# BigMailer Software Reviews, Demo & Pricing - 2026

> Review of BigMailer Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Source: https://www.softwareadvice.com/email-marketing/bigmailer-profile/

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BigMailer

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Overview

[Reviews](https://www.softwareadvice.com/email-marketing/bigmailer-profile/reviews/)

# BigMailer Review

From $10-$600 Free version Free trial 4 plans

Wondering if BigMailer is right for your organization?

Our All-in-One Marketing Platform Software selection experts can help you in 15 minutes or less.

On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pricing and Plans
    
-   Features
    
-   Integrations
    
-   User Reviews
    
-   Popular Comparisons
    

## Overview

BigMailer

4.9

[(29)](https://www.softwareadvice.com/email-marketing/bigmailer-profile/reviews/)

Pricing

Pricing available upon request

### About BigMailer

BigMailer is a marketing automation software that helps businesses manage transactional and promotional emails for different brands. The platform enables managers to target customers based on real-time engagement and manage sender reputation.

Administrators can configure role-based access permissions for staff members and build mobile optimized templates using the drag-and-drop editor. Additionally, BigMailer lets stakeholders integrate the system with several third-party applications such as Zapier and Zoho to automate data flows.

Wondering if BigMailer is right for your organization?

Our All-in-One Marketing Platform Software selection experts can help you in 15 minutes or less.

## BigMailer User Interface

## Popular BigMailer Alternatives

Main Product

BigMailer

4.9

[(29)](https://www.softwareadvice.com/email-marketing/bigmailer-profile/reviews/)

Ratings Breakdown

-   4.90Ease of use
-   4.82Value for money
-   4.89Customer support
-   4.66Functionality

Pricing

Available upon request

Get Price

Alternative Product

[Gmail](https://www.softwareadvice.com/email-marketing/gmail-profile/)

4.8

[(13490)](https://www.softwareadvice.com/email-marketing/gmail-profile/reviews/)

Ratings Breakdown

-   4.81Ease of use
-   4.77Value for money
-   4.45Customer support
-   4.71Functionality

Pricing

Available upon request

Get Price

Alternative Product

[Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/)

4.6

[(3493)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/)

Ratings Breakdown

-   4.56Ease of use
-   4.49Value for money
-   4.53Customer support
-   4.49Functionality

Pricing

Starting at $9.00 per month

Get Price

Alternative Product

[Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/)

4.5

[(17646)](https://www.softwareadvice.com/crm/mailchimp-profile/reviews/)

Ratings Breakdown

-   4.38Ease of use
-   4.35Value for money
-   4.17Customer support
-   4.36Functionality

Pricing

Starting at $13.00 per month

Get Price

Alternative Product

[MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/)

4.7

[(2321)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/)

Ratings Breakdown

-   4.59Ease of use
-   4.71Value for money
-   4.77Customer support
-   4.54Functionality

Pricing

Starting at $12.00 per month

Get Price

Alternative Product

[ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/)

4.6

[(2568)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/)

Ratings Breakdown

-   4.24Ease of use
-   4.34Value for money
-   4.40Customer support
-   4.46Functionality

Pricing

Starting at $15.00 per month

Get Price

## BigMailer Pricing and Plans

Starting price: $10.00

Free Trial

Free Version

Startup

$0.00

per user

Plan includes:

-   Bigmailer Logo
-   Connect to Amazon SES

Business Basic

$10.00

Plan includes:

-   Bigmailer Logo
-   Chat and Email Support
-   Connect to Amazon SES

Business Pro

$20.00

Plan includes:

-   Bigmailer Logo
-   Chat and Email Support
-   Connect to Amazon SES
-   Up to 10x Emails Per Month

Agency

Pricing available upon request

Plan includes:

-   Bigmailer Logo
-   Chat and Email Support
-   Connect to Amazon SES
-   Up to 10x Emails Per Month
-   White Label Option

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

## BigMailer Features

-   Popular features found in All-in-One Marketing Platform
    
    Campaign Management
    
    Email Marketing
    
    Landing Pages/Web Forms
    
    Lead Management
    
    Marketing Automation
    
    Multi-Channel Marketing
    
    ROI Tracking
    
    Social Marketing
    
-   More features of BigMailer
    
    Activity Tracking
    
    API
    
    Autoresponders
    
    Campaign Analytics
    
    Campaign Scheduling
    
    Campaign Segmentation
    
    Click Tracking
    
    Contact Management
    
    CRM
    
    Customer Segmentation
    
    Customizable Branding
    
    Customizable Fields
    
    Customizable Forms
    
    Customizable Templates
    
    Data Import/Export
    
    Drag & Drop
    
    Drip Campaigns
    
    Dynamic Content
    
    Email Campaign Management
    
    Email Templates
    
    Email Tracking
    
    Engagement Tracking
    
    Event Triggered Actions
    
    HTML Editor
    
    Image Library
    
    List Management
    
    Mobile Optimization
    
    Multi-Campaign
    
    Real-Time Analytics
    
    Real-Time Data
    
    Real-Time Reporting
    
    Reporting/Analytics
    
    Reporting & Statistics
    
    Segmentation
    
    Subscriber Management
    
    Template Management
    
    Third-Party Integrations
    
    WYSIWYG Editor
    

## BigMailer Integrations

Zapier

Integration rated undefined from -1 review

Pabbly Connect

Integration rated undefined from -1 review

## BigMailer User Reviews

Overall Rating

4.9

Ratings Breakdown

5

90%

4

10%

3

0%

2

0%

1

0%

Secondary Ratings

Ease of Use

4.9

Value for money

4.8

Customer support

4.9

Functionality

4.7

Guillermo G.

Verified reviewer

Consumer Services

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed May 2026

The Scalable Powerhouse for High-Volume Sending

5

BigMailer stands out as a highly efficient and cost-effective solution for anyone managing high-volume email lists. By leveraging Amazon SES, it provides a professional-grade infrastructure.

Ratings Breakdown

5

Ease of use

4

Value for money

5

Customer support

5

Functionality

Pros:

Being able to toggle between different accounts and maintain separate reputations and templates within one dashboard is a massive time-saver. Additionally, the template editor is flexible for those who want total control.

Cons:

The initial setup requires a bit of technical knowledge (specifically connecting AWS IAM credentials). While the documentation is excellent, it might feel slightly intimidating for a complete beginner who has never used Amazon SES before.

Read More

Rick F.

Verified reviewer

Printing

2-10 employees

Used daily for less than 6 months

Review source

Reviewed December 2019

Look No Further

5

As I stated before, I could not be happier with BigMailer. I could go on and on about the technical aspects that are the true benefit but to address the average and serious marketer on a plain level, you can't do any better. If you want an email campaign management solution, a bulk mailing option and a level of customer service that blows other companies out of the water then quite literally click the site link above and look no further. And with the money you save on cost and the money you make on your campaigns, you can take your family and/or significant others out for a nice dinner.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

It's difficult to pinpoint what I like most about BigMailer. I've spent a decade marketing my business, so when I say that my search is over I'm not being dramatic. In my search for a reliable, user-friendly & affordable bulk emailing application I have traversed the expanses of the cloud galaxies trying different providers. I won't say that I have not found immense benefit along the way. But none compare to the experience I've had with BigMailer. Other commercial providers are good when it comes to providing basic function to uninformed clients. That is not a fault. But if you take just 2 minutes to weigh the pros & cons, it's obvious that they're not affordable, high functioning or easy to use. And the cost comparison will overwhelm you. BigMailer is the exact opposite. It provides me (as a designer) an easy to use interface allowing me to use my own designs, templates for when I don't & a right-to-the-point reporting page that doesn't make me decipher gibberish. I like that I can log in, choose my campaign, & view the reported results easily. My favorite report feature is the ability to click & re-engage clients with segmentation & suppression lists. Tack on the low cost of there service in conjunction with Amazon SES. We're in business.

Cons:

In all the time I've used BigMailer I have yet to find a Con. Only items that my own learning curve did not understand which was easily resolved by simply using their help files or live chat help. They are always available when you need them.

Reasons for choosing BigMailer

As I say in anything I write or say, I mean no disrespect at all to other companies and people. But business is business. I spent over 2 weeks trying to set up Pepo campaigns. 2 Weeks of no campaigns trying to set up a system (Amazon SES) that is on the surface and on your own, kind of complex. Pepo just did not make anything easy, not even the flow of information. My support emails I sent took days to get a response on and then they just blamed Amazon. I went back and forth with Amazon only to find out it was an issue on Pepo's end. After 2 weeks of unsuccessful support, I gave up.

Reasons for switching to BigMailer

Utter frustration and cost. The UI/UX was confusing even to someone who designs UI/UX (that's me). I can't speak for others but I'm sure it's similar when I say that my industry is competitive and the ROI for email campaigns is low no matter how crafty you are. I was spending so much money a month to advertise and communicate with an audience that is bombarded with 60,000 notifications a day on average. Heck, even if BigMailer wasn't an option, the use of Amazon SES is proof of benefit. BigMailer just made it so much easier to put the IT language of Amazon tech services into plain english (verbally and visually) and simplify the steps to set it all up.

Read More

AM

Ash M.

Verified reviewer

Information Technology and Services

2-10 employees

Used daily for more than 2 years

Review source

Reviewed June 2026

3 Years In and Still the Best Choice — Highly Recommend!

5

After 3 years of using BigMailer, I can confidently say it is one of the best email marketing platforms available. The ease of use makes it accessible for anyone, and the depth of customization means it scales with your needs as your business grows. The customer support team deserves special recognition — they are prompt, knowledgeable, and genuinely helpful every single time. Whenever I've had questions or needed guidance, they have gone above and beyond to resolve things quickly. BigMailer has consistently delivered results for my campaigns and I have no plans to switch anytime soon.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

I've been using BigMailer for 3 years now and it has been an absolute game-changer for my email marketing efforts. The platform is incredibly easy to use — even for someone who isn't particularly tech-savvy. The intuitive interface means I was up and running quickly without a steep learning curve. The customization options are outstanding; I can tailor campaigns, templates, and audience segments exactly the way I need them. BigMailer truly gives you the flexibility to make your email marketing your own.

Cons:

Honestly, there is nothing I would change about BigMailer. Any time I've had a specific need or request, the team has been incredibly flexible and responsive. They truly listen to their users and are always willing to accommodate.

Read More

MS

Muhammad Firdaus S.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for free trial

Reviewed December 2019

If you choose viral emailing... choose 'BIIIG MAILEEER'!

4

I use BigMailer to market my affiliate products from ClickBank, Amazon, Ecwid. And Ecwid is actually selling physical goods like AVERY Bird's Nest Essence. Other than that, I also use BigMailer to send emails that are used for the fundraising campaign, especially for our iFAN Music Tour 2019-2020. And so far, there is no profit from all the emails I have sent out. But if there turns to be a lucrative profit, then I will use the paid version of BigMailer. Anyway, the emailing system is quite good.

Ratings Breakdown

3

Ease of use

3

Value for money

4

Customer support

4

Functionality

Pros:

BigMailer is quite easy to use if combined with Amazon SES system. The emails sent out are also fast and easily reached targeted customers.

Cons:

Too many bounces would stop Big Mailer from sending emails. I am not sure why 'bounces' happen, because I got my email's contact addresses from purchased email's addresses and also some subscribers. But since the 'bounces' have really interrupted my marketing processes, so I assume that my investment in purchasing email addresses are quite a big waste.

Reasons for choosing BigMailer

BigMailer's system is quite easy to use, and there is no complicacy in there. And I am getting used to have confidence in using it. I wish I could get my first profit from using this emailing system.

Vendor Response

Dear Muhammad, purchasing email lists is not a good practice and is against our Terms of Service. Purchased lists are typically of poor quality and bounce at higher rate which has a negative impact on email deliverability and sender reputation so BigMailer pauses campaigns to protect sender reputation. So what you list it as a negative is considered very helpful by most of our customers. Our customers are delighted with the value they get on the free plan, so your rating of 3/5 is surprising. We hope to do better.

Replied December 2019

Read More

MM

Michael M.

Verified reviewer

Education Management

Self-Employed

Used daily for less than 6 months

Review source

Reviewed May 2026

100 times cheaper than Mailchimp

5

Fantastico, what else to say?

Ratings Breakdown

5

Ease of use

5

Value for money

4

Customer support

5

Functionality

Pros:

PRICE PRICE - Mailchimp; Go Home. I have used phplist, Groupmail etc since 1995. I have seen and tried them all - nearly. I was shocked to see the prices, features, UI etc - excellent PS I have account with Amazon SES and get it a little cheaper ;-)

Cons:

Support respond time. It was more than 2 seconds. Most of the time, useful replies.

Reasons for switching to BigMailer

too tricky user interface and some years ago I lost 2 x 75USD - tricky company

Read More

EK

Eric K.

Verified reviewer

E-Learning

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed December 2023

I wish I found BigMailer earlier!

5

The personal touch. Immediately I was met with a real person in a chat window, who not only answered my questions and made me feel like I was important, but also made suggestions and implemented those suggestions directly in my account, saving me time, money and helping me onboard super fast. You know they are experts in all things email! The platform is super intuitive. Its like the biggest easy button ever. If you are like me, and you are looking for serious cost savings, easy customizations/integrations and tired of getting pushed up the sliding price scale by big comapanies like Mailerlite, ActiveCampaign, Klaviyo, Mailchimp and more.. Then look no further, Bigmailer is the place to be. Oh yeah, their resource section is awesome! I am learning things about email deliverability, in a non technical speak kind of way, I actually get the why and the importance of sending of emails in specific ways, and I look forward to an increase in inboxing! Thank you \[sensitive content hidden\] for all your help and suggestions and big shout out to Bigmailer for making this an easy choice.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

The communication with \[sensitive content hidden\] . The low cost to send emails. The integration between Bigmailer - Zapier - and my website and the ease of using the platform. Super intuitive interface.

Cons:

Nothing. For me, they have met every need I am looking for and more.

Reasons for choosing BigMailer

Pricing was the main reason, and the fact they do all those things the popular company names do and so far it looks like they do it better, it's so much more simplified.

Reasons for switching to BigMailer

It was too expensive, there wasn't any communication about how to make things better, no insight into get into more inboxes.

Read More

MB

Matt B.

Verified reviewer

Telecommunications

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed December 2022

Highly recommended platform for any kind of email marketing and onboarding requirements.

5

Their support is absolutely fantastic. There is always only a very short wait before your typing with a real person who always go above and beyond to help out and have solved 100% of queries and issues so far.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

It is a very robust and easy to use platform. The features are useful and clearly a lot of thought has been put into what is valuable for the end user. The mobile layouts are superb and the flexibility to have different campaigns run off different lists is lifesaving!

Cons:

I think they could build out their forms and landing page options. These could be very useful to us but right now they don't offer a landing page feature and their forms feature is very very basic.

Reasons for choosing BigMailer

Easier to use, better interface and cheaper.

Reasons for switching to BigMailer

Mailchimp was all over the place and the mobile layouts were terrible. Their email builder was terrible.

Read More

DP

Delfin P.

Verified reviewer

Real Estate

11-50 employees

Used daily for less than 6 months

Review source

Reviewed February 2023

Insane support and deliverability

5

Their support is next level. They'll take a look at your stats and make recommendations on how to improve engagement, deliverability, etc. They really should charge for this support (but thankfully they don't).

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

Their deliverability. I don't know what they're doing, but I'm averaging 50-60% open rates on some pretty cold lists. Normally on other email marketing systems, I would be averaging 20%. At the end of the day, deliverability is the most important factor to any marketer. They nail it.

Cons:

The software isn't as full-featured as other platforms, but hey, they're a startup. What's most important is deliverability and they have it!

Reasons for switching to BigMailer

We still use MailerLite (great product, too), but for different purposes. We use MailerLite to communicate with our own employees (we have 700+ agents at our firm), and we use BigMailer for all our recruiting campaigns to attract more talent to the company.

Read More

AS

Alec S.

Verified reviewer

Entertainment

2-10 employees

Used daily for less than 6 months

Review source

Reviewed January 2023

Would highly recommend the platform for anybody with limited marketing budget and in general

5

Overall a very positive experience, they have the best customer support i had ever worked with.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

4

Functionality

Pros:

Very easy to setup and start running campaigns. Very cost-effective solution comparing to other bigger options. Requires some knowledge of Amazon SES to configure but not dramatic if you have tech stuff.

Cons:

Would help to have an option to import products and have an ability to select them on the fly when creating an email campaign from the template. In other words to have a template that can just have a design/styling while a content manager then can select products and add them into the template for each campaign.

Reasons for switching to BigMailer

Switched from Mailchimp to dramatically reduce costs.

Read More

Radu D.

Verified reviewer

Information Technology and Services

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed December 2025

Powerful List Management and Great Value for Growing Teams

5

Overall, my experience with BigMailer has been very positive. It is a reliable platform for both email management and complex marketing campaigns. Despite the limited free tier, the value for money on paid plans is fantastic and support is fast.

Ratings Breakdown

5

Ease of use

3

Value for money

4

Customer support

4

Functionality

Pros:

The list management features are incredibly intuitive and powerful. It makes segmenting my audience a complete breeze, and the automation tools for list cleaning are a huge time-saver for our daily marketing operations.

Cons:

While the service is overall excellent, the free tier feels quite restrictive regarding total subscriber count and monthly sends. I wish there was a slightly more generous entry-level plan for very small startups or hobbyists.

Read More

Showing 1 - 10 of 29 Reviews

[See All Reviews](https://www.softwareadvice.com/email-marketing/bigmailer-profile/reviews/)

## BigMailer Popular Comparisons

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