reminders
Sales Pipeline Management
Task Management
Third-Party Integrations

Follow Up Boss User Reviews

Overall Rating

4.5

Ratings Breakdown

72%

18%

Secondary Ratings

Ease of Use

4.5

Value for money

4.2

Customer support

4.4

Functionality

4.3

Lisa L.

Verified reviewer

Real Estate

2-10 employees

Used daily for more than 2 years

Review source

Reviewed December 2025

It's an addiction!

Love it. Can't live without it. We are true believers. If it could jump out of the computer and make people make the calls is pretty much the only thing it doesn't do :)

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It does the job it intends to - reminds you in a very easy and persistent want to do your follow ups! The dialer works great and provides recordings for future review.

Cons:

The price. It's very expensive. However it's addictive - once you're in, it's worth it! The Ai component is helpful but needs work. It often isn't accurate.

Reasons for switching to Follow Up Boss

Top producer was starting to suck. Wanted a better crm.

Zuen Kay M.

Verified reviewer

Real Estate

2-10 employees

Used daily for less than 2 years

Review source

Reviewed March 2025

FUB review

If you’re focused on lead conversion, follow-up automation, and team collaboration, Follow Up Boss is one of the best CRMs for real estate. However, if you need full transaction management or a lower-cost solution, you might consider alternatives.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Automatically assigns and tracks leads from various sources like Zillow, Realtor.com, and Facebook.

Cons:

Pricing can be high, especially for solo agents or small teams.

Reasons for switching to Follow Up Boss

More functions that are necessary for the business

Tara H.

Verified reviewer

Real Estate

Self-Employed

Used daily for more than 2 years

Review source

Reviewed April 2024

Follow Up Boss

Overall I will continue to use Follow Up Boss and enjoy their service. If they correct the app, I think that I will never look for another system.

Ratings Breakdown

Ease of use

Previously 5

Value for money

Previously 5

Customer support

Previously 5

Functionality

Previously 5

Pros:

Follow Up Boss is user-friendly and can streamline your contact and calendar management. The calendar function is great and it links with your other existing calendars to show events so you aren't inputting multiple times across other platforms.

Cons:

What I like least is the app. I believe they are still working out some issues; however, it is frustrating when trying to add an appointment on the calendar, and instead of setting it to the date you tap, it adds the appointment to the current date. You have to manually change the date - this should be an easy fix. I also dislike that my phone number is not linked to the account and I have to add a secondary phone number. I'd like to text & call directly from the app with it using my current phone number.

Dhanushi P.

Verified reviewer

Real Estate

11-50 employees

Used daily for less than 2 years

Review source

Reviewed August 2024

Follow up like a BOSS!

Overall, I find follow up boss is an integral part of my business. I don’t know if there is anything else out there that has matched up to following up and keeping track of clients. It is one of the best CRM‘s I’ve ever used.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love how follow up boss has SmartLess task reminders and gives you a full report of what your day looks like. This really keeps me on top of things as I’m beginning to build my real estate business. It also helps with following up and following through with clients.

Cons:

My least favorite part is the way the lists are generated.

Reasons for switching to Follow Up Boss

Follow up boss has better systems than the referral maker.

Keeli N.

Verified reviewer

Real Estate

11-50 employees

Used daily for more than 2 years

Review source

Reviewed June 2024

FUB Ease of Use

We are very happy that we made to move to FUB a few years ago and we highly recommend it to other agents and teams!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

FUB was very easy to implement and for our team of agents to transition to. We previously had Chime, but FUB has a much cleaner user interface and is extremely easy to navigate.

Cons:

I wish that FUB tracked every action within each client's FUB, including who added or removed tags, who changed lender or contact, and any other action taken other than the communication that shows.

Reasons for switching to Follow Up Boss

Chime was not able to integrate with our transaction management system and we wanted to work with Daniel Poston to integrate our sales and operations processes.

Joe C.

Verified reviewer

Real Estate

2-10 employees

Used daily for more than 2 years

Review source

Reviewed February 2023

Bets Real Estate CRM out there. and Damn good for other industries too

Exceptional. Other service-based companies should watch learn and emulate the workings of the systems and the people at Follow Up Boss.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Our experience with FUB and its partners has been seamless, Their development and support teams are top-tier and extremely well-educated not only in the implementation and use of their own system but that of their tech partners.

Cons:

Tough to answer. They haven't called to offer me a free year yet, so I guess there is that.

Reasons for choosing Follow Up Boss

The FUB team, the product features, the fluid flexibility and ease of set up, import, and customization, reporting. etc. Too many to list.

Reasons for switching to Follow Up Boss

FUB is easier to use, more customization is available, the live agent support is highly valuable and the system is constantly improving.

Martin M.

Verified reviewer

Real Estate

2-10 employees

Used daily for more than 2 years

Review source

Reviewed October 2022

The Best CRM

Follow Up Boss makes keeping track of my new leads and database very simple. They even help you upload new lists into your database for you.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I have been using Follow Up Boss for over 3 years and I have not found a better or easier to use CRM. I did try another company but it did not make sense to switch as Follow Up Boss has so many features I still have not used.

Cons:

I have really have no issues with FUB. The system is easy to use once you play around with it. There are plenty of tutorials so you get get going.

Reasons for choosing Follow Up Boss

I have only used FUB as my main CRM. Before I used The standard CRM that comes with Mojo Sells but this is more extensive and def worth the price if you have a good size CRM.

Monica K.

Verified reviewer

Real Estate

11-50 employees

Used daily for less than 6 months

Review source

Reviewed May 2023

6 CRM's later, FUB is the one!

Follow Up Boss has been great. [sensitive content hidden] has been our account representative and is proactive in meeting with us to tell us what we can be doing better and utilizing at a higher level. We do pay to integrate SISU with our FUB making the duo unstoppable for our team.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

FUB is simple which makes this the perfect CRM for a team. Most companies now are trying to be the one stop shop for everything real estate. When you focus on everything instead of one thing, you lose the functionality and being a master at one thing. The recorded call feature is also something we were searching for. FUB has definitely mastered the CRM game. After moving through 6 CRM's, we have found our home!

Cons:

We were unsure of how we would like this CRM due to moving from a robust CRM that did contract management and lead management at a high level. There are no cons so to speak, just an adjustment.

Reasons for choosing Follow Up Boss

It's simplicity to use the product in conjunction with SISU. It also makes lead follow up as clean and as simple as possible.

Reasons for switching to Follow Up Boss

We wanted a CRM focused platform that would integrate with SISU for tracking.

Sarah F.

Verified reviewer

Real Estate

Self-Employed

Used daily for more than 2 years

Review source

Reviewed April 2025

Everything in One Place

I went from a team where my admin did a lot of back end programming of emails, lead distribution etc. When I went solo, I knew I wanted to keep using FUB for its familiarity and ease of use. I’m a big visual person and I find the colours, text and layout very appealing and aids in the use of the system.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It’s very user friendly. I like how I can display my entire CRM at once, add tags to classify my contacts and send out batch emails with ease.

Cons:

There are so many features that I haven’t had the opportunity to explore them all. The best CRM tool is the one you use properly — I just need to commit more time to exploring features and implementing them to support my business growth. I prefer the web browser over the app. The app is good for quick notes on the go but for batch emailing and reports, the desktop version is needed.

Verified

Reviewer

Real Estate

51-200 employees

Used daily for less than 12 months

Review source

Reviewed September 2025

A few bugs that need fixing

Overall good experience but not great. The platform has a few bugs that need to be worked out. For the most part everything functions correctly but its frustrating to just not know if something is going to work how it is supposed to.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that there are a lot of customization capabilities and the customer support is great. Nice to be able to collaborate internally in each profile. Pretty user friendly and easy to get started- not a huge learning curve as a user.

Cons:

The tagging system wasn't reliable within the platform. Sometimes tagging an internal contact would work and they would get a notification and sometimes it simply wouldn't work at all. Very frustrating to have to follow up multiple times. Also- texts from clients show up in an odd way.

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