What is Yotpo used for?

Yotpo has several distinct products. Its UGC & Reviews product collects photos and testimonials from customers, attaching them to product content on eCommerce websites to drive more sales. Yotpo users can also leverage the Loyalty & Referrals product suite to engage existing customers and attract new ones with incentives.

What are the benefits of Yotpo?

Yotpo focuses on increasing customer retention and driving repeat purchases. It uses real reviews and testimonials from customers to encourage new customers to make purchases. With automated workflows, drip campaigns, and triggers, users can also save time in executing review campaigns. Notable features include extracting smart review highlights, review monitoring, automated reports, and customizable loyalty tiers.

What does Yotpo offer?

Yotpo offers a retention marketing platform that includes reviews, UGC, and customer loyalty initiatives. Users can also purchase these core products separately; for example, eCommerce brands can purchase reviews and UGC to collect and share reviews, request reviews, and import reviews. Subscription brands utilize loyalty features such as tier-based rewards and granular customer segmentation based on data like the last purchase date.

Does Yotpo integrate with Shopify?

Yes, Yotpo integrates with several major eCommerce platforms, including Shopify, Shopify Plus, WooCommerce, BigCommerce, Adobe Commerce (Magento), Volusion, and Salesforce Commerce Cloud. Yotpo users can import existing reviews to Yotpo and showcase them with dynamic widgets. Users can sync their Shopify product catalogs and data with Yotpo for seamless back-and-forth sharing.

Updated October 1, 2025 at 7:36 AM

Yotpo 2026: Benefits, Features & Pricing

Written by Alejandra Aranda

Content Analyst

Edited by Parul Sharma

Editor

Wondering if Yotpo is right for your organization?

Our Brand Management Software selection experts can help you in 15 minutes or less.

On this page

Our Summary
Pricing and Plans
Features
Integrations
Key Sentiments
User Reviews
Frequently Asked Questions

Our Summary

Yotpo

4.5

(375)

Pros:

Customer support
Ease of collecting reviews

Cons:

Pricing
Navigation

Pricing

Starting at $199.00 per month

What is Yotpo:

Yotpo is an eCommerce marketing platform that includes review collection, user-generated content (UGC), and customer loyalty initiatives. It allows brands to get product reviews, create strategies to build engagement, and manage subscriptions and loyalty rewards programs.

Why we like Yotpo:

Yotpo appears on the Review Management Software FrontRunners list for 2025. Users appreciate the real-time review monitoring, scheduled messaging campaigns, and review request features. Yotpo also receives high rankings for customer support (4.5/5), with reviewers appreciating its simplicity and integrations.

Who should use Yotpo:

Yotpo’s customer retention features are especially helpful for direct-to-consumer (DTC) eCommerce brands that offer both one-time purchases and recurring subscriptions. Yotpo’s features help businesses collect UGC by allowing customers to write reviews and post photos for other shoppers.

Yotpo Screenshots

Yotpo Overview

Yotpo is a cloud-based content marketing platform for e-commerce businesses that enables users to collect user-generated content and use the content to build a brand and manage the customer experience. The integrated solution lets brands collect, curate, manage and respond to user-generated content. It leverages customer reviews and photos throughout the buyer journey to increase trust with the customers. Users can combine reviews and photos with customized display options to improve brand visibility. They can also highlight customer content in marketing campaigns to increa...

Yotpo Pricing and Plans

Starting price: $199.00 per month

Free Trial

Free Version

Pro

$199.00

flat rate, per month

Plan includes:

Reviews
Loyalty
SMS & Email
Up to 500 orders included per month

Premium

$1,198.00

flat rate, per month

Plan includes:

Up to 1,000 orders included per month
Email Support
24/7 Live Chat Support
Quick Launch Onboarding

Enterprise

Pricing available upon request

Plan includes:

10,000+ included orders
Enterprise Account Manager
Custom Contract and Terms

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Our Analysis of Yotpo's Pricing Plans

We've thoroughly examined the key advantages and limitations of Yotpo's pricing plans to help you determine which option best aligns with your eCommerce needs and budget. The provider offers tiered plans across two product areas (reviews and UGC, and loyalty and referrals), along with plans that include the complete product suite. Each offering caters to businesses at different stages of growth and with different needs.

**Reviews & UGC plan...

s** Yotpo offers three plans (Starter, Pro, and Premium) that allow businesses to capture and display reviews and user-generated content (UGC) to strengthen their credibility and provide social proof to encourage other consumers to make purchases. - **Starter plan ($79/month for up to 500 orders).** It helps growing businesses strengthen their review presence with manual requests, customizable email templates, and visual content like photo and video reviews. It also offers flexible display options—such as carousels and product grouping—and lets businesses remove Yotpo branding. However, it lacks integrations, AI features, and scalability beyond 1,000 monthly orders. - **Pro plan ($169/month for up to 500 orders).** It targets established eCommerce businesses needing advanced review tools. It adds AI-powered features like smart sorting and summaries, multi-user access controls, and Google seller ratings to boost trust and collaboration. However, visual UGC from social media requires a paid add-on, multistore management isn’t supported, and premium onboarding services are reserved for higher-tier plans. - **Premium plan.** The Premium plan (custom pricing) is built for high-volume merchants needing full-scale review management and strategic support. It includes advanced AI tools for deeper insights, access to onboarding and success managers, and optional retail syndication to platforms like Walmart and Target. However, the steep price jump, add-on costs, and potentially unnecessary features may not suit midsize businesses. **Loyalty & Referrals plans** Yotpo offers three plans (Free, Pro, and Premium) that allow users to grow their business via custom loyalty programs and customer referral incentives. - **Free plan.** It offers basic tools to launch a no-cost loyalty and referral program, including points-for-purchase rules, fixed discounts, and full referral flows with fraud protection. It integrates with Shopify POS and supports referral emails and shopper-facing experiences. However, it lacks engagement rewards, milestone-based incentives, and integrations beyond Shopify. - **Pro plan ($199/month for up to 500 orders).** It helps growing businesses boost program engagement with shopper accounts, social media-based rewards, and a customizable rewards page. It expands participation options but lacks VIP tiers, email marketing integrations, and access to dedicated support—limiting personalization and scalability. - **Premium plan.** The Premium loyalty plan (custom pricing) is built for businesses running complex loyalty programs and needing deeper analytics and support. It includes advanced reward settings, scheduled promotions, and a VIP dashboard to track top customer tiers. Dedicated onboarding and success managers are also part of the package. However, the steep price jump, potential implementation fees for non-Shopify users, and feature overload may limit its appeal for midsize firms. **Bundle plans** For users who need access to all of Yotpo’s product features, the provider offers three plans (Pro, Premium, and Enterprise) that include its full product suite. - **Pro plan ($368/month for up to 500 orders).** It gives businesses access to Yotpo’s Reviews & UGC and Loyalty & Referrals. Users benefit from 24/7 support, flexible product activation, and a broad feature set. However, there’s no dedicated onboarding support. - **Premium plan ($1,198/month for up to 500 orders).** It adds advanced AI tools and dedicated support via an optimization strategist. Like the Pro plan, it offers flexible activation and full access to Yotpo’s core products. Downsides include a steep price increase and potential implementation fees for non-Shopify platforms. - **Enterprise plan.** The Enterprise plan (custom pricing) includes everything Yotpo offers across Reviews and Loyalty, plus tailored contracts and enterprise-level support. Users get a dedicated strategist and account manager. Still, lack of public pricing, longer onboarding timelines, and feature overload may limit its fit for some businesses. **Conclusion** When selecting a plan, businesses should carefully consider their monthly order volume, the importance of specific features to their customer experience, and budget constraints. By aligning these factors with Yotpo's tiered offerings across multiple products, businesses can select a plan that optimizes their eCommerce and marketing capabilities while delivering a strong return on investment.

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Yotpo Features

Drawn from insights across 375 verified reviews, we've outlined Yotpo's best and worst rated features and how they stack up against the average rating.

Yotpo's score

Category average

Yotpo's Best Rated Features

Social Media Integration

4.83

4.30 category average

Multi-Channel Campaigns

4.78

3.37 category average

Negative Feedback Management

4.74

4.39 category average

Yotpo's Worst Rated Features

Rewards Management

3.86

4.68 category average

Loyalty Program

3.90

4.50 category average

Surveys & Feedback

4.10

4.37 category average

Popular features found in Brand Management
Approval Process Control
Artwork Management
Brand Tracking
Campaign Management
Change Management
Collaboration Tools
Content Management
Customizable Branding
Customizable Templates
Project Management
Workflow Management
More features of Yotpo
Activity Dashboard
API
Audience Targeting
Automated Responses
Brand Guidelines
Commenting/Notes
Communication Management
Contact Management
Content Creation
Conversion Tracking
CRM Integration
Customer History
Customer Segmentation
Dashboard
Data Visualization
Digital Asset Management
Discussions/Forums
eCommerce Management
Email Marketing
Email Reminders
Engagement Tracking
Feedback Management
Filtering
For Customer Referrals
Gamification
Group Management
Loyalty Cards
Loyalty Program
Moderation
Multi-Channel Campaigns
Multi-Channel Data Collection
Multi-Channel Marketing
Negative Feedback Management
Performance Metrics
Predictive Analytics
Publish Scheduling
Ratings/Reviews
Referral Templates
Referral Tracking
Reminders
Reporting/Analytics
Response Management
Review Monitoring
Review Notification
Review Request
Rewards Management
ROI Tracking
Sentiment Analysis
SEO Management
SMS Marketing
Social Media Integration
Social Media Monitoring
Social Promotion
Social Sharing
Survey/Poll Management
Surveys & Feedback
Text Analysis
Third-Party Integrations
Trend Analysis
UGC Collection
Visual Analytics
Widgets

Yotpo Integrations

Based on 375 verified reviews, we've identified products most frequently integrated with Yotpo.

Shopify Plus

Integration rated 4.6 from 5 reviews

Gorgias

Integration rated 4.3 from 3 reviews

WooCommerce

Integration rated 5.0 from 2 reviews

Meta for Business

Integration rated 5.0 from 2 reviews

Mailchimp

Integration rated 3.5 from 2 reviews

BigCommerce

Integration rated 5.0 from 2 reviews

See all 46 integrations

Yotpo Key Sentiments

We analyzed 375 verified reviews for Yotpo to find out what actual users really think.

Most Positive Sentiments

Customer service

81% Positive

11% Neutral

8% Negative

Reviewers commend Yotpo for its robust customer service and loyalty programs, which enhance customer experience and retention. They find the support team professional and responsive, addressing issues promptly and effectively. Users also appreciate the platform's simplicity and the positive impact on their customer engagement strategies.

Customer reviews

64% Positive

28% Neutral

8% Negative

Users appreciate Yotpo for its efficient review collection and the ability to display authentic customer feedback. They find it beneficial for increasing customer trust and engagement, which drives sales and conversions. Additionally, users value the platform's ease of use and its positive impact on their marketing efforts.

Customization

47% Positive

27% Neutral

26% Negative

Yotpo's customization capabilities allow users to tailor the platform to their specific needs, according to reviews. Users find the UI customizable and the ability to modify templates beneficial. However, some experience limitations and challenges, requiring developer assistance for more advanced customizations.

Least Positive Sentiments

Small business pricing

24% Positive

41% Neutral

35% Negative

Reviewers express frustration with Yotpo's pricing tiers, finding many features locked behind higher payment levels. They feel the cost is prohibitive for small businesses, limiting access to essential functionalities. Users desire more flexible and affordable pricing options to suit their needs better.

Email integration

34% Positive

32% Neutral

34% Negative

Although users like Yotpo's email marketing integrations, they face challenges with some, particularly platforms like HubSpot and Gorgias. Users also find the email templates cumbersome and desire more customization options to better align with their branding.

Yotpo User Reviews

Overall Rating

4.5

Ratings Breakdown

67%

25%

Secondary Ratings

Ease of Use

4.4

Value for money

3.9

Customer support

4.5

Functionality

4.4

Justin A.

Verified reviewer

Retail

2-10 employees

Used daily for less than 6 months

Review source

Reviewed April 2023

Probably one of my favorite apps for my shop

I have had a great experience. I think it is pretty awesome, and I am even using other apps of theirs due to this

Ratings Breakdown

Ease of use

Functionality

Pros:

The best feature IMO is the use of the app for free up until the first 50 purchases.

Cons:

The least favorite was the inability to try some of the premium features, such as some of the review setup options, so some stuff I did not know if it was worth up[grading early to get.

Reasons for choosing Yotpo

Yotpo seemed to have the better features for the new shopify stores coming up

Reasons for switching to Yotpo

Judge.me switched to a payment plan when I was still setting my store up and I had to switch apps before I even fully opened up

Vendor Response

Thanks for the thoughtful feedback. We're so glad to hear you've had a great experience and that Yotpo’s free tier helped you get started with confidence. We understand the desire to explore more premium features early on. We're continuing to look at ways to make that discovery process easier so you can make informed decisions as you grow. Appreciate you choosing Yotpo and excited to hear you're using more of our apps. We're here to support you every step of the way.

Replied July 2025

Orion B.

Verified reviewer

Consumer Goods

2-10 employees

Used monthly for less than 12 months

Review source

Reviewed March 2025

Good for starting out with SMS

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It’s pretty straightforward and provides some good idea. Ideas for scripted messages.

Cons:

Customer service generally isn’t great but the product is solid

Reasons for switching to Yotpo

I was in the Yotpo accelerator and it was a requirement

Vendor Response

Thanks for the feedback. We're glad the product has been useful and that the message templates have helped spark ideas. We’re always working to raise the bar on customer support. If there’s ever anything specific that didn’t meet expectations, we’d love the chance to make it right. Appreciate you using Yotpo and sharing your experience.

Replied July 2025

Fabian L.

Verified reviewer

Building Materials

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed January 2025

Simple, easy to use but lack the advanced features

Good, not worth the price we paid and we moved on to Lipscore instead

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Simplicity, well done integrations with Shopify and Klaviyo among others

Cons:

Very performance heavy on site, very little customization as well as the lack of ratings

Vendor Response

Thanks for taking the time to share your experience. We're glad the integrations with Shopify and Klaviyo worked well for your team. We understand how important performance and customization are, and we've made meaningful improvements in both areas. If you're open to checking us out again in the future, we’d love to show you what’s new. Wishing you continued success with Lipscore, and thanks again for giving Yotpo a try.

Replied July 2025

Daniel L.

Verified reviewer

Consumer Goods

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed December 2022

My review

Review management. Helps hesitant customers see value when other "real" people also have purchased the same thing .

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of use, 100%. A lot more functions that I don't use, but room to grow into.

Cons:

That Google Seller Ratings and Google Shopping Ads are only available in the Prime tier and that you have to upgrade to 250 reviews per month to get the Google functions. I would like a Prime subscription with only 50 reviews per month and the "Reviews booster" on.

Reasons for choosing Yotpo

Used Yotpo before (with Tictail). Liked the product, ease of use and customer service. A bit higher price, but definetly worth it :-)

Vendor Response

Thank you so much for sharing your thoughts with us. Google Shopping Ads are available in our Growth plan. However, Google has review volume requirements that brands must meet before they can acquire their Google Seller Rating. Because of these requirements, this feature is available in our Prime package. Learn more about the Google Seller Rating requirements - https://support.yotpo.com/en/article/google-seller-ratings-1137133

Replied January 2023

David C.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used daily for more than 2 years

Review source

Reviewed March 2023

Best bang for your buck!

Overall experience is excellent. Yotpo has driven much higher customer engagement and conversions.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Yotpo beats other review services at this price point with easier integration, more customer engagement that converts to sales, and your traffic STAYS on your website!

Cons:

1) There is no 'bare bones' account option, so we are paying for many features we don't need.2) The system doesn't include multiple language support, so non-english reviews are mistakenly flagged for profanity.

Reasons for switching to Yotpo

T.P. was unresponsive to my concerns about keeping my traffic.Cost prohibitive.

Vendor Response

We appreciate your feedback and we're happy to learn that you're enjoying Yotpo Reviews. We're continuously working to improve our pricing and packaging options. If you'd like to learn more, reach out to our team for details.

Replied April 2023

Jo-Ann N.

Verified reviewer

Retail

Self-Employed

Used daily for less than 2 years

Review source

Reviewed November 2023

Great tool for SME's to manage website reviews

I love this review app. I have used others and this one is better and cheaper than those I've tried. It's so easy to set it all up and massively important for social proof.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

So easy to set up automations with Shopify so that each time a customer makes a pruchase they are automatically sent a review request after a certain period

Cons:

Can be a bit slow, and the inability to import reviews from other marketplaces and websites (i.e. Etsy, Google, Amazon, Trustpilot) automatically makes it a slow manual process - through which you can only upload product (not site) reviews.

Reasons for switching to Yotpo

Yotpo has better Shopify integration and more included in the free and basic plans.

Vendor Response

Thank you for the kind words. We're glad to hear setup has been smooth and that the automation with Shopify has made collecting reviews easier and more impactful for your business. We appreciate the feedback around importing reviews. Expanding import capabilities is something we’re actively exploring, and we know how valuable it is to centralize social proof from multiple sources. Thanks again for choosing Yotpo and for sharing your experience. We're here if you ever need support or want to explore more ways to get value from the platform.

Replied July 2025

Kristopher L.

Verified reviewer

Consumer Goods

1001-5000 employees

Used weekly for less than 2 years

Review source

Reviewed September 2021

Easy to use and great support

We took our time in getting the integration set up, but once the review emails started sending to consumers who purchased online the reviews came piling in. Yotpo helped organize and filter these reviews and we've been very happy with the results.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Yotpo's setup process and continued support has made the addition of this review platform painless with a huge return on investment. We have received more consumer reviews since adding Yotpo 6 months ago then we did in the previous 6 years. Our success manager is quick to respond and makes great recommendations and adding widgets is easy for anyone on our team to do.

Cons:

We cannot currently share consumer reviews with the product team for an individual product. This would be valuable information for the product team to make adjustments during the growing/production season. It would also be great to have consumer reviews attached to records in our CRM which is also not currently available.

Reasons for choosing Yotpo

Ease of use, high conversion, quick implementation, and cost efficiency.

Vendor Response

Thank you for taking the time to leave your review. We are constantly working on improving our product and your input is incredibly valuable to us. If you are encountering any issues or have any questions, please feel free to reach out ot our customer service at any time and they will do their best to assist you.

Replied November 2021

Justin H.

Verified reviewer

Retail

11-50 employees

Used daily for more than 2 years

Review source

Reviewed August 2019

Easy To Use

It's been great for the most part.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that I get notified of every review that comes in or if there is a negative review that need attention. I also like that there is a feature for a customer to select they did not receive their product if they did not receive it.

Cons:

I don't like that I don't believe there is an option for users to amend their reviews. If somebody leaves a negative review but we take care of them, it would be nice to send a follow up prompt saying something like. "It looks like the company was able to resolve your issue or concerns, would you like to amend your review?" It's very unlikely that the person will go back and write a new review since they are now no longer prompted to do a review.

Reasons for choosing Yotpo

Just staying with Trustpilot or looking at other options.

Reasons for switching to Yotpo

Better ease of use and more functionality.

Vendor Response

Hi Justin, thank you so much for leaving a review! We really appreciate hearing your feedback and are happy to hear you're having a positive experience with Yotpo. As far as changing or updating reviews, we absolutely understand your frustration, but to confirm- do not offer that capability. What you can do is resend an Automatic Review Request email which will replace the existing review that's no longer relevant. Here's a link that should help: https://support.yotpo.com/en/article/resending-an-automatic-review-request-email

Replied October 2019

Lisa F.

Verified reviewer

Apparel & Fashion

Self-Employed

Used daily for more than 2 years

Review source

Reviewed March 2023

I use Yotpo to contact my 5,000+ customers!

Very good customer service too.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

I love the text messaging feature to notify my customers when I'm going live. I also use Yotpo to collect reviews and Yotpo makes it easy with a click of a button to directly post the review on the product.

Cons:

I would love to see more free features like personalized emails for review collection.

Reasons for choosing Yotpo

The pricing for Yotpo was much more affordable

Vendor Response

Thank you for taking the time to leave a review — we appreciate your feedback! Recently, we made some enhancements to our Reviews product to include a no-code email editor so that you can create beautiful, on-brand review request emails. We encourage you to reach out to our team to learn more.

Replied April 2023

Shayna B.

Verified reviewer

Retail

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed October 2021

Review

Really great. Platform is being updated frequently with new features. Customer service is always helpful and resolves issues quickly.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The seamless integration with our eComm system (Salesforce Commerce Cloud) and the customer service

Cons:

How you have to be experienced in coding to change key elements of the look/feel of review requests, widgets, etc.

Reasons for choosing Yotpo

Price, better platform, syndication model is better, implementation was quicker turn around.

Vendor Response

Thank you for taking the time to leave your feedback. We're constantly working on improving our products and your feedback is incredibly valuable to our process. In addition, if you have any questions regarding customization, our customer service is available 24/7 and they will be happy to assist you.

Replied January 2022

Showing 1 - 10 of 375 Reviews

See All Reviews

Yotpo FAQs

What is Yotpo used for?
Yotpo has several distinct products. Its UGC & Reviews product collects photos and testimonials from customers, attaching them to product content on eCommerce websites to drive more sales. Yotpo users can also leverage the Loyalty & Referrals product suite to engage existing customers and attract new ones with incentives.
What are the benefits of Yotpo?
Yotpo focuses on increasing customer retention and driving repeat purchases. It uses real reviews and testimonials from customers to encourage new customers to make purchases. With automated workflows, drip campaigns, and triggers, users can also save time in executing review campaigns. Notable features include extracting smart review highlights, review monitoring, automated reports, and customizable loyalty tiers.
What does Yotpo offer?
Yotpo offers a retention marketing platform that includes reviews, UGC, and customer loyalty initiatives. Users can also purchase these core products separately; for example, eCommerce brands can purchase reviews and UGC to collect and share reviews, request reviews, and import reviews. Subscription brands utilize loyalty features such as tier-based rewards and granular customer segmentation based on data like the last purchase date.
Does Yotpo integrate with Shopify?
Yes, Yotpo integrates with several major eCommerce platforms, including Shopify, Shopify Plus, WooCommerce, BigCommerce, Adobe Commerce (Magento), Volusion, and Salesforce Commerce Cloud. Yotpo users can import existing reviews to Yotpo and showcase them with dynamic widgets. Users can sync their Shopify product catalogs and data with Yotpo for seamless back-and-forth sharing.