SAP Marketing Cloud 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

SAP Marketing Cloud

4.2

(15)

Pricing

Pricing available upon request

About SAP Marketing Cloud

SAP Marketing Cloud (formerly SAP Marketing Suite) is a cloud-based marketing solution from SAP that helps businesses gain information about their customers and deliver relevant experiences across all channels. Key features include lead scoring, lead nurturing, advanced marketing analytics, online and offline cross-channel integrations, social media monitoring and analytics, embedded social collaboration, loyalty management and marketing resource management. It is also available for on-premise deployment.

The solution also features end-to-end enterprise process automation for marketers in demand planning, procurement and financial management.

SAP Marketing Cloud is built on the Hana Cloud platform, with in-memory database technology for high performance and access to real-time customer behavior. In addition, it is preconfigured with integration into SAP’s on-premise solutions, including SAP ERP and SAP CRM. This allows businesses to manage their investments in legacy technologies and offers marketers relevant enterprise information context to customers.

Support is offered through an online knowledge base.

SAP Marketing Cloud Screenshots

SAP Marketing Cloud Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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SAP Marketing Cloud Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of SAP Marketing Cloud
Access Controls/Permissions
Activity Dashboard
API
Calendar Management
Campaign Management
Campaign Planning
Campaign Segmentation
Collaboration Tools
CRM
Customer Database
Data Visualization
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Lead Scoring
Marketing Calendar
Mobile App
Monitoring
Multi-Campaign
Multi-Channel Marketing
Performance Metrics
Personalization
Real-Time Analytics
Real-Time Data
Reporting/Analytics
Reporting & Statistics
Search/Filter
Segmentation
Social Media Monitoring
Third-Party Integrations
Visual Analytics

SAP Marketing Cloud Integrations

Google Ads

Meta for Business

SAP Marketing Cloud User Reviews

Overall Rating

4.2

Ratings Breakdown

67%

13%

Secondary Ratings

Ease of Use

4.2

Value for money

4.4

Customer support

4.4

Functionality

4.2

Have you used SAP Marketing Cloud and would like to share your experience with others?

Fabrizio G.

Verified reviewer

Architecture & Planning

51-200 employees

Used daily for less than 2 years

Review source

Reviewed November 2025

Effective Lead Generation and Marketing Solution.

SAP Marketing Cloud offers amazing segmentation tool and easy to generate accurate marketing data insights across websites.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This SAP system is very helpful on marketing and the ability to target audience is effective and also on campaign data analytics SAP Marketing Cloud is the best choice.

Cons:

Easy tool with friendly interface and the training when getting started is simple and no technical support required.

sagar c.

Marketing and Advertising

51-200 employees

Used daily for less than 6 months

Review source

Reviewed November 2016

Best price

Many companies we work with are interested in marketing automation, but are concerned with high initial costs. Callidus Cloud provides the majority of the features that the larger more expensive platforms offer, but at a fraction of the price.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

in a comparison of cost and features this is the ideal platform for the majority of our clients. Too many platforms charge additional fees to use the advanced, such as A/B testing or CRM integration, but Callidus Cloud has everything included.

Cons:

When setting up drip programs, the user interface is slightly less visually appealing than some of the platforms. This just takes some getting used to when first setting up the system, but after that it is easy to use.

Arun S.

Computer Software

Used unspecified for less than 2 years

Review source

Reviewed July 2016

Pathetic customer support

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

A useful cost effective tool to get started with for marketing automation

Cons:

The customer service levels are extremely pathetic. The tool has not been working properly for us a while now and the customer service team has repeatedly failed to even keep up the promise of a follow up call to make a plan to help resolve the problem

Jason R.

Verified reviewer

Used unspecified for less than 6 months

Review source

Reviewed July 2015

A top-tier marketing automation tool

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

CallidusCloud touts the platform's ability to build customer relationships as opposed to just marketing to them. Overall, we found this to be a fairly accurate representation of what it can do. The three key modules are visitor identification and intelligence, email marketing and lead nurturing. I mostly used the first two areas, and I was impressed with how these two areas worked together. Understanding visitor intent and makeup helped us create landing pages and appropriate content that boosted conversion. We could then translate that same sort of intelligence into targeted e-mails. And, customer support is excellent. No waiting for days to hear back. Love those guys!

Cons:

I felt like the social media areas were the weakest, but the e-mail editor is surprisingly klunky too. I guess something take a little time to polish, eh?

Theodore R.

Philanthropy

Used unspecified for more than 2 years

Review source

Reviewed March 2015

Love Leadformix (CallidusCloud)

Ratings Breakdown

Ease of use

Functionality

Pros:

Dashboard is user-friendly and the editor is easy to use.

Cons:

Email reports need to be integrated together with the email/newsletter by hovering over like a heatmap, and having popups showing the click data for the links on the page.

Amir D.

Philanthropy

Used unspecified for more than 2 years

Review source

Reviewed March 2015

Market Release

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

I can send/release emails to thousands of contacts with ease.

Cons:

Updates create issues lasting for days. Also, even though the customer service is great, the amount of system errors I receive is at times unacceptable.

Deanna M.

Used unspecified for unspecified

Review source

Reviewed February 2017

I feel like a LeadROCKSTAR!

I can't say enough positive things about LeadRocket by CallidusCloud! I manage all of the marketing activities for our small company and LeadRocket has made my job so much easier! We have been a satisfied customer since 2013 and I feel like a total LeadROCKSTAR when it comes to creating and launching our monthly Lead Gen Campaigns :) Their Email templates, Smart Groups, Lists and Workflows are all quick and easy to set-up and use, but the VERY best part is their Customer support representative who is 100% responsive & wonderful to work with! He consistently goes over & above to make his customers happy and I know he's always there with a helping hand and encouraging voice if I run into an issue! Their pricing is also VERY affordable and much lower than other Marketing Automation systems we compared. Thanks LeadRocket, you guys totally Rock!!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Mark F.

Used unspecified for less than 2 years

Review source

Reviewed March 2015

Callidus Cloud Marketing Automation = Powerful

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

The browser forensics are extremely powerful and allow us to target an audience that is both known and unknown (inferred). The workflows and automation make our lead gen virtually effortless.

Cons:

The direct tie-ins to our Social campaigns were a big sticking point for a while, though now they have done a great job of adding this into the mix as well.

Debbie S.

Philanthropy

Used unspecified for more than 2 years

Review source

Reviewed March 2015

It's getting friendlier

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Customer Service Support is the best. They are always available and quick.

Cons:

Unscheduled maintenance. I know this can't be helped, but it's frustrating.

Jesse S.

Computer Software

11-50 employees

Used daily for less than 6 months

Review source

Reviewed May 2018

Lead Tracking

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

I only used this product for its lead tracking capabilities, which is beneficial given that not all other market automation tools provide this feature. i.e. Which company and possible UDM was viewing your site.

Cons:

The contact list for the potential UDM that viewed your site could be more accurate. Several of the suggested emails I tried had bounced.

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