CallidusCloud Marketing Automation software


CallidusCloud Marketing Automation is a cloud-based marketing automation platform built for both sales and marketing. The solution is designed to provide intelligence and insight into leads performance to sales teams while simultaneously giving marketing teams campaign automation and lead management capabilities.

Along with core marketing automation tools, the users get several other applications within the suite including knowledge management,t social CRM and web self-service. The combined suite helps sales teams generate more leads through SEO, identify quality leads and convert leads into opportunities.

CallidusCloud's dashboard helps users manage leads from all sources and launch targetted campaigns. An SEO focused dashboard gives information regarding the page optimization, helps to identify relevant keywords, track campaign performance and monitor web traffic in real-time. Apart from these, users can generate custom reports, configure workflows, set permission levels for the different band of users and more.

The solution is suitable for B2B companies of almost any size across industries.

Supported Operating System(s):
Mac OS , Web browser (OS agnostic) , Windows 8

14 Reviews of CallidusCloud Marketing Automation

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  • Jesse from DataCare Corporation

    Specialty: Software / IT

    Number of employees: 11-50 employees

    May 2018

    Lead Tracking

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    I only used this product for its lead tracking capabilities, which is beneficial given that not all other market automation tools provide this feature. i.e. Which company and possible UDM was viewing your site.

    Cons

    The contact list for the potential UDM that viewed your site could be more accurate. Several of the suggested emails I tried had bounced.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Wendy from Saint Louis University

    Number of employees: 1,001-5,000 employees

    January 2018

    Lead Rocket has allowed us to customize our messages to our audience and to garner helpful analytics

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Analytics for email success, AB testing, integration with salesforce, responsive design, ability to purchase one-time email blocks for large volume times, saved templates, new design tools.

    Pros

    The ability to save templates among team members allows for cross-collaboration and enables us to keep a consistent look no matter who is sending out the email. The responsive design has been helpful since many of our audience members use mobile devices when viewing our emails. In addition, the analytics of open rates, click throughs, etc allows us to determine best send times and subject lines. Finally, the integration with salesforce is key as that is our customer relationship management tool.

    Cons

    Due to acquisitions of the company, etc. the name of the product has changed over the last five years we have used it so sometimes it gets confusing on how we refer to it. However that has not hindered our customer service nor the quality of the product.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Deanna from Fort Hill Company

    February 2017

    I feel like a LeadROCKSTAR!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    I can't say enough positive things about LeadRocket by CallidusCloud! I manage all of the marketing activities for our small company and LeadRocket has made my job so much easier! We have been a satisfied customer since 2013 and I feel like a total LeadROCKSTAR when it comes to creating and launching our monthly Lead Gen Campaigns :) Their Email templates, Smart Groups, Lists and Workflows are all quick and easy to set-up and use, but the VERY best part is their Customer support representative who is 100% responsive & wonderful to work with! He consistently goes over & above to make his customers happy and I know he's always there with a helping hand and encouraging voice if I run into an issue! Their pricing is also VERY affordable and much lower than other Marketing Automation systems we compared. Thanks LeadRocket, you guys totally Rock!!

    Review Source: Capterra
  • Wendy from Saint Louis University.

    February 2017

    Mass Email Tool with Salesforce

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    We use this tool because it integrates with our Salesforce based customer relationship management tool. It allows to send targeted messages to prospective students, customize templates and review analytics.

    Review Source: Capterra
  • John from Jimjams

    Specialty: Advertising

    Number of employees: 11-50 employees

    November 2016

    Love it

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    The product is affordable and easy to use. Works well for us

    Pros

    Cheap

    Cons

    Don't have any

  • sagar from Talent4Assure Test Services Private Limited

    Specialty: Marketing Agency

    Number of employees: 51-200 employees

    November 2016

    Best price

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Many companies we work with are interested in marketing automation, but are concerned with high initial costs. Callidus Cloud provides the majority of the features that the larger more expensive platforms offer, but at a fraction of the price.

    Pros

    in a comparison of cost and features this is the ideal platform for the majority of our clients. Too many platforms charge additional fees to use the advanced, such as A/B testing or CRM integration, but Callidus Cloud has everything included.

    Cons

    When setting up drip programs, the user interface is slightly less visually appealing than some of the platforms. This just takes some getting used to when first setting up the system, but after that it is easy to use.

  • Arun from Sonata Software

    Specialty: Software / IT

    July 2016

    Pathetic customer support

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    A useful cost effective tool to get started with for marketing automation

    Cons

    The customer service levels are extremely pathetic. The tool has not been working properly for us a while now and the customer service team has repeatedly failed to even keep up the promise of a follow up call to make a plan to help resolve the problem

  • Jason from SAVI Health

    Specialty: Other

    July 2015

    A top-tier marketing automation tool

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    CallidusCloud touts the platform's ability to build customer relationships as opposed to just marketing to them. Overall, we found this to be a fairly accurate representation of what it can do. The three key modules are visitor identification and intelligence, email marketing and lead nurturing. I mostly used the first two areas, and I was impressed with how these two areas worked together. Understanding visitor intent and makeup helped us create landing pages and appropriate content that boosted conversion. We could then translate that same sort of intelligence into targeted e-mails.

    And, customer support is excellent. No waiting for days to hear back. Love those guys!

    Cons

    I felt like the social media areas were the weakest, but the e-mail editor is surprisingly klunky too. I guess something take a little time to polish, eh?

  • Theodore from IEEE Computer Society

    Specialty: Non-Profit

    March 2015

    Love Leadformix (CallidusCloud)

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    Dashboard is user-friendly and the editor is easy to use.

    Cons

    Email reports need to be integrated together with the email/newsletter by hovering over like a heatmap, and having popups showing the click data for the links on the page.

  • Mark from POS Supply Solutions

    Specialty: Other

    March 2015

    Callidus Cloud Marketing Automation = Powerful

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    The browser forensics are extremely powerful and allow us to target an audience that is both known and unknown (inferred). The workflows and automation make our lead gen virtually effortless.

    Cons

    The direct tie-ins to our Social campaigns were a big sticking point for a while, though now they have done a great job of adding this into the mix as well.

  • Amir from IEEE CS

    Specialty: Non-Profit

    March 2015

    Market Release

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    I can send/release emails to thousands of contacts with ease.

    Cons

    Updates create issues lasting for days. Also, even though the customer service is great, the amount of system errors I receive is at times unacceptable.

  • Debbie from IEEE Computer Society

    Specialty: Non-Profit

    March 2015

    It's getting friendlier

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    Customer Service Support is the best. They are always available and quick.

    Cons

    Unscheduled maintenance. I know this can't be helped, but it's frustrating.

  • Sudeep from Infovinity

    Specialty: Software / IT

    November 2014

    Excellent sales platform

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    It's simple, easy to use, and very intuitive.

    Cons

    There's nothing as such. The app is easy to use and serves the purpose completely.

  • Sarah from Netpique

    Specialty: Other services

    July 2014

    Great customer service, but clunky interface

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    I had a support team assigned to me, and the same person always dealt with my concerns. The customer service was excellent, and my rep went above and beyond the call of duty to fix bugs and help me figure things out.

    Cons

    The interface is way too complicated and clunky. While the email collecting and IP address lookup functionality worked great, the content editor was not only sloppily designed, but it also froze up a lot, often causing me to lose my work.

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