Mailigen is a cloud-based email marketing solution that caters to small and midsize businesses across industries including e-commerce, advertising, banking, media and more. Key features include email list segmentation, email automation, campaign analytics, sign-up form builders, drag-and-drop email template editor, premade templates and online surveys.

Mailigen allows users to drag text boxes, images, and other components to design marketing emails. The solution provides users design tools and configurable templates and email styles that help users to create and manage their marketing campaigns.

Mailigen also offers social media integration and with third-party systems such as Shopify. The marketing messages can be sent to email contacts and on Facebook or Twitter. Users also get access to online survey integrations and text messaging capabilities.

Services are offered on a monthly subscription basis that includes support via phone, email and an online knowledge base.

Automation tree
Automation tree

Automation tree

Campaign analytics

Campaign analytics

Email reporting

Email reporting

Geo data

Geo data

A/B testing

A/B testing

SMS campaigns

SMS campaigns

Supported Operating System(s):

Web browser (OS agnostic)



46 Reviews of Mailigen

Overall rating

5.0 / 5 stars

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Showing 1 - 20 of 46 reviews

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Aurelian from Actiboisconstruct

Industry:  Other

Number of employees:  2-10 employees

Ease-of-use

Functionality

October 2018

Mailigen is a complete marketing solution in my case

Pros

It's packed with lots of features like email and SMS marketing, you can run A/B split tests and email automation is one of the best aspects where Mailigen is a great innovator at. The pricing plans are flexible.

Cons

Not too advanced offering informations on customers behavior side and a spam check can add some plus value to the actual software.

Review Source
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Verified Reviewer

Number of employees:  2-10 employees

Ease-of-use

Functionality

August 2018

A good tool for email marketing

Pros

We used Mailigen for quite some time; it offered a good alternative to far more expensive products for a far lower investment

Cons

We don't have any complaint with the product. We opted for another solution only because it offered integration of both push and email in one place. If you want to go for emails only Mailigen represents a very good alternative

Review Source: Capterra

Jacob from VALUEWALK LLC

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

July 2018

Pretty good email platform for a very cheap price

Its a good overall service at a very cheap price. I like their team personally and they are flexible and reasonable ie at adding options or giving credit for referring them (even if we did not use the affiliate link), adding options like dedicated IP - if you do not need a lot of integrations like i mentioned under cons, mailigen is a great option

Pros

Its a good ESP with a decent amount of functionality, good support and a nice staff at really cheap prices especially if you are a high volume sender like us

Cons

My main problem with Mailigen is that since they are smaller they integrate a lot less with plugins we use on wordpress for example subscribe forms every time we want to use one like Sumo or optionmonster we need to ask their IT if they can support Mailigen or write some custom code to integrate or export users from mailchimp to mailigen

Review Source: Capterra

Monica from Montea

Industry:  Other

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

May 2018

With SMS Marketing and revolution management.

Pros

I like that Mailigen has the function of SMS Marketing, in this way it represents a function that relatively offers something different to Email Marketing, and at a certain point, it benefits all areas very well, providing an immediate sending of SMS and a reception Briefly and immediately from each of them, the truth is that the function is unique and different from what other providers can offer.

Cons

The problem is covering the area of ​​mobile devices, an SMS advertising campaign is impossible to configure using a mobile phone, this really limits what the user can do with his Mailigen account, I would like to implement functions to create campaigns on the phones.

Review Source

Ashley from Tecan

Industry:  Other

Number of employees:  5,001-10,000 employees

Ease-of-use

Value for money

Customer support

Functionality

May 2018

Mailigen with faster sms and received.

many benefits have been obtained since I use this software because it is able to get better performance at the time of use and is really very practical for anyone.

Pros

It's super fast this software works excellent even with little signal, I use it because its design is very practical and fast. I think it is ideal for my company because when sending information it is done in a fast way without needing to be constantly pending.

Cons

I do not like it: You need more security to be more effective. Of rest I love it is very easy to use and very useful.

Review Source
LinkedIn icon
Verified Reviewer

Number of employees:  11-50 employees

Ease-of-use

Functionality

April 2018

Good tool for email marketing

Pros

Good value for money. Easy to use. Good customer service support. Provide constantly new functionalities.

Cons

Not as easy for automation on templates as other competitors. Not a serious issue once you get accustomed to it though.

Review Source: Capterra

Paula from Starbucks

Industry:  Retail

Number of employees:  10,000+ employees

Ease-of-use

Value for money

Customer support

Functionality

April 2018

It is a good way to diversify Email Marketing.

Mailigen has benefited me in my company, because we currently have many subscriptions, and this software has managed to control those subscriptions and obtain better results in the short and long term.

Pros


The most pleasant thing that Mailigen has, are these two things:

1.- Your design
2.- The ease of implementing SMS Marketing.

It is very easy to manage this platform, and more if it is done in a comfortable way at all times, without having any factor that makes a stay a bit complicated with some people.

Cons

I have no complaints from Mailigen, it's a pretty good software to diversify Email Marketing, providing a different way to cover this area and achieve different objectives.

Review Source

Carole from Kellogg Company

Industry:  Other

Number of employees:  10,000+ employees

Ease-of-use

Value for money

Customer support

Functionality

March 2018

Mailigen contributes exactly in Marketing and marketing expansion.

I have benefited from the use of Mailigen since I have managed to achieve a better way to conduct Marketing with my clients, and send constant information via SMS.

Pros

What I like most about Mailigen, is that it covers marketing promotion more than anything else through telephone messaging (SMS), a good way to cover marketing and expand it.

Cons

I do not like the prices of Mailigen, I consider it a very nice software that has some functions that leave a lot of things to do, and with low prices, you could enjoy the functions in an easier way.

Review Source

Angelica from Kellogg Company

Industry:  Other

Number of employees:  10,000+ employees

Ease-of-use

Value for money

Customer support

Functionality

March 2018

Excellent platform to complete Email Marketing in one step.

It has benefited me business as it has helped me grow and connect people with technology. This platform connects with your CRM, blog or e-commerce system.

Pros

What I like most about Mailigen is that it creates more lasting relationships with your customers, through the automation of email marketing. This tool is very easy to use, since its editor is drag and drop on a template.

Review Source

Allison from Rustnet

Industry:  Software / IT

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

March 2018

I have nothing to complain about, very good design and innovation.

I have benefited a lot from the use of Mailigen within my field of work, since I have managed to create campaigns of my company very quickly and follow the results of each campaign through any device with connection to the network.

Pros

What I like the most about Mailigen is its interface, the platform has a very appropriate design and I feel very comfortable using it, the design makes the stay more fun and it becomes much more appropriate, making a campaign is not boring with Mailigen thanks to its design and integrated functions.

Review Source

Eduardo from Polar

Industry:  Software / IT

Number of employees:  501-1,000 employees

Ease-of-use

Value for money

Customer support

Functionality

February 2018

Different platform with nice fuctions in Email and SMS Marketing.

Mailigen has provided me with a different platform to send emails and SMS to my clients interested in information. Currently my company has prospered on a good track thanks to the good technology of Mailigen, and I hope it continues like this, providing me with those excellent benefits.

Pros

Mailigen provides a completely different platform to other software that offers Email Marketing, since mailigen offers to send emails and sms to promote a campaign, I really like it this way because I can manage these two Marketing areas in a single platform and thus save results at the same time, the work that saves me is surprising.

Cons

I do not like that Mailigen has such high prices, obviously this software could be as expensive as it is now, since it has very attractive features and it takes a lot of work to develop each of them, but I would like to take into consideration low companies with few financial resources, to easily access the prices of this great platform.

Review Source

Katherine from Ryder System

Industry:  Transportation

Number of employees:  10,000+ employees

Ease-of-use

Value for money

Customer support

Functionality

February 2018

Very productive software with an easy implementation in the work area.

Mailigen is a very productive software, one of the best franchises in Email Marketing, it has benefited me a lot at the business level since it has changed the way of implementation in the advertising campaigns.

Pros

Marketing with Mailigen is much easier to apply, and the speed offered by this is very good, because when you enter your panel / platform, in a matter of seconds you can design an advertising campaign, and you will have results instantly, the speed with which Mailigen works is very good.

Cons

I do not like the prices of Mailigen, and it is for the simple reason that it limits the subscriptions very much, at the moment of having a work plan (Example: 10,000 subscriptions) the plan can not be changed until you exhaust those 10,000 subscriptions, I would like that you have more freedom when choosing work plans when you want.

Review Source

Gert-Jan from WCC

Ease-of-use

Value for money

Customer support

Functionality

November 2017

The software is easy to use and customer support is excellent.

Pros

Intuitive. Easy to make your own templates. No HTML knowledge necessary. Segmentation in lists possible.

Cons

I wouldn't know. I am satisfied for my needs. Maybe setting up the response pages could be a little more intuitive.

Review Source: Capterra

Marcus from FINASDDEE UK LTD

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

August 2017

Great for people new to email marketing.

Easy to use, quite easy to create and follow up campaigns.

Pros

It is quite user friendly. I knew nothing about email marketing when I started using it. It is easy create lists, design Web sign up forms and to create campaings. The analytics are are also quite good and ascertaining the open and click rates is also easy.

Cons

The link to the web sign up form is not secured. Data on it can be accessible to 3rd parties. It has to be an https not just an http...

Review Source: Capterra

Rikant from EaseMyTrip.com

Ease-of-use

Value for money

Customer support

Functionality

July 2017

Affordable & Excellent services.

Pros

We have been using mailigen from past 2 years and really impressed with their service and email delivery mechanism.

Cons

Customer list uploading option to be improved so as data can be updated quickly.....................

Review Source: Capterra

Brendan from elitefeats

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

July 2017

Very positive experience, easy to use and reliable.

Marketing.

Pros

The ability to market segment easily. We have 60K+ emails sorted in an average segment size of 400 with the largest list having 4,000.

Cons

When you get to a new email size (say from 15K to 20K) they lag the email to verify the process. However, if you contact them they free it up right away.

Review Source: Capterra

Olita from Jekaba Celojumi

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

July 2017

We use this software almost two years and we are very satisfied

We often get the new travelers after the newsletters.

Pros

First of all - the best thing is that software is really easy to use. And Mailigen team is very responsive - it always responds quickly to questions, informs you about news, periodically analyzes the results of cooperation. There is always a feeling that we are important customers.

Cons

It's a pity that it's not possible to stop the e-mails sending if I notice some mistake in tekst after sending.

Review Source: Capterra

Kalvis from Grenardi

Ease-of-use

Value for money

Customer support

Functionality

July 2017

I'm using Mailigen more than a year now and I really like it.

Pros

I like the template builder because you can make a design very fast and simple.
Just started to use automation, can't comment it well at the moment, but it looks good and promising.

Cons

There sometimes are errors with font formatting - it doesn't apply the changes with first time. Actually it happens so often that I am used to make most of font changes twice.

Review Source: Capterra

Ieva from Reputation Management Agency "Lejina & Sleiers"

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

July 2017

Excellent customer service & user friendly campaign management

Pros

We have overall had a very positive partnership experience. Excellent client service - client project managers are always available for a consultation and to suggest how to better utilise the service features. Very user friendly e-mail campaign management platform, transparent report dashboard. They are constantly improving their services & are now also offering e-mail marketing automation.

Cons

There is only one feature that could be improved upon - the image editing software could be more user-friendly.

Review Source: Capterra

Kristine from Imanta Ziedo¿a fonds Viegli

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

July 2017

I am using Mailigen products already 4 years and I am satisfied with them. There are easy of use.

I can send more than 20 emails with one click. I can get recipients reports. I can use old templates to create new ones. etc.

Pros

That I can create new templates very easy, but if I have questions, I can always get answers from Customer Support manager. For me very important is to see my customer reaction report, what offers Mailigen product.

Review Source: Capterra

Displaying 1 - 20 of 46 reviews