Uberflip Software

4.41 / 5 (157)

About Uberflip


Uberflip is a cloud-based content creation and management solution for marketers and sales personnel. It helps marketers to create tailored content for multiple marketing campaigns. It offers tools to create digital content, generate leads from marketing campaigns and track conversations with clients.

Uberflip helps to manage multiple content types such as blogs, ebooks, images, videos and more. The metrics dashboard helps marketers to view, track and manage the performance of their content across various channels.

Businesses can integrate Uberflip with third-party marketing automation systems to collect leads from multiple sources and create a centralized marketing database. Uberflip also offers built-in artificial intelligence (AI) capabilities that can provide additional content recommendations to clients based on their engagement history and campaign participation.

This solution is available with a one-time perpetual license. Support is offered via phone, email and through an online knowledge base.



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Supported Operating System(s):

Web browser (OS agnostic)

157 Reviews of Uberflip

Average User Ratings

Overall

4.41 / 5 stars

Ease-of-use

4.0

Value for money

4.0

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(80)

4 stars

(66)

3 stars

(9)

2 stars

(0)

1 stars

(2)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 157 reviews

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February 2018

Eric from SunView Software, Inc.

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

February 2018

Powerful content management platform with built-in artificial intelligence

It allows us to take existing content and repurpose it together with other related content to increase user engagement. Too much content has been hidden away and Uberflip brings it back to life by presenting it to visitors as appropriate based on the types of content they are engaging on. We can also create unique streams for account based marketing campaigns or enable Sales to pull specific content into their customer emails instead of sending out static download URL's. Overall, the platform shows great promise as it matures and supports integration with additional marketing tools.

Pros

The platform pulls content from a variety of sources together and presents it back in a logical, streamlined interface. Once the content "streams" are built, they are easy to leverage in a variety of ways from a website resource center to individual streams for sales and account based marketing programs. Setup was straight forward and the Uberflip team was there to help through the on-boarding process. Although the AI engine is licensed separately, it has the ability to learn what content performs best and make intelligent recommendations to build stickiness and reduce bounce rates. While we are in the early stages of rolling out the software, we believe is shows great promise in bringing our content together in ways that increase prospect engagement.

Cons

The number of pre-built integrations is relatively small. While the important ones are covered, if you use any tools outside the main integrated platforms, you'll need some additional time and customization to get things running. Also, integration with HubSpot is immature compared to other add-on marketing tools. There is definitely data sharing between the platforms but it's list based and not a robust timeline integration. Conversions are written to a list but other interaction tracking is just summary data unless you log into the Uberflip platform. Hopefully as the product matures, the integration and data sharing will too.

April 2018

Josh from Nvoicepay

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

April 2018

Powerful content tool with stellar customer service

An easy platform to store, sort and publish content on our site with lots of features to customize the backend and frontend.

Pros

- Customer service is stellar. Always responsive and the CSMs give us feedback and ways to better utilize their platform.
- The product offers options for ABM
- Really easy to use and navigate the product
- Great knowledge-base and customer references to see how other companies are using the platform.
- Content tags and automation make it simple to add new content to specific content hubs.
- Sales can use this but not have access to the Marketing side of the platform. Great for ABM when they can create their own Sales hubs for prospects.
- Their Brand team that can create custom hubs

Cons

- Creating custom backend stuff can get messy with a script manager that doesn't allow you to bounce down a line when coding.
- There's one look for all hubs. Not much to set another hub apart except for branding and colors. Wish they had more options for the user to change things without having to use their Brand team or a dev.
- PDF upload/viewer, Flipbook, is not great. It's simple but has flaws that could be updated (e.g. in fullscreen mode you have to know to click ESC to exit fullscreen, otherwise there's no X or minimize feature).

February 2018

Tom from Oracle

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

February 2018

I've been using Uberflip for four years, & UF has matched pace with our continued growth and needs.

It allowed me to easily review a piece of software.

Pros

Uberflip provides my company the functionality to be able to design a content experience to match any customer's journey. They offer tips and tricks to constantly enhance the programs we build, and they are continually working to improve themselves and their offerings to allow us to do more. From AI and machine learning to advice on improving the look and feel of our hub, Uberflip's tech and support have been unmatched each time we considered vetting different solutions.

Cons

Occasionally, our design teams would like to do a little more in terms of customizing the look of our hub themselves, and are unable to implement them themselves due to pieces of the system we don't have control over. That said, the Uberflip dev team is incredible open to requests and suggestions, and are very helpful when we come to them with thoughts and things we would like to customize.

February 2018

Ophelie from Church+State (The Tite Report)

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

5.0

Functionality

3.0

February 2018

Uberflip is a fairly user friendly software with amazing customer service support.

Great SEO set-up, good add-ins from third-party sites and apps, easy content creation that's set up to reach people effectively.

Pros

Uberflip is fairly easy for users to learn independently. The Knowledge Hub provides great info that often answers questions before customer service even has to be contacted. It's also well organized. Features are accessible and easy to find. It also prioritizes really important aspects of the content experience, including SEO and CTA-related features. This makes it easy for us to engage with our audiences effectively.

Cons

Users are rarely notified of updates and new features. Actually, the hub has so many features in general that I find sometimes I don't even know certain options exist for me. It would be great if Uberflip offered more frequent meetings with success coaches to go through features we might not know about. Also, the hub requires extensive coding to differentiate itself from other Uberflip hubs. While branding can be placed throughout the hub to make our brand stand out, it still follows a very generic template that isn't very customizable.

February 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

February 2018

Uberflip is Great So Far!

Using uberflip we can better organize our "learn" content. We also have the ability to choose the content different target markets see. There's a lot of ways to be creative while specifically targeting different groups of potential clients. I'm sure I'll learn a lot more things I can do with uberflip as we continue implementing it.

Pros

I like that you can build streams and add content to specific streams. The menu build out options are really helpful as well. I'm currently working with other marketing software vendors who can be difficult to get a hold of or an answer out of. The uberflip customer support is there for me all the time. Scheduling a call with them is so easy through Calendarly. They've even helped me with coding on the back-end without charging us extra. We are starting to launch it now and look forward to adding sales streams to see how we can tailor content to our target market even better!

Cons

Uberflip is very easy to design without code (for the most part), however because most of it is without code, the design options can be limited. For instance, CTAs can have images, but you can't choose the transparency or move the text/button on the CTA to whatever spot you want. In addition, non-marketing streams can only have content uploaded in the same format (pdf, youtube, etc.). I had to enter all of our videos via embedding because we host our videos on a platform that isn't an integration. I've also had issues with the Smart Filters working correctly, but the uberflip team said they are on it! Overall, I would still highly recommend uberflip.

February 2018

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

February 2018

Uberflip is easy to use and contains many features that will help any content marketing team.

Pros

Uberflip has many features that are valuable to any marketing team. Setting up streams is a breeze, and the amount of customization for them is nice. Besides customization, the amount of integrations it has is nice too, especially the one to HubSpot that allows actions to be placed on a contact's timeline. Overall, the platform is well-set up. Things are easy to find and I rarely found that I was more than 3-4 clicks away from anything I wanted. Support is great. You can send them an email anytime and they'll get back to you within a business day or two.

Cons

Although it's set up well, there are some parts of the tool that I feel can be improved. For instance, the metrics portion is adequate, but definitely can be improved in terms of accessibility and presentation. Speaking of presentation, whenever you're showing PDFs, there's a slightly clunky viewer they use that feels like it came from pre-2010. Pricing is good, but it's definitely on the higher end.

February 2018

Lyra from Collection agencies company

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

February 2018

Excellent product and service

Pros

Uberflip makes managing our content assets available to our customers and prospects really easy. What used to take days or hours to put on the web can now be done in minutes. We can display content in a variety of ways to various audiences. Performance metrics are really helpful and easy to access. Customer support and account management have been uniformly excellent, with fast and helpful responses to questions or issues. It is quite easy to learn and navigate and the community information is very robust and helpful. Uberflip makes my life so much easier.

Cons

Our Resource Hub was set up by another internal group and the back end may be a bit more convoluted than I'd like. However, I have successfully set up a public-facing menu structure that works well for our visitors. It is easy to modify or enhance as our needs change. In general, this issue is minimal and completely outweighed by all the positives.

February 2018

Jade from BlueJeans Network

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

February 2018

Uberflip is an amazing platform for content creators and publishers.

It's easy to use and it makes it easy for marketing to publish content, without needing to learn to code or work with the website team.

Pros

I love how easy it is to create and manage content, without requiring time from our website team. Marketing can easily publish blog posts, whitepapers, videos, and more without dealing with the main website. Plus, the layout is great, it is super easy to add/remove items from multiple marketing streams, and the support team is always there when we need help. Overall, I really enjoy using the product and appreciate how easy it is to complete the functions that I need on an everyday basis.

Cons

Some of the features can be a bit clunky, and the metrics are a little hard to understand, particularly for those people used to Google Analytics. Most complaints are relatively minor and unique to our use case, and the Uberflip team has met with me multiple times to see how they can help resolve them. My biggest complaint is that the hub is hosted on a subdomain, which does negatively impact our SEO.

February 2018

Anonymous

Verified Reviewer

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

3.0

February 2018

Uberflip provides a visually appealing content experience and allows us to be self-sufficient.

Uberflip makes posting new content to our site very easy. It is also very simple to add forms to the content which saves us a lot of coding work. We were able to increase our content and blog engagement significantly. It also provides mobile responsive design out of the box, which we didn't have before.

Pros

Uberflip allows our team to be self-sufficient in posting content and blogs to our corporate website. The interface is visually appealing and the modular setup of the system allows us to easily scale content as needed. We like that it requires very little coding to add content to the website and has built-in integrations with many of the tools we already use.

Cons

The software is a bit heavy and can be buggy. Load times on the pages can be long and can sometimes feel clunky. We also found the analytics to be less than stellar but can be supplemented with information from Google Analytics and Marketo.

February 2018

Bri from YourEncore

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

February 2018

The best customer experience!

I love the ability to create custom experiences with our content and the way it streamlines everything so much... especially for a company that produces content for/about several different industries, and also produces content that can be mass applied to all industries.

Pros

My Customer Success team is always extremely helpful, invested in my own success with the platform, and always on point. With a lot of marketing technology, I feel like they're applying a basic template to guide my use of the technology without putting really any effort into understanding what would actually work best for my business (which is a little complex). But my Uberflip team genuinely tries and always is willing to give some marketing advice outside of their own platform too. Their resources library is also unparalleled to anything I've ever seen, and a great way to "walk the walk" with their own technology.

Cons

As with any marketing technology (especially a younger one like Uberflip), there are some nuances with the platform. However, they're super receptive to feedback and also are constantly making system improvements. To me, the most annoying nuances are the inability to mass apply CTA gates to content in one place rather than manually applying to the content in each stream; and also, the naming convention in how the lead source goes into HubSpot/Pardot is kind of annoying. I wish it would be cleaner :)

March 2018

Mathilde from Amity

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2018

Great experience, we've used Uberflip for all of our content management daily and for over 2 years.

Very easy to manage and leverage our content library. Our content generates new leads on a daily basis.

Pros

It's really easy to segment your content in different streams which you can easily update. We're able to manage a huge content library very easily and we can make sure it's all easily accessible using the content streams and "feature" options. We've been publishing new content two to three times a week since early 2016 and we're able to easily manage our entire portfolio, bring back older content to the top, and leverage the content over time. I can't imagine keeping this library engaging and efficient without Uberflip, it's essential to our marketing strategy.

Cons

The actual content editor can be a bit finicky at times. You can easily get used to it, but sometimes embedding CTAs from HubSpot in the source code will make images disappear.