About TrackMaven

TrackMaven is a content analytics platform allowing users to benchmark, track and improve against competitors in digital marketing. It manages data and converts it into an asset for digital marketing. The platform helps in increasing the value of a brand on social media and improves campaign performance.

TrackMaven provides the space to filter the best content according to users’ preference from a large pool of content collected from various social media platforms. It helps in creating charts and marketing strategies, which allows users to understand performance over time.

TrackMaven offers solutions including executive reporting, data storytelling, social and content attribution, social advertising analytics, social listening, analytics for con...


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Supported Operating System(s):

Web browser (OS agnostic)

24 Reviews of TrackMaven

Average User Ratings

Overall

4.33 / 5 stars

Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

Ratings Snapshot

5 stars

(12)

12

4 stars

(8)

8

3 stars

(4)

4

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 24 results

October 2018

Ben from StarTalk Radio with Neil deGrasse Tyson

Verified Reviewer

Company Size: 2-10 employees

Industry: Media Production

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

October 2018

Excellent Social Media Advice

We use it to use data from competitors in our data set to jump on trends and do more effective social media posting.

Pros

They have given us very tangible ways to improve our performance on social media, and they are great at collecting other examples of best practices and comparative data.

Cons

I have no complaints. It always does exactly what I need it to do.

May 2017

Geoffrey from Washington Redskins

Company Size: 201-500 employees

Industry: Sports

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2017

An outstanding experience. Helps us in our business every single day!

Pros

My favorite feature is the clear way to tag posts. We use it to tag types of content, events they surround, and if they include any of our partners. This has proven to be valubale come end-of-the-year recaps. Also, it provides quick and easy ways to sort posts by quality as well as graph results for not just us, but all of our competitors.

Cons

Sometimes, the graphing functionality can be a little clunky. It can be hard to pull results exactly how you want them. Also, it doesn't have a way of excluding certain results from searches (such as posts that we tag DELETED) or do "AND" searches when searching tagged posts instead of "OR" (ex. "this tag" AND "that tag", not "this tag" OR "that tag")

June 2020

Anonymous

Verified Reviewer

Company Size: 10,000+ employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

June 2020

Trackmaven experience

Trackmaven is an excellent tool for any marketing/sales department. Its features and functionalities are very good. We can track our marketing performance on the web and social media platforms and get good analytical insight to see what we are doing right or not

Pros

It's data analytics capabilities and reporting features are top of its class. we are happy with this tool.

Cons

I don't know about cons for trackmaven, because our sales and marketing department hardly make any complaints about it.

May 2017

Danielle from Conde nast

Company Size: 1,001-5,000 employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

2.0

Value for money

2.0

Customer support

4.0

Functionality

3.0

May 2017

It has been good but I think it could be better

Pros

Tracking the social following (esp. vs. competitors), it is also great to see how one platform performs vs. the others

Cons

I feel as if there should be a way to track category of content vs. other categories, competitors, etc. You should also be able to see a content mix so for example 20% of content is fashion, 20% is beauty, 30% is health, etc. As well as how much one category over performs vs. another.

May 2017

Aly from ISACA

Company Size: 51-200 employees

Industry: Information Technology and Services

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

3.0

May 2017

I've been using TM for over a year now. I like using it to supplement our other analytics tools.

Competitor analysis, dashboards, easy to build graphs.

Pros

- Competitor analysis - Dashboards - Customer service help (Monica is very helpful) - Create your own graphs

Cons

- If you have a large legend not all of the legend shows when you export the graph. - We had many issues initially with tags/tag rules but they've been fixed. - I don't like that the time frames don't match up when you create a graph vs. in the content feed. - I used to use the chart that showed good times for you to post based on your competitors and I really miss not having that graph anymore.