MadeMarket 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if MadeMarket is right for your organization?

Our Sales Tracking Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

MadeMarket

4.8

(20)

Pricing

Pricing available upon request

About MadeMarket

MadeMarket is the customer relationship and deal management platform purpose-built for investment bankers and capital markets professionals. Compared to a general-purpose CRM, MadeMarket’s intuitively structured platform helps teams discover and close more deals faster while lowering upfront costs by making it easier to set up and use.

With ready-built dashboards and reports designed around automated and easy-to-use data entry tools, MadeMarket makes it simple to create and share business and relationship intelligence firms can depend on.

Along with engagement tools that make it easier to build buyers lists, send and track emails in bulk, and log detailed updates directly from Outlook, MadeMarket empowers firms to move faster with confidence.

In addition to an Outlook integration that lets users log detailed activity updates to the platform’s contacts and projects directly from their email, other integrations include Office 365, Gmail, Zapier, Crunchbase, Capital IQ, Pitchbook, and more.

Trusted by various investment banks and a growing number of capital markets firms, MadeMarket also offers a dedicated customer success manager, integration and training services, and a robu...

MadeMarket Screenshots

MadeMarket Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

MadeMarket Features

Popular features found in Sales Tracking
Activity Dashboard
Appointment Scheduling
Interaction Tracking
Task Management
More features of MadeMarket
Access Controls/Permissions
Activity/News Feed
Activity Tracking
Alerts/Notifications
API
Audit Trail
Batch Communications
Batch Processing
Calendar/Reminder System
Calendar Sync
Call Logging
Campaign Management
Client Management
Collaboration Tools
Commenting/Notes
Commercial Property Management
Commission Management
Communication Management
Configurable Workflow
Contact Database
Contact Management
Critical Date Alerts
CRM
CRM Integration
Customer Database
Customer History
Customer Support
Customizable Branding
Customizable Fields
Customizable Reports
Data Import/Export
Data Synchronization
Data Visualization
Deal Management
Document Storage
Drag & Drop
Email Alerts
Email Management
Email Marketing
Email Tracking
For Brokers
Forecasting
For Mac Devices
For Small Businesses
Goal Management
Kanban Board
Lead Capture
Lead Distribution
Leaderboards
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Lead Scoring
Lead Segmentation
Mobile Access
Mobile App
Monitoring
Opportunity Management
Performance Management
Performance Metrics
Personalization
Pipeline Management
Pipeline Reports
Portfolio Management
Prioritization
Process/Workflow Automation
Property Database
Prospecting Tools
Quotes/Estimates
Real-Time Data
Real-Time Notifications
Referral Tracking
Relationship Tracking
Reminders
Reporting/Analytics
Reporting & Statistics
Revenue Management
Role-Based Permissions
Sales Forecasting
Sales Pipeline Management
Sales Reports
Search/Filter
Segmentation
Self Service Portal
Shared Contacts
Source Tracking
Tagging
Task Scheduling
Team Assignments
Third-Party Integrations
Vendor Management
Visual Analytics
Web-based Deployment
Web Forms
Workflow Management

MadeMarket Integrations

Microsoft 365

Microsoft Outlook

Zapier

Gmail

PitchBook

Crunchbase

See all 12 integrations

MadeMarket User Reviews

Overall Rating

4.8

Ratings Breakdown

80%

20%

Secondary Ratings

Ease of Use

4.8

Value for money

4.7

Customer support

5.0

Functionality

4.5

Daniel B.

Verified reviewer

Investment Banking

2-10 employees

Used daily for less than 12 months

Reviewed December 2024

For Investment Bankers - a no brainer

An investment banker friend of mine boasted that he was able to customize his CRM in the course of a summer. We went from 0 to a fully functioning backend system in 2 days from launching our firm. First rate.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

CRM that is built for investment bankers. No need to spend thousands of dollars customizing a solution. It's an excellent system. The support is first rate. No complaints at all. The outlook plug in is excellent.

Cons:

User Journeys. I think that's in the pipeline. Looking forward to that.

Reasons for choosing MadeMarket

Custom made for our industry and does not require customization

Natalie D.

Verified reviewer

Investment Banking

11-50 employees

Used daily for less than 6 months

Reviewed August 2023

Made Market was the best decision for our business

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The level of customization is outstanding – we were able to tailor the software to perfectly our business. The deal section of Made Market is brilliant and allows us to track our target lists in real-time, easily see who is still active and export results to send to clients in seconds. Everything syncing back to the underlying contact allows us a 365 view of the contact or firm with all deals, opportunities and interactions. Also, the system was live straightaway and the onboarding process was so easy.

Cons:

A mobile app in due course would be great.

Reasons for choosing MadeMarket

Made Market was much faster to implement, easy functionality and more cost effective.

Jim M.

Verified reviewer

Investment Banking

11-50 employees

Used daily for less than 2 years

Review source

Reviewed December 2025

Best CRM for IB’s

Absolutely incredible. When they say this is truly a CRM made for investment bankers that is exactly what it is. This was one of the best decisions we have made as a firm.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ability to create clean, and effective reporting of all the data we capture in the system. It is a game changer for showing clients internal materials.

Cons:

Would love it if the email tracking add in was a bit more automated but some of that could be user error on my end. We have loved every bit of this CRM and can not manage the day to day without it anymore.

Reasons for choosing MadeMarket

Customer success team was a game changer for us. The way you can access the MM team and their customer service is second to none.

Reasons for switching to MadeMarket

We needed something more specific to our industry. We also needed reports that we could be pull from all of our data.

Chris A.

Verified reviewer

Pharmaceuticals

11-50 employees

Used daily for more than 2 years

Reviewed January 2026

Jan 2026 MadeMarket Review

The team clearly understands investment banking use cases by the way they've built and continue to improve their product. Customer support is top notch.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Clean product, always improving, and most importantly a team that is extremely responsive and collaborative to help make their product work for our unique use cases.

Cons:

Occasional technical glitches, but these are always quickly resolved. I do believe that adding the ability to create custom objects would be a huge upgrade and useful to many users, but recognize the complexity of doing this from a data structure perspective.

Reasons for switching to MadeMarket

Not enough experience at LW pre-MadeMarket

Verified

Reviewer

Investment Banking

11-50 employees

Used daily for less than 12 months

Review source

Reviewed December 2025

Amazing service!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Being able to send distributions to many contacts. It's helped us a lot in our marketing efforts and in our business.

Cons:

Not being able to send extra distributions within the same thread, being able to follow up is important.

Vendor Response

Thank you for your feedback! Although we don't have follow-ups in Distributions, Marketing Sequences allow you to automate marketing emails and follow-ups by creating multistep campaigns. Deal Sequences are on the way if you need to follow up with suitors in an active engagement. Our support team would be happy to help you learn more.

Replied December 2025

William B.

Verified reviewer

Financial Services

11-50 employees

Used daily for less than 12 months

Reviewed January 2026

Value for money

Great experience. I actually do enjoy it more than when I used Salesforce. Works well when I am on the go too

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It’s easy to use and update. I work with a group of folks who also use the platform and we all agree.

Cons:

A couple of steps seem a little redundant. To input the business then the opportunity then go back to add the name for example.

Reasons for switching to MadeMarket

Cost and ease of use. Upload capabilities.

Verified

Reviewer

Financial Services

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed December 2025

Great platform

Easy to use, intuitive, specific. From day 1 it was easy to pick up, and with [sensitive content hidden] doing our training sessions, it gave us a really comprehensive understanding of the platform.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use and very focused for our specific use case (M&A). The ability to link everything through the platform makes the ecosystem really useful.

Cons:

Nothing so far. The updates seem to come at a reasonable rate, and the customer service is really helpful.

David A.

Verified reviewer

Banking

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed December 2025

Great process management tool

I find it’s very intuitive to use very effective for staying on top of buying cell side leads and has been helpful for me and the deals that I’m on

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Process management and staying on top of potential sell side leads. It is also very easy to use for me.

Cons:

More vdr capabilities would be nice. I am referring to some of the more advanced analytics and file sharing features seen with other providers

David T.

Verified reviewer

Biotechnology

2-10 employees

Used daily for more than 2 years

Reviewed February 2023

GEP and MadeMarket

Excellent.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We leverage technology to help us do our jobs better. MadeMarket is by far the most important technology my firm uses.

Cons:

The charting for the different steps of a deal could be improved.

Philip M.

Verified reviewer

Investment Banking

11-50 employees

Used daily for more than 2 years

Reviewed March 2023

Early adopter in Europe

We were the founder European client and we have enjoyed our journey with MM from Day One

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Well thought through to address specific issues/bottlenecks in our world; flexible functionality; builds corporate knowledge; saves a lot of time in disposal/fundraising transactions; responsiveness to issues/new product development ideas

Cons:

Initially, it was the weak communications about new features and lack of a proper help page set-up - but these issues have now mostly been addressed

Showing 1 - 10 of 20 Reviews

See All Reviews