Watson Campaign Automation 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Watson Campaign Automation

4.4

(5)

Pricing

Pricing available upon request

About Watson Campaign Automation

IBM Watson Marketing provides a portfolio of marketing solutions that allow marketing professionals to design and execute digital marketing campaigns. This cloud-based system is compatible with Mac and PC/Linux operating systems, and also runs on mobile devices.

The Watson Marketing system features individual applications to accomplish several different digital marketing tasks. Users can design and execute marketing campaigns via email, web, and social media with Watson Campaign Automation, which also offers lead scoring and lead management. Additionally, users can manage all marketing content and resources with the Watson Content Hub and use Watson Analytics tools to analyze and improve performance with role-based dashboards, journey analytics, and session replay tools.

Pricing is based on user counts and the needed functionality of each individual company.

Watson Campaign Automation Screenshots

Watson Campaign Automation Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

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Watson Campaign Automation Features

Popular features found in All-in-One Marketing Platform
Campaign Management
Email Marketing
Landing Pages/Web Forms
Lead Management
Marketing Automation
Multi-Channel Marketing
ROI Tracking
Social Marketing
More features of Watson Campaign Automation
A/B Testing
Campaign Analytics
Campaign Planning
Campaign Segmentation
Content Management
CRM
Customer Segmentation
Customizable Templates
Drag & Drop
Email Templates
Lead Qualification
Multi-Campaign
Multi-Channel Communication
Reporting & Statistics
Sales Analytics
Segmentation
Template Management

Watson Campaign Automation User Reviews

Overall Rating

4.4

Ratings Breakdown

60%

20%

Secondary Ratings

Ease of Use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.2

Have you used Watson Campaign Automation and would like to share your experience with others?

Iván B.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed January 2020

The Personality Analysis Of Social Networks Is Already Possible

With IBM Whatson we build behavior patterns to improve our digital marketing. With IBM Watson we build and manage our AI at the enterprise level. Personality profiles based on data extracted from social networks such as twitter allows us to determine behaviors to improve our marketing.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

With a flexible and optimized information architecture, Whatson allows us to accelerate production and deployment based on AI. With Whatsaon we can create predictive models of customer behavior, with this we make more accurate predictions, we can automate the processes, and increase the user experience.

Cons:

Being a new technology, the new vocabulary is always complex, the semantics used by the reports must be optimized and adapted very well.

Alicia L.

Verified reviewer

Luxury Goods & Jewelry

Self-Employed

Used weekly for less than 6 months

Review source

Reviewed January 2023

Mid Tier Campaign Manager

Overall, I think there are much easier content managers and marketing assistance tools that are easier to use and offer more features than Watson.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

It is easy to schedule and manage content delivery such as email campaigns based on the different subscriptions of the users of our courses.

Cons:

It is not easy to customize without having a bit of knowledge of HTML and the backend. I find this tool outdated and lacking in noteworthy features.

Reasons for switching to Watson Campaign Automation

I wanted to try something new, but I ended up switching back to Aweber

David M.

Verified reviewer

Real Estate

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed February 2022

Great rate of delivery, not easy to customize. Html knowledge required

We were using this software to send email campaigns to our massive database of users. We could customize and segment campaigns based on different subscriptions. It helped us to develop better email communications

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Great speed to send out email marketing campaigns to massive databases. Customer service is a must sometimes and superb deliverability. Customize sendings addid custom fields to emails

Cons:

Not easy to implement with old salesforce, it was a little bit outdated compared to mailchimp and similar software. No option to build responsive email templates with click and drag system. html and css needed to build responsive email templates.

Reasons for choosing Watson Campaign Automation

A big reputation, IBM was the owner of this software before it converted into Accoustic

Amanda G.

Verified reviewer

E-Learning

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed September 2019

Best tool for CRM

It is a great tool that I use daily for my campaigns. I can schedule my emails in advance which is great, but also afterwards see the heatmaps of my emails to see what went good and what was not clicked that much in order for me to improve it in future emails.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The scheduling system because it has a quality check before scheduling which is very useful in case you used an experience in a wrong way.

Cons:

The customer service because more than once some of my emails were scheduled, but then not send because there was an error. I got a case notification via email of the customer team, but more than once they could not tell what exactly was going wrong and causing the error.

Daniel H.

Marketing and Advertising

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed May 2018

Capable and Easier Than Salesforce Marketing Cloud

Ratings Breakdown

Ease of use

Functionality

Pros:

Platform is well designed and intuitive making it easy for users of other systems to adapt to the IBM Watson Campaign Automation tool set. Planning and creating broadcast and automated campaigns can be mastered in no time. The data structures and functional operations work well.

Cons:

Some of the more advanced features require a learning curve, but once mastered they are quite reliable.

Showing 1 - 5 of 5 Reviews