The Brafton Content Marketing Platform 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

The Brafton Content Marketing Platform

4.5

(11)

Pricing

Pricing available upon request

About The Brafton Content Marketing Platform

The Brafton Content Marketing Platform allows your team to plan campaigns like clockwork with easy campaign workflows and a collaborative workspace. It also lets users produce content without wasting time looking for lost documents and measure their performance and campaign KPIs with today’s leading analytics tools like Google Analytics, Search Console, and SEMrush.

The platform was built & tested by the world’s best content marketers and is helping 10,000 global enterprise users overcome marketing challenges every single day.

The Brafton Content Marketing Platform Screenshots

The Brafton Content Marketing Platform Pricing and Plans

Starting price: Connect with an advisor for pricing

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Free Version

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The Brafton Content Marketing Platform Features

Popular features found in Project Management
Billing & Invoicing
Budget Management
Document Management
File Sharing
Gantt/Timeline View
Issue Management
Kanban Board
Milestone Tracking
Multiple Projects
Prioritization
Resource Management
Time & Expense Tracking
More features of The Brafton Content Marketing Platform
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Agile Methodologies
Alerts/Notifications
Approval Process Control
Archiving & Retention
Asset Categorization
Asset Library
Asset Lifecycle Management
Assignment Management
Budgeting/Forecasting
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Tracking
Collaboration Tools
Commenting/Notes
Configurable Workflow
Content Library
Content Management
Content Publishing Options
Customizable Templates
Dashboard
Data Visualization
Deadline Management
Digital Asset Management
Document Storage
Drag & Drop
Editorial Calendar
File Management
Filtering
Idea Management
Image Library
Keyword Tracking
Marketing Calendar
Media Library
Mobile Access
Monitoring
Multi-Channel Campaigns
Multi-Channel Marketing
Performance Metrics
Planning Tools
Portfolio Management
Progress Tracking
Project Management
Project Planning
Project Planning/Scheduling
Project Templates
Project Time Tracking
Project Tracking
Project Workflow
Publish Scheduling
Real-Time Reporting
Real-Time Updates
Reporting/Analytics
Reporting/Project Tracking
Reporting & Statistics
Roadmapping
Role-Based Permissions
Search/Filter
SEO Management
Single Sign On
Status Tracking
Tagging
Task Management
Task Planning
Task Progress Tracking
Task Scheduling
Template Management
Templates
Third-Party Integrations
To-Do List
User Management
Version Control
Video Management
Website Analytics
Workflow Management

The Brafton Content Marketing Platform User Reviews

Overall Rating

4.5

Ratings Breakdown

55%

45%

Secondary Ratings

Ease of Use

4.4

Value for money

4.7

Customer support

4.9

Functionality

4.3

Verified

Reviewer

Internet

11-50 employees

Used weekly for less than 6 months

Reviewed May 2023

Easy, intuitive project and asset management

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Communication with the agency via the platform, the ease of use, the ability to quickly approve or request changes. The use of the calendar/project view is helpful.

Cons:

Nothing, but it would be great if the documents to review were in a more intuitive place.

Rodrigo C.

Verified reviewer

Telecommunications

51-200 employees

Used daily for less than 12 months

Reviewed April 2023

It enables collaboration and does the job but could be more user friendly

The experience has been good, could be improved with some better UX design I believe. In particular the feedback sometimes is hard to give feedback on the project window. We should also be able to @mention users and receive notifications from within the documents we are reviewing.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that we can organize all projects in one place and keep track of what is being done, providing feedback is relatively easy and can be actioned quickly

Cons:

Some features are not very user friendly unfortunately.

Katie F.

Verified reviewer

Computer & Network Security

11-50 employees

Used weekly for less than 2 years

Reviewed July 2023

Simple Content Agency Project Management

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that I can easily go in and review/approve content. I can also retrieve content from past projects if needed (though this isn't something I need to do often).I like that I can see exactly who is on the team working on the project and who, specifically, is working on the piece that a particular time, where it is in the process, etc.

Cons:

They made some changes to the platform roughly 9 - 12 months ago that make it more difficult to see what exactly I need to review. I liked the way that this was presented previously. It's not a deal-breaker, but kind of annoying.Also, the way that projects progress in the kanban don't always make sense to me. Basically, all of my projects are either "in progress" or "completed", which I generally find unhelpful. It seems to me that projects that we have planned and are more in the planning, research, and analysis stages should stay in "planning" and should only move to "in progress" once an outline/draft is in the works. Finally, there has never been a great way to see in the platform the delivery date of a project. That's being tracked via a separate spreadsheet that our project manager created, which seems to defeat the purpose of the platfrom in large part. There have been struggles to get blog post copy delivered to us with enough time to review and setup/publish by my team's editorial calendar deadlines.

Kaye Anne G.

Verified reviewer

Insurance

2-10 employees

Used weekly for less than 12 months

Reviewed April 2023

Very grateful for the outstanding expertise, support and advice of the Brafton team!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The Brafton platform, along with the kind, highly skilled and professional team, have been a dream to work with, and have helped uplift our website and various communication assets, as well as enhance our social media presence. The platform is easy to use, provides a clear a structure of tasks and responsibilities, features a simplified communication and approval process, and enables flexible timelines when required. CivicRisk Mutual is very grateful for having had the opportunity to work with Brafton and thank the entire team, both past and present, for the wonderful experience. We would have no hesitation in highly recommending your services to others.

Cons:

There is nothing we didn't like about the Brafton platform.

Amit S.

Verified reviewer

Legal Services

201-500 employees

Used weekly for less than 12 months

Reviewed April 2023

Review of Brafton Platform

I am very happy with the platform, and it has allowed us to keep on top of our projects and tasks that we have worked on with the Brafton team.One thing i would like to see is the results of our campaigns somewhere within the platform.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is very easy to use, and i can quickly and clearly see the projects and tasks we have in progress and that are upcoming.

Cons:

I have had a few bugs using the platform over the past few months, where i am either unable to access the platform or no data shows.

Jon H.

Verified reviewer

Human Resources

501-1000 employees

Used monthly for less than 2 years

Reviewed April 2023

Brafton helps keep our content marketing on schedule

We really have valued using Brafton for our content marketing needs and using their platform to manage our projects really helped with our project management efforts.

Ratings Breakdown

Ease of use

Functionality

Pros:

It's easy to gain visibility into all active projects, see where they are in the development cycle and provide review comments on individual pieces.

Cons:

Though not the fault of the Brafton platform, our company recently blocked access to Google Drive, which makes it harder for us to view and provide comments on content pieces that are in development.

Alexandra G.

Verified reviewer

Information Technology and Services

10000+ employees

Used weekly for less than 12 months

Reviewed April 2023

Great agency project management platform

Very positive, it is very easy to use and work in.

Ratings Breakdown

Ease of use

Functionality

Pros:

Easily find what I need to approveAll my documents in one placevisibility into approvals processvisibility into how many credits I have left/have used

Cons:

Not sure, we use this in a limited capacity to access content, share approvals/feedback, and monitor projects. So for those things it works fairly well

Kathleen S.

Verified reviewer

Health, Wellness and Fitness

51-200 employees

Used weekly for less than 6 months

Reviewed April 2023

Comprehensive Content & Project Management