Two Owls 2026: Benefits, Features & Pricing

Omega Pixels (formerly known as Two Owls Facebook Pixel) is a powerful conversion tracking and attribution solution designed for eCommerce platforms such as Shopify, Wix, and BigCommerce. The product has evolved from a Facebook-focused pixel tool into a comprehensive multi-channel tracking solution, helping businesses accurately measure conversions, optimize advertising campaigns, and maximize return on investment (ROI).

With Omega Pixels, businesses can automatically track key conversion events across the entire customer journey, including Page View, View Content, Add to Cart, Checkout, Purchase, and custom events. The platform supports both browser-side and server-side tracking through Conversion API (CAPI), ensuring higher data accuracy and reduced signal loss in a privacy-first environment.

Omega Pixels also includes event deduplication, real-time UTM attribution reporting, and an intuitive dashboard that allows marketers to manage multiple pixels and catalogs across advertising platforms such as Facebook, TikTok, and Pinterest from a single interface. No coding is required, enabling fast setup and easy scalability for growing businesses and agencies.

By delivering clean, re...