Attio 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Attio

4.0

(7)

Pricing

Starting at $29.00 per month

About Attio

Attio is a whole new kind of real-time, fully customizable, intuitively collaborative CRM. Your team can design, construct, and deploy your CRM precisely how you want it using Attio.

Attio Screenshots

Attio Pricing and Plans

Starting price: $29.00 per month

Free Trial

Free Version

Free

$0.00

Plan includes:

Real-time contact syncing
Automatic data enrichment
Up to 3 seats

Plus

$29.00

per user, per month

Plan includes:

Private lists
Enhanced email sending
No seat limits

Pro

$69.00

per user, per month

Plan includes:

Call Intelligence
Advanced data enrichment
Priority support

Enterprise

Pricing available upon request

Plan includes:

Unlimited reporting
SAML and SSO
Custom billing

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Attio Features

Popular features found in CRM
Calendar Management
Customer Journey Mapping
Email Management
Quotes/Estimates
Reporting/Analytics
Sales Pipeline Management
Segmentation
Task Management
Territory Management
Workflow Management
More features of Attio
Activity Dashboard
Alerts/Notifications
API
Contact Management
CRM
Customizable Fields
Customizable Reports
Data Import/Export
Document Storage
Drag & Drop
Email Marketing
Email Templates
Interaction Tracking
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Marketing Automation
Mobile Access
Opportunity Management
Pipeline Management
Referral Tracking
Reminders
Sales Reports
Social Media Integration
Third-Party Integrations

Attio Integrations

Zapier

Microsoft Outlook

Dropbox Business

Gmail

OneDrive

Google Drive

See all 16 integrations

Attio User Reviews

Overall Rating

4.0

Ratings Breakdown

57%

14%

29%

Secondary Ratings

Ease of Use

4.1

Value for money

3.9

Customer support

3.5

Functionality

3.7

Have you used Attio and would like to share your experience with others?

Ben J.

Verified reviewer

Computer Software

2-10 employees

Used daily for less than 6 months

Review source

Reviewed August 2025

Ben Jamieson - Attio is amazing!

I have worked in CRM transformations for 10+ years and am I'm incredibly excited by the potential for Attio in the market. So much so, that I have founded a business that will focus on Attio implementations (see [sensitive content hidden]). Many CRM solutions fail to: - Prioritise outbound sales, prospect nurturing, and business development. - Provide actionable insights to build stronger customer relationships. - Offer a user experience that is familiar, fits into day to day work and drive adoption. - Fully leverage modern AI technology natively within the platform. Attio solves so well across these areas and offers amazing value given the low license cost.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

My favourite feature by far is the chrome extension, so fast and easy to work with. Attio fits into my day to day activities so well across linkedin, gmail and video calls.

Cons:

Some areas for improvement: - Credit consumption is very fast with workflows, this makes it hard to create complex automations across a large number of records without burning through credits very quickly. I'd encourage consideration of an alternative credit consumption model for workflows such as 1 credit per run (rather than block) or similar. This would help people create incredible solutions in the system more easily and cost effectively. - The limitation on "find records" in worlflows is only 100 records, this is very small and prevents so many use cases - There doesn't seem to be an easy way to run bulk workflow processes across all records on an object, a solution for this would be helpful!

Reasons for switching to Attio

Attio is built from the ground up on AI, improved user interface, chrome extension is amazing!

Chris G.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for less than 6 months

Review source

Reviewed September 2024

Came for the price, stayed for the next gen design and agents!

Overall very positive so far. I have recommended many of my peers check it out. I am happy. I'd rather pay $60 or so per month now and feel safe with it, than fall into Hubspot's $20 per month trap which quickly becomes $800 per month once you're hooked.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I first switched just to avoid the outrageous pricing structure of Hubspot, but I soon fell in love with the simplicity of the design and how configurable it is compared to Hubspot and others. More recently I've been using the AI research agent that they've added and I find it extremely valuable. I guess this is a glimpse of where they are going with this product in the future. I also really like the Chrome extension and use it a ton.

Cons:

Just a few niggles in user experience, sometimes buttons and options are not quite where you expect them to be, but I think they are ironing these wrinkles out as the product matures. No biggy.

Reasons for choosing Attio

Articles on Substack, comparing it to Notion of CRM

Reasons for switching to Attio

Hubspot's evil pricing, lures you in with false low price trials then jumps from $20 per month to $800 per month in one go!

Vendor Response

Thanks so much, Chris! Your support means a lot to us 🚀

Replied October 2024

roland s.

Verified reviewer

Venture Capital & Private Equity

2-10 employees

Used daily for less than 6 months

Review source

Reviewed November 2025

not yet a CRM

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

UI, looks like notion. besides that there is not that much to say. even things like duplicate rules are exclusive to company and people.

Cons:

missing attribute options such as formula fields. missing reporting functionality. missing mandatory fields by stage in pipelines. massive workflows make the CRM messy, there are standardized simpler ways to offer solutions to customer missing file/ document options for custom record types.

Reasons for switching to Attio

It was decided before I joined but main driver was the AI capabilities you offer.

Julia R.

Verified reviewer

Information Technology and Services

51-200 employees

Used daily for more than 2 years

Review source

Reviewed September 2024

Amazing, always reccommend

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I love most about Attio is how flexible the tool is.

Cons:

Even though they are very clear they are not a sales or an email automation tool, I wish there were were a couple more email features available. You can always integrate with another tool too.

Reasons for choosing Attio

I chose Attio over the other products because of the ease of use, features available considering the price, and thought about features I'd need in the future in case I'd like to scale use and not have to switch tools.

Vendor Response

Hey Julia! Thank you so much for the kind words - your support means the world to us and is what pushes us forward on our mission 🚀 We hear your feedback and understand where you're coming from. We're building many exciting features and are constantly expanding our product capabilities, so stay tuned for more improvements! In the mean time, please don't hesitate to reach out if you have any questions or concerns.

Replied September 2024

Fredrik S.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 6 months

Review source

Reviewed September 2024

Great software and looking forward to see where it will be in a year

Good, I like the overall feeling of using it.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

I really like the focus on automating things, less admin for sales.

Cons:

2 things, first that you can't see activity history within a deal. It would be great to at least see the emails with associated people. Second that you don't have "Add company" when on companies records etc, clicking quick action and searching "Add c" is a bit too many clicks to get there.

Reasons for choosing Attio

At first it came down to pricing and during our tests we realised that Attio is very well built.

Reasons for switching to Attio

Attio has a higher engineering quality and isn't too expensive.

Vendor Response

Hi Fredrik! Thanks so much for your support and fully noted on your feedback. We're excited to see where we'll be in a year and please don't hesitate to reach out if you have any questions at all!

Replied September 2024

Naeem K.

Verified reviewer

Computer Software

11-50 employees

Used daily for less than 6 months

Review source

Reviewed April 2025

Honeymoon is over

The Manual Call feature disappearing has made it painful and I no longer know if the interaction with the account is true.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Initially customisation was one of the features I liked the most about Attio and easy to use platform. Headache to add competitive data and renewal dates

Cons:

Though now it's become rudimentary and doesn't encourage growing your target list. Prompting is poor and difficult Opportunity creation process.

Reasons for switching to Attio

Attio appeared to be better at pipeline reporting and activity tracking.

Vendor Response

Hi Naeem, we're sorry to hear this. Our team has reached out to you to see if there's something we can do to help make this better.

Replied April 2025

Ann B.

Verified reviewer

Computer Software

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed March 2025

If Notion and Apple decided to build a CRM this is what it would be like

I have been a user for many years. The interface was always very good, clearly they are a different generation of CRM compared to, say, a Pipedrive. In the early days a few important features were missing, like reporting. However, in the last few months the team has really accelerated their rate of shipping new features. Attio's offering is now very robust and enterprise ready.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very intuitive interface with a modern design, reminds me of an Apple product. AI native features are built in an easy to use manner into core parts of the product. The Chrome extension is great too. Overall, Attio is the clear number one modern CRM.

Cons:

Nothing big comes to mind. They have good traction, though they are not (yet) as well known as Salesforce.

Vendor Response

Really appreciate your kind words Ann. Let us know if you have any questions or concerns any time.

Replied March 2025

Showing 1 - 7 of 7 Reviews