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Riddle

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Overview

Riddle 2026: Benefits, Features & Pricing

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On this page
  • Overview
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews

Overview

Riddle
Riddle
4.8
(45)

Pricing

Starting at $59.00 per month

About Riddle

Riddle is an online platform for creating interactive content such as quizzes, surveys, personality tests, prediction games, and leaderboards. Our customers create content on our platform and then embed it on their website.  
The goal? Increased engagement, lead generation, segmentation, and content monetization - all 100% GDPR compliant.

What functions does Riddle offer?
Riddle solves the following problems for its customers: 

  • More user engagement and higher time on site
  • Multiplication of available ad slots and easy creation of branded & sponsored content
  • Collecting zero-party data
  • Generation of qualitative leads
  • Create competitions and prize draws both online and live during events
  • Understanding user behavior and preferences

Our features include

  • unlimited - no limit on views, starts and leads. 
  • Create quizzes, surveys, polls, personality tests, and leaderboards. 
  • Embedding of content on the web and in apps is possible.

Riddle Screenshots

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5

Riddle Pricing and Plans

Starting price: $59.00 per month
Free Trial
Free Version

Essential

$59.00

flat rate, per month

Plan includes:

  • Unlimited Quiz Creation
  • Unlimited lead generation
  • Unlimited submissions
  • Unlmited views
  • All content formats

Pro

$119.00

flat rate, per month

Plan includes:

  • Add your own logo
  • Add Meta Pixel Tracking
  • All the features from Essential - plus 100% white labelled.

Business

$249.00

flat rate, per month

Plan includes:

  • Connect your ad server to serve in content ads
  • Upload mp4 videos
  • Advanced tracking
  • Custom CSS

Enterprise

$749.00

flat rate, per month

Plan includes:

  • Seasonwide - multi-quiz leaderboards
  • Google Data Studio connector
  • Custom user role configurator
  • 5 user licenses already included
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Riddle Features

  • Popular features found in Marketing Automation
    A/B Testing
    Campaign Analytics
    Drip Campaigns
    Landing Pages/Web Forms
    Lead Management
    Multi-Channel Marketing
    Multivariate Testing
    ROI Tracking
    Sales Analytics
    Segmentation
    Social Marketing
  • More features of Riddle
    Activity Dashboard
    API
    Conversion Tracking
    CRM
    Customizable Branding
    Customizable CTAs
    Customizable Forms
    Data Import/Export
    Drag & Drop
    Dynamic Content
    Email Marketing
    Engagement Tracking
    Event Triggered Actions
    Lead Capture
    Lead Generation
    Lead Qualification
    Marketing Automation
    Third-Party Integrations

Riddle Integrations

AWeber
AWeber
Zapier
Zapier
Mailchimp
Mailchimp
ActiveCampaign
ActiveCampaign
Brevo
Brevo

Riddle User Reviews

Overall Rating

4.8

Ratings Breakdown

5

80%

4

20%

3

0%

2

0%

1

0%

Secondary Ratings

Ease of Use

4.7

Value for money

4.9

Customer support

5.0

Functionality

4.4

Have you used Riddle and would like to share your experience with others?

SL

Sara L.

Verified reviewer

Farming

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed May 2019

Easy to use, effective quiz maker for lead generation

4

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
4
Functionality
icon
Pros:
Easy to use. Creating a quiz for a business was very simple. The pro plan is reasonably priced. Much cheaper than Typeform. The lead generation side of the quiz was effective, even if not perfect.
Cons:
integration with Mailchimp was flawed. The look of the quizzes looks slightly old fashioned. Also, low on appearance customization options.

Vendor Response

Thank you very much Sara! We agree with your constructive feedback - updating our designs is actually in progress right now. :)

Replied May 2019

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AG

Andre G.

Verified reviewer

Media Production

201-500 employees

Used weekly for less than 2 years

Review source

Reviewed November 2024

Riddle makes quizzes easy

5

Very good software tool for creating quizzes and capturing user data.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
4
Functionality
icon
Pros:
Easy to use, quick support to resolve issues and support with user requests.
Cons:
The ability to prepopulate 3rd party data in riddles pre populated quickly.

Read More

TR

Terri R.

Verified reviewer

Publishing

11-50 employees

Used other for less than 6 months

Review source

Reviewed May 2021

Blown away by the support

5

This first paragraph is back story: I am the digital media manager (and one-person team) for a small niche print magazine. I have been heading up a transition to a new web theme, which was necessary for technical reasons but turned out to be quite the process. It has been on my to-do list for a while to transfer one of best-performing pieces of digital content—a quiz—from an ancient plug-in to a new platform, but other tasks kept taking priority. However, when we officially switched on the new website, I could not put off this task any longer—and our marketing team needed it fixed pronto for a Monday sales pitch. It was the middle of Saturday night when I finished moving the quiz to Riddle, published it, and realized that I had a huge space between my introduction and the “Start Quiz” button, which I could not explain. I used the Riddle chat feature, expecting to hear back maybe in a few days. But I heard back immediately from [SENSITIVE CONTENT HIDDEN] (who was in the middle of his morning Sunday cycle on the other side of the Atlantic!) who told me he would look at it as soon as he returned to his laptop. In the morning, I woke up to a personalized training video, where [SENSITIVE CONTENT HIDDEN] not only helped me with the original issue, but also showed me other improvements he suggested and how to make those changes on the Riddle platform. I really cannot get over this level of support. It is so rare. Above and beyond is an understatement.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
The support team that comes with it. I describe my experience below.
Cons:
No negatives that I have noticed. Like any software, it takes time to become familiar with where everything is and how to customize the templates.

Reasons for switching to Riddle

Transition to a new website theme made it necessary to get rid of this plug-in

Vendor Response

Wow! Big thanks Terri - we love the kind words @ our support, but even more important, we love how useful you're finding our quiz maker! And you saved me on my bike ride - got to take a break going up a steep hill to answer your questions. Total win/win. :) Happy Riddling, Mike Co-founder

Replied May 2021

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LT

Leo T.

Verified reviewer

Marketing and Advertising

Self-Employed

Used monthly for less than 12 months

Review source

Reviewed November 2019

A MUST FOR ANY MARKETING AGENCY

5

Absolutely loved my experience with the Riddle Quiz Maker. Outstanding support like nothing I’ve ever seen before. I’m a marketing agency owner that runs campaigns for a variety of clients across MANY industries and the love and support I got from the team at Riddle saved me and my client HOURS and HOURS of work. We spent hours researching different quiz makers to both the simple and complex tasks we wanted and would never switch to another provider. The customization, beautiful design, flexibility and formatting across multiple devices is far superior to anything else we’ve seen. Also, out of all the campaigns we’ve done, we’ve had the highest lead get and conversions using this system. It’s a no-brainer. 10 out of 10 I recommend these guys. Looking forward to creating more quizzes for more clients in the near future, thanks again guys!

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Outstanding one of a kind support Beautiful design and customizations Smooth and seamless quiz making Advanced quiz features no other quiz maker had Improved our lead generation more than any other ad campaign to date
Cons:
I wish there was a quiz maker university or more online training to become a quiz master (relied heavily on support to figure out how to do things which was a waste of riddle's time).

Reasons for choosing Riddle

Cost Unparelleled Support Design Quality

Vendor Response

Big, big thanks Leo - you're making us blush over in Riddle-land! Seriously - we love the feedback, and are looking forward to working with you on your upcoming campaigns! Cheers, Mike Co-founder

Replied November 2019

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MV

Maria V.

Management Consulting

2-10 employees

Used daily for less than 6 months

Review source

Reviewed September 2017

Fantastic user experience

5

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
4
Functionality
icon
Pros:
The interface for editing and creating your quiz is fresh and modern. Quizzes are highly customizable and easy to create, you can even set how strong of an association a certain answer will give towards a certain result (or several!). You can also customize exactly how many results quiz takers see and how detailed they are. The customer service is incredible. Reply times are fast, and they definitely go above and beyond to make sure everything works out for you. Hands down best service experience I have ever had. They even use gifs!
Cons:
No easy way to add reply options to the top (to replace question #1 and move the existing ones down a peg). No way (yet) to display results in points instead of percentage.

Vendor Response

Hi Maria - really appreciate your thoughtful feedback... we're going to add your feature idea for our quiz maker. You'll be able to choose to set your overall quiz results as points as well as percent very shortly. Awesome idea. The good news is that our quiz maker is already 'drag and drop' - you can move questions up and down in any order. Hope that helps - but just let me know if we can assist further. :) Happy Riddling, Mike Co-founder

Replied September 2017

Read More

LI

Leonardo I.

Verified reviewer

Retail

Self-Employed

Used daily for less than 6 months

Review source

Reviewed November 2020

Small business owner user review

5

Riddle is a robust quiz creator software, but I don't need all their features, considering I am a solopreneur of a small startup. And therefore, the value for money wasn't for me. But I still recommend them.

Ratings Breakdown

4
Ease of use
4
Value for money
5
Customer support
5
Functionality
icon
Pros:
Riddle helped me collecting many leads for my business. You can use Zapier to connect it to Mailchimp, so all your leads are automatically loaded into your audience.
Cons:
It took me a while to learn how to create my quiz, but once I got the hang of it, it went smoothly.

Reasons for choosing Riddle

I tried their free trial, and I was hooked.

Vendor Response

Many thanks Leonardo - really good feedback, and glad you were hooked with our quiz maker! We'll work with our product team to create more packages with sets of features designed for your use case as a small start up. Happy Riddling :) Mike Co-founder

Replied November 2020

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DP

Daniel P.

Verified reviewer

Entertainment

2-10 employees

Used daily for free trial

Review source

Reviewed July 2021

Great product and top tier customer support

5

This is one of the best companies I've worked with. They know why the exist and they build the tools coupled with the support to make their users successful.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Riddle had all the flexibility I needed to build the service I envisioned. It is incredibly robust and intuitive especially for the cost. Whenever I had an issue the company offered immediate support and when relevant directed me to the exact blog/how to video I needed to address the problem myself.
Cons:
Nothing so far. My only issue so far is integrating with Ad Sense, but that's not Riddle's fault.

Vendor Response

Thanks so much Daniel - we really appreciate your kind feedback; it's been a lot of fun helping out with your very creative use case using our quiz maker! Happy Riddling, Mike Co-founder

Replied July 2021

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KC

Katy C.

Online Media

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed August 2017

Fantastic tool for engagement. Love it

5

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
It's so easy to use, and there's lots of variation so it's great for content marketing. I also love the customer support I've had from Riddle. Any questions I have are quickly answered and with a smile. Can't fault Riddle.
Cons:
Can't think of anything! Although it would be great if there was an option to retain my magazine's logo on any new quizzes or polls that I create. I'm sure if I raised this with the makers, they'd consider adding.

Vendor Response

Sheesh - we're blushing over here, Katy! (And thanks for the feedback - we have good news... you can use our 'template' feature to save and apply your unique combination of logo, fonts, colors, and more with just a click.)

Replied August 2017

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GG

Graeme G.

Used weekly for less than 2 years

Review source

Reviewed August 2017

Always impressed with the simplicity, speed and quality of Riddle

5

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
The ease of use, the flexibility and the speed at which you can set up content. It's been a great asset and the quiz maker functionality has been especially well-used and appreciated. Integrations with YouTube, Instagram etc enable us to drop in content quickly and the flexibility in terms of laying out questions are awesome. More than enough options when it comes to supporting whatever type of engagement you're looking to do.
Cons:
Very little! We've yet to experience any restrictions that prevented us doing what we wanted to do.

Vendor Response

Wow - thanks so much Graeme... really appreciate the kind words about Riddle's quiz maker!

Replied August 2017

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cm

cosmin m.

Verified reviewer

E-Learning

2-10 employees

Used daily for less than 6 months

Review source

Reviewed March 2018

Riddle is a great product! I have never in my life seen so much promptness in customer service!

5

Decent design easiness of use easy to implement

Ratings Breakdown

4
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
What I like the most: their design and the animations. It feels good and very engaging. I just want to emphasize again the support that these guys offer. It is absolutely amazing, they are always willing to help or guide! I am using riddle as an educational tool rather than getting leads and it does a a great job!
Cons:
The way questions are added. If you have over 30 questions you would have to scroll up to add another one.

Vendor Response

Thank you so very much - we love that sort of feedback... and are looking to improve adding questions as you mentioned!

Replied March 2018

Read More

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