BigMailer 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

BigMailer

4.9

(27)

Pricing

Pricing available upon request

About BigMailer

BigMailer is a marketing automation software that helps businesses manage transactional and promotional emails for different brands. The platform enables managers to target customers based on real-time engagement and manage sender reputation.

Administrators can configure role-based access permissions for staff members and build mobile optimized templates using the drag-and-drop editor. Additionally, BigMailer lets stakeholders integrate the system with several third-party applications such as Zapier and Zoho to automate data flows.

BigMailer Screenshots

BigMailer Pricing and Plans

Starting price: $10.00

Free Trial

Free Version

Startup

$0.00

per user

Plan includes:

Bigmailer Logo
Connect to Amazon SES

Business Basic

$10.00

Plan includes:

Bigmailer Logo
Chat and Email Support
Connect to Amazon SES

Business Pro

$20.00

Plan includes:

Bigmailer Logo
Chat and Email Support
Connect to Amazon SES
Up to 10x Emails Per Month

Agency

Pricing available upon request

Plan includes:

Bigmailer Logo
Chat and Email Support
Connect to Amazon SES
Up to 10x Emails Per Month
White Label Option

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BigMailer Features

Popular features found in All-in-One Marketing Platform
Campaign Management
Email Marketing
Landing Pages/Web Forms
Lead Management
Marketing Automation
Multi-Channel Marketing
ROI Tracking
Social Marketing
More features of BigMailer
Activity Tracking
API
Autoresponders
Campaign Analytics
Campaign Scheduling
Campaign Segmentation
Click Tracking
Contact Management
CRM
Customer Segmentation
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Templates
Data Import/Export
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
HTML Editor
Image Library
List Management
Mobile Optimization
Multi-Campaign
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Segmentation
Subscriber Management
Template Management
Third-Party Integrations
WYSIWYG Editor

BigMailer Integrations

Zapier

Pabbly Connect

BigMailer User Reviews

Overall Rating

4.9

Ratings Breakdown

89%

11%

Secondary Ratings

Ease of Use

4.9

Value for money

4.8

Customer support

4.9

Functionality

4.6

Radu D.

Verified reviewer

Information Technology and Services

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed December 2025

Powerful List Management and Great Value for Growing Teams

Overall, my experience with BigMailer has been very positive. It is a reliable platform for both email management and complex marketing campaigns. Despite the limited free tier, the value for money on paid plans is fantastic and support is fast.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The list management features are incredibly intuitive and powerful. It makes segmenting my audience a complete breeze, and the automation tools for list cleaning are a huge time-saver for our daily marketing operations.

Cons:

While the service is overall excellent, the free tier feels quite restrictive regarding total subscriber count and monthly sends. I wish there was a slightly more generous entry-level plan for very small startups or hobbyists.

Rick F.

Verified reviewer

Printing

2-10 employees

Used daily for less than 6 months

Review source

Reviewed December 2019

Look No Further

As I stated before, I could not be happier with BigMailer. I could go on and on about the technical aspects that are the true benefit but to address the average and serious marketer on a plain level, you can't do any better. If you want an email campaign management solution, a bulk mailing option and a level of customer service that blows other companies out of the water then quite literally click the site link above and look no further. And with the money you save on cost and the money you make on your campaigns, you can take your family and/or significant others out for a nice dinner.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's difficult to pinpoint what I like most about BigMailer. I've spent a decade marketing my business, so when I say that my search is over I'm not being dramatic. In my search for a reliable, user-friendly & affordable bulk emailing application I have traversed the expanses of the cloud galaxies trying different providers. I won't say that I have not found immense benefit along the way. But none compare to the experience I've had with BigMailer. Other commercial providers are good when it comes to providing basic function to uninformed clients. That is not a fault. But if you take just 2 minutes to weigh the pros & cons, it's obvious that they're not affordable, high functioning or easy to use. And the cost comparison will overwhelm you. BigMailer is the exact opposite. It provides me (as a designer) an easy to use interface allowing me to use my own designs, templates for when I don't & a right-to-the-point reporting page that doesn't make me decipher gibberish. I like that I can log in, choose my campaign, & view the reported results easily. My favorite report feature is the ability to click & re-engage clients with segmentation & suppression lists. Tack on the low cost of there service in conjunction with Amazon SES. We're in business.

Cons:

In all the time I've used BigMailer I have yet to find a Con. Only items that my own learning curve did not understand which was easily resolved by simply using their help files or live chat help. They are always available when you need them.

Reasons for choosing BigMailer

As I say in anything I write or say, I mean no disrespect at all to other companies and people. But business is business. I spent over 2 weeks trying to set up Pepo campaigns. 2 Weeks of no campaigns trying to set up a system (Amazon SES) that is on the surface and on your own, kind of complex. Pepo just did not make anything easy, not even the flow of information. My support emails I sent took days to get a response on and then they just blamed Amazon. I went back and forth with Amazon only to find out it was an issue on Pepo's end. After 2 weeks of unsuccessful support, I gave up.

Reasons for switching to BigMailer

Utter frustration and cost. The UI/UX was confusing even to someone who designs UI/UX (that's me). I can't speak for others but I'm sure it's similar when I say that my industry is competitive and the ROI for email campaigns is low no matter how crafty you are. I was spending so much money a month to advertise and communicate with an audience that is bombarded with 60,000 notifications a day on average. Heck, even if BigMailer wasn't an option, the use of Amazon SES is proof of benefit. BigMailer just made it so much easier to put the IT language of Amazon tech services into plain english (verbally and visually) and simplify the steps to set it all up.

Muhammad Firdaus S.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for free trial

Reviewed December 2019

If you choose viral emailing... choose 'BIIIG MAILEEER'!

I use BigMailer to market my affiliate products from ClickBank, Amazon, Ecwid. And Ecwid is actually selling physical goods like AVERY Bird's Nest Essence. Other than that, I also use BigMailer to send emails that are used for the fundraising campaign, especially for our iFAN Music Tour 2019-2020. And so far, there is no profit from all the emails I have sent out. But if there turns to be a lucrative profit, then I will use the paid version of BigMailer. Anyway, the emailing system is quite good.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

BigMailer is quite easy to use if combined with Amazon SES system. The emails sent out are also fast and easily reached targeted customers.

Cons:

Too many bounces would stop Big Mailer from sending emails. I am not sure why 'bounces' happen, because I got my email's contact addresses from purchased email's addresses and also some subscribers. But since the 'bounces' have really interrupted my marketing processes, so I assume that my investment in purchasing email addresses are quite a big waste.

Reasons for choosing BigMailer

BigMailer's system is quite easy to use, and there is no complicacy in there. And I am getting used to have confidence in using it. I wish I could get my first profit from using this emailing system.

Vendor Response

Dear Muhammad, purchasing email lists is not a good practice and is against our Terms of Service. Purchased lists are typically of poor quality and bounce at higher rate which has a negative impact on email deliverability and sender reputation so BigMailer pauses campaigns to protect sender reputation. So what you list it as a negative is considered very helpful by most of our customers. Our customers are delighted with the value they get on the free plan, so your rating of 3/5 is surprising. We hope to do better.

Replied December 2019

Eric K.

Verified reviewer

E-Learning

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed December 2023

I wish I found BigMailer earlier!

The personal touch. Immediately I was met with a real person in a chat window, who not only answered my questions and made me feel like I was important, but also made suggestions and implemented those suggestions directly in my account, saving me time, money and helping me onboard super fast. You know they are experts in all things email! The platform is super intuitive. Its like the biggest easy button ever. If you are like me, and you are looking for serious cost savings, easy customizations/integrations and tired of getting pushed up the sliding price scale by big comapanies like Mailerlite, ActiveCampaign, Klaviyo, Mailchimp and more.. Then look no further, Bigmailer is the place to be. Oh yeah, their resource section is awesome! I am learning things about email deliverability, in a non technical speak kind of way, I actually get the why and the importance of sending of emails in specific ways, and I look forward to an increase in inboxing! Thank you [sensitive content hidden] for all your help and suggestions and big shout out to Bigmailer for making this an easy choice.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The communication with [sensitive content hidden] . The low cost to send emails. The integration between Bigmailer - Zapier - and my website and the ease of using the platform. Super intuitive interface.

Cons:

Nothing. For me, they have met every need I am looking for and more.

Reasons for choosing BigMailer

Pricing was the main reason, and the fact they do all those things the popular company names do and so far it looks like they do it better, it's so much more simplified.

Reasons for switching to BigMailer

It was too expensive, there wasn't any communication about how to make things better, no insight into get into more inboxes.

Matt B.

Verified reviewer

Telecommunications

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed December 2022

Highly recommended platform for any kind of email marketing and onboarding requirements.

Their support is absolutely fantastic. There is always only a very short wait before your typing with a real person who always go above and beyond to help out and have solved 100% of queries and issues so far.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is a very robust and easy to use platform. The features are useful and clearly a lot of thought has been put into what is valuable for the end user. The mobile layouts are superb and the flexibility to have different campaigns run off different lists is lifesaving!

Cons:

I think they could build out their forms and landing page options. These could be very useful to us but right now they don't offer a landing page feature and their forms feature is very very basic.

Reasons for choosing BigMailer

Easier to use, better interface and cheaper.

Reasons for switching to BigMailer

Mailchimp was all over the place and the mobile layouts were terrible. Their email builder was terrible.

Delfin P.

Verified reviewer

Real Estate

11-50 employees

Used daily for less than 6 months

Review source

Reviewed February 2023

Insane support and deliverability

Their support is next level. They'll take a look at your stats and make recommendations on how to improve engagement, deliverability, etc. They really should charge for this support (but thankfully they don't).

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Their deliverability. I don't know what they're doing, but I'm averaging 50-60% open rates on some pretty cold lists. Normally on other email marketing systems, I would be averaging 20%. At the end of the day, deliverability is the most important factor to any marketer. They nail it.

Cons:

The software isn't as full-featured as other platforms, but hey, they're a startup. What's most important is deliverability and they have it!

Reasons for switching to BigMailer

We still use MailerLite (great product, too), but for different purposes. We use MailerLite to communicate with our own employees (we have 700+ agents at our firm), and we use BigMailer for all our recruiting campaigns to attract more talent to the company.

Alec S.

Verified reviewer

Entertainment

2-10 employees

Used daily for less than 6 months

Review source

Reviewed January 2023

Would highly recommend the platform for anybody with limited marketing budget and in general

Overall a very positive experience, they have the best customer support i had ever worked with.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very easy to setup and start running campaigns. Very cost-effective solution comparing to other bigger options. Requires some knowledge of Amazon SES to configure but not dramatic if you have tech stuff.

Cons:

Would help to have an option to import products and have an ability to select them on the fly when creating an email campaign from the template. In other words to have a template that can just have a design/styling while a content manager then can select products and add them into the template for each campaign.

Reasons for switching to BigMailer

Switched from Mailchimp to dramatically reduce costs.

Lauren B.

Verified reviewer

Online Media

2-10 employees

Used daily for less than 12 months

Review source

Reviewed April 2024

Great Value

Great Product. Great Value. I highly recomend it.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

This product is the best value on the market

Cons:

There isn't much i do not like.e about this product.

Alan D.

Verified reviewer

Sports

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed January 2024

Bigmailer: Blasting Past the Competition

BigMailer was easy to set up and support was always available when needed...support is quick and they will continue to follow-up to ensure your issue is resolved

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

BigMailer is one of the most inexpensive, reliable email Blast services I have ever used—it outshines all of the competitors in terms of service, functionality, support, and, most importantly, price. Support answers quickly and doesn't quit; they continue to follow up even when I think the issue is closed! Don't Settle for Average. Choose Bigmailer

Cons:

Nothing...this is the best I have ever used

Adam S.

Verified reviewer

Investment Management

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed July 2023

Bigmailer Fit the Bill