Sonar 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Sonar

3.8

(8)

Pricing

Starting at $70,000.00 per year

About Sonar

SendSonar is a cloud-based solution designed to help businesses automate processes for sending messages across digital platforms to promote marketing campaigns and increase customer engagement. Key features include feedback collection, mass texting, collaboration and Facebook integration.

Teams using SendSonar can add a messaging button to websites by pasting a line of code for facilitating communication with customers. The centralized platform stores client details, allowing users to send personalized messages to upsell products, receive feedback and build customer relationships. Additionally, it comes with canned responses, navigation functionality and keyboard shortcuts for increased efficiency.

SendSonar's dashboard helps gain insight into customer activity and track messages for improving campaign performance. Pricing is available on monthly subscriptions and support is extended via documentation, FAQs and online helpdesk.

Sonar Screenshots

Sonar Pricing and Plans

Starting price: $70,000.00 per year

Free Trial

Free Version

Basic

$70,000.00

per year

No plan information available

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Sonar Features

Popular features found in SMS Marketing
2-Way Messaging
Campaign Planning
Campaign Scheduling
Communication Management
Contact Management
Engagement Tracking
Message Personalization
Mobile Coupons
Reporting/Analytics
Scheduled Messaging
Shortcodes
More features of Sonar
Automated Responses
Canned Responses
Chatbot
Drip Campaigns
Lead Qualification
Mass Texting
Polls/Voting
Text-to-Win

Sonar User Reviews

Overall Rating

3.8

Ratings Breakdown

50%

13%

Secondary Ratings

Ease of Use

4.0

Value for money

3.1

Customer support

3.3

Functionality

3.6

Vivek Y.

Verified reviewer

Computer Software

10000+ employees

Used weekly for less than 2 years

Review source

Reviewed April 2023

my review on sonar sms marketing

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Cost-effective: Compared to other marketing channels like TV or radio, SMS marketing is relatively affordable, and Sonar's pricing is competitive.High open rate: SMS messages have an average open rate of 98%, making them a highly effective way to communicate with customers.Personalized messages: Sonar allows businesses to customize their messages and personalize them with customers' names or other details, which can improve engagement and response rates.

Cons:

Limited message length: SMS messages have a character limit of 160 characters, which can be a challenge for businesses looking to communicate more complex information.Spam concerns: Customers may perceive SMS marketing messages as spam and opt out of receiving them, damaging the relationship between the business and the customer.Limited tracking and analytics: Sonar provides limited tracking and analytics features, which may make it difficult for businesses to measure the effectiveness of their SMS marketing campaigns.

Vendor Response

Hello, Thank you for your review. I just wanted to add some clarification. We don't have a limit on the number of characters you can have to send a message. A standard SMS segment is 160 characters, but you can send messages as long as you wish. The other item I wanted to follow up on is Analytics. We provide an analytics dashboard within the application as well as campaign performance. Feel free to email support@sendsonar.com so we can help you find the information you need. -NB

Replied April 2023

Verified

Reviewer

Oil & Energy

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed March 2023

Very helpful for SMS marketing & chatbot.

Overall, I will use it as of now.Suggestion - please work on changing the manual process.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

1. Automation of responses.2. Texting & messaging to a larger audiences with just one click.3. Personalised message are very useful.4. Messaging can be done in a structured manner.5. Lead, campaign & contact management are also good features.6. Chatbot feature.7. Customization & Integration option is really helpful.

Cons:

1. Few things are still manual, which is time consuming.2. Sometimes, it is inefficient when uploading the list.3. Page is not auto updated, it have to be refreshed to get the new messages.

David G.

Verified reviewer

Retail

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed March 2023

Unfavorable Contract Terms

It is ending on an extremely sour note

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

SMS itself is a very powerful tool. Their system allowed my to adjust who was receiving messages and was relatively easy to change via upload.

Cons:

Multiple messages that I pushed out through their system failed. There is no alert for this and the message failures were not due to anything that I did incorrectly. When asking for a credit for these failures, I was offered an amount much lower than I was willing to accept. I lost thousands in sales not realizing messages did not go through. When I attempted to close the account, I was told there would be a $600 early termination fee. I signed up over 2 years prior, but the contract auto-renews without notice or any approval required. Be careful.

Mukeshkumar J.

Verified reviewer

Information Technology and Services

10000+ employees

Used daily for more than 2 years

Review source

Reviewed February 2023

Time saving and effective tool for automated business responses and customer engagement

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Sonar's text message features are useful in engaging customers in a personalized manner. It is very effective for business. Sonar allows businesses to send automated messages to their customers, which saves time and increases efficiency. Sonar is user-friendly and easy to navigate, making it easy for businesses to integrate it into their daily operations.

Cons:

Sonar is user-friendly and easy to navigate, making it easy for businesses to integrate it into their daily operations. Some customers may not feel comfortable sharing their personal phone numbers with businesses, which can lead to privacy concerns.

Verified

Reviewer

Oil & Energy

501-1000 employees

Used weekly for less than 12 months

Review source

Reviewed May 2023

Flexible tool for SMS Marketing

Overall, it has been helpful for SMS Marketing.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

1. Personalised message.2. Mass messaging. 3. Scheduling of messages at the correct time.4. Keywords targeting.5. Detailed reporting helps in analysing the result.6. Automated responses.7. Lead generation & lead management.

Cons:

1. Technical glitches while using it.2. Manual refresh needs to be done for updating the page.

Patrick C.

Verified reviewer

Construction

51-200 employees

Used monthly for less than 12 months

Review source

Reviewed December 2023

Don't use this company! it is really bad!

Terrible!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The day my contract runs out, and I don't have to deal with them again.

Cons:

Sending a text message. It is like using DOS before we had windows.

Reasons for switching to Sonar

Because Sonar sucked!!!!!!!!!!!!!!!!!!!!

Ben K.

Verified reviewer

Real Estate

51-200 employees

Used daily for less than 12 months

Review source

Reviewed October 2019

Great Product - EXCELLENT Support

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Sonar's out-of-the-box setup is basically perfect. Unlike many SaaS products we've used in the past, this required very few customizations to work smoothly, and everything was excellently handled by their incredible support/success team. I received quicker service than I typically receive from my internal IT team.

Cons:

Some of the salesforce syncing has been finicky, but I'm pretty sure 90% of that is due to our customized Salesforce settings and not Sonar's fault. But the workarounds are very minor, so everything is logged and trackable.