Critical Impact 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Critical Impact

4.5

(44)

Pricing

Pricing available upon request

About Critical Impact

Critical Impact allows businesses to enhance their email marketing campaigns. Users can manage email and SMS lists and send personalized, automated emails and text messages (SMS) for marketing purposes.

It uses subscriber scoring algorithms to identify people who are most likely to read the next email, consume additional emails or make another purchase. Teams can schedule messages, select sending options on one page, and see confirmation of all the details before sending to avoid mistakes.

Critical Impact Screenshots

Critical Impact Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Critical Impact Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Critical Impact
Activity Dashboard
Activity Tracking
API
Click Tracking
Contact Database
CRM
Customer Journey Mapping
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Management
Email Templates
Engagement Tracking
Form Builder
GDPR Compliance
HTML Editor
Image Library
Landing Pages/Web Forms
Lead Capture
List Management
Mobile Optimization
Multi-Campaign
Multi-Channel Marketing
Personalization
Preview Functionality
Real-Time Analytics
Reporting/Analytics
Scheduling
Spam Blocker
Subscription Management
Template Management
Third-Party Integrations

Critical Impact Integrations

Zapier

Google Analytics 360

Critical Impact User Reviews

Overall Rating

4.5

Ratings Breakdown

66%

30%

Secondary Ratings

Ease of Use

4.5

Value for money

4.4

Customer support

4.5

Functionality

4.5

Manish R.

Verified reviewer

Information Technology and Services

10000+ employees

Used weekly for less than 6 months

Reviewed October 2023

The best Email Marketing tool

My overall experience with Critical Impact is positive. It helps me to grow my family business by email and sms marketing schedule the email and target my customers.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Critical Impact helps businesses grow fast and boost sales through its automated email marketing feature. Target audiences and scheduling emails are its best features. It integrates with several e-commerce sites and targets new customers for businesses.

Cons:

For beginners, it is user-friendly but to use Critical Impact at its full potential user needs training.

John Lemuel E.

Verified reviewer

Civil Engineering

51-200 employees

Used daily for free trial

Review source

Reviewed May 2023

The Email Campaign Management in Critical Impact

Ratings Breakdown

Ease of use

Functionality

Pros:

Ease of Use: Many users appreciate user-friendly interfaces and intuitive workflows offered by email marketing platforms like Critical Impact. The ease of use allows users to quickly navigate the software, create and manage campaigns, and track their performance without significant technical expertise.Robust Features: Critical Impact offers a range of features that are often appreciated by users. Some of these impactful features may include advanced segmentation capabilities, automation tools, A/B testing, personalized content options, and detailed analytics. These features help users enhance their email marketing efforts and achieve better results.Integration Capabilities: Email marketing platforms like Critical Impact often provide integration options with other popular software and platforms, such as customer relationship management (CRM) systems, e-commerce platforms, or content management systems (CMS). Integration capabilities allow users to streamline their marketing workflows and synchronize data between different systems.Support and Training: Users value reliable customer support and training resources provided by Critical Impact. These resources can include documentation, knowledge bases, tutorials, webinars, and responsive customer support channels. Having access to helpful resources can assist users in utilizing the platform effectively and resolving any issues or questions that may arise.

Cons:

Feature Limitations: Depending on specific user requirements, some users may find certain features to be missing or lacking in Critical Impact. It's important to thoroughly evaluate the platform's feature set to ensure it aligns with your business needs before making a decision.Learning Curve: While Critical Impact aims to be user-friendly, there may still be a learning curve for users who are new to email marketing platforms. Some users may find certain aspects of the software challenging initially, especially if they lack prior experience with similar tools. However, comprehensive documentation and support resources can mitigate these difficulties.Integration Challenges: Although Critical Impact offers integration capabilities, users may encounter challenges during the integration process, depending on their existing business processes and the specific software they are integrating with. It's advisable to carefully assess the compatibility and requirements of the desired integrations to ensure a smooth implementation.

Gannon V.

Verified reviewer

Internet

11-50 employees

Used daily for less than 2 years

Reviewed January 2024

CI Review

Sometimes Critical Impact does not load properly but it's still a great product.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ability to keep myself organized from a email marketing perspective.

Cons:

Sometimes Critical Impact does not load properly.

Vinay Kumar D.

Verified reviewer

Oil & Energy

1001-5000 employees

Used daily for less than 2 years

Reviewed May 2023

A Robust Marketing Solution with Potential for Further Advancement

Critical Impact is a robust and versatile marketing platform that helps businesses to connect with their target audience effectively. It contains a huge suite of tools and features, it offers a compelling solution for managing email campaigns, automating marketing processes, and engaging customers on a deeper level. The email marketing capabilities of Critical Impact Software are robust and efficient. Users can create visually appealing email templates or customize existing ones to match their brand identity. The drag-and-drop editor simplifies the process of designing professional-looking emails without the need for extensive coding knowledge. The platform also offers advanced segmentation options, allowing marketers to target specific audience segments with tailored messages, thus improving the chances of driving engagement and conversions.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Critical Impact Software shines with its intuitive and user-friendly interface that ensures a seamless experience, even for users with limited technical expertise. Navigation through the platform is effortless, thanks to a thoughtfully designed dashboard that presents a clear and organized overview of crucial metrics. Marketers can easily monitor campaign performance, track customer engagement, and make informed decisions driven by data. This well-crafted interface significantly boosts productivity, enabling users to dedicate their energy to crafting compelling marketing strategies.

Cons:

While the platform offers automation features, setting up complex automated workflows may require a steeper learning curve. Users seeking advanced automation capabilities may find the process challenging or require additional support.

Nina A.

Verified reviewer

Retail

10000+ employees

Used daily for more than 2 years

Reviewed August 2023

Top Level Email Management Platform

It makes it a breeze to analyze email marketing campaigns automatically.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Critical Impact makes it seamless to carry out email marketing campaigns in real-time.Availability of built-in mobile optimized emails help save time.

Cons:

For the entire duration that I have used Critical Impact, I haven’t come across any flaw.

Vendor Response

Thanks for your valuable feedback! Much appreciated.

Replied August 2023

Nancy G.

Verified reviewer

Information Technology and Services

2-10 employees

Used daily for less than 12 months

Reviewed May 2023

Effective Email Marketing Solution with Room for Improvement

My overall experience with Critical Impact has been positive. It has proven to be a reliable and effective email marketing tool, allowing me to streamline my communication with customers and achieve better results. However, there is room for improvement in terms of template customization and the learning curve for advanced features.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Critical Impact provides a comprehensive set of tools for creating and automating email marketing campaigns. The automation features allow for targeted and personalized communication with customers, resulting in improved engagement and conversion rates.

Cons:

While the basic functionalities are user-friendly, mastering the more advanced features, such as segmentation and personalization, requires a significant learning curve.

Vendor Response

Thanks for your comments. We are looking into providing more templates soon, however you can also do custom HTML and save as a templates.

Replied May 2023

Nikita M.

Verified reviewer

Retail

11-50 employees

Used daily for less than 2 years

Reviewed November 2023

Email Marketing at Breeze with CI

This platform has created powerful email workflows to retain subscribers Ain real-time.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Critical impact is enough for business email marketing that ensures automated email builder as well as being a user friendly platform.

Cons:

The platform can be slow at times and the interface can be overwhelming for new users.

Vendor Response

Thanks!

Replied November 2023

Ramjas K.

Verified reviewer

Oil & Energy

1001-5000 employees

Used weekly for less than 2 years

Reviewed May 2023

Review of Critical Impact

The creative and adaptable platform Critical Impact Software meets the many demands of companies looking to improve their marketing and communication strategies. This software has the potential to have a huge influence on businesses of all sizes because to its extensive set of robust features and simple-to-use functionality. We'll examine Critical Impact Software's main features in this review and assess its advantages, disadvantages, and overall value.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

A wide range of potent features from Critical Impact Software are available to address different facets of marketing and communication. These functions include event management, survey tools, email marketing, and other things.Users may easily access and use the software's features thanks to its user-friendly and straightforward interface. The learning curve for new users is lowered and a pleasant user experience is ensured.

Cons:

I didn't come across any problem while using the platform as of yet. The software works fine for me.

Vendor Response

Thanks for the review. Always good to hear our customer experiences and have them shared.

Replied May 2023

shivam m.

Verified reviewer

E-Learning

Self-Employed

Used daily for less than 6 months

Reviewed August 2023

"Email management gets easy with critical impact"

Overall, I have had a good experience I used it for my first internship at ICCE. It comes with a wide range of offers and features such as automation, report generation, tracking, audience engagement, and so many things.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

one of the best things about Critical Impact is its Email templates: it offers a library of pre-made email templates that can be customized as per my requirements. Secondly, it has a drag-and-drop feature which makes navigation throughout the system easy. Report generation can also be generated using this system which helps to make better decisions regarding marketing and campaigns.

Cons:

As of now, I haven't encountered a problem with critical Impact. for email marketing, it is good in all aspects.

Vendor Response

Thanks for the feedback and welcome aboard!

Replied August 2023

Jess L.

Verified reviewer

Publishing

51-200 employees

Used daily for more than 2 years

Reviewed May 2022

Great tool with excellent customer service

Overall I have had a great experience with Critical Impact and their team. They are always very helpful and responsive if I ever have a question or issue. If there is a useful feature that does not exist, they are open to developing it.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

The thing that makes Critical Impact stand out compared to similar tools is their exceptional customer service and willingness to make changes and improvements base on our needs.

Cons:

It can sometimes run a bit slow and the logic for running complicated lists can get a bit confusing sometimes.

Vendor Response

Thanks for the review Jess. We are constantly striving to expand features and solutions of our product.

Replied May 2022

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