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Attribution Insights

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Overview

Attribution Insights 2026: Benefits, Features & Pricing

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  • Overview
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews

Overview

Attribution Insights
Attribution Insights
4.4
(9)

Pricing

Starting at $19.00 per month

About Attribution Insights

Attribution Insights is a marketing attribution platform that helps marketers understand how marketing efforts influence customer journeys. Attribution Insights caters to mid-market and enterprise companies across various industries.

The software connects to multiple data sources to provide users with a single source of truth for marketing performance. Marketers can create customizable dashboards to visualize marketing return on investment (ROI) and optimize the marketing mix. Attribution Insights offers application programming interfaces (APIs) and native connectors to integrate with existing marketing and analytics tools.

Attribution Insights is a cloud-based SaaS solution with ongoing support and product updates. The platform uses multi-touch attribution to determine how each marketing channel and tactic contributes to conversions. Marketers can use these insights to optimize the marketing budget and spend more on high-performing channels.

Attribution Insights Screenshots

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Attribution Insights Pricing and Plans

Starting price: $19.00 per month
Free Trial
Free Version

Basic

$19.00

per user, per month

No plan information available

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    Attribution Insights Features

    • Popular features found in Marketing Attribution
      Advertising Management
      Affiliate Management
      Attribution Modeling
      Audience Targeting
      Campaign Analytics
      Conversion Tracking
      Customer Journey Mapping
      Customer Segmentation
      Data Import/Export
      Engagement Tracking
      Performance Metrics
    • More features of Attribution Insights
      API
      CRM
      Cross Channel Attribution
      Multi-Touch Attribution
      Predictive Analytics
      ROI Tracking
      Website Analytics

    Attribution Insights Integrations

    Microsoft Azure
    Microsoft Azure
    Microsoft Excel
    Microsoft Excel
    Microsoft Power BI
    Microsoft Power BI
    Google Data Studio
    Google Data Studio
    Amazon S3
    Amazon S3

    Attribution Insights User Reviews

    Overall Rating

    4.4

    Ratings Breakdown

    5

    67%

    4

    22%

    3

    0%

    2

    11%

    1

    0%

    Secondary Ratings

    Ease of Use

    4.0

    Value for money

    4.4

    Customer support

    4.0

    Functionality

    4.1

    Have you used Attribution Insights and would like to share your experience with others?

    Sanchit's profile

    Sanchit S.

    Verified reviewer

    Marketing and Advertising

    2-10 employees

    Used monthly for less than 12 months

    Review source

    Reviewed February 2020

    Head & shoulders above any related attribution product

    5

    Satisfying & fulfilling. The simplicity of the interface which has a complex AI-driven engine at the back which runs numerous models to provide you with actions you can take on your data. It is a rare combination is an attribution space that relies heavily on singular models that benefit specific companies. Windsor's models are neutral and look at real data to give real insights. Numerous cases on ROI and performance improvement are proven across categories and industries

    Ratings Breakdown

    4
    Ease of use
    5
    Value for money
    3
    Customer support
    5
    Functionality
    icon
    Pros:
    Product's ability to do cross-channel & cross-device journey planning at a granular level. These insights provide real-time decision-making capabilities to optimize every element of your marketing investments online. Hugely important for ROI tracking, business value building & making your digital marketing work harder
    Cons:
    Nothing specific as such. It has delivered client delight all times we have worked across brands

    Reasons for choosing Attribution Insights

    Superior connectivity to which goes across one media provider. Google search, youtube, DSP's, Facebook, Adobe and Twitter. Gives a holistic view of the consumer journey, media and content touchpoints, creative and landing pages that are working. Far superior and granular than any other related platform or software technology

    Reasons for switching to Attribution Insights

    Ability to do cross channel tracking & lucidity of the interface with actions you can take from there itself

    Vendor Response

    Thanks for your positive review!

    Replied February 2020

    Read More

    Sant Singh's profile

    Sant Singh R.

    Verified reviewer

    Education Management

    51-200 employees

    Used daily for more than 2 years

    Review source

    Reviewed December 2019

    Thinking about attribution model? Think Windsor.ai!

    5

    Campaign monitoring and optimization is a very tedious task, especially when you don't have a platform like Windsor.ai. Windsor helped us to monitor the campaign performance at one platform and optimize it smartly. And as the end-result of the optimization is to achieve quality leads and reduce the CPL/CPA, we achieved it. Also, it helped us with the budget allocation and now we don't end up wasting the budget on non-performing channels.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Digital campaigns or paid media promotion are only successful if you smartly monitor / optimize your campaigns. I can happily say that we made it brilliantly with the aid of Windsor.ai Things that makes Windsor a great platform: 1. Flexibility to customize the dashboard as per our usage 2. Easy integration with other platforms 3. and wonderful support team
    Cons:
    I can say that the dashboard has a slight chance of improvement as I honestly believe that a little improvement is always possible.

    Vendor Response

    Thanks very much for your review!

    Replied December 2019

    Read More

    SG

    Sudeep G.

    Verified reviewer

    Information Technology and Services

    201-500 employees

    Used daily for less than 6 months

    Review source

    Reviewed April 2024

    No refunds. No Trials. Clumsy Interface. Did not work.

    2

    We're an ecommerce digital agency aiming to create a comprehensive view of Google Ads and CRM (Salesforce) data for all leads and customers from our campaigns. To achieve this, we opted for Windsor.ai after evaluating various options, choosing their annual plan. Unfortunately, we discovered they don't provide trials or refunds if the software doesn't meet our needs or those of our clients, leaving us dissatisfied. Even reaching out to their customer support yielded no resolution

    Ratings Breakdown

    1
    Ease of use
    1
    Value for money
    1
    Customer support
    1
    Functionality
    icon
    Pros:
    We sought a comprehensive view of Google Ads and CRM (Salesforce) data for our campaign leads and customers. Unfortunately, Windsor.ai did not deliver on this requirement.
    Cons:
    They don't offer trials or refunds, and our attempts to resolve the issue with their customer support were unsuccessful.

    Read More

    James's profile

    James A.

    Verified reviewer

    Marketing and Advertising

    2-10 employees

    Used daily for less than 12 months

    Review source

    Reviewed March 2019

    Great Insights and Incredible Support

    5

    Overall this is an incredible tool and the setup has been made relatively painless by the helpful team at Windsor AI. Implementing this tool for my clients has given them greater confidence in the work we do and we've been able to make changes that have improved performance and lowered CPA. We're just getting started and look forward to the new features that are constantly being added. The weekly calls are a great chance for me to exchange ideas and strategies and the Windsor team are always open to feedback and suggestions for new features.

    Ratings Breakdown

    4
    Ease of use
    5
    Value for money
    5
    Customer support
    4
    Functionality
    icon
    Pros:
    The support team are fantastic and have been really helpful in understanding our needs and customising dashboards and features to our channel mix. The data provided by the tool has allowed us to adjust our spend across channels and reduce cost per lead for our 2 clients using the software.
    Cons:
    There are a few cosmetic issues that probably need to be ironed out but the tools are always developing and with the rate of improvement I'm sure these will be sorted soon.

    Read More

    Lydia's profile

    Lydia N.

    Verified reviewer

    Telecommunications

    51-200 employees

    Used weekly for less than 12 months

    Review source

    Reviewed February 2020

    Gives valuable insights on attribution and performance

    5

    Windsor platform gives valuable insights in helping us to understand the various touchpoints for each channel/campaign among all our digital channels. Not only that, the weekly call adds on to the value of the service as the team is able to give insightful feedback, provide solutions to our inquires and customized the bid optimization to help us achieve our target.

    Ratings Breakdown

    4
    Ease of use
    4
    Value for money
    5
    Customer support
    4
    Functionality
    icon
    Pros:
    The capability of being able to customize the dashboard and present data in ways we requested it to be. Also, we are able to see each channels' attributed conversions and it helps us to understand which channel is performing better and not.
    Cons:
    The bid optimization automation currently is only able to optimize for search campaigns. It will be great to have the optimization for other channels as well.

    Vendor Response

    Thanks for your review Lydia!

    Replied February 2020

    Read More

    Djordje's profile

    Djordje M.

    Verified reviewer

    Information Technology and Services

    11-50 employees

    Used weekly for less than 6 months

    Review source

    Reviewed February 2020

    As expected and more

    5

    Apart from features common to modeling attribution software, keyword and bid optimization, Customer journeys, that work great, this software has an extremely useful feature interacting with customers CRM software. This would be one of the strong points that I will emphasize.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    It has a very intuitive interface, and it is effortless to set up and customize dashboards. Also, bid optimization is working very well. They have excellent customer support, both on their site with blogs and forums, as well as live consultancy options.
    Cons:
    So far, so good. In my six months of use, the software does what I have expected to do. But now my expectations have risen, and I hope shortly to see more templates for Power Bi visualization, as I am a Microsoft platform user.

    Reasons for choosing Attribution Insights

    More complete and more affordable solution. Great pre-sales support

    Read More

    RL

    Rob L.

    Verified reviewer

    Education Management

    1001-5000 employees

    Used weekly for less than 12 months

    Review source

    Reviewed March 2019

    Impressive increase of ROI: a unique tool in the market!

    5

    Easy to work with and extremely effective.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    We used the tool to re-allocate budgets over our paid media channels and we increased the ROI massively! It made me understand the effectiveness (ROI) of my digital media campaigns and channels, based on attribution modeling instead of last-click conversions. You can use it high level, on the channel/campaign level, but if you want, you can go deeper into Ad levels... Apart from that, it's a great tool to monitor your media agency, to make sure they spend your money in the correct way. The tool (dashboard) itself is easy to use and very actionable (which makes it unique). The support from Windsor.ai was really good. Recommended for each marketeer.
    Cons:
    The look & feel of the dashboard can be a bit more fancy.

    Vendor Response

    Thanks very much for the review!

    Replied April 2019

    Read More

    VR

    Verified
    Reviewer

    Retail

    51-200 employees

    Used daily for less than 6 months

    Review source

    Reviewed October 2022

    Great tool, still room to improve in reliability and support

    4

    I definitely recommend them.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    3
    Customer support
    5
    Functionality
    icon
    Pros:
    One of the most inexpensive tools for data integrations. Has all the features you could need.
    Cons:
    They could add more people in customer support. Usually nobody replies to the chat box, you have to email them.

    Read More

    mp

    manas p.

    Verified reviewer

    Marketing and Advertising

    2-10 employees

    Used weekly for free trial

    Review source

    Reviewed May 2021

    I am trying the trial version initially, and I am happy, planning to have the licensed version .

    4

    See, I have used the trial version , so far it is good , after a month I will purchase a licensed version , let see how it goes , so far trial version is good .

    Ratings Breakdown

    3
    Ease of use
    4
    Customer support
    3
    Functionality
    icon
    Pros:
    I am trying the trial version initially, and I am happy, planning to have the licensed version . Basically I am trying to have a look for some analytic data , at one place ( google analytic , google search console and google ads ), and I am happy that my all relevant data i can see at one place .
    Cons:
    I cannot operate with that flexibility on mobile .

    Read More

    Showing 1 - 9 of 9 Reviews

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