MassMailer 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

MassMailer

4.6

(33)

Pricing

Starting at $219.00 per month

About MassMailer

MassMailer is an email solution designed for Salesforce CRM, allowing users to send mass emails without being restricted by standard Salesforce email limitations. It is suitable for various industries, including marketing, sales, education, non-profits, real estate, staffing, franchises, retail, and financial services, that require efficient email communication within their Salesforce environment.

The platform includes an email wizard for creating and scheduling emails without requiring HTML knowledge. It also features a drag-and-drop template builder for designing mobile-responsive emails. MassMailer offers email verification functionality to identify invalid addresses, reducing bounce rates and protecting deliverability. It supports file attachments with customizable expiry dates and enables drip email campaigns through Salesforce Process Builder. The system works with custom objects to manage complex data relationships.

MassMailer provides analytics and tracking tools to monitor email performance metrics such as opens, click-throughs, bounces, complaints, and unsubscribes. It includes spam trap removal technology to improve email list quality. A dedicated IP address is provide...

MassMailer Screenshots

MassMailer Pricing and Plans

Starting price: $219.00 per month

Free Trial

Free Version

Basic

$219.00

per month

No plan information available

Pro

$279.00

per user, per month

No plan information available

Premier

$409.00

per user, per month

No plan information available

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MassMailer Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of MassMailer
Activity Tracking
Alerts/Notifications
API
Bulk Email Verification
Bulk Send
Campaign Management
Campaign Segmentation
Catch-all Server Detection
CRM
Customer Surveys
Customizable CTAs
Customizable Fields
Disposable Email Detection
Domain Check
Drip Campaigns
Dynamic Content
Email Alerts
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Monitoring
Email Templates
Image Library
Lead Management
Lead Qualification
List Management
Marketing Automation
Mobile Optimization
Monitoring
Multi-Campaign
Multi-Channel Marketing
Reporting/Analytics
ROI Tracking
Sales Analytics
Segmentation
Single Email Verification
Spam Blocker
Spam Detection
Subscription Management
Syntax Check
Template Management

MassMailer Integrations

Salesforce Sales Cloud

Salesforce Service Cloud

Salesforce.org Nonprofit Cloud

Salesforce.org Education Cloud

Salesforce Platform

MassMailer User Reviews

Overall Rating

4.6

Ratings Breakdown

64%

30%

Secondary Ratings

Ease of Use

4.4

Value for money

4.5

Customer support

4.6

Functionality

4.5

Have you used MassMailer and would like to share your experience with others?

Prince Amjad K.

Verified reviewer

Computer Software

11-50 employees

Used daily for more than 2 years

Review source

Reviewed November 2019

Hidden gem and a Rockstar customer support

I have been referring MassMailer to many of my clients and happy to say that we always get excellent customer support from MassMailer. They have built this app one goal in mind - keep it simple. It is straightforward to send outbound mass email campaigns. I like the outreach wizard, which is very intuitive to use for business users. MassMailer has a clean way to support the drip campaigns and workflow email alerts via the process builder. It makes it easy to execute any other workflow processes alongside. You can track the email events such as opens, clicks, unsubscribes, and also capture the email statistics. If you are looking for a robust and straightforward email tool, I put my hands down and say go with MassMailer.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Unlimited Emailing bypassing Salesforce limitations

Cons:

Everything looks good - No drawback and No Cons

Vendor Response

Thanks so much, Amjad for your kind review. It has been a great pleasure to work with you always.

Replied September 2020

Ryan D.

Verified reviewer

Education Management

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed November 2025

The Best Mass Mailer Solution for Salesforce

Our experience has been excellent. The tool does exactly what it advertises and as I mentioned above the team is extremely responsive to any issues and committed to customer success.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

MassMailer works exactly as you would expect. It allows you to easily send emails based on your data in Salesforce. If you need to message segments of your clients/customer/users this is a great solution. Reporting tools to monitor delivery are excellent. It even lets you split out marketing vs. non-marketing emails for deliverability and managing unsubscribes.

Cons:

It would be nice to be able to message multiple addresses based on returning a single record (ie. all Contact Roles on an Opportunity), however after contacting the Mass Mailer team we were able to pretty quickly build a workaround for this issue.

Reasons for switching to MassMailer

Can hardly say we switched since MailChimp's Salesforce integration didn;t cover a fraction of this.

Vendor Response

Thanks, Ryan, for your kind review of MassMailer. It has been great working with your team.

Replied December 2025

Manas B.

Verified reviewer

Information Technology and Services

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed December 2025

Effective and Dependable Email Marketing Built for Salesforce Users

Overall, my experience with MassMailer has been positive. It integrates seamlessly with Salesforce, which makes it easy to leverage existing CRM data for targeted email campaigns without exporting or syncing data to an external platform. The ability to send bulk emails beyond Salesforce’s native limits, work with both standard and custom objects, and track engagement directly on records is a big advantage. MassMailer is a solid, dependable solution for Salesforce-centric teams that need powerful bulk email capabilities without the complexity or cost of a full marketing automation platform.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Value for money. User friendly. Quick setup process. Good Reporting & Analytics. Strong Customer Support.

Cons:

Limited template/design flexibility and workflow setup limitations that can be tricky/challenging sometimes.

Vendor Response

Thanks so much Manas for your kind review. It has been great working with you all this time.

Replied December 2025

Alan M.

Used weekly for more than 2 years

Review source

Reviewed May 2018

Easy to setup and integrate with SalesForce for basic mass email functionality.

Improvements on our original system with limited implementation and maintenance costs. Good budget solution to improving our mass email capabilities with automatic opt-out.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Improves on base technology for SalesForce to do mass email without daily limits and tracks the statistics for reporting.

Cons:

Is not a very robust solution and has many glitches that we've tried to troubleshoot with their staff. Somewhat outdated technology relative to the many tools out there.

Vendor Response

Thanks Alan for your candid reply. I will reach out to you to resolve any issues you are facing.

Replied May 2018

Scott B.

Verified reviewer

Real Estate

11-50 employees

Used daily for more than 2 years

Review source

Reviewed November 2025

Great Integration with Salesforce

The product works great and integrates well within Salesforce. The team at mass mailer was helpful in getting setup and with any issues over the last 2 years we have been a customer. No real issues with sending ~150k emails per month. We will continue to use MassMailer.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Best integration with Salesforce for Bulk email. Very few products on the market can compete with Mass Mailer. Very reliable product and support.

Cons:

You need a little savvy to build out any advanced integration with Salesforce, however, the team was available to get that done.

Reasons for switching to MassMailer

We moved to Salesforce and needed a product designed for that integration

Vendor Response

Thanks so much, Scott, for being a MassMailer customer. It has been a pleasure to work with your team. Happy Holidays.

Replied December 2025

Ron C.

Verified reviewer

Computer Software

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed September 2020

MassMailer is the BEST e-mail solution for Salesforce

We are using MassMailer for drip-marketing campaigns, newsletter, lead-hunting and as the one and only complete email solution for our needs.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy of use, 100% native OOTB, better return of investment than any other alternative I've ever seen.

Cons:

Unfortunately not a lot of people now the power of MassMailer.

Reasons for choosing MassMailer

100% native (it's really important), OOTB (out of the box), best support ever.

Reasons for switching to MassMailer

Better, faster, out of the box, real records in Salesforce and 10x cheaper.

Vendor Response

Thanks so much, Ron for your kind review. It has been a great pleasure working with you.

Replied September 2020

Sujith P.

Verified reviewer

Legal Services

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed November 2025

Mass Mailer: Key to Effortless Email Marketing

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Mass Mailer is an extremely user-friendly tool, serving as a vital resource for our team. Its intuitive interface simplifies the process of conducting email campaigns. In addition to its user-friendly design, Mass Mailer excels in meeting all our varied email marketing needs effortlessly. The swift responses and quick resolution of issues from the support team contribute to a seamless experience. Mass Mailer has earned widespread praise and is highly regarded by numerous users within our community.

Cons:

Some drawbacks include occasional deliverability issues and some advanced customization options are limited.

Vendor Response

Thanks so much, Sujith, for your kind review of MassMailer. It has been great working with your team.

Replied December 2025

Christos K.

Verified reviewer

Leisure, Travel & Tourism

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed November 2025

Make your Marketing Team Happy

With this tool our marketing Team always be the happiest! Its now improved and marketing of both companies do their job easy and with efficiency!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Its the Best! Easy fast and it the best tools for our large database! We also buy a license to the second company we have. Fast response in any problem or help for setting up. With this tool our marketing Team always be the happiest! Its now improved and marketing of both companies do their job easy and with efficiency!

Cons:

Nothing Serious. Its all ok and we have a good support also the marketing team likes the designer which help to build news letters!

Vendor Response

Thanks, Christos, for your kind review of MassMailer. It has been great working with your team.

Replied December 2025

Fahad D.

Verified reviewer

Computer Software

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed February 2023

Only MassMailer You'll ever Need

Great!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

MassMailer has been the de facto standard in our organisation for mass email sending and for spam detection as well. Not only has it increased the total number of leads, but generated extra revenue by saving more time with its efficient way of sending mails.

Cons:

Could provide a feature to preview emails and confirmation being sent, since sending 100+ emails is a bit stressful.

Vivek A.

Verified reviewer

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed November 2017

Just a few edits from a smooth experience.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The email sending capability is better than the preset limits for Salesforce Massmail. Tracking capability includes bounce, clicked and many more that is useful for scoring and drip marketing.

Cons:

On a Lead level, there is a limit of adding filters to a view and each filter accomodates only one instance. So for example, If I were to pull a view of people from select cities, I need to create individual filters for each city.

Vendor Response

Thanks Vivek for the feedback. You have been a very valuable customer for us. Regarding the filters, we will take this up as an enhancement and implement it in our upcoming releases.

Replied November 2018

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