Taboola 2026: Benefits, Features & Pricing

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Overview
User Interface
Popular Alternatives
Pricing and Plans
Features
Integrations
User Reviews
Popular Comparisons

Overview

Taboola

4.5

(68)

Pricing

Pricing available upon request

About Taboola

Taboola is a cloud-based content discovery and marketing platform that helps businesses of all sizes manage customers and website traffic. Designed for both Business to Business (B2B) and Business to Consumer (B2C) implementation, it enables tracking user behavior and interests to deliver relevant content.

Taboola helps businesses increase brand awareness by connecting with the right audience. The key features include multi-language support, custom branding, monitoring, multichannel marketing, reporting and statistics, custom templates, social network marketing and engagement analytics.

Designed to help distribute content across all web platforms, it facilitates advertising management, web traffic monitoring, reader behavior analysis, campaign management and allows WordPress integration. The pricing is based on a Cost per Click (CPC) model. Support is extended via email.

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Taboola User Interface

Popular Taboola Alternatives

Main Product

Taboola

4.5

(68)

Ratings Breakdown

4.41Ease of use
4.29Value for money
4.45Customer support
4.41Functionality

Pricing

Available upon request

Get Price

Alternative Product

DashClicks

4.9

(340)

Ratings Breakdown

4.84Ease of use
4.79Value for money
4.84Customer support
4.85Functionality

Pricing

Starting at $99.00 per month

Get Price

Alternative Product

Ziflow

4.8

(417)

Ratings Breakdown

4.61Ease of use
4.64Value for money
4.79Customer support
4.55Functionality

Pricing

Starting at $199.00 per year

Get Price

Alternative Product

Adalysis

4.6

(115)

Ratings Breakdown

4.32Ease of use
4.33Value for money
4.70Customer support
4.53Functionality

Pricing

Starting at $126.00 per month

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Alternative Product

Workamajig

3.8

(351)

Ratings Breakdown

3.34Ease of use
3.76Value for money
4.0Customer support
3.81Functionality

Pricing

Starting at $37.00 per month

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Alternative Product

Asana

4.5

(13538)

Ratings Breakdown

4.38Ease of use
4.40Value for money
4.33Customer support
4.37Functionality

Pricing

Starting at $10.99 per month

Get Price

Taboola Pricing and Plans

Starting price: Connect with an advisor for pricing

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Taboola Features

Popular features found in PPC
Budget Management
Campaign Management
Conversion Tracking
Keyword Research Tools
Keyword Tracking
ROI Tracking
More features of Taboola
A/B Testing
Activity Dashboard
Advertising Management
API
Audience Targeting
Bid Management
Campaign Analytics
Campaign Planning
Campaign Segmentation
Channel Management
Collaboration Tools
Content Library
Customer Segmentation
Customizable Branding
Customizable Reports
Customizable Templates
Drip Campaigns
Engagement Tracking
Filtering
Geotargeting
Lead Generation
Monitoring
Multi-Campaign
Multi-Channel Campaigns
Multi-Channel Marketing
Multi-Language
Performance Management
Real-Time Reporting
Reporting & Statistics
Social Advertising
Social Media Monitoring
Social Promotion
Template Management
Trend Analysis
Website Analytics
Web Traffic Monitoring
Web Traffic Reporting

Taboola Integrations

WordPress

HubSpot CRM

Taboola User Reviews

Overall Rating

4.5

Ratings Breakdown

69%

19%

Secondary Ratings

Ease of Use

4.4

Value for money

4.3

Customer support

4.4

Functionality

4.4

Ed W.

Verified reviewer

Marketing and Advertising

201-500 employees

Used daily for more than 2 years

Review source

Reviewed July 2024

Taboola is an incredible publisher partner in helping us amplify branded content

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Taboola has been a reliable partner for The Seattle Times Media Solutions, consistently delivering efficient traffic to our branded content campaigns. Since we started using the new Maximize Conversions solutions, we’ve seen a dramatic increase in results. Taboola is now one of our top-performing channels for driving cost-efficient traffic.

Cons:

We have never had a negative experience with Taboola

Randy V.

Verified reviewer

Financial Services

51-200 employees

Used daily for less than 6 months

Review source

Reviewed February 2024

Allow Taboola to do ALL of the Heavy Lifting

From the moment we established our account, it has been a Blessing. The Artificial Intelligence (AI) aspect informed us that we would have a better chance of not having our "Ad Copy" truncated on particular Ad Partners if we kept our heading at 60 or below. The AI feature reworded out Headline to an even more powerful message. Our goal is the "Accomplish the Mission" and Taboola is assisting us with our Goal.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The Ease of Use, The Customer Care Agents, The Affordable Pricing.

Cons:

We have not experienced any challenges. We are 100% happy with our decision to utilize all of the robust features of Taboola.

Reasons for switching to Taboola

Because the other platform boasts big results and underperformed. Their costs are substantially higher and their Customer Care Department is less than par.

Perry R.

Verified reviewer

Entertainment

2-10 employees

Used monthly for less than 6 months

Review source

Reviewed June 2025

Their navigation and customer support blows

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I tried to get a campaign going, but their navigation sucks. I got as far as setting my my card info, and their qualifications. That part was frustrating! Their customer support does not help much, either. There's a rep called Cierra Cox, who, will, supposedly get on the phone with a potential client, but she flakes -- she also does not properly read e-mails. That happened to me twice with her, and I chatted with another person who had the same problem. Is it no wonder they have so many bad reviews.

Cons:

The rep, Sierra Cox. Zero support. She does not properly read e-mails, either. I had a campaign already set up, including my credit card info, and I still couldn't get any support for additional help.

Ryan T.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 6 months

Reviewed March 2024

Great Platform for Native Advertising

Overall, we are extremely pleased with how many leads Taboola had provided our client.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the customer service and ability to get started quickly. We were former Yahoo DSP customers, and Taboola treated us like we had been customers for years.

Cons:

The reporting features could be improved greatly, taking learnings from other DSPs.

Reasons for choosing Taboola

Ease of use for our audiences, and ability to bring over retargeting audiences from Yahoo DSP

Reasons for switching to Taboola

Yahoo DSP closed its doors to small businesses

Leela T.

Verified reviewer

Package/ Freight Delivery

501-1000 employees

Used daily for more than 2 years

Reviewed March 2025

All Star Team

Collaborating with the team, learning about new products and working together has been such a pleasure

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The team makes optimizing my campaigns very easy and they provide great results.

Cons:

Nothing bad to say about the team or products

Alexander I.

Verified reviewer

Medical Practice

1001-5000 employees

Used daily for more than 2 years

Reviewed March 2025

Taboola review

8/10, We have seen tremendous success on taboola

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of use, low cost traffic, great results

Cons:

The platform lacks a google ads editor style bulk uploader

Derek C.

Verified reviewer

Environmental Services

1001-5000 employees

Used daily for less than 12 months

Reviewed March 2025

Love working with Taboola

It's been great. it feels like the conversions we get form Taboola are absolutely incremental

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Managed services team has been really helpful.

Cons:

THere is a lot of low quality traffic, and you have to manage networks to reduce that.

Phattarapol P.

Verified reviewer

Hospitality

501-1000 employees

Used daily for less than 12 months

Reviewed June 2024

Drive More Awareness Right Target

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ads placement to reach the right target all segments

Cons:

confused to set up first time and dashboard

Fabiola S.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 12 months

Review source

Reviewed August 2021

Advertising - not so effective

It hasn't brought so many good results, so i recommend it for advertising and awareness but not for selling.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really like that it gives us the ease to be present on many websites regardless of the topic. It easy to setup and as you pay per impressions is not that expensive.

Cons:

What i don't like is that it does not have so much credibility so people don't click a lot on them