Instagram 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Instagram

4.7

(5124)

Pricing

Pricing available upon request

About Instagram

Instagram is a social media application that enables businesses to manage content, create and edit posts and monitor customer engagement. It lets users share photos and videos, comment on other users’ posts, send private messages and search posts using custom keywords.

Instagram allows marketers to gain insights into followers’ behavior and track the performance of posts and stories. Users can utilize editing tools and apply a variety of filters such as adjustment of exposure, brightness, or contrast on photos or videos before posting. Additionally, content specialists can use the application to add texts and drawings to photos or videos, remove audio files and upload digital content in bulk.

Instagram allows organizations to set up and run online campaigns, promote selected posts and target audiences based on locations, interests, demographics, and more. It is available to users for free and support is extended via various online measures.

Instagram Screenshots

Instagram Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Pricing available upon request

No plan information available

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Instagram Features

Popular features found in Social Media Management
Alerts/Notifications
Automated Publishing
Brand Tracking
Campaign Management
Collaboration Tools
Customer Engagement
Engagement Tracking
Multi-Account Management
Post Scheduling
Social Media Integration
More features of Instagram
Activity/News Feed
Automated Scheduling
Blogs
Campaign Analytics
Chat/Messaging
Commenting/Notes
Content Import/Export
Content Management
Content Sharing
Customizable Branding
Discussions/Forums
Drag & Drop
File Sharing
Filtering
Group Management
Image Editing
Image Library
Live Chat
Media Management
@mentions
Mobile Access
Monitoring
Photos/Images
Real Time Editing
Real-Time Notifications
Reporting/Analytics
Reporting & Statistics
Search/Filter
Social Advertising
Social Media Monitoring
Social Promotion
Social Sharing
Tagging
User Profiles

Instagram Integrations

Meta for Business

Integration rated 4.5 from 366 reviews

Facebook Apps and Tabs

Integration rated 4.5 from 136 reviews

Twitter/X

Integration rated 4.4 from 111 reviews

Facebook Business Suite

Integration rated 4.4 from 99 reviews

Integration rated 4.7 from 30 reviews

Canva

Integration rated 4.7 from 20 reviews

See all 10 integrations

Instagram User Reviews

Overall Rating

4.7

Ratings Breakdown

73%

22%

Secondary Ratings

Ease of Use

4.7

Value for money

4.6

Customer support

4.1

Functionality

4.6

Nataliya T.

Verified reviewer

Arts and Crafts

Self-Employed

Used daily for more than 2 years

Review source

Reviewed October 2025

I sta could be less stressful

Previously 5

My overall experience is quite good, even if my profile doesn’t grow much so I’m pretty much annoyed about that

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It has a lot of features and sometimes it’s fun to use, it has kind of native software and it’s suitable for every phone

Cons:

It bece not easy to use , it has a lot of features and if you are not paying it wouldn’t let you grow easily

John C.

Verified reviewer

Graphic Design

201-500 employees

Used daily for more than 2 years

Review source

Reviewed January 2026

Instagram the great app

Instagram is a very nice social media platform. I enjoy every bit of it. However, their customer support team should be worked on. Also banning of account unnecessarily should be looked into too

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- It is very easy to use - it possess beautiful videos and pictures - I like its wonderful Stories/reels - Availability of shopping features - It like its awesome user profile -

Cons:

- I dislike their customer support team as they are difficult to get in touch with - Banning of account unnecessarily - I like its efficient social management

Komal G.

Verified reviewer

Computer Software

10000+ employees

Used daily for more than 2 years

Review source

Reviewed July 2023

Instagram Fair Review

Ratings Breakdown

Ease of use

Previously 4

Functionality

Previously 5

Pros:

It is a very popular application these days for editing photos and videos. People use Instagram for creating followers and making their social networking strong.

Cons:

For the new users, it is difficult to use for editing photos and videos due to number of features given in the application.

Saniya A.

Verified reviewer

Health, Wellness and Fitness

Self-Employed

Used daily for more than 2 years

Review source

Reviewed January 2026

Instagram- a place where virtual feels like real

Overall this is the best social media platform I’ve enjoyed interacting on so far. Being a life coach I’ve been attracted to advertise here the most.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is an amazing platform to socialize virtually!! You get to meet so many people from different walks of life and learn from them as well as give out to the community yourself.

Cons:

The constant changes they make especially the latest one where you can go live only if you have a minimum of 1000 followers.

Kaleena L.

Verified reviewer

Insurance

10000+ employees

Used daily for more than 2 years

Review source

Reviewed January 2026

Instagram for the win!

Instagram is fun to use, easy to get the hang of, and simple to share/promote different types of content both on the platform itself and across other platforms.

Ratings Breakdown

Ease of use

Functionality

Pros:

Instagram is an incredibly easy platform to quickly communicate information to a large population of people. Creating a profile is simple and quick, and posting content is self-explanatory and lets the user post across multiple platforms.

Cons:

There’s nothing I don’t like about Instagram. It is incredibly popular, easy to figure out no matter how much experience you’ve had using it.

Landry W.

Verified reviewer

Graphic Design

201-500 employees

Used daily for more than 2 years

Review source

Reviewed February 2026

Instagram the smooth social media platform

Fantastic experience so far on Instagram. I really enjoyed its good quality videos and photos so much. It has a lot of beautiful features which makes it smooth to use. Though their customer support team needs improvement.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like as it has a friendly user interface. It is excellent in email marketing. It is an interesting social media platform. It has a great value for money.

Cons:

I don’t like as there customer support team is very difficult to reach out to when having issues to sort out. I also hate the issues of banning user accounts without a reasonable reason.

Rigo Jean B.

Verified reviewer

Retail

2-10 employees

Used daily for more than 2 years

Review source

Reviewed December 2025

Instagramm

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Instagram is an essential tool for our digital marketing efforts. It helps us showcase products, run promotions, and stay connected with customers in a very visual way. The platform makes it easy to publish content, analyze engagement, and build brand awareness for our retail business.

Cons:

Organic reach can be inconsistent, and it often requires paid promotions to get consistent visibility. Managing messages and comments can also become time-consuming as the audience grows.

Debra G.

Verified reviewer

Consumer Services

Self-Employed

Used daily for more than 2 years

Review source

Reviewed January 2026

Recommend to all