Visual Matrix PMS 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Visual Matrix PMS

4.2

(25)

Pricing

Pricing available upon request

About Visual Matrix PMS

Visual Matrix PMS is a property management solution that helps hotels streamline operations related to online bookings, onboarding and payment processing. It enables businesses to create financial strategies, manage revenue streams, offer discounts to customers and optimize room prices via a unified platform.

Visual Matrix PMS allows managers to run marketing campaigns, send promotional messages to guests via email or text messages and view hotel’s occupancy rate based on current and historical data. It offers a variety of features including data visualization, a client portal, forecasting, yield management, reporting, reservation management and more. Additionally, maintenance engineers can utilize mobile applications to view and track work orders and analyze key performance indicators using Android and iOS devices.

Visual Matrix PMS supports integration with TransactionLink application, which lets organizations handle EMV payments, one-to-one encryption and tokenization operations. Pricing is available on request and support is extended via phone, email and knowledge base.

Visual Matrix PMS Screenshots

Visual Matrix PMS Pricing and Plans

Starting price: $195.00

Free Trial

Free Version

Basic

$195.00

per feature

No plan information available

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Visual Matrix PMS Features

Features of Visual Matrix PMS
Analytics
Built-in Accounting
Channel Management
CRM
Customer History
Dashboard
Data Import/Export
Data Synchronization
Employee Management
Extended Stay
Front Desk Management
GDS/OTA Integration
Guest Experience Management
Housekeeping Management
Maintenance Management
Marketing Automation
Mobile Access
Multi-Channel Management
Multi-Property
Online Booking
Online Payments
Payment Processing
Point of Sale (POS)
Property Management
Rate Management
Reporting/Analytics
Reporting & Statistics
Reservations Management
Revenue Management
Single Property
Spa/Activity Management

Visual Matrix PMS User Reviews

Overall Rating

4.2

Ratings Breakdown

52%

28%

16%

Secondary Ratings

Ease of Use

4.1

Value for money

4.1

Customer support

4.3

Functionality

4.0

John L.

Verified reviewer

Hospitality

11-50 employees

Used daily for more than 2 years

Reviewed January 2021

User Friendly

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Visual Matrix is very user friendly, and in most cases there are multiple ways to do something giving options to the team as a whole.

Cons:

I believe Visual Matrix could do more to update the program on a regular basis with suggestions from their users. I know this is something they are working on now more than ever.

Reasons for switching to Visual Matrix PMS

Cost effectiveness and the reporting capabilities of Visual Matrix are so much better

Vendor Response

Thank you for taking the time to share your thoughts and experience with us. Please feel free to use the "Feature Request" function in Visual Matrix to send us any requests you have, or reach out directly. We love feedback!

Replied January 2021

Ashley D.

Verified reviewer

Hospitality

11-50 employees

Used daily for less than 2 years

Reviewed January 2021

A year into VM Cloud

Cloud base is amazing and I love being able to log in from anywhere. Programing rates is very labour intensive and discounts are not as flexible as we would like.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Accessibility, love being able it from anywhere.

Cons:

Training was very confusing at first even with the videos. I found that the demo was difficult because it was not reflective of how we would use our system. Our old PMS was great for training because it would let you practice with the system in real time without effecting it.

Reasons for switching to Visual Matrix PMS

Prestige uses it and it is helpful to have support from other properties

Vendor Response

Thanks for your review! We appreciate you taking the time to share your thoughts and experience.

Replied January 2021

Jay P.

Verified reviewer

Hospitality

11-50 employees

Used daily for more than 2 years

Review source

Reviewed April 2024

Terrible PMS

Visual Matrix is awful. It is very clear to me that Visual Matrix staff is writing the fake reviews for this PMS.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

When it works, there are few issues with room inventory and 2 way communication.

Cons:

System will go down. They will blame Azure "outage". Okay, so why are all the other countless services that rely on MS Azure not down? Anyway, there are so many other problems with Visual Matrix. The desktop version is effectively dead. They don't update it much. The cloud version has little errors and mistakes, including spelling errors for warning messages. I don't think VM hires the best web developers and their cloud PMS makes that obvious. Simple things like deleting inactive rate codes, that haven't been used in almost a decade, is impossible. The system for whatever reason lets you add room types, rate codes, employees, etc., but doesn't let you remove anything. This makes it an administrative nightmare to organize things. Only 1 person in their tech support team seems to be knowledgeable about the product. The rest of them are clueless and send incorrect replies to close tickets.

Reasons for choosing Visual Matrix PMS

Familiarity with product and difficulty in changing other aspects of our business to implement a new PMS

TOBE E.

Verified reviewer

Hospitality

11-50 employees

Used weekly for less than 2 years

Reviewed January 2021

Easy To Use Software - Great Customer Service!

Overall, Visual Matrix is an easy to use program (compared to the others I have used in the past; Micros Fidelio, Opera). It is also a robust software in my opinion and provides the necessary functions in an easy to use format. We went from 'zero' to 'hero' in no time using this software for the first time back when we opened our first Best Western Plus property in 2019. I was in touch with [SENSITIVE CONTENT HIDDEN] the Implementation Coordinator over at Visual Matrix who helped us set up the software for our new property just a couple of months back. [SENSITIVE CONTENT HIDDEN] is courteous and very knowledgeable about the product he offers. He always took the time to answer my numerous questions and was always willing to explain the set up procedure every step of the way. He also helped coordinate other stakeholders. He really did go above and beyond and made the sign up process very easy. I must also applaud the Visual Matrix Technical Support team. They are also very responsive and willing to help each time we call in with any query. If an agent doesn't quite have the right answers to your questions, they politely ask if they can put you on hold and go in search of someone else who can help out. Keep up the good work guys!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is quite easy to get around Visual Matrix. Each function is also easy to locate. The most impactful for me is the Front Office/Reservations function. I just like the way all the options are laid out at the top of the screen making navigation very easy and seamless. We take calls each day from guests wanting to book rooms and find out availability. You'll agree with me that there is the need to have a program that gives you the power to move from one screen to the other with the smallest number of mouse clicks. Visual Matrix integration with our existing business processes has been quite easy I must say. For instance, I have the power to work off two instances of the program simultaneously. This comes in pretty handy if I ever need to provide a guest with information without interrupting what I was doing on the first page. Now this is flexibility!

Cons:

Lately, there has been the need for us to post voucher pre-payments for guests who haven't quite booked their stays yet on Visual Matrix. It has been quite a challenge handling such pre-payments on Visual Matrix and the question for me has been where to post such payments given that there is no booking to attach it to. I would appreciate it very much if the necessary function that would allow us to do this could be introduced. There also seems to be an integration issue between Visual Matrix and Intello our Guest WiFi provider that should be looked into. Our guests are still unable to connect to the hotel wiFi using their check in credentials (Last Name & Room Number).

Vendor Response

Thanks for taking the time to share your thoughts with us. I agree, the coordinator assigned to your account is a rockstar! I will have someone from our support team reach out to you regarding your interface and posting questions. Thanks again!

Replied January 2021

Angie E.

Verified reviewer

Hospitality

11-50 employees

Used daily for more than 2 years

Reviewed January 2021

Visual Matrix Competent Product

The messaging and profile features have been very helpful for improving our team communication and quality of service for our guests.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Visual Matrix is easy to learn with the video training provided. Training new staff members is a simple process. I have implemented this property management software at two properties now and our teams adapted quickly. Technical support is friendly and easy to contact.

Cons:

Revenue management tools are not efficient when not a member of Best Western. having worked with Best Western and independent properties; there is a missed opportunity for independent properties to manage their rates and make the most of the tools provided.

Reasons for switching to Visual Matrix PMS

Previous systems were outdated and not keeping up with the changes in the industry.

Vendor Response

Thanks for your review! It seems like you would benefit greatly from our new Revenue Management Live module, included free with Visual Matrix. Please give me a call directly at 214-291-3994. I'd love to discuss it with you.

Replied January 2021

Verified

Reviewer

Hospitality

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed February 2019

Not the easiest to use

It's a tool. It helps get the job done, but it could be more user friendly.

Ratings Breakdown

Ease of use

Functionality

Pros:

I like the fact it helps me do my job. Some of the functions are pretty straightforward and easy to use.

Cons:

Not really all that user friendly. You can't really go back and look at something in the middle of a problem, like a price or anything like that, without going through a million other steps. It would be a lot easier if you could pull the originally window up to look at details rather than having to process something. I see that "balance needs to be 0 before you can exit this screen" a lot!

Vendor Response

We are sorry to hear that you had some trouble with Visual Matrix Desktop. If you are a multi-tasker, you may benefit from Visual Matrix Cloud, which gives a much greater degree of flexibility for multi-tasking. Reach out to us at 214-291-4000 for info!

Replied January 2021

Andy T.

Verified reviewer

Hospitality

11-50 employees

Used daily for more than 2 years

Review source

Reviewed October 2023

do not use the feature

After 25 years, Service has gone down a lot

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

desk top version was more functionalcloud based is slow

Cons:

cloud version and support. Features are there but not attended to

Crystal S.

Verified reviewer

Hospitality

201-500 employees

Used daily for more than 2 years

Reviewed January 2021

Simple & User Friendly

I have been using VM for 10+ years and feel overall positive about the capabilities of the program.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is easy to learn the basics, making it easy for new staff to catch on to simple daily tasks. Good visual set up, good short cut options. Basic problems are usually taken care of promptly by support.

Cons:

There are areas of the reporting that are weak. Weather it is the timeframe that data can be accessed or the variation of information available in the reporting.

Reasons for switching to Visual Matrix PMS

Best Western

Vendor Response

Thank you for taking the time to share your thoughts and experience with us. Please feel free to reach out or use the "Feature Request" function in the software if you would like to share suggestions about reports or other features. We love feedback!

Replied January 2021

David G.

Verified reviewer

Hospitality

201-500 employees

Used daily for more than 2 years

Reviewed January 2021

Visual Matrix PMS

Excellent

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I have been using Visual Matrix for about the last 8 years. Having used several other systems in my 30 years of hotel management, I can say it is the best one to date.

Cons:

There are always going to be a few small annoyances with any system but none that are a deterrent in this case

Reasons for switching to Visual Matrix PMS

That product did not meet our requirements

Vendor Response

Thank you for taking the time to share your thoughts and experiences with us. We appreciate your feedback!

Replied January 2021

Tony C.

Verified reviewer

Hospitality

11-50 employees

Used daily for more than 2 years

Reviewed February 2021

Reliable Property Management System

I am very satisfied with Visual Matrix because they listen to the customers feedback and are open to adding new features within their program to make it a "one stop shop" for staff.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Visual Matrix is very dependable and they seek to provide features that are important to their customers for instance they offer Point of Sale, Revenue Management, and important interfaces to streamline operation.

Cons:

One thing I don't like is that they have yet to develop an integrated Contact Relations Management feature although they have acknowledged they are open to eventually developing this within their PMS.

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