Propensity 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if Propensity is right for your organization?

Our Account Based Marketing Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Propensity

5.0

(1)

Pricing

Starting at $1,000.00 per month

About Propensity

Propensity is an account based marketing platform designed to assist small business-to-business growth teams. It aids marketers and sales teams in identifying and engaging with accounts that show high intent.

The platform employs intent data to construct specialized audiences of accounts that are actively seeking solutions. Propensity streamlines the process of initiating targeted marketing campaigns across various channels such as advertisements, emails, and direct mail. It also identifies and prioritizes accounts that visit a website and exhibit strong buying signals for sales outreach.

Key features of Propensity include marketing playbooks for multi-channel campaign launch, automated prospecting workflows for daily lead qualification, and tools to synchronize marketing and sales efforts around high-value accounts. These features facilitate awareness creation, engagement driving, and pipeline conversion from best-fit accounts. Propensity combines intent signals with existing customer relationship management and marketing data to enhance account-based strategies.

Propensity Screenshots

Propensity Pricing and Plans

Starting price: $1,000.00 per month

Free Trial

Free Version

Essential ABM

$1,000.00

flat rate, per month

Plan includes:

Website Tracking
Website De-anonymization
Intent Data
Omnichannel ABM Campaigns
Unlimited Users
Programmatic Display Ads
LinkedIn Ads
Facebook Ads
Marketing Email Distribution
Lead Scoring

Strategic ABM

$2,000.00

flat rate, per month

Plan includes:

Website Tracking
Website De-anonymization
Intent Data
Omnichannel ABM Campaigns
Programmatic Display Ads
LinkedIn Ads
Facebook Ads
Google Ads
YouTube Ads
Programmatic CTV Ads

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Propensity Features

Popular features found in Account Based Marketing
Campaign Personalization
Lead Nurturing
Lead Qualification
Reporting/Analytics
More features of Propensity
Activity Dashboard
AI/Machine Learning
Alerts/Notifications
Behavior Tracking
Campaign Analytics
Campaign Management
Communication Management
Contact Database
Contact Management
Content Creation
Content Delivery
Data Synchronization
Lead Management
Lead Scoring
Marketing Automation
Multi-Channel Communication
Performance Metrics
Personalization
Pipeline Management
Pipeline Reports
Prioritization
Real-Time Data
Search/Filter
Segmentation
Target Account Identification
Third-Party Integrations
Trend Analysis

Propensity Integrations

Gmail

SalesLoft

Salesforce Sales Cloud

Slack

Microsoft 365

Google Ads

See all 8 integrations

Propensity User Reviews

Overall Rating

5.0

Ratings Breakdown

100%

Secondary Ratings

Ease of Use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

Have you used Propensity and would like to share your experience with others?

Brittany S.

Verified reviewer

Construction

1001-5000 employees

Used daily for less than 12 months

Review source

Reviewed September 2025

A Smaller ABM Vendor That Punches Above Its Weight

I’ve worked with the giants in ABM, but Propensity is the rare smaller vendor that punches far above its weight. It delivers faster, listens more closely, and makes the ABM experience genuinely enjoyable. It has become a trusted partner for running account-based campaigns end to end - from targeting to activation to measurement. I look forward to logging in because I know the platform will keep delivering value and evolving alongside my needs.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Propensity is easy to use, fast to implement, and constantly improving. The account scoring and prioritization features are accurate and actionable, making targeting clear. The Salesforce integration is seamless, and the frequent product updates show the team really listens to customer feedback. Their customer support is the best I’ve experienced - fast, thoughtful, and focused on real outcomes.

Cons:

Because the product evolves so quickly, it can take some effort to keep up with all the new features. Reporting is strong but still maturing - I’d love to see more advanced customization options over time.

Reasons for choosing Propensity

I chose Propensity because it offered the same core ABM capabilities as the big players, like account prioritization, multichannel activation, and reporting, but without the long, expensive implementation cycles and heavy services layers. Having worked with the giants in this space, I wanted a partner to move faster, listen more closely, and adapt to my needs. Propensity stood out for its ease of use, rapid setup, and unmatched Salesforce integration, all backed by a customer support team that feels like a true partner. It was the right balance of power, simplicity, and responsiveness that the alternatives couldn’t match.

Showing 1 - 1 of 1 Reviews