About ContentCal

ContentCal is a social media management platform designed to help advertising agencies plan, create and publish content across multiple networking platforms. It enables businesses to quickly respond to customer queries by storing customer interactions in a centralized repository.

Features of ContentCal include post scheduling, keyword filtering, collaboration, feedback analysis, reporting, project management, and more. Content creators can use the application to design visual content by modifying the layout and adding a header color and personalized logo. Additionally, employees can create and store posts as drafts, receive feedback from collaborators and preview posts before publishing.

ContentCal provides an application programming interface (API) a...


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Supported Operating System(s):

Web browser (OS agnostic)

36 Reviews of ContentCal

Average User Ratings

Overall

4.44 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

5.0

Functionality

4.0

Ratings Snapshot

5 stars

(18)

18

4 stars

(16)

16

3 stars

(2)

2

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 36 results

February 2020

Jeremy from Metamorphosis Agency

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

February 2020

HIGHLY RECOMMEND: Perfect for managing and collaborating on multiple social media project

SETUP What can I say, other than, "it couldn't be simpler." The hierarchies and metamophors in the software are intuitive and completely fluid. First, you create an account and create a calendar. Next you add social media accounts to the calendar. Then invite your participants and everyone adds content which is published. Voilà! ADDING AND MANAGING CONTENT This is what makes ContentCal so amazing: you can use the "planning channel" and their other tools for ingesting and collaborating on content prior to publishing. When ready, just move it to the channel(s) you want to publish to, set the day and time, and then it goes! I love software that just works like you want it to. *BAM*! GOVERNANCE This is special to ContentCal. I had worked for years in HigherEd marketing and this is something that we always wanted and now I've found: you can set up a routing and approval process. To get this done is also quite easy: 1. Once your users are added to your calendar, you can assign roles (or do this during the invitation process) 2. You'll use these roles/permissions for workflow: contributors, approvers, etc. For us, we have contributors add content to their calendars right on the days/times when they want it published and then they route it for approval. Our approvers (managers) review the content for accuracy and brand, and then approve. We can also reject and route it back with comments for tweaking making it a great tool for training in brand-voice, too.

Pros

This platform is perfect for agencies, distributed organizations, or anyone who needs to manage and participate on multiple social media accounts. It could not be any easier, which is perfect for teams with varying degrees of ability. And, the ability to create custom workflows and approvals that reflect your unique governance plan is unmatched. Non-profits, government entities, higher-ed, agencies, and anyone who manages more than one business or online personality where more than one person needs to contribute content will love this!

Cons

This is not a con, per se, but just something to be aware of: if you want automated publishing for your Instagram accounts, you'll have to set it up once using their Zapier integration. Twitter, Facebook, LinkedIn, etc. are all native. It's only Insta that requires this extra step. It was easy enough, thought, and you really only do this once and then you'll publish everything from within ContentCal. Once done, you and your collaborators have a seamless experience. Easy!

July 2019

Caroline from Social Honeycomb

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

July 2019

Outstanding support from the team behind this great scheduling tool

OUtstanding - my posting to platforms is much more planned and organised. My ability to view the rest of my team's posting for their clients is seamless. All of which gives me more time to work on my business not in my business.

Pros

It is very easy to use, the layout is simple and intuitive and visually it is easy to see what the status is of each post.

Cons

There is very little I don't like, due to the age of the tool some aspects of it are not as advanced as its competitors BUT the outstanding customer service, flexibility of the team, and constant upgrades far outweigh any cons. I moved away from ContentCal, once, as I was wooed by another glitzy product however I soon returned!!

February 2020

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Time Used: Less than 12 months

Review Source: GetApp


Ease-of-use

3.0

Value for money

4.0

Customer support

3.0

Functionality

3.0

February 2020

Good Social Media Tool but Lacks Reporting

The tool was okay. It would be great for an entry level social media manager or for internal social media reporting, but for an agency, it lacked the functionality and features we needed.

Pros

We liked the ability to easily schedule social media posts for our clients, save content/links/articles in a content library and add notes and campaigns for internal purposes.

Cons

We like the tool for scheduling purposes but the reporting really lacked the details we needed to send to our clients, which resulted in more work - so we weren't saving any significant amounts of time.

Reasons for Choosing ContentCal

Price

July 2019

Kirsty from Mann Social Ltd

Verified Reviewer

Company Size: 1 employee

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

July 2019

Content Cal Review

It's a great planning tool; if you are looking for a scheduler with some nice touches this is certainly one to consider

Pros

Love the hashtag set up, the colour codes, the duplication across different platforms. Realise there are lots of features I'm not using; will find time to look at Zap link ups.

Cons

Image pull through is glitchy. Analytics are not detailed, but I use platform data for this so not a problem for me

October 2018

Kate from Social Sense Media

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2018

Review of ContentCal

ContentCal has enabled my virtual team to work together seamlessly across a number of clients and the agency has grown because of it.

Pros

- Very intuitive. I had my account up and running within 5 minutes. I was then quickly able to add team members and clients. We advise anyone we train to use ContentCal, many have been using other scheduling tools and they comment they find it an easy switch to make and enjoy the simplicity of it. - You can see your content across all your social channels on one screen. Want to change a post? No problem - just drag and drop it to another day. - The customer services team are super responsive and any issue is quickly resolved. - Great for planning. Each calendar has a planning channel where you can save content ideas ready for when you want to use them and also add categories for content. - Option to save your favourite hashtags to each calendar so you don't have to start from scratch every time. - The approval workflow allows multiple people to schedule to a calendar and provides the client /account owner ultimate sign off. It makes collaboration across a virtual team really easy. - No need for unsightly long links as there is a link shortener integrated into the tool.

Cons

The occaisional glitch with the new release but nothing that hasn't been sorted quickly by the customer service team.