Datorama 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Datorama

4.3

(22)

Pricing

Starting at $3,000.00 per month

About Datorama

Datorama by Salesforce is an AI-powered marketing intelligence platform that unifies marketing data across multiple channels to create a centralized place for all marketing data. With an extensive library of marketing API connectors, Datorama end-to-end intelligence platform can automatically unify marketing data across marketing and advertising ecosystems, allowing users to capture, model, and visualize data in one place. Datorama's KPIs and data visualization layer enables users to organize/classify data with comprehensive dashboards and built-in data model intelligence.

Datorama marketplace allows users to discover, install, and share pre-built apps that are designed to integrate and connect multiple marketing channels.

Datorama Screenshots

Datorama Pricing and Plans

Starting price: $3,000.00 per month

Free Trial

Free Version

Basic

$3,000.00

per user, per month

No plan information available

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Datorama Features

Popular features found in Reporting
Ad hoc Query
Customizable Dashboard
Dashboard Creation
Data Import/Export
Drag & Drop
Forecasting
Multiple Data Sources
OLAP
Performance Metrics
Scheduled/Automated Reports
Search/Filter
More features of Datorama
Access Controls/Permissions
Activity Dashboard
Ad hoc Reporting
Alerts/Notifications
API
Campaign Tracking
Collaboration Tools
Customer Journey Mapping
Customizable Branding
Dashboard
Data Capture and Transfer
Data Connectors
Data Management
Data Synchronization
Data Visualization
Financial Reporting
Functions/Calculations
KPI Monitoring
Marketing Reports
Mobile Dashboards
Multi-Channel Attribution
Multi-Channel Data Collection
Predictive Analytics
Private Dashboards
Public Dashboards
Relational Display
Reporting/Analytics
ROI Tracking
Sales Reports
Scorecards
Single Page View
Visual Analytics
Visual Discovery
Website Analytics
Widgets

Datorama Integrations

Google Analytics 360

Instagram

Tableau

Meta for Business

Twitter/X

Marketo Engage

See all 10 integrations

Datorama User Reviews

Overall Rating

4.3

Ratings Breakdown

55%

27%

14%

Secondary Ratings

Ease of Use

3.9

Value for money

3.5

Customer support

3.9

Functionality

4.1

Have you used Datorama and would like to share your experience with others?

Phil P.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 6 months

Review source

Reviewed November 2021

Best data visualization and dashboard product in the market

Exceptional product that our clients love.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The data import, data visualization, and reporting dashboard tools are the most important features for our business. Datorama is a complex system and the setup takes time.

Cons:

The complexity and time it takes to set up, but this is expected for data visualization and reporting tools.

Reasons for choosing Datorama

Best overall value and features.

Reasons for switching to Datorama

We needed a more advanced and streamlined solution for our business and our clients.

Verified

Reviewer

Information Services

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed January 2021

Highly recommend for digital analytics needs

My overall experience has been very positive when I factor in product reliability, suite of capabilities, customization of data design, and ability to integrate with other marketing programs.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ability to build visually stunning dashboards, and the ability to customize the look and feel of reporting built within the tool. The data often is quick to sync in real time data between external system and is very reliable for pulling in third party data inside of the solution.

Cons:

Troubleshooting errors that occur with API integration with some third party tools can be difficult to find the exact right answer and may take time to find the right answer through support or product documentation.

Reasons for choosing Datorama

The full suite of capabilities and the ability to easily integrate with our existing technology stack is something that made Datorama stand out.

Lori B.

Verified reviewer

Marketing and Advertising

11-50 employees

Used monthly for less than 12 months

Review source

Reviewed March 2022

Duped by Datorama: An advertising agency’s experience with the Salesforce platform

At the end of the day, we concluded that Salesforce/Datorama is not a fit for small- to medium-sized advertising agencies. It cannot manage the various media data streams and provide the one source of truth that we had sought. So, buyer beware. Per another disenchanted customer, “It’s called Salesforce, not Helpforce for a reason.” Based on the handful of sales calls we’ve received from Salesforce since officially quitting the platform, it seems that they don’t respect the platform’s own CRM tools. Just last week, a sales rep reached out to alert us that our “Datorama row capacity has hit 98%.” Still selling, not solving.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

As a small- to mid-sized, full-service advertising agency, we consume enormous amounts of data daily—monitoring, optimizing, analyzing, aggregating and measuring to maximize our clients’ investments. While increased data means increased insights, it also consumes a great deal of manpower. So when a Datorama sales team promised the platform would capture, organize and manage myriad media streams of data, we were sold. This meant our teams at Brogan & Partners would have more time to analyze and optimize media performance. (This is the essence of the Datorama sales pitch.)

Cons:

Eight months, 80+ internal and external meetings, hundreds of manhours and tens of thousands of dollars later and the platform couldn’t generate a single, accurate report. We’re not talking meaningful or quality insights either. We’re talking about basic reports—i.e. impressions by media source. Meanwhile, we received a constant drip of warnings that our storage limit was nearing capacity. “Danger! You need more rows!” We soon learned that this was Salesforce speak for “more money, please.” We reached out to the sales team and our implementer partner in earnest throughout the ordeal. We repeatedly asked for sample templates to expedite the taxonomy process. Surely there must be many agencies like us in the Salesforce universe that we could model against? (No dice.) We provided assorted dashboards and Tableau generated reports. When they went missing, we sent them again and again. We cajoled and cheerlead our vendors to be patient. We offered to surrender internal processes to accommodate the platform. Apart from the rare guest appearance from our account manager at the implementation agency and apathetic email response from the Salesforce sales team, nothing moved us forward.

Avner A.

Verified reviewer

Retail

11-50 employees

Used daily for more than 2 years

Review source

Reviewed May 2022

An amazing tool, with a Price.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Datorama seems to be the super car of BI. Working fast like it, slik, designed and easy.

Cons:

Have a cost of a super car. You pay per raws, which cn be an issue wheniees grow. The payment tiers are very high.

Reasons for choosing Datorama

Just better.

Jordan D.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 2 years

Review source

Reviewed March 2019

Premium Self-Service Marketing Analytics

Overall, my experience has been amazing with every step of the Datorama onboarding process and going forward after the initial set-up. The customer success team is very knowledgable about the product and the many use-cases that our firm was requesting. Their support team has also been very receptive to product features that I recommend while helping find solutions to hurdles that I experience.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

When considering the hundreds of dashboarding tools available on the market, Datorama stood out to me because it's a database/data manipulation/data visualization tool all in one. It's taken the pain out of organizing many systems to constantly monitor all marketing data (i.e. from platforms such as Facebook Ads, Google DoubleClick and Seach Ads 360).

Cons:

The price point. If you're lucky enough to work for a firm or advertiser that can afford this tool, you'll be in analytics heaven. It's clear that it's a premium price point for a premium marketing analytics tool.

Craig S.

Verified reviewer

Apparel & Fashion

2-10 employees

Used daily for less than 6 months

Review source

Reviewed March 2020

Data Aggregation made Easy

Datorama analytics tool has helped me do day-to-day channel optimization, overall trend analysis and analyzing the big picture of my business more efficiently. Other than shopping funnel gaps due to the missing Google Analytics clicks-to-cases attribution, Datorama has helped me optimize channel choice and spend, so I am not spending on channels which are not driving higher conversions of apparel items on my e-commerce website. With Saleforce and Google Analytics integration, Datorama can further lift my ROI.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Datorama works well for aggregation of analytics from multiple sources. For example, I use Datorama to integrate data from Google Analytics, Google Adwords, Exact Target and Facebook Insights. So, I can analyze impact of my email, social and on-site optimization campaigns using one single tool. This strategy of combining data saves me considerable time since I don't have to login to multiple analytics interfaces. Additionally, I can compare metrics or trends from one tool with KPIs from another tool more efficiently. Such as: email opens and clicks relative to on-site sessions, cart additions and orders.

Cons:

There are couple of challenges I faced when using Datorama to do my e-commerce campaign analysis. Firstly, when I try to use a concatenated list of multiple skus as a filter in Datorama reports, I am unable to. So, I have to manually enter each product sku I targeted in my digital campaign into the Datorama filter and segment the KPIs accordingly - a time consuming process. Secondly, Google Analytics click-to-cases attribution is not available in Datorama unless its brought in through Google Analytics integration with BigQuery. These additional steps imply involving working extra hours with solution architect. So, the ROI gets impacted adversely. Can Datorama handle this gap by using Salesforce and Google integration?

Marcos S.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 2 years

Review source

Reviewed June 2021

All data in one place

Finally, we were able to see all of our Data in one place. We took over 3 to 6 months to get everything aligned. Consider that we had only 1 or 2 in house resources to complete this migration. The support received by the account manager and customer support was vital in order to get all of our data structured and harmonized.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The process of connecting the data properly can be tough at the beginning if you don't have all the required knowledge. But thanks to all the support Datorama gave me, after 3 months we were able to integrate almost all of our data. The dashboards settings are pretty intuitive and it's cool because you can bring to life any creative idea to showcase your data.

Cons:

At first we were confused about the amount of connections we had to do.

Joshua T.

Verified reviewer

Internet

11-50 employees

Used daily for less than 2 years

Review source

Reviewed May 2019

Datorama is great, takes some work though

I have a bit of a love/hate relationship with Datorama (leaning more towards love). I do appreciate how intricate it can be and I like that I can always rely on their team to help solve any questions I or my clients may have.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

You can pull in almost anything via API. This is a great platform for clients that want something customizable to them. It's also helps if you have clients that are in their reporting dashboard week to week rather than once or twice a month. Great platform for indepth reporting.

Cons:

It can be cumbersome to setup and the learning curve on this for clients *can* be steep. Clients need to understand what it's meant for and what they can do before they start changing metrics on the fly.

Verified

Reviewer

Financial Services

11-50 employees

Used daily for less than 12 months

Review source

Reviewed June 2022

Ran into issues with data accuracy

Ratings Breakdown

Ease of use

Functionality

Pros:

Used for Facebook ads in order to monitor results, analyze data and create reports. The visualization is great, many options for charts and views.

Cons:

Unfortunately could not get the data to be accurate, as we had completely mismatched numbers both on Facebook Ads Manager and our internal trackers. Might be our issue.

Keith G.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 2 years

Review source

Reviewed January 2020

Admin with large CPG client

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

- support is able to implement complex business rules in a timely manner - easily create visualizations of data within the platform - very powerful - decent speed

Cons:

- sometimes there are too many support requests (ex: backfilling data, feature requests, basic config settings, updating many streams/widgets at once) - could use less manual intervention (stream fails multiple times and then doesn't process) - decent learning curve for admin use

Showing 1 - 10 of 22 Reviews

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