Diamond Relations CRM 2026: Benefits, Features & Pricing

Diamond Relations is a cloud-based customer relationship management (CRM) solution that allows jewelry retailers to track sales and manage opportunities, while also nurturing relationships with the customers. The solution captures customer interactions in a centralized system that can be accessed by store employees. It displays the pipeline by sales stage, offering managers and executives visibility into the deals that are currently being worked in the company and the actions salespeople are taking to close those deals. It organizes contacts and can be set up to send out call reminders for birthdays, anniversaries or service calls.

Diamond Relations sends out weekly progress reports during the first month to both sales managers and salespeople, followed by bi-weekly reports the second month and then monthly reports moving forward. Opportunity management allows salespeople to close deals by sharing customer information and tracking salespeople’s progress. Pricing is per user per month.