Riddle 2026: Benefits, Features & Pricing
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- Overview
- Pricing and Plans
- Features
- Integrations
- User Reviews
Overview
Pricing
Starting at $59.00 per month
About Riddle
Riddle is an online platform for creating interactive content such as quizzes, surveys, personality tests, prediction games, and leaderboards. Our customers create content on our platform and then embed it on their website.
The goal? Increased engagement, lead generation, segmentation, and content monetization - all 100% GDPR compliant.
What functions does Riddle offer?
Riddle solves the following problems for its customers:
- More user engagement and higher time on site
- Multiplication of available ad slots and easy creation of branded & sponsored content
- Collecting zero-party data
- Generation of qualitative leads
- Create competitions and prize draws both online and live during events
- Understanding user behavior and preferences
Our features include
- unlimited - no limit on views, starts and leads.
- Create quizzes, surveys, polls, personality tests, and leaderboards.
- Embedding of content on the web and in apps is possible.
Riddle Screenshots

Riddle Pricing and Plans
Essential
$59.00
Plan includes:
- Unlimited Quiz Creation
- Unlimited lead generation
- Unlimited submissions
- Unlmited views
- All content formats
Pro
$119.00
Plan includes:
- Add your own logo
- Add Meta Pixel Tracking
- All the features from Essential - plus 100% white labelled.
Business
$249.00
Plan includes:
- Connect your ad server to serve in content ads
- Upload mp4 videos
- Advanced tracking
- Custom CSS
Enterprise
$749.00
Plan includes:
- Seasonwide - multi-quiz leaderboards
- Google Data Studio connector
- Custom user role configurator
- 5 user licenses already included

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Riddle Features
- Popular features found in Marketing AutomationA/B TestingCampaign AnalyticsDrip CampaignsLanding Pages/Web FormsLead ManagementMulti-Channel MarketingMultivariate TestingROI TrackingSales AnalyticsSegmentationSocial Marketing
- More features of RiddleActivity DashboardAPIConversion TrackingCRMCustomizable BrandingCustomizable CTAsCustomizable FormsData Import/ExportDrag & DropDynamic ContentEmail MarketingEngagement TrackingEvent Triggered ActionsLead CaptureLead GenerationLead QualificationMarketing AutomationThird-Party Integrations
Riddle Integrations
Riddle User Reviews
Overall Rating
4.8
Ratings Breakdown
5
80%
4
20%
3
0%
2
0%
1
0%
Secondary Ratings
Ease of Use
4.7
Value for money
4.9
Customer support
5.0
Functionality
4.4
Have you used Riddle and would like to share your experience with others?
Sara L.
Verified reviewer
Farming
2-10 employees
Used weekly for less than 6 months
Review sourceReviewed May 2019
Easy to use, effective quiz maker for lead generation
4
Ratings Breakdown
Vendor Response
Thank you very much Sara! We agree with your constructive feedback - updating our designs is actually in progress right now. :)
Replied May 2019
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Andre G.
Verified reviewer
Media Production
201-500 employees
Used weekly for less than 2 years
Review sourceReviewed November 2024
Riddle makes quizzes easy
5
Very good software tool for creating quizzes and capturing user data.
Ratings Breakdown
Read More
Terri R.
Verified reviewer
Publishing
11-50 employees
Used other for less than 6 months
Review sourceReviewed May 2021
Blown away by the support
5
This first paragraph is back story: I am the digital media manager (and one-person team) for a small niche print magazine. I have been heading up a transition to a new web theme, which was necessary for technical reasons but turned out to be quite the process. It has been on my to-do list for a while to transfer one of best-performing pieces of digital content—a quiz—from an ancient plug-in to a new platform, but other tasks kept taking priority. However, when we officially switched on the new website, I could not put off this task any longer—and our marketing team needed it fixed pronto for a Monday sales pitch. It was the middle of Saturday night when I finished moving the quiz to Riddle, published it, and realized that I had a huge space between my introduction and the “Start Quiz” button, which I could not explain. I used the Riddle chat feature, expecting to hear back maybe in a few days. But I heard back immediately from [SENSITIVE CONTENT HIDDEN] (who was in the middle of his morning Sunday cycle on the other side of the Atlantic!) who told me he would look at it as soon as he returned to his laptop. In the morning, I woke up to a personalized training video, where [SENSITIVE CONTENT HIDDEN] not only helped me with the original issue, but also showed me other improvements he suggested and how to make those changes on the Riddle platform. I really cannot get over this level of support. It is so rare. Above and beyond is an understatement.
Ratings Breakdown
Reasons for switching to Riddle
Transition to a new website theme made it necessary to get rid of this plug-in
Vendor Response
Wow! Big thanks Terri - we love the kind words @ our support, but even more important, we love how useful you're finding our quiz maker! And you saved me on my bike ride - got to take a break going up a steep hill to answer your questions. Total win/win. :) Happy Riddling, Mike Co-founder
Replied May 2021
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Leo T.
Verified reviewer
Marketing and Advertising
Self-Employed
Used monthly for less than 12 months
Review sourceReviewed November 2019
A MUST FOR ANY MARKETING AGENCY
5
Absolutely loved my experience with the Riddle Quiz Maker. Outstanding support like nothing I’ve ever seen before. I’m a marketing agency owner that runs campaigns for a variety of clients across MANY industries and the love and support I got from the team at Riddle saved me and my client HOURS and HOURS of work. We spent hours researching different quiz makers to both the simple and complex tasks we wanted and would never switch to another provider. The customization, beautiful design, flexibility and formatting across multiple devices is far superior to anything else we’ve seen. Also, out of all the campaigns we’ve done, we’ve had the highest lead get and conversions using this system. It’s a no-brainer. 10 out of 10 I recommend these guys. Looking forward to creating more quizzes for more clients in the near future, thanks again guys!
Ratings Breakdown
Reasons for choosing Riddle
Cost Unparelleled Support Design Quality
Vendor Response
Big, big thanks Leo - you're making us blush over in Riddle-land! Seriously - we love the feedback, and are looking forward to working with you on your upcoming campaigns! Cheers, Mike Co-founder
Replied November 2019
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Maria V.
Management Consulting
2-10 employees
Used daily for less than 6 months
Review sourceReviewed September 2017
Fantastic user experience
5
Ratings Breakdown
Vendor Response
Hi Maria - really appreciate your thoughtful feedback... we're going to add your feature idea for our quiz maker. You'll be able to choose to set your overall quiz results as points as well as percent very shortly. Awesome idea. The good news is that our quiz maker is already 'drag and drop' - you can move questions up and down in any order. Hope that helps - but just let me know if we can assist further. :) Happy Riddling, Mike Co-founder
Replied September 2017
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Leonardo I.
Verified reviewer
Retail
Self-Employed
Used daily for less than 6 months
Review sourceReviewed November 2020
Small business owner user review
5
Riddle is a robust quiz creator software, but I don't need all their features, considering I am a solopreneur of a small startup. And therefore, the value for money wasn't for me. But I still recommend them.
Ratings Breakdown
Reasons for choosing Riddle
I tried their free trial, and I was hooked.
Vendor Response
Many thanks Leonardo - really good feedback, and glad you were hooked with our quiz maker! We'll work with our product team to create more packages with sets of features designed for your use case as a small start up. Happy Riddling :) Mike Co-founder
Replied November 2020
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Daniel P.
Verified reviewer
Entertainment
2-10 employees
Used daily for free trial
Review sourceReviewed July 2021
Great product and top tier customer support
5
This is one of the best companies I've worked with. They know why the exist and they build the tools coupled with the support to make their users successful.
Ratings Breakdown
Vendor Response
Thanks so much Daniel - we really appreciate your kind feedback; it's been a lot of fun helping out with your very creative use case using our quiz maker! Happy Riddling, Mike Co-founder
Replied July 2021
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Katy C.
Online Media
2-10 employees
Used weekly for less than 2 years
Review sourceReviewed August 2017
Fantastic tool for engagement. Love it
5
Ratings Breakdown
Vendor Response
Sheesh - we're blushing over here, Katy! (And thanks for the feedback - we have good news... you can use our 'template' feature to save and apply your unique combination of logo, fonts, colors, and more with just a click.)
Replied August 2017
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Graeme G.
Used weekly for less than 2 years
Review sourceReviewed August 2017
Always impressed with the simplicity, speed and quality of Riddle
5
Ratings Breakdown
Vendor Response
Wow - thanks so much Graeme... really appreciate the kind words about Riddle's quiz maker!
Replied August 2017
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cosmin m.
Verified reviewer
E-Learning
2-10 employees
Used daily for less than 6 months
Review sourceReviewed March 2018
Riddle is a great product! I have never in my life seen so much promptness in customer service!
5
Decent design easiness of use easy to implement
Ratings Breakdown
Vendor Response
Thank you so very much - we love that sort of feedback... and are looking to improve adding questions as you mentioned!
Replied March 2018
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