DealerPeak CRM Center 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

DealerPeak CRM Center

4.5

(11)

Pricing

Starting at $995.00 per month

About DealerPeak CRM Center

DealerPeak's mission is to be a trusted partner, dedicated to driving value to our dealers with our extensive suite of innovative automotive retailing software. It offers personal, reliable, and effective support.

The platform focuses on adding value to a dealer’s operation with technology through process automation and accountability, and with people through ongoing success coaching and on-site training services.

DealerPeak CRM Center Screenshots

DealerPeak CRM Center Pricing and Plans

Starting price: $995.00 per month

Free Trial

Free Version

Basic

$995.00

flat rate, per month

No plan information available

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DealerPeak CRM Center Features

Popular features found in CRM
Calendar Management
Customer Journey Mapping
Email Management
Quotes/Estimates
Reporting/Analytics
Sales Pipeline Management
Segmentation
Task Management
Territory Management
Workflow Management
More features of DealerPeak CRM Center
Accounting Integration
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Appointment Management
Barcode/Ticket Scanning
Communication Management
Contact Database
Contact Management
Customer Database
Customer History
Customizable Fields
Customizable Forms
Customizable Reports
Data Import/Export
Document Management
Document Storage
Email Marketing
Email Templates
Financing Management
For Automotive Dealerships
Forms Management
Interaction Tracking
Inventory Management
Inventory Tracking
Lead Capture
Lead Management
Lease Tracking
Marketing Automation
Mobile Access
New Car Dealer
Price/Margin Management
Real-Time Updates
Reminders
Reporting & Statistics
Sales Floor Management
Sales Reports
Service Department
Stock Management
Summary Reports
Third-Party Integrations
Used Car Dealer
Website Integration
Website Management

DealerPeak CRM Center Integrations

vAutoStock

VUE DMS

Autosoft DMS

CDK Global

Dealertrack DMS

DealerPeak CRM Center User Reviews

Overall Rating

4.5

Ratings Breakdown

82%

Secondary Ratings

Ease of Use

4.6

Value for money

4.6

Customer support

4.5

Functionality

4.5

Martin P.

Verified reviewer

Automotive

11-50 employees

Used daily for more than 2 years

Review source

Reviewed August 2021

Great Tech Service!

Who to spend money with in advertising.....easy to see results

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to navigate menu for all involved with daily

Cons:

Been pretty solid for us. Hard to find faults

Vendor Response

Martin, thanks for the feedback and we are always willing to serve our clients

Replied September 2021

Paul W.

Verified reviewer

Automotive

51-200 employees

Used daily for more than 2 years

Review source

Reviewed July 2021

Woody's review

follow up and contacting the customer's more frequently plus the auto pilots are customizable. Also during the pandemic being able to send weekly email campaign's to our customer base has been priceless

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

definitely the texting features and the product is not only easy to use but easy to train new employees as well on it

Cons:

it duplicates overdue tasks over and over

Reasons for choosing DealerPeak CRM Center

price, service, ease of use

Reasons for switching to DealerPeak CRM Center

we liked the Dealerpeak program better and ease of use

Vendor Response

Thanks, Paul, we are extremely grateful for the review

Replied July 2021

Allison F.

Verified reviewer

Automotive

51-200 employees

Used daily for less than 2 years

Review source

Reviewed March 2019

Horrible Support & Behind The Time

We cancelled with DealerPeak and the whole process was enough to give this negative review and tell EVERYONE we know in the industry to steer clear of this software, especially when there are so many better options out there with a similar price tag, not to mention, less headaches!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The dashboard is easy to navigate and most employees can learn the back end fairly quickly.

Cons:

The CRM is not innovative with its templates, reporting, mobile app and much more. It seems the software has not changed much, if at all in many years, making them low on the totem pole for the most technologically advanced CRM software. Not to mention the support and account managers are terrible. They are not helpful and make simple tasks a hassle and try to get as much money out of you as possible to get it done.

Matthew l.

Verified reviewer

Automotive

11-50 employees

Used daily for less than 12 months

Review source

Reviewed July 2021

Lustine CDJR General Manager Review

Experience has been great. Training has been solid. Responsiveness stellar.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ability to text sms. from the App and desktop, as well as send videos through the APP provides a great advantage for the time being.

Cons:

The software is great. I would like the ability to record one video I can send to customers I designate vs. having to record a new video for every customer every time.

Reasons for switching to DealerPeak CRM Center

So we could better manage our internet leads and send videos to our customers.

Vendor Response

Matthew we appreciate the feedback

Replied September 2021

Amber J.

Verified reviewer

Automotive

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed July 2021

Love it!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

EASY TO USE AND SUPPORT TEAM IS AMAZING!

Cons:

There is a lot to learn at first, but once you get the hang of it; it is really easy!

Vendor Response

Amber, we appreciate the feedback

Replied September 2021

Verified

Reviewer

Used daily for more than 2 years

Review source

Reviewed June 2018

Great Product

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

7 years of partnership... They get the business... Their complete website crm decking automation and reporting is on a entreprize platform allows for multi roof cross selling under one customer profile... Awesome product

Cons:

The service product need a little work. I would love it to follow the Repair Order through the work flow and automatically update status

Hillary M.

Verified reviewer

Automotive

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed September 2021

Great Software Great Support Team

Best experience I have ever had with a CRM.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is user friendly, has tons of valuable information and the support team is always more than happy to help!

Cons:

There is not a thing I can think of in regards to this software that I would consider a con.

Vendor Response

Hillary, thank you for your feedback, we always appreciate input from our valued dealers.

Replied September 2021

Beth R.

Verified reviewer

Automotive

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed July 2021

Dealerpeak is the BEST

We have had a great experience with DealerPeak. The Software is advanced and easy to use and the team has always been wonderful to us!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love the ease of use of the product. Its easy to train on, and its also easy to navigate!

Cons:

There is nothing that I like least. I like the entire software

Reasons for choosing DealerPeak CRM Center

Better to use and easy to use! The overall look of it was better as well

Vendor Response

Thanks, Beth, we are extremely grateful for the review

Replied July 2021

Travis H.

Verified reviewer

Automotive

51-200 employees

Used daily for more than 2 years

Review source

Reviewed July 2021

Bleecker Automotive Group

We have seen a great uptick in customer retention and satisfaction since we have used this software.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This software from the beginning has been such a value. Their customer service and training has always been there for us and everyone is assessable.

Cons:

Nothing we didn’t like about DealerPeak.

Vendor Response

Travis, we appreciate the feedback

Replied September 2021

mckenzie s.

Verified reviewer

Automotive

2-10 employees

Used daily for less than 12 months

Review source

Reviewed September 2021

footh auto sales review

Over all experience is great. I do not know if we would sign on again, due to how small our dealership is. It is just myself, a finance manager , and a salesman. It is only the salesman and myself using this system. Dealerpeak has been super super helpful with keep tabs on customers and employee.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love being able to track and record all calls. I also really like the Dealerpeak support team. Always quick to respond. Especially [SENSITIVE CONTENT] He was very helpful and always checked in to make sure we do not need anything

Cons:

I wish the program was simplified more. I wish there was not multiple options to do one thing.

Vendor Response

McKenzie, thank you for your review and valued input. We take note of every item good and not. We will take your suggestions to the team and see what can be done in the near future.

Replied September 2021

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