Bronto Marketing Platform Software

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About Bronto Marketing Platform

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Bronto Marketing Platform User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

3.5

Value for money

3.5

Customer support

4

Functionality

4

Showing 1 - 5 of 68 reviews

User Profile

Suzanne

Verified reviewer

Company size: 51-200 employees

Industry: Internet

Time used: More than 2 years

Review Source: Capterra

4

Ease-of-use

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

August 2018

Endless customization + excellent support

Pros

Bronto offers a sophisticated email marketing platform that allows very complex segmentation, A/B testing capabilities and workflow triggers to automate campaigns. Templates provide quick-start opportunities, while there is also the option to get fancy with dynamic content. The live chat support team and account managers are very knowledgable, highly available and provide excellent guidance.

Cons

The message design interface can be a little restrictive for message styling, unless you are working in CSS. Opening a more intensive support case can take a week or longer to resolve. The pop-up manager is a bare bones app.

Egan

Company size: 51-200 employees

Industry: Retail

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

December 2019

Evolving platform with strong customer support and accessible features

My experience with Bronto was always positive. 6 years ago, when I began using it at a company acquired by Fandango, it was the best platform at creating sophisticated customer segments and personalized automated campaigns. Fast forward 5 years when I came back to it at a new role at DIFF Eyewear, I saw how it evolved and improved. Revenue tracking, site integration, deployment speed and the ui all improved significantly within the platform.

Pros

- Customer care team is top notch - Segmentation is fast and easy even with databases containing over 2mm subs - Deployment time improved greatly over the last 5 years - Easy-to-use journey builder with drag and drop tools - Exporting stats and reports is also fast and easy compared to many other ESPs - Owned by Oracle and strongly supported by mother organization - Competitively prices - Integrates natively with many other 3rd party platforms, e-commerce shops and content management systems

Cons

- Like most platforms, there is a learning curve to understand all if its features, but they offer online learning, documentation and hand-held tutorials.

Reasons for choosing Bronto Marketing Platform

Pricing, features and ease of use seemed more favorable with Bronto

Reasons for switching to Bronto Marketing Platform

Bronto was able to accomplish the same with much less effort and work. Bronto’s drag and drop automation ui made it possible to easily build user journeys and conduct automated A/B testing within a few minutes.

Anonymous

Company size: 201-500 employees

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
3

Value for money

out of 5
3

Customer support

out of 5
3

Functionality

out of 5

January 2022

Economical option for enterprise or mid-sized business email marketing

While the necessities for email marketing are present, a more advanced marketing team will want for a more complete digital marketing platform via more features or better native integration to other apps in the tech stack. Custom APIs and working with Bronto development team does not provide turn key solutions. Companies will need a developer. Designers may want a better WYSIWYG email editor.

Pros

Bronto is easy to navigate and provides all the essential functions and features for email marketing. List management across multiple brands and subscriptions using customizable templates, segmentation, and contact data management are strong points of Bronto.

Cons

Bronto misses out when it comes to more powerful automation, integration, and design tools.

Anonymous

Company size: 11-50 employees

Time used: Less than 12 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
2

Ease-of-use

out of 5
1

Value for money

out of 5
1

Customer support

out of 5
1

Functionality

out of 5

April 2019

Very expensive platform with poor support and missing features

Poor. Bronto is very expensive with very poor support and service. Their business model appears to revolve around how they can get the most amount of money possible out of the customer with add ons, missing features, support, integration etc. We were forced to do a finance agreement, instead of monthly payments for the year. I understand now, why they did this, as I would have disputed and stopped paying when their service stopped working. However, now we have no choice.

Pros

Not much. The email design interface is basic at best. The user interface is clunky. Most of the advanced features never worked for us or worked for a very brief period of time, like until we upgraded our shopping cart, then they wanted more money for implementation and support again.

Cons

Expensive with lots of nickel and diming. The sales rep promised the world, however when it came time to implement these, it never happened. We ended up using Bronto as a really (REALLY) expensive version of Mailchimp. We make very clear exactly what we needed and were given a crash course in the software and implementation with an Indian support team. We made a change to our shopping cart and lost the connection and were charged for the entire implementation again. Features like cart recovery worked for a very brief period, then stopped and we were not able to get the support to get it to work again. Other advanced features like B2B marketing and trickle campaigns just never happened. Things like coupon codes, were part of our discussions all along but somehow left out fo the contract and we were hit with more fees and were never able to get it set up. They also don't tell you that you need an extra license (at your cost) in NetSuite to use Bronto. Initially they only included 1m emails, even though we never discussed a limit. They changed this to 4m, which was used up in 6 months. Now they want more money to continue to use it.

Response from Oracle Bronto

Hi there! Thank you for taking the time to review Bronto and sharing your concerns with us. We are truly sorry you have not had a positive experience using Bronto thus far as our goal is always to provide our customers with an excellent and supportive user experience. We want to help you in any way that we can, so please email us directly at customers@bronto.com so that we can ensure you get the support you deserve.

Replied April 2019

User Profile

Sheryl

Verified reviewer

Company size: 10,000+ employees

Industry: Real Estate

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
4

Customer support

out of 5
5

Functionality

out of 5

November 2021

One of the best EMS for large scale deployments

I highly recommend using Bronto over other email marketing solutions if you plan to send large scale deployments

Pros

Bronto can send emails to thousands to leads and customers within minutes. You can also use merge tags to personalize emails.

Cons

The interface looks very dated and needs an overhaul. It would be great if there was a heatmap of email showing user interactions

Reasons for choosing Bronto Marketing Platform

Cost and speed of email delivery

Reasons for switching to Bronto Marketing Platform

Cost and speed of email delivery

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