Attribution Insights 2026: Benefits, Features & Pricing
Wondering if Attribution Insights is right for your organization?
Our Marketing Attribution Software selection experts can help you in 15 minutes or less.
- Overview
- Pricing and Plans
- Features
- Integrations
- User Reviews
Overview
Pricing
Starting at $19.00 per month
About Attribution Insights
Attribution Insights is a marketing attribution platform that helps marketers understand how marketing efforts influence customer journeys. Attribution Insights caters to mid-market and enterprise companies across various industries.
The software connects to multiple data sources to provide users with a single source of truth for marketing performance. Marketers can create customizable dashboards to visualize marketing return on investment (ROI) and optimize the marketing mix. Attribution Insights offers application programming interfaces (APIs) and native connectors to integrate with existing marketing and analytics tools.
Attribution Insights is a cloud-based SaaS solution with ongoing support and product updates. The platform uses multi-touch attribution to determine how each marketing channel and tactic contributes to conversions. Marketers can use these insights to optimize the marketing budget and spend more on high-performing channels.
Attribution Insights Screenshots

Attribution Insights Pricing and Plans
Basic
$19.00
No plan information available

Confused about pricing? We've got you covered.
Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.
Attribution Insights Features
- Popular features found in Marketing AttributionAdvertising ManagementAffiliate ManagementAttribution ModelingAudience TargetingCampaign AnalyticsConversion TrackingCustomer Journey MappingCustomer SegmentationData Import/ExportEngagement TrackingPerformance Metrics
- More features of Attribution InsightsAPICRMCross Channel AttributionMulti-Touch AttributionPredictive AnalyticsROI TrackingWebsite Analytics
Attribution Insights Integrations
Attribution Insights User Reviews
Overall Rating
4.4
Ratings Breakdown
5
67%
4
22%
3
0%
2
11%
1
0%
Secondary Ratings
Ease of Use
4.0
Value for money
4.4
Customer support
4.0
Functionality
4.1
Have you used Attribution Insights and would like to share your experience with others?

Sanchit S.
Verified reviewer
Marketing and Advertising
2-10 employees
Used monthly for less than 12 months
Review sourceReviewed February 2020
Head & shoulders above any related attribution product
5
Satisfying & fulfilling. The simplicity of the interface which has a complex AI-driven engine at the back which runs numerous models to provide you with actions you can take on your data. It is a rare combination is an attribution space that relies heavily on singular models that benefit specific companies. Windsor's models are neutral and look at real data to give real insights. Numerous cases on ROI and performance improvement are proven across categories and industries
Ratings Breakdown
Reasons for choosing Attribution Insights
Superior connectivity to which goes across one media provider. Google search, youtube, DSP's, Facebook, Adobe and Twitter. Gives a holistic view of the consumer journey, media and content touchpoints, creative and landing pages that are working. Far superior and granular than any other related platform or software technology
Reasons for switching to Attribution Insights
Ability to do cross channel tracking & lucidity of the interface with actions you can take from there itself
Vendor Response
Thanks for your positive review!
Replied February 2020
Read More

Sant Singh R.
Verified reviewer
Education Management
51-200 employees
Used daily for more than 2 years
Review sourceReviewed December 2019
Thinking about attribution model? Think Windsor.ai!
5
Campaign monitoring and optimization is a very tedious task, especially when you don't have a platform like Windsor.ai. Windsor helped us to monitor the campaign performance at one platform and optimize it smartly. And as the end-result of the optimization is to achieve quality leads and reduce the CPL/CPA, we achieved it. Also, it helped us with the budget allocation and now we don't end up wasting the budget on non-performing channels.
Ratings Breakdown
Vendor Response
Thanks very much for your review!
Replied December 2019
Read More
Sudeep G.
Verified reviewer
Information Technology and Services
201-500 employees
Used daily for less than 6 months
Review sourceReviewed April 2024
No refunds. No Trials. Clumsy Interface. Did not work.
2
We're an ecommerce digital agency aiming to create a comprehensive view of Google Ads and CRM (Salesforce) data for all leads and customers from our campaigns. To achieve this, we opted for Windsor.ai after evaluating various options, choosing their annual plan. Unfortunately, we discovered they don't provide trials or refunds if the software doesn't meet our needs or those of our clients, leaving us dissatisfied. Even reaching out to their customer support yielded no resolution
Ratings Breakdown
Read More

James A.
Verified reviewer
Marketing and Advertising
2-10 employees
Used daily for less than 12 months
Review sourceReviewed March 2019
Great Insights and Incredible Support
5
Overall this is an incredible tool and the setup has been made relatively painless by the helpful team at Windsor AI. Implementing this tool for my clients has given them greater confidence in the work we do and we've been able to make changes that have improved performance and lowered CPA. We're just getting started and look forward to the new features that are constantly being added. The weekly calls are a great chance for me to exchange ideas and strategies and the Windsor team are always open to feedback and suggestions for new features.
Ratings Breakdown
Read More

Lydia N.
Verified reviewer
Telecommunications
51-200 employees
Used weekly for less than 12 months
Review sourceReviewed February 2020
Gives valuable insights on attribution and performance
5
Windsor platform gives valuable insights in helping us to understand the various touchpoints for each channel/campaign among all our digital channels. Not only that, the weekly call adds on to the value of the service as the team is able to give insightful feedback, provide solutions to our inquires and customized the bid optimization to help us achieve our target.
Ratings Breakdown
Vendor Response
Thanks for your review Lydia!
Replied February 2020
Read More

Djordje M.
Verified reviewer
Information Technology and Services
11-50 employees
Used weekly for less than 6 months
Review sourceReviewed February 2020
As expected and more
5
Apart from features common to modeling attribution software, keyword and bid optimization, Customer journeys, that work great, this software has an extremely useful feature interacting with customers CRM software. This would be one of the strong points that I will emphasize.
Ratings Breakdown
Reasons for choosing Attribution Insights
More complete and more affordable solution. Great pre-sales support
Read More
Rob L.
Verified reviewer
Education Management
1001-5000 employees
Used weekly for less than 12 months
Review sourceReviewed March 2019
Impressive increase of ROI: a unique tool in the market!
5
Easy to work with and extremely effective.
Ratings Breakdown
Vendor Response
Thanks very much for the review!
Replied April 2019
Read More
Retail
51-200 employees
Used daily for less than 6 months
Review sourceReviewed October 2022
Great tool, still room to improve in reliability and support
4
I definitely recommend them.
Ratings Breakdown
Read More
manas p.
Verified reviewer
Marketing and Advertising
2-10 employees
Used weekly for free trial
Review sourceReviewed May 2021
I am trying the trial version initially, and I am happy, planning to have the licensed version .
4
See, I have used the trial version , so far it is good , after a month I will purchase a licensed version , let see how it goes , so far trial version is good .
Ratings Breakdown
Read More
Popular Attribution Insights Alternatives
Attribution Insights
Ratings Breakdown
- 4.0Ease of use
- 4.38Value for money
- 4.0Customer support
- 4.11Functionality
Pricing
Starting at $19.00 per month
Ratings Breakdown
- 4.50Ease of use
- 4.26Value for money
- 4.26Customer support
- 4.43Functionality
Pricing
Available upon request
Ratings Breakdown
- 4.32Ease of use
- 4.22Value for money
- 4.66Customer support
- 4.51Functionality
Pricing
Starting at $199.00 per month
Ratings Breakdown
- 4.43Ease of use
- 4.49Value for money
- 4.56Customer support
- 4.60Functionality
Pricing
Starting at $79.00 per month
Ratings Breakdown
- 4.26Ease of use
- 4.40Value for money
- 4.48Customer support
- 4.41Functionality
Pricing
Starting at $2000.00 per month
Ratings Breakdown
- 3.91Ease of use
- 4.03Value for money
- 4.14Customer support
- 4.38Functionality
Pricing
Available upon request
Other Top Recommended Marketing Attribution Software

Stuck Between Options?
Our experts can help you compare Attribution Insights with other top options, so you can find the best fit for your needs.








