Great Software!

TrendKite has proven to be very accurate with our social media numbers. Having used other programs as well, we are happy with the ease of use, diversity, and wonderful customer service. Would definitely recommend TrendKite to others.

Pros

Easy to use. accurate stats. great customer service.

Graphic Designer

TrenKites customers service is great and tracking coverage and social reports for clients is so easy. It makes out life much easier!

Good Reports, Bad Customer Service

I was primarily using TrendKite for its social media listening and metrics tools. It frequently didn't deliver what I needed and the search results didn't have any save history on them. If you had a great tracker but thought maybe you should add one more phrase to your listening and it wasn't what you thought you could never go back to the great tracker. Customer service was virtually non-existent as well. At multiple times throughout my year contract I would go weeks to even months without hearing any response to direct inquiries about trackers and requests for help. And at one point was told to continue to use the metrics from social media platforms themselves for the most accurate data as they could not capture it aka they wanted me to continue to pay for their product to see "trendlines" but then go to the platforms and pull the data again to get accurate information.

Pros

I really enjoyed TrendKite's built-in report making capabilities. The reports that we were able to put together were clear, concise and offered room for explanations or addition data in a coherent, easily digestible manner. Instead of three people focused on three separate pieces of a report creating three different reports, TrendKite allowed us to collaborate on one report that had a cohesive style.

Cons

TrendKite bought UnionMetrics for social media listening and metrics but did not integrate the software into TrendKite overall so it was difficult to connect the two components of our listening strategy. While we could input a report into our overall dashboard we could not add social media metrics or listening data to our TrendKite reports with the click of a button like we could data coming from TK and instead had to add it manually working within two different browsers.

Good Catch

Pros

Trendkite catches coverage that you might have missed by searching for many terms associated with your client.

Cons

The software has a bit of a learning curve and isn't second nature. It is a bit difficult to navigate sometimes.

Reporting Platform

Once you get the hang of it, it is a useful platform and tool with some of the most up-to-date data information

Pros

This digital PR platform allows you to track earned media and create robust reports that detail various PR engagement

Cons

Can be complicated and there are limited functions to fully customize and build out detailed reports

A basic communications tool that isn't quite worth the money

TrendKite is a mediocre tool that exists to address a very niche need. If you want to simply track a few dozen clippings, there are much cheaper platforms that can get the job done - if you want a more sophisticated platform to help inform a communications strategy, platforms such at Talkwalker are much more accurate and provide much more depth. All-in-all, I would rarely recommend TrendKite as the tool of choice for any business.

Pros

It tries to branch outside of pure communications by touching on SEO. For anyone who needs an incredibly quick look

Cons

TrendKite uses UMVs as its metric of choice which is behind industry standards. TrendKite allows you to understand high-level trends, but it's lack of precision combined with it's use of UMVs makes it difficult to make a business case for TrendKite. At times, TrendKite requires a tremendous amount of manual effort and ultimately, may not be worth the time investment.