Ortto 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Ortto

4.6

(112)

Pricing

Starting at $199.00 per month

About Ortto

Build journeys that drive revenue. Your customer data, marketing automation & analytics, together.

Since 2015, Ortto has empowered over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a powerful suite of BI tools. The teams at Microsoft, Bltly, Typeform, LiveChat, Greenpeace and Patreon create remarkable customer journeys with Ortto.

Ortto Screenshots

Ortto Pricing and Plans

Starting price: $199.00 per month

Free Trial

Free Version

Starter

$199.00

flat rate, per month

Plan includes:

5000 contacts
24/6 support (live chat and email)
Visual journey builder
Drag and drop email builder
Email & SMS marketing
Form & pop-up builder
AI suggestions
Reporting & funnel analysis
Key integrations
Google SSO & basic roles

Professional

$509.00

flat rate, per month

Plan includes:

10,000 contacts
Journey builder
Branded sender ID for SMS
Email & SMS marketing
Mobile push marketing
Web push notifications
Dynamic Content
Form & pop-up builder
Landing Pages
AI suggest & predictions

Business

$849.00

flat rate, per month

Plan includes:

Priority support
Professional onboarding
Mobile push marketing
Multiple email and tracking domains
Email delivery optimization tool
Transactional emails & SMS
Cohort reports
Journey builder
Email & SMS marketing
Web push notifications

Enterprise

Pricing available upon request

Plan includes:

Dedicated success manager
Email deliverability consultant
Custom setups for large volume sending
Service level agreement (SLA)
Custom user roles & permissions
SSO (OKTA, Active Directory, SAML)
Early access to beta features
Multiple workspaces & partitions
Professional onboarding
Mobile push marketing

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Ortto Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Ortto
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Ad hoc Query
Ad hoc Reporting
AI/Machine Learning
API
Audience Targeting
Behavioral Analytics
Behavioral Targeting
Behavior Tracking
Campaign Management
Campaign Personalization
Campaign Planning
Campaign Segmentation
Campaign Tracking
Channel Management
Click Tracking
Contact Database
Content Management
Contextual Targeting
Conversion Rate Optimization
Conversion Tracking
CRM
Customer Activity Tracking
Customer Database
Customer Profiles
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Dashboard
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Customization
Dashboard
Dashboard Creation
Data Capture and Transfer
Data Connectors
Data Extraction
Data Import/Export
Data Integration
Data Management
Data Synchronization
Data Visualization
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Email Templates
Engagement Tracking
For Marketing and Advertising
Forms Management
GDPR Compliance
Image Library
Interaction Tracking
Key Performance Indicators
Keyword Tracking
Landing Pages/Web Forms
Lead Capture
Lead Distribution
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Lead Segmentation
Lead Verification/Validation
List Management
Marketing Automation
Marketing Calendar
Marketing Management
Match & Merge
Mobile Optimization
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Communication
Multi-Channel Marketing
Multiple Data Sources
Multivariate Testing
Performance Metrics
Personalization
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Real-Time Updates
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Role-Based Permissions
Sales Analytics
Search/Filter
Search Marketing
Segmentation
SMS Marketing
Social Marketing
Social Media Integration
Social Promotion
Source Tracking
Tagging
Target Account Identification
Template Management
Third-Party Integrations
Trend Analysis
Visitor Tracking
Visual Analytics
Visualization
Web Forms
Website Analytics
Website Visitor Tracking
Widgets

Ortto Integrations

Shopify

Stripe

WooCommerce

Gorgias

Typeform

Twilio

See all 27 integrations

Ortto User Reviews

Overall Rating

4.6

Ratings Breakdown

72%

19%

Secondary Ratings

Ease of Use

4.5

Value for money

4.4

Customer support

4.5

Functionality

4.4

Jon C.

Verified reviewer

Professional Training & Coaching

2-10 employees

Used daily for less than 2 years

Review source

Reviewed December 2016

A must have app for your business

Autopilot is one of those apps that you spend many hours trying to find on Google, something that takes away the hard work in your business, and automates the important stuff. The support provided is world class and with the constant innovation offered, you can expect great things in the future from Autopilot. I'm a massive fan!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use, affordable to everyone, and world class support.

Cons:

I really can't find a fault in the service Autopilot delivers, if they add any additional features the only thing I would suggest is they beef up the CRM functions. But as a service offered, its the best!

Jackie B.

Verified reviewer

Recreational Facilities and Services

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed November 2018

Helped make email marketing easier!

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

We implemented Autopilot when we got serious about following up on internet based leads for our clients. I loved that I could create a "journey" for a potential customer that was not only automatic, but, as personalized as it could be for an email marketing campaign. The visual way that these journeys are mapped out makes total sense to me, and I appreciate how concrete it is.

Cons:

As a novice, at best, I found that creating "journeys" took me a lot of time to understand. Once I did, it definitely got easier, but, it required some time and attention. I think that there are probably still features of this software that I am unsure how to use; and haven't been confident enough to explore.

Bianca L.

Verified reviewer

Information Technology and Services

51-200 employees

Used daily for more than 2 years

Review source

Reviewed December 2021

Don't be fooled by the visual feel. Very basic and lots of issues.

This product really is JUST above batch and blast products out there. It has a lot of limitations and caused a lot of frustrations.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The only thing I like about this platform is its ability to directly integrate with Slack, which allows us to easily incorporate internal alerts in our nurture programmes.

Cons:

- Autopilot has poor usability experience that makes tasks longer to do despite the visual feel of the UI. - You cannot copy email module HTMLs so email modules always have to be built from scratch. - Inefficient folder structure. - Segment criteria and names cannot be edited. - No auto-populate / picklist on fields so field values need to be memorised by the user. - No automated a/b testing. - Does not have a global dynamic content feature which allows you to edit common content like email footers in one place. - VERY basic report -only shows numbers like email engagement, and journey ejects. There is no ability to customise reporting by users / cohorts, which limits performance analysis. - Reporting is inaccurate (ie. If you’d like to see open and click rates in a specific date range, it will also pick up the opens and clicks outside that date range which pushes the rates up). - No built-in journey membership fields. - There are issues with data timings. It makes data update really slow, delaying the lead to reach the sales team. - You can’t combine ‘AND’ and ‘OR’ operators on segments / triggers logic. - Does not have any advanced features that can be really useful (like sandbox, marketing calendar, webinars, web personalisation, predictive content etc). - Slow pace of innovation (if any). Their email manager has been on 'beta' for two years. - We've encountered several serious bugs caused on their end.

Bryan M.

Verified reviewer

Design

Used weekly for more than 2 years

Review source

Reviewed January 2018

The most powerful and modern marketing automation software

Autopilot allows us to schedule complex marketing automation sequences with ease.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Autopilot allows my team to do everything we need. We can setup complex customer journeys quickly, and with confidence. The ability to automatically attach to an HTML form and make it functional saves a lot of time and allows us to insert complex forms anywhere without needing to have a separate form submission database.

Cons:

While there are some organization features like folders, I feel that journeys can get a little crowded quickly.

Nivas R.

Verified reviewer

Information Technology and Services

1001-5000 employees

Used weekly for more than 2 years

Review source

Reviewed December 2018

Great Visual Marketing Automation Software

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Autopilot's Visual Journey Builder is super simple and easy to use. The triggers and conditions are well differentiated making it easy to explain to others too. The team has also been very helpful in solving critical challenges.

Cons:

The software needs more integrations to be built. Right now they integrate with very limited number of applications which can be a challenge syncing data across platforms.

Vendor Response

Hello there! We are working very hard on integrations and next year is going to be full of surprises. Have fun with Autopilot.

Replied December 2018

Robbie P.

Verified reviewer

Health, Wellness and Fitness

11-50 employees

Used other for less than 6 months

Review source

Reviewed February 2019

Beware: Ludicrous Pricing Model

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

As a concept, AutoPilot is great. We believed in it so much that we spent weeks building out a 100 day journey that included emails, audiences and lists...

Cons:

But then we encountered something extremely absurd... AutoPilot syncs and bills for any and all contacts you have in PipeDrive—*even deleted contacts* 😑 Said differently, whether or not your contacts have ever been on a journey in AutoPilot, they charge you for them; and they continue to sync deleted contacts from PipeDrive as if they are equivalent to active contacts. After contacting AutoPilot multiple times, they refused to acknowledge how ridiculous this was. Instead they recommended to 1) not keep our past 14,000 customers in PipeDrive 🙄 2) remove the PipeDrive integration and add/remove all contacts via Zapier 😖 or 3) contact PipeDrive engineers every single time we delete a contact and have them “really delete” the contact. AutoPilot, if you are reading this, you’ve simply got to stop the freaking madness. You’ve lost us as customers, because it’s utterly absurd how much of our time and money you wasted over such a short-sighted pricing policy. The only thing we should be billed for are contacts who are on an actual journey through your software.

Tim H.

Verified reviewer

Computer Software

11-50 employees

Used daily for less than 6 months

Review source

Reviewed November 2017

I'm in LOVE with this software

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very easy to use, great automation, good heads up feature. Love the postcard integration. From a workflow and automation perspective, it's really effective.

Cons:

Email templates are lacking. Some functionality leaves a bit to be desired. I'd love to see them improve their more basic email functionality.

Vendor Response

Hi Tim, We really appreciate your support of Autopilot and your feedback for improvements. We're pleased to share we've made some improvements to our email editor. You can now fully customize your emails using drag and drop editing, save templates for later, and preview emails on desktop and mobile. You can watch a short video on our blog to see how it works: https://blog.autopilothq.com/create-beautiful-emails-advanced-editor/ If you have any questions about this update or need help designing an email with the Advanced Editor, please email us at support@autopilothq.com.

Replied December 2017

Sherrie G.

Verified reviewer

Used monthly for less than 2 years

Review source

Reviewed June 2017

Superb

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- Super easy to use - Comes with many prompts to creativity built-in, including pre-built (and tested) customer journeys designed for various outcomes - The email component: I don't wind up with any of the myriad deliverability issues/questions/headaches that I get with ESPs. (Why do I need an ESP?) - Super-high open + click through rates (as high as 84% open rate). - Messages "feel" authentic and personalized to recipients: I get warm engagement with recipients via replies. - Has just what you need: no unnecessary features that can complicate and bog down deployment and use. - Having SMS, in-app messaging, email, and on-demand print built in, helps support an integrated approach to marketing.

Cons:

Can't think of anything at the moment. Autopilot has a means for you to submit ideas for future functionality.

Jeff G.

Verified reviewer

Used daily for less than 12 months

Review source

Reviewed January 2018

Great Entry Level Marketing Tool

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The easy to use interface with the drag and drop journey builder. The heads up message are great and the api is easy to use.

Cons:

Support is limited on the lower level accounts they will only speak with you on the phone if you spend a certain level of money.

Shirin E.

Verified reviewer

Information Technology and Services

2-10 employees

Used unspecified for less than 6 months

Review source

Reviewed December 2015

Automated Marketing done well

We've tried many different applications for marketing. We found that they are either too much or too little. Some want to take over your entire website and offer you a solution for aspects of the website we've already spent money building. Others are just fancy emailers and do no tracking of folks coming to the site. Autopilot was a perfect fit for us, gives us code for our website for tracking, takes data from our pre existing forms on our landing pages, allows easy creation of nurture campaigns for multiple lists of people with sophisticated logic that is easy to implement. We are a small less than 5 person company with no CRM Marketing person here and we seem to be doing just fine with it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Pros:

Great price, customer support always offers great advice that spans their application and general marketing issues we've had. The 30 day trial wasn't enough for us so they even gave us another 30 days free so they are very flexible. The UI is clean and you don't need to be an expert to really craft some impressive nurture campaigns. The app is powerful yet simple which is rare.

Cons:

Would love to see integration with more apps.

Showing 1 - 10 of 112 Reviews

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