Small Business Marketing Software

What small business marketing software does, then, is provide features commonly provided in marketing software on a smaller scale to smaller businesses. In practice, this doesn't look any different from any other type of marketing software; it's just a matter of which features you choose and the size of your budget. What differentiates it as “small business" software is that smaller businesses won't be looking for the expansive software suites provided by some vendors, and will instead want to choose between tighter, more focused packages that provide only the key features needed by a small business.

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Showing 1 - 20 of 409 products
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Showing 1 - 20 of 409 products

Benchmark Email

Benchmark Email is a cloud-based email marketing platform. It offers email templates for different occasions and events. It helps users manage email campaigns. It provides Email signup forms on website, blog and social media to in...Read more

4.24 (158 reviews)

14 recommendations

PriceDemo

SharpSpring from Constant Contact

SharpSpring, a Constant Contact company, is a revenue growth marketing platform that helps small businesses generate leads, improve conversions to sales, and drive higher returns on marketing investment. Our innovative platform, o...Read more

4.57 (732 reviews)

7 recommendations

Net-Results

Net-Results is a cloud-based marketing automation solution for small, midsize and large businesses. Primary features include lead management, lead scoring, marketing list management, email builder, social media management, insight...Read more

4.64 (33 reviews)

6 recommendations

PriceDemo

IRIO

IRIO is a cloud-based mobile marketing solution suitable for businesses of all sizes, and is particularly suited to retail, real estate and agencies. IRIO enables users to send surveys, sweepstakes, promotions, customer service me...Read more

4.46 (35 reviews)

4 recommendations

PriceDemo

HubSpot Marketing Hub

HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Marketing H...Read more

4.49 (4742 reviews)

3 recommendations

ActiveCampaign

ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pr...Read more

4.61 (1618 reviews)

3 recommendations

PriceDemo

Notifii Track

Notifii is a cloud-based package management and community notification platform that allows users to streamline package management operations. Primary features of Notifii include package information, the ability to log packag...Read more

4.85 (495 reviews)

3 recommendations

PriceDemo

Sugar Market

Sugar Market (previously Salesfusion) focuses on what matters most to marketers — streamlining campaign creation, understanding engagement, improving conversions and driving more revenue. Attract traffic to your website using...Read more

4.10 (62 reviews)

1 recommendations

PriceDemo

LeadSquared

LeadSquared is a cloud-based marketing automation and customer relationship management (CRM) solution for businesses of all sizes. It serves clients in industries such as finance, e-commerce, education, health and wellness, market...Read more

4.15 (61 reviews)

1 recommendations

PriceDemo

Heymarket

Heymarket is a cloud-based communication tool suitable for small businesses in a variety of industries. It offers a text messaging app that allows users to schedule and manage communications with customers. Native apps are availab...Read more

4.51 (41 reviews)

1 recommendations

Software pricing tips

Read our Small Business Marketing Software Buyers Guide

Subscription models

  • Per employee/per month: This model allows you to pay a monthly fee for each of your employees.
  • Per user/per month: Users pay a monthly fee for users—normally administrative users—rather than all employees.

Perpetual license

  • This involves paying an upfront sum for the license to own the software and use it indefinitely.
  • This is the more traditional model and is most common with on-premise applications and with larger businesses.

Rated best value for money

Mailchimp

Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to...Read more

PriceDemo

Asana

Asana helps teams orchestrate their work—from daily tasks to strategic initiatives. With Asana, teams are more confident, move faster, and accomplish more with less—no matter where they are located or how many different department...Read more

Wix

Wix is a cloud-based landing page solution that helps users create and manage websites. The solution provides multiple templates with video backgrounds, fonts and animation. It allows users to customize the website with their own ...Read more

PriceDemo

Dynamics 365

Microsoft Dynamics 365 is a cloud-based CRM ecosystem for small, medium and enterprise organizations, with a focus on Sales, Field Service, Customer Service complete with strong integrations with Microsoft’s other Office 365 offer...Read more

Instagram

Instagram is a social media application that enables businesses to manage content, create and edit posts and monitor customer engagement. It lets users share photos and videos, comment on other users’ posts, send private messages ...Read more

PriceDemo

monday.com

monday.com, an award-winning collaboration and project management platform, helps teams plan together efficiently and execute complex projects to deliver results on time. monday.com team management and task management tool allows ...Read more

PriceDemo

Pipedrive

Pipedrive is a web-based Sales CRM and pipeline management solution that enables businesses to plan their sales activities and monitor deals. Built using activity-based selling methodology, Pipedrive streamlines every action invol...Read more

Constant Contact

Constant Contact provides a range of intuitive marketing applications designed to help small businesses and nonprofits expand their customer bases and nurture relationships. Solutions include email marketing, event marketing, soci...Read more

Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research...Read more

PriceDemo

Nimble

Nimble offers browser widget and mobile-based sales force automation and social CRM solution for small and midsize businesses. The solution automatically populates customer profiles and interaction histories from contact lists, em...Read more

Buyers Guide

Last Updated: May 24, 2022

With marketing software becoming ever cheaper and easier to deploy, businesses are finding themselves in the market (pun intended) for a new or updated system. This is especially true of small and midsize businesses (SMBs), who are adopting marketing software at a rapid rate.

Smaller companies may have avoided spending money on such software in the past, either because they lack a dedicated marketing department or the resources to afford a marketing system. These days, though, you'd be foolhardy not to invest in marketing software that can allow your business to run its own marketing campaigns without any outside help—even if your marketing “department" is just one person.

“Small business marketing software" is not a specific type of marketing software, so much as it is a general set of marketing software that caters to smaller businesses with fewer monetary and marketing resources.

This guide will help you pick the best marketing software option for your own small business.

Here's what we'll discuss:

What Is Small Business Marketing Software?

What Makes Small Business Marketing Software “Small"?

Common Features of Small Business Marketing Software

Key Considerations

 

What Is Small Business Marketing Software?

Marketing software (as we note in our marketing software Buyer's Guide) helps organizations perform the following functions:

  • Attract new customers and visitors
  • Turn customers into leads that can be nurtured through the sales funnel
  • Create and run dedicated marketing campaigns through a variety of channels
  • Deliver marketing and promotional materials (via email marketing, social media etc.)
  • Surface insights about customers to improve marketing efforts
  • Automate time-consuming, repetitive manual tasks

What small business marketing software does, then, is provide these features on a smaller scale to smaller businesses. In practice, this doesn't look any different from any other type of marketing software; it's just a matter of which features you choose and the size of your budget.

 

What Makes Small Business Marketing Software “Small"?

Rather simply, small business marketing software is just marketing software that is used by a small business. What differentiates it as “small business" software is that smaller businesses won't be looking for the expansive software suites provided by some vendors, and will instead want to choose between tighter, more focused packages that provide only the key features needed by a small business.

Small businesses may not need all of the features of a larger organization, at least at first. In fact, many companies may simply be looking to automate marketing tasks or to have a dashboard through which they can track their email marketing campaigns and manage their social media. Fortunately, many vendors will let you decide what features you want as a part of your package, so that you don't need to spend money on functionality you're not yet ready to utilize.

Most vendors don't cater specifically to small business, but they will provide beginner packages for small businesses which can be upgraded at a later date, as that business grows. This means that you need to not only find the perfect marketing software vendor for your business, but also explore their offerings to find the exact right set of functions and features for your own specific needs.

 

Common Features of Small Business Marketing Software

Below is a table listing some of the most common features of small business marketing software.

As discussed above, these are features that will be a part of marketing software for all business sizes, but that small businesses will find particularly useful. Other features will be available as a business grows, which you can learn more about in our marketing software Buyer's Guide.

Marketing automation

This is the key feature of marketing software. It helps business develop, execute and track marketing campaigns. It will also automate workflows, track prospect behavior and qualify leads.

Lead generation

Automates the capture, segmentation and assignment of leads to improve targeted marketing communications and shorten sales cycles.

Lead management

While lead generation automates how you can find leads, lead management automates the movement and tracking of those leads you've already discovered through the life cycle from acquisition to conversion.

Email marketing

Create, send and track email campaigns and autoresponders.

Social media management

Create, launch and administer social campaigns and promotions, as well as to manage creative assets on social media platforms.

Social media monitoring

Identify words used in association with brands, and locate where on social media platforms these conversations are occurring.

Social media analytics

Measure campaign performance and impact, and track a brand's share of voice across social channels to determine how effective social media efforts are.

Mobile marketing

Handle the routing, management and delivery of SMS messages and campaigns.

Marketing analytics

Measure marketing activities across multiple online and offline channels to get a view of those channels' return on investment (ROI).

As you can see, a great deal of marketing software focuses on creating and managing campaigns, as well as tracking and analyzing the success of those campaigns. A tracking and reporting page of that kind may look like this:

Delivra's tracking/reporting page

 

Key Considerations

Other factors to take into consideration when picking the best small business marketing software for your business include:

  • Integration with other systems. Marketing doesn't stand on its own, and neither does marketing software. You can run the most noteworthy marketing campaign in the world, but it won't translate into revenue unless you tie that marketing together with your sales process. That's why it's crucial that you check on the integrations between your marketing software and other systems you use, especially any customer relationship management (CRM) software or sales force automation software. The information from your marketing software needs to be accessible and transferrable across all sectors of your business, so check with your vendor to make sure you'll be able to do so smoothly and easily.
  • Cloud-based software vs on-premise software. Though it's somewhat outdated today, some big businesses with large-scale marketing departments may house their own marketing software on-premise. This requires higher start-up costs, space to keep hardware and IT resources to implement and maintain both hardware and software. With extremely rare exception, marketing software for small businesses will be provided and accessible through the cloud. This will be both cheaper and easier for you, since it won't require tech resources and will cost you less up front to get the software on-boarded for your marketing team.