ThoughtMetric 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

ThoughtMetric

4.6

(15)

Pricing

Starting at $99.00 per month

About ThoughtMetric

ThoughtMetric helps e-commerce companies solve marketing attribution and make data driven decisions. Built to empower e-commerce marketers, ThoughtMetric integrates with the largest e-commerce and marketing platforms so you can easily collect data, track ads, and analyze performance.

Track the performance of all your marketing channels and understand where your customers are really coming from with ThoughtMetric's AI driven attribution.

ThoughtMetric Screenshots

ThoughtMetric Pricing and Plans

Starting price: $99.00 per month

Free Trial

Free Version

Basic

$99.00

usage based, per month

No plan information available

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ThoughtMetric Features

Popular features found in Marketing Attribution
Advertising Management
Affiliate Management
Attribution Modeling
Audience Targeting
Campaign Analytics
Conversion Tracking
Customer Journey Mapping
Customer Segmentation
Data Import/Export
Engagement Tracking
Performance Metrics
More features of ThoughtMetric
Customizable Reports
Dashboard
Lead Attribution
Multi-Channel Data Collection
Multi-Touch Attribution
Reporting/Analytics

ThoughtMetric Integrations

Shopify

WooCommerce

ThoughtMetric User Reviews

Overall Rating

4.6

Ratings Breakdown

80%

13%

Secondary Ratings

Ease of Use

4.7

Value for money

4.7

Customer support

4.7

Functionality

4.3

David S.

Verified reviewer

Construction

51-200 employees

Used weekly for less than 12 months

Reviewed October 2021

If you want to understand where your sales are coming from

Great so far, and the team behind it is very responsive and attentive.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Extremely easy way to track your e-commerce (I'm using Woocommerce) without having to rely on Google Analytics. The channel attribution is genius!

Cons:

I would love more insights like ROAS, LTV, Fastest moving items, usually bought together insights, etc... which would allow us to create even better strategies

Stockton F.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 12 months

Reviewed October 2021

Reporting INSIGHTS - not just data overload

We are very pleased with using ThoughtMetric as a reporting, attribution, and insights tool. It has helped us to make more profitable decisions in our advertising and business decisions.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The steps to get ThoughtMetric integrated and ready to use are dead simple. They've really taken the approach to handle all of the hard work on their end, so the end-user doesn't have to worry about getting too technical. They show blended data in beautiful reports that really help you to get insights from the data - not just data for the sake of having data. The UI/UX is beautiful and intuitive. The team behind this product is phenomenal and ready and open to assist and take feedback.

Cons:

It could be really interesting to explore the customers feature more and syncing audiences across ad channels.

Reasons for switching to ThoughtMetric

WickedReports was very expensive for us and we weren't making decisions that actually helped us make more money based on it's data.

Denis N.

Verified reviewer

Retail

Self-Employed

Used daily for less than 6 months

Review source

Reviewed December 2023

Don't waste your time and money, 0% prefessionalism

The WORST tracking app in terms of performance, a total SCAM! The app tracked only 50% of sales, no add to cart and no initiated payment. Everything was set up properly, even the server side with the personalised domain name. So I asked for a refund because the tracking was HORRIBLE and I only used the app for one day. [sensitive content hidden] refused because to test the server side, I had to sign up for the subscription and that ended the 2-week trial period even if you only tested the app for one day. He didn't try to understand the situation and preferred to keep the $99 before I left. Don't waste your time and don't even try this app, the creator is a pure SCAMMER.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Nothing, the server side seemed promising, particularly in terms of using your own domain name, but this was not the case at all.

Cons:

Tracking is the worst of all the apps I've tested, and I've tested a lot of them

Rebekah M.

Verified reviewer

Computer Software

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed August 2019

High praise for TM!

I've enjoyed working with the reps and recommend their services. I feel like they truly listen to my feedback and take into consideration that to the user, time is money. I feel they've created a product that is customer-centric for the majority of businesses out there.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's clear, concise and to the point and doesn't display a ton of data that isn't necessarily needed or wanted unless the user specifically seeks out a deeper understanding. I always appreciate products that keep the user's time in mind and makes it easy for him/her to find the most important information quickly.

Cons:

I don't have much negative criticism - for the size of our company, this product works well for the needs we have. Mainly, an easy and cohesive way to show management how our socials are performing in a way they would understand without being a guru of social media.

Reasons for choosing ThoughtMetric

Price! I liked a lot of the features of Sprout Social, but didn't necessarily need them all for my day-to-day activities and felt that my biggest need was a product that could report well, first and foremost. I found TM, felt they did an adequate job of that and liked the price point.

Evan J.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 2 years

Reviewed October 2021

A Great software with tremendous potential going forward

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The software is fantastic for day-to-day metric tracking, and general account overviews. Ranging from simple purchase data, campaign metrics, all the way to attribution and campaign monitoring.

Cons:

It has a lot of room to grow in terms of data manipulation and the platforms it supports. We're still waiting on Amazon integration and that would make ThoughtMetric a game-changer. However, the recent edits to monitoring media campaigns are a great step towards what I'd like to see the software blossom into.

Samuel L.

Verified reviewer

Marketing and Advertising

2-10 employees

Used monthly for less than 12 months

Reviewed October 2021

Packs a good set of attribution insights for Ecommerce

We are an Ecommerce CRO agency and use the tool to provide additional insights to our customers.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Simple and intuitive to use. Easy to launch for our client portfolio. A nice backend app to take a look at every once in a while and provides some good additional insights to our clients.

Cons:

A bit limited in terms of functionality would like to see the creators expand the programs capabilities further.

Reasons for choosing ThoughtMetric

It mainly came down to pricing.

Sajwal P.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 12 months

Reviewed November 2021

Amazing marketing attribution software

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The data displayed are very accurate. There is no point of having false data and to confirm I installed it on a test site and did some self purchase (also checked other functionalities at the same time) and used different devices/marketing channel for approx 3 purchases. And the data I received was very accurate.

Cons:

It used to be the UI, but now they recently launched the new Ui and its absolutely perfect for me. They should improve their marketing efforts but no product related issues.

Tina A.

Verified reviewer

Information Technology and Services

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed December 2019

Streamlined, comprehensive, incredibly visual social media tracking tool

Strong tool for social media analytics. Goes beyond the usual metrics, to tracking activity on my website, and instapage landing pages. Differentiating factor was the ability to track sales and conversions on my website. Have recommended to both B2C marketers, as well as B2B tech players.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

+Intuitive dashboard, that allows overall and channel-specific (Linkedin, Insta, Twitter, FB) views. +Tracks information all the way to lead capture, for transparency of results across social media platforms. +Great customer support - emailed questions or chatbot are answered quickly. + Strong reporting.

Cons:

no gaps so far, and I have used for 9 months, across two separate campaigns plus overall social media posts.

Reasons for choosing ThoughtMetric

Differentiating factor was the ability to track sales and conversions on my website.

pollyana d.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 12 months

Reviewed October 2021

Great!