Web Analytics Software

Finding software can be overwhelming. Software Advice has helped hundreds of companies choose the right web analytics software to track metrics such as webpage views, bounce rate, and conversion rate.

Showing all 99 products

FullStory

FullStory is a web-based digital intelligence system that helps optimize the client experience. It enables users to track and monitor each customer activity. From clicks to page transitions, everything is indexed automatically. Th... Read more

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Funnel

Funnel Dashboards & Reports is a cloud-based marketing analytics and reporting software for online advertisers and e-commerce companies. The software automatically collects data from all advertising platforms and allows marketers ... Read more

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AgencyAnalytics

AgencyAnalytics is a cloud-based reporting platform that allows users to schedule, create and personalize regular reports on all marketing campaigns. AgencyAnalytics’ key features include automated reporting, white label dash... Read more

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Smartlook

Smartlook is a cloud- and mobile-based quantitative analytics solution that helps businesses of all sizes with user behavior and insights. Smartlook answers the ‘what’ and ‘why’ behind every user action. Primary featur... Read more

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Millimetric.ai

Millimetric is an artificial intelligence-enabled key performance indicator analysis platform that helps marketing teams, eCommerce businesses and agencies monitor enterprise datasets for anomalies, relationships and trends. Admin... Read more

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Mouseflow

Mouseflow is a behavior analytics platform used to optimize website experiences towards improving conversions. With Mouseflow, you can find answers that traditional analytics tools can't by allowing you to watch your website visit... Read more

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EngageBay

EngageBay is an integrated marketing, sales, support and CRM solution designed to help small to midsize enterprises acquire, engage and convert website visitors into customers. The cloud-based platform lets businesses use marketin... Read more

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Pipedrive

Pipedrive is a web-based Sales CRM and pipeline management solution that enables businesses to plan their sales activities and monitor deals. Built using activity-based selling methodology, Pipedrive streamlines every action invol... Read more

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AuthorityLabs

AuthorityLabs is a cloud-based search engine optimization (SEO) platform that helps track and monitor business rankings in search engines. Primarily catering small to midsize businesses, consultants and agencies, it provides key i... Read more

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TUNE

TUNE is a cloud-based platform designed to help small to large businesses manage marketing partnerships across digital channels. Key features include fraud prevention, payment processing, customizable branding, campaign management... Read more

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Userflow

The fastest way to fast user onboarding You want to improve user onboarding but your developers are busy. Your conversion rate suffers. Userflow lets your whole team build customized in-app surveys, tours and checklists, without ... Read more

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VWO Testing

VWO Testing helps businesses design, deploy and manage custom tests for websites and mobile/web applications. The platform enables organizations to create A/B, split and multivariate tests to run surveys and analyze customer exper... Read more

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Moz Pro

Moz Pro is a web-based, all-in-one SEO application that notifies organizations, on a weekly basis, regarding the status and overall health of the organization's website and its content. Keyword search and ranking can be monitored ... Read more

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Hotjar

Hotjar is a cloud-based customer experience management platform designed to help small to large businesses track and analyze visitor's click, tap or scrolling actions across the website using heatmaps. Marketing professionals can ... Read more

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Agile CRM

Agile CRM is a cloud-based customer relationship management (CRM) solution designed for small and midsize businesses. It offers contact management, telephony tools, appointment scheduling, marketing automation, project management,... Read more

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SearchBox

Website search is the first personalized experience your visitors experience. They tell you what they want. You give them answers. Unfortunately, most businesses don't deliver on that promise. Most searchers don't find what they'... Read more

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InnerTrends

InnerTrends is the only product analytics + data science tool that maps your unique software business to your data to provide built-in reporting.. It helps clearly solve your biggest growth challenges by algorithmically finding an... Read more

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Google Analytics

Google Analytics is a cloud-based solution designed to help small to midsize businesses track and evaluate website traffic and improve the performance of marketing, content and product sales. Features include remote data access, c... Read more

Hootsuite

Hootsuite is a cloud-based reputation management and social-media solution for organizations and businesses to collaboratively carry out campaigns across various social networks such as Google+, LinkedIn, Facebook and Twitter. It ... Read more

Semrush

SEMrush is a marketing solution designed to help enterprises streamline processes related to keyword research, search engine optimization (SEO), advertising campaigns, brand monitoring and more. Professionals can monitor domains' ... Read more

Marketing 360

Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses. This solution allows organizations to run social media advertising campaigns, conduct search engine optimization (... Read more

Ahrefs

Ahrefs is a suite of SEO tools that familiarizes users with the ins and outs of content marketing. It helps users do competitor research to determine high-ranking PPC keywords, backlink approach and more. The provided overview of ... Read more

ClicData

ClicData is a business intelligence (BI) dashboard solution designed for use primarily by small and midsized businesses. The tool enables end users to create reports and dashboards. A drag-and-drop interface designed for ease... Read more

Looker

Looker is a cloud-based business intelligence (BI) platform designed to explore and analyze data. The solution helps businesses to capture and analyze data from multiple sources and make data-driven decisions. Looker provides... Read more

Yext

Yext Reviews is a cloud-based reputation management solution that helps businesses manage positive customer experience by monitoring and responding to client feedback. Key features include social media metrics, sentiment analysis,... Read more

Mixpanel

Mixpanel is a product analytics solution that helps businesses gain insights into audience behavior and track customer journeys. It enables managers to convert leads into customers, generate custom reports, build funnels, view top... Read more

Cyfe

Cyfe is a cloud-based all-in-one dashboard application for small to midsize businesses that enables users to monitor all marketing channels including SEO, SEM, email marketing, web analytics, social media and more. It supports a v... Read more

Crazy Egg

Crazy Egg is a user testing solution that helps businesses across education, eCommerce, retail and other industries conduct A/B tests and run marketing campaigns. The application enables marketing teams to analyze customers’ respo... Read more

Lucky Orange

Lucky Orange is a suite of conversion optimization tools designed to help businesses track and engage with visitors using heatmaps, dashboards, live chat, polls and more. Administrators can gain insights into problematic areas wit... Read more

Squirrly SEO

Squirrly SEO is a search engine optimization plugin for WordPress that assists businesses with rank tracking, keyword research and website analytics operations. It enables organizations to track website visitors and analyze web pa... Read more

Amplitude

Amplitude is a product analytics platform that helps businesses to track visitors with the help of collaborative analytics. The platform uses behavioral reports to understand users' interactions with products and provides insights... Read more

Acquisio

Acquisio is a cloud-based digital advertisement and campaign management platform. It manages and organizes various advertisement initiatives for digital marketers, agencies and search engine marketers. The platform helps with cust... Read more

Chartio

Chartio is a cloud-based business intelligence solution that provides founders, business teams, data analysts and product teams in an organization tools to manage day-to-day business operations. Chartio's tools provide users ... Read more

Squarespace

Squarespace helps users create websites and offers an e-commerce solution for small and midsize businesses for building online stores. Squarespace e-commerce solutions allow users to sell products and services, as well as manage i... Read more

Peek PRO Tour Operator Software

Peek Pro is a cloud-based solution for tour and activity operators of all sizes. The software helps activity operators by providing their websites with an online booking management engine and centrally manages online, offline... Read more

Clixtell

Clixtell is a cloud-based call tracking solution which assists digital marketing agencies with keyword call tracking, recording and conversion metrics. Its key features include dynamic phone insertion, whisper messaging and mult... Read more

Advanced Web Ranking

Advanced Web Ranking provides a cloud-based suite of SEO tools that helps small and midsize enterprises with ranking, localization, white-labeling, reporting, analytics and API. Features include an emulation mechanism, geo-located... Read more

LogRocket

LogRocket is a complete front-end monitoring and product analytics solution that utilizes session reply, performance monitoring, and powerful analytics to uncover and fix UX and technical issues that affect conversion, engagement,... Read more

Sisense

Sisense is an agile business intelligence (BI) solution that provides advanced tools to manage and support business data with analytics, visuals and reporting. The solution allows businesses to analyze big and disparate datasets a... Read more

Kissmetrics

Kissmetrics is a cloud-based customer engagement and email campaign automation solution. It helps businesses understand website visitors through behavior-based analysis. Designed for small firms, it provides a centralized platform... Read more

Pendo

Pendo is a product management solution that helps businesses in educational technology, healthcare and financial services streamline operations related to customer retention, user onboarding, product planning and more. It enables ... Read more

SAP Customer Experience

SAP - CRM is a cloud-based customer relationship management solution that helps small and mid-size businesses manage communication and interactions with existing and potential customers. It helps businesses to manage the sales pip... Read more

Brandwatch

Brandwatch is a cloud-based social media listening solution suitable for small, midsize and large businesses. Brandwatch’s Analytics is a social media listening platform that scans the web for reviews, articles and conversations. ... Read more

germain APM

germain APM platform helps organizations quickly and cost-effectively monitor, analyze , and improve user experience, process, and technology issues. Different than traditional APM/RUM/BPM systems, germain APM platform's features ... Read more

Attribution

Attribution is an enterprise-grade multi-touch attribution platform for marketing professionals. The solution offers a range of tools including automatic data collection, custom attribution models, affiliate marketing management, ... Read more

SE Ranking

SE Ranking is a cloud-based search engine optimization (SEO) platform that is suitable for midsize marketing and software companies. It offers keyword position tracking, competitor analysis, backlink monitoring, website audits, so... Read more

Jungle Scout

Jungle Scout is the leading all-in-one platform for selling on Amazon. Jungle Scout’s powerful, data-driven technology helps entrepreneurs and brands build successful businesses on Amazon through product research, market intellige... Read more

Plytix

Plytix is Product Information Management (PIM) software. Plytix is the leading PIM on the market for small and medium businesses because of its user-friendly interface, low price point, and their whiteglove approach to onboarding ... Read more

Chatmeter

Chatmeter is a local listing and social media management solution that is designed for businesses in several industry verticals, including retail, automotive, healthcare, finance, real estate and hospitality. It allows organizatio... Read more

Improvado

Improvado is a marketing data aggregation tool to automate reporting. It is used by small and midsize businesses and can be hosted either in the cloud or on-premise. The solution allows users to connect multiple data sources to a ... Read more

Oribi

Oribi is a cloud-based journey mapping solution that provides marketing agencies and eCommerce businesses with analytical tools to monitor visitors' behavior across various digital channels. Businesses can view key metrics, t... Read more

Matomo

Matomo (formerly Piwik) is a web analytics platform designed to help businesses view and evaluate user activities and engagement across websites using heatmaps, A/B testing, session recordings, goals tracking and more. The lets ma... Read more

Piwik PRO

Piwik PRO Analytics Suite allows for tracking users' online behavior and interactions with sites, digital products, and apps. With Piwik PRO, companies can make more informed decisions while respecting visitors’ privacy. Piwik PRO... Read more

GoSquared

GoSquared is a cloud-based live chat solution that enables businesses of all sizes to communicate with customers. The platform combines marketing automation, CRM, live chat and analytics, while helping users capture and manage lea... Read more

Whois Visiting

Whoisvisiting is a cloud-based website analytics and lead management solution that allows businesses to identify and track visitors on their online website for improved lead engagement and qualification. With Whoisvisiting, busine... Read more

WooRank

WooRank is a cloud-based website review and search engine optimization (SEO) tool that allows users to improve website traffic, conversions and search ranking. Its SEO checker enables users to track and connect marketing data and ... Read more

CleverTap

CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies at scale. The platform provides features such as flows, pivots, A/B testing, user segmentation, funnels, cross-chan... Read more

Visitor Queue

Visitor Queue is a lead generation software that helps businesses identify names and contact details of website visitors using Google Analytics and IP reversal technology. The platform automatically captures details of customers s... Read more

Optimizely

Optimizely is a cloud-based marketing solution that helps product teams test, modify and deploy customer-oriented digital experiences. The experimentation platform allows businesses to make data-driven decisions and implement pers... Read more

Anodot

Anodot is a cloud-based business intelligence solution that enables organizations to monitor data processes and detect anomalies using artificial intelligence and machine learning technologies. It helps professionals collect data ... Read more

CAKE

CAKE is a cloud-based affiliate marketing solution designed to help businesses in the performance marketing industry manage partner campaigns using custom targeting, whitelisting, reporting and data security tools. Key features in... Read more

SpyFu

Spyfu is a cloud-based marketing tool designed for businesses of all sizes. Key features include SEO performance analysis, API access, keyword rank tracking, SERP analysis and more. Spyfu helps SEO and PPC professionals analy... Read more

QuanticMind

QuanticMind is a cloud-based marketing management platform that helps businesses of all sizes manage PPC campaigns, search engine marketing and automated bidding. The platform uses algorithms, AI and semantic distance modeling to ... Read more

TapClicks

TapClicks is a smart marketing cloud-based set of automated marketing solutions designed to work in unison, powered by your data. We make the complex world of marketing easy with everything a business needs to differentiate itself... Read more

Leadfeeder

Leadfeeder is a cloud-based software-as-a-service application that tracks traffic to user websites in order to collect and score potential leads. It is suitable for business of all sizes across all industries. Leadfeeder offe... Read more

Woopra

Woopra is a cloud-based customer analytics solution which helps small to midsize companies manage customer behavior through multiple touch points such as help desk, email and live chat. Woopra tracks and monitors usage across prod... Read more

SEO PowerSuite

SEO PowerSuite is an SEO tracking solution that helps businesses of all sizes conduct keyword research, monitor ranking, analyze backlinks and more on a centralized platform. The rank tracker enables employees to generate location... Read more

DemandJump

DemandJump is a cloud-based solution that provides consumer insights and market intelligence to marketing teams of all sizes. This solution can be used to analyze competitor data, including organic search, paid ads, online traffic... Read more

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Marin Software

Marin Software is a cloud-based digital marketing platform that enables marketing professionals to manage their digital advertisements on Google, Facebook, Amazon and more. Marin Software assists in aligning ad campaigns acr... Read more

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Reeport

Reeport is a cloud-based data analytics platform, which helps businesses of all sizes automate the collection of data from multiple sources, visualize performance through graphical representations and gain insights by generating r... Read more

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LeadLander

LeadLander is a cloud-based marketing automation tool for midsize and large businesses that is designed for both inbound and outbound marketing. Users get a view of the website visitors that are responding to online campaigns. The... Read more

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Synup

Synup is a digital profile management solution that helps businesses streamline operations related to customer acquisition, retention and loyalty. It enables users to build a brand identity and update business content across digit... Read more

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ClickTale

Clicktale is a customer engagement software that helps improve web usability, customer experience and increases the user conversion rate. Its customer analytics feature collects a bevy of data information and can track a users mov... Read more

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Roivenue

Roivenue is an all-in-one marketing platform that helps businesses track the return on investment (ROI) of marketing campaigns. The application allows marketers to allocate marketing budgets, conduct web analytics, and generate cu... Read more

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Megalytic

Megalytic is a cloud-based reporting solution that helps businesses manage client reports and share them across digital platforms. Key features include data filters, custom metrics creation, image embedding, templates and widgets.... Read more

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Surefire Local

Surefire Local is a marketing platform built for small to midsize businesses in a variety of industries. Key features include reputation management, email marketing, lead management, search engine optimization, and live chat. ... Read more

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Dataddo

Dataddo is a cloud-based data integration, automation and transformation platform designed to work with various online data services such as HubSpot, Salesforce, Google Analytics, Facebook and Instagram. The solution easily connec... Read more

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