Zoho Campaigns 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Zoho Campaigns

4.3

(314)

FrontRunner 2026

Pricing

Starting at €4.00 per month

About Zoho Campaigns

Zoho Campaigns is a cloud-based email marketing and SMS marketing software from Zoho's suite of applications.

This product enables businesses to reach out and engage with their customers by automating the marketing process, from the creation of custom email-based and SMS campaigns to maintaining and segregating lists for sending, automating, and analyzing emails and SMS.

Zoho Campaigns lets users create email campaigns using either pre-defined or customized templates. The system features mass mailing to lists, including the tracking and reporting of emails and SMS campaigns to improve audience engagement.

Zoho Campaigns provides integration with third-party applications like Sugar CRM, SurveyMonkey, GoToWebinar, etc. It also provides integration with in-house applications like Zoho CRM, Zoho Meeting, Zoho Survey, Bigin by Zoho CRM, etc.

Users can share their campaigns on social media platforms. Moreover, support is offered via phone, email, and live chat.

Zoho Campaigns Screenshots

Zoho Campaigns Pricing and Plans

Starting price: €4.00 per month

Free Trial

Free Version

Forever Free

€0.00

flat rate, per month

Plan includes:

6000 Emails/Month to 2000 Contacts
Admin + 4 Users
Basic Email Templates
Compliance Check
Reports and Analytics
Signup and Popup Forms

Standard

€4.00

flat rate, per month

Plan includes:

A/B Testing
Advanced Email Schedule
Advanced Email Templates
Advanced Segmentation
Dynamic Content
Unlimited Emails

Professional

€6.00

flat rate, per month

Plan includes:

Autoresponders
Campaign Managerial Approval
Drag-and-Drop Workflow Automation
Unlimited Emails

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Zoho Campaigns Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Zoho Campaigns
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Automated Responses
Batch Processing
Calendar Management
Calendar/Reminder System
Campaign Management
Campaign Planning
Campaign Segmentation
Channel Management
Click Tracking
Communication Management
Contact Database
Content Management
CRM
Customer Database
Customer History
Customer Surveys
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Data Import/Export
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Email Templates
Engagement Tracking
Event Marketing
Geolocation
Image Library
Interaction Tracking
Landing Pages/Web Forms
Lead Generation
Lead Management
List Management
Live Chat
Location Tracking
Mailing List Management
Marketing Automation
Marketing Calendar
Mass Texting
Message Personalization
Mobile Access
Mobile Coupons
Mobile Optimization
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Personalization
Post Scheduling
Real-Time Analytics
Real-Time Data
Real-Time Notifications
Reporting/Analytics
Reporting & Statistics
Scheduled Messaging
Scheduling
Search/Filter
Segmentation
Shortcodes
SMS Marketing
SMS Messaging
Social Media Integration
Social Promotion
Subscription Management
Template Management
Third-Party Integrations
Visual Analytics
Web Forms
Workflow Management

Zoho Campaigns Integrations

Zoho CRM

Integration rated 4.7 from 31 reviews

Box

Dropbox Business

Zapier

Zoho Recruit

Eventbrite

See all 53 integrations

Zoho Campaigns User Reviews

Overall Rating

4.3

Ratings Breakdown

50%

35%

11%

Secondary Ratings

Ease of Use

4.1

Value for money

4.4

Customer support

4.3

Functionality

4.2

Kevin V.

Verified reviewer

Internet

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed November 2025

Sending email campaigns is easy and connects with CRM

Ratings Breakdown

Ease of use

Previously 4

Value for money

Functionality

Pros:

We've been using this for 5+ years. Our Marketing team sends emails with this every week, and it manages the activity fine. The integration with Zoho CRM makes this great.

Cons:

Templates are not always 100% what you want them to be, not everything is customizable but overall it's decent.

Marianela F.

Verified reviewer

Chemicals

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed November 2022

Advantages of using Zoho to create and document a successful digital marketing campaign.

It is an excellent tool, the campaign management is very complete, as well as the role administration for the assignment of tasks within Zoho. It guarantees the number of email outputs for each period of time that we want to establish, design default templates, have generalized views of our campaign, and much more. It also allows us to inform senior management of the results achieved and how leads become customers.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Zoho Campaigns makes it possible for us to launch entire marketing campaigns with a couple of clicks and without having to hire an advertising agency, which has really allowed us to reduce costs and increase leads in the organization. It is one of the most powerful and easy-to-use tools currently on the market, and it guarantees us to manage the monitoring of our campaigns to get our products and services to the correct audience.

Cons:

Every good campaign requires good research, which is why we must fully consider, carry out a preliminary investigation of other digital marketing campaigns that have been carried out related to our product, plan in advance the objectives to be achieved in the short, medium and In the long term, research our competition well, find out what they are doing now, and after that, through Zoho campaigns, design in the tool the way we can communicate our added value.

Reasons for switching to Zoho Campaigns

It has many functionalities, its usability is effective and it does not require a learning curve.

kim a.

Verified reviewer

Construction

11-50 employees

Used daily for more than 2 years

Review source

Reviewed February 2019

Easy to use, after you do it a couple of times

Previously 3

It is easy to start a campaign and from the analytics see he opens it, call them while your email is still fresh in their minds, then move onto the next step.

Ratings Breakdown

Ease of use

Previously 2

Value for money

Customer support

Functionality

Previously 4

Pros:

You can use their stock templates or create your own. Adding pictures is very easy, along with call to action buttons. The Zoho team test it before you send it out to make sure it will work in all formats.

Cons:

You can't resend a campaign without cloning it.

Rohit L.

Verified reviewer

Management Consulting

11-50 employees

Used monthly for more than 2 years

Review source

Reviewed November 2022

Cost effective alternative to Mailchimp

Exceptional and very strong competitor of mailchimp

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Its price as this is good and really competitive on pricing when compared with mailchimp

Cons:

When I create campaign designs and want to undo changes, i goto the back button thus loosing my designs.

Reasons for choosing Zoho Campaigns

As I was using Zoho CRM integration was easier and seamless.

Reasons for switching to Zoho Campaigns

Mailchimps cost was very high

Imogen R. A.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for more than 2 years

Review source

Reviewed May 2025

Simplify email marketing with zoho campaigns

We were able to run multiple client campaigns using one platform instead of different ones, which helped us to keep everything organized and consistent.

Ratings Breakdown

Ease of use

Functionality

Pros:

Zoho Campaigns integrates perfectly with our process, allowing us to easily create sequences for our clients' brands. Automation tools are timesavers.

Cons:

The design templates could be more flexible some of them feel a bit restricting if you’re looking for very unique emails.

Marco M.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for more than 2 years

Review source

Reviewed December 2024

User friendly emails marketing software.

Zoho campaigns software has enabled us to efficiently handle email marketing automation with alot of ease.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The software seamlessly integrates with email communication workflows and availability of built-in email automation solutions.

Cons:

The product has a very wide range of features which makes its user interface complex.

Ken W.

Verified reviewer

Retail

Self-Employed

Used monthly for less than 2 years

Review source

Reviewed April 2025

Zoho Review

User friendly, easy to comprehend, great

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It has allowed for me to get my name out there

Cons:

There is nothing that I did not like about Zoho campaigns

Reasons for switching to Zoho Campaigns

It was cheaper and it as recommended to me

Gabrielle M.

Verified reviewer

Broadcast Media

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed April 2025

Marketing Manager

It is user-friendly and its display is flexible for the new users

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is well designs for marketing tools that gives an easy way though that helped my business to grow fast

Cons:

I haven't found any challenges with this software

Elia M.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for less than 12 months

Review source

Reviewed January 2025

Zoho campaign reviews 2025

Zoho campaign is easy to use to generate message and campaigns for clients.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Use Zoho campaign because it's internally integrated with Zoho social and Zoho people which makes content marketing easier.

Cons:

Zoho campaign features are easy to operate.

Filipe P.

Verified reviewer

Leisure, Travel & Tourism

2-10 employees

Used daily for more than 2 years

Review source

Reviewed August 2024

Send email and SMS that really sell

Zoho Campaigns allows us to achieve the work of a larger team with limited resources.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Cut your costs and win more customers by trusting Zoho Campaigns. It's more efficient and reliable. Contains templates which are fully customizable to offer the best. Saves time with it's pre-built automations that drives sales up. Target the right people with the right message. It's magnificent.

Cons:

Zoho Campaigns is what I have been looking for, no cons.

Showing 1 - 10 of 314 Reviews

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