Taboola 2026: Benefits, Features & Pricing

Wondering if Taboola is right for your organization?

Our PPC Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Taboola

4.4

(59)

Pricing

Pricing available upon request

About Taboola

Taboola is a cloud-based content discovery and marketing platform that helps businesses of all sizes manage customers and website traffic. Designed for both Business to Business (B2B) and Business to Consumer (B2C) implementation, it enables tracking user behavior and interests to deliver relevant content.

Taboola helps businesses increase brand awareness by connecting with the right audience. The key features include multi-language support, custom branding, monitoring, multichannel marketing, reporting and statistics, custom templates, social network marketing and engagement analytics.

Designed to help distribute content across all web platforms, it facilitates advertising management, web traffic monitoring, reader behavior analysis, campaign management and allows WordPress integration. The pricing is based on a Cost per Click (CPC) model. Support is extended via email.

Taboola Screenshots

Taboola Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Taboola Features

Popular features found in PPC
Budget Management
Campaign Management
Conversion Tracking
Keyword Research Tools
Keyword Tracking
ROI Tracking
More features of Taboola
A/B Testing
Activity Dashboard
Advertising Management
API
Audience Targeting
Bid Management
Campaign Analytics
Campaign Planning
Campaign Segmentation
Channel Management
Collaboration Tools
Content Library
Customer Segmentation
Customizable Branding
Customizable Reports
Customizable Templates
Drip Campaigns
Engagement Tracking
Filtering
Geotargeting
Lead Generation
Monitoring
Multi-Campaign
Multi-Channel Campaigns
Multi-Channel Marketing
Multi-Language
Performance Management
Real-Time Reporting
Reporting & Statistics
Social Advertising
Social Media Monitoring
Social Promotion
Template Management
Trend Analysis
Website Analytics
Web Traffic Monitoring
Web Traffic Reporting

Taboola Integrations

WordPress

HubSpot CRM

Taboola User Reviews

Overall Rating

4.4

Ratings Breakdown

64%

22%

Secondary Ratings

Ease of Use

4.3

Value for money

4.2

Customer support

4.4

Functionality

4.3

Phattarapol P.

Verified reviewer

Hospitality

501-1000 employees

Used daily for less than 12 months

Reviewed June 2024

Drive More Awareness Right Target

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ads placement to reach the right target all segments

Cons:

confused to set up first time and dashboard

Randy V.

Verified reviewer

Financial Services

51-200 employees

Used daily for less than 6 months

Review source

Reviewed February 2024

Allow Taboola to do ALL of the Heavy Lifting

From the moment we established our account, it has been a Blessing. The Artificial Intelligence (AI) aspect informed us that we would have a better chance of not having our "Ad Copy" truncated on particular Ad Partners if we kept our heading at 60 or below. The AI feature reworded out Headline to an even more powerful message. Our goal is the "Accomplish the Mission" and Taboola is assisting us with our Goal.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The Ease of Use, The Customer Care Agents, The Affordable Pricing.

Cons:

We have not experienced any challenges. We are 100% happy with our decision to utilize all of the robust features of Taboola.

Reasons for switching to Taboola

Because the other platform boasts big results and underperformed. Their costs are substantially higher and their Customer Care Department is less than par.

Mohammed Ali K.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 12 months

Reviewed March 2024

Taboolateral

Currently still experimenting and hopeful that Taboola would improve their conversion tracking set up.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Taboola is a good platform for sourcing transparent traffic for native campaigns/ads

Cons:

Conversion tracking is complicated especially while running campaigns for well known advertisers/affiliates. Taboola can simplify conversion tracking similar to 3rd party trackers like Clickflare, etc

Ryan T.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 6 months

Reviewed March 2024

Great Platform for Native Advertising

Overall, we are extremely pleased with how many leads Taboola had provided our client.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the customer service and ability to get started quickly. We were former Yahoo DSP customers, and Taboola treated us like we had been customers for years.

Cons:

The reporting features could be improved greatly, taking learnings from other DSPs.

Reasons for choosing Taboola

Ease of use for our audiences, and ability to bring over retargeting audiences from Yahoo DSP

Reasons for switching to Taboola

Yahoo DSP closed its doors to small businesses

Kamil D.

Verified reviewer

Online Media

11-50 employees

Used daily for more than 2 years

Reviewed September 2024

Senior programmatic manager

Since 6 years I am running native campaigns. The contact with support is always very good

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Simply dashboard, fast support, good contact

Cons:

Dashboard is very slow sometimes, could be faster

Mae H.

Verified reviewer

Retail

5001-10000 employees

Used weekly for less than 12 months

Reviewed September 2024

One of Kind

My overall experience has been great! Great communication with the representative that was assigned to my account. A company that stays on t op of making adjustments and optimizations were needed within a campaign. The overall campaigns I have ran in the past have produce great results!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The overall experience of the service. From setting up campaigns, making optimizations, to being able to adjust to the brand. Overall great communication..

Cons:

There is not a lot I dislike about Taboola since using their services for display campaigns.

Arya R.

Verified reviewer

Online Media

10000+ employees

Used monthly for less than 2 years

Reviewed September 2024

Taboola Appreciation

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The servicing team is just beyond proactive! they take ownership and have good knowledge about the platforms making it very easier to sell and execute campaigns.

Cons:

Taboola is the perfect SSP platform working like a huge clock that never loses time, it is performance focused and cost effective and till date we have not received any complaints on the same.

Verified

Reviewer

Information Services

11-50 employees

Used monthly for more than 2 years

Reviewed June 2024

Taboola are champions of Native advertising to date

A fantastic experience. Taboola are the leaders in native ad technology and deployment.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The platform is incredibly easy to use, with great ad formats and support from the onshore team. They are proactive in their suggestions and are very hands-on with us as an agency.

Cons:

Sometimes, reporting from a post view perspective can be limited. The inventory, while strong, is not often too unique to Taboola as a provider.

Fabiola S.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 12 months

Review source

Reviewed August 2021

Advertising - not so effective

It hasn't brought so many good results, so i recommend it for advertising and awareness but not for selling.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really like that it gives us the ease to be present on many websites regardless of the topic. It easy to setup and as you pay per impressions is not that expensive.

Cons:

What i don't like is that it does not have so much credibility so people don't click a lot on them