• Software Categories
    View All
  • Company
    About UsVendors

    • Get 1-on-1 advice in 15 minutes. It's free.

    Start Now
    Advisor's headshot
Software Advice Logo
Home

/

Event Marketing Software

/

Swoogo

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.
Overview
ReviewsAlternatives
Swoogo

Swoogo 2026: Benefits, Features & Pricing

On this page
  • Overview
  • User Interface
  • Popular Alternatives
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews
  • Popular Comparisons

Overview

Swoogo
Swoogo
4.7
(82)

Pricing

Pricing available upon request

About Swoogo

Swoogo is an event management platform that helps businesses streamline the organizational aspects of every type of event, from registration and session scheduling to post-event data reports. Swoogo helps event marketers intuitively build a website with embedded registration, email automation, a sponsor portal, and speaker resources.

The customizable registration functionality includes unlimited conditional logic, registrant types, and custom questions meaning teams can get exactly the information required. Users can change up registration form for every event or stick with it by cloning. The platform allows managers to add custom branding to every registration form and use functions, such as passwords, magic links, and editing. Swoogo offers a registration platform to handle any event, big or small. Administrators can set up a custom registration process with unlimited conditional logic and registrant types. It enables teams to point prospects to a custom event site built with the drag-and-drop site builder using various widgets.

Operators can grow the event and raise ROI with marketing tools from Swoogo. Swoogo Analytics allows teams to track attendees’ activity and target mark...

eting to gather and convert leads. Gather attendee demographics and then automate emails to invite them back next time. Administrators can take control of events with custom registration forms, a drag-and-drop website builder, and a personalized dashboard. The solution lets stakeholders create, schedule and automate custom emails. The platform allows teams to personalize and schedule reports to be sent to the right stakeholders. Stakeholders can connect the system with CRMs, such as Salesforce and Marketo.

Wondering if Swoogo is right for your organization?

Our Event Marketing Software selection experts can help you in 15 minutes or less.

Software Advice Logo

Swoogo User Interface

0
0
1
2

Swoogo Pricing and Plans

Free Trial
Free Version

Starting Price

Pricing available upon request

Plan includes:

  • Unlimited Events
  • Unlimited Registrations
  • Check-in app
  • 30+ free integrations
  • Advanced personalization
  • 99.9% uptime SLA
Advisor Get Price CTA Image

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Swoogo Features

  • Popular features found in Event Marketing
    Audience Targeting
    Email Marketing
    Event Calendar
    Location-Based Marketing
    Social Promotion
    Website Management
  • More features of Swoogo
    Access Controls/Permissions
    Activity Dashboard
    Agenda Management
    Alerts/Notifications
    API
    Attendance Management
    Attendance Tracking
    Attendee Management
    Attendee Segmentation
    Attendee Tracking
    Audience Engagement
    Badge Management
    Badge Printing
    Barcode/Ticket Scanning
    Breakout Rooms
    Calendar Management
    Calendar Sync
    Chat/Messaging
    Class Registration
    Communication Management
    Conferences/Conventions
    Conferencing
    Confirmations/Reminders
    Contact Management
    Credit Card Processing
    CRM
    Customizable Branding
    Customizable Fields
    Customizable Forms
    Customizable Reports
    Customizable Templates
    Data Import/Export
    Data Synchronization
    Discount Management
    Document Management
    Drag & Drop
    Electronic Payments
    Email Management
    Email Reminders
    Email Templates
    Engagement Tracking
    Event Management
    Event Marketing
    Event Registration
    Event Scheduling
    Event Ticketing
    Event Tracking
    Exhibit/Vendor Management
    Forms Management
    Group Registration
    Guest List Management
    Guest List Search
    Landing Pages/Web Forms
    Lead Generation
    Live Chat
    Live Streaming
    Marketing Automation
    Meeting Management
    Meeting Preparation Tools
    Mobile Access
    Multi-Event
    Networking
    Online Registration
    Onsite Registration
    Payment Processing
    Presentation Streaming
    Private Chat
    Promotions Management
    QR Codes
    Real-Time Analytics
    Real-Time Chat
    Real-Time Data
    Real-Time Notifications
    Real-Time Reporting
    Recording
    Refund Management
    Registration Management
    Reminders
    Reporting/Analytics
    Reporting & Statistics
    Room Block Management
    Scheduling
    Screen Sharing
    Self Check-In/Check-Out
    Single Sign On
    Speaker Management
    Sponsorship Management
    Survey/Poll Management
    Surveys & Feedback
    Template Management
    Third-Party Integrations
    Ticketing
    User Management
    Video Conferencing
    Video Streaming
    Virtual Lobby
    Visitor Registration
    Volunteer Management

Swoogo Integrations

Walls.io
Walls.io
tawk.to
tawk.to
Pigeonhole Live
Pigeonhole Live
EventMobi
EventMobi
ON24
ON24
Zoom Workplace
Zoom Workplace

See all 34 integrations

Swoogo User Reviews

Overall Rating

4.7

Ratings Breakdown

5

74%

4

23%

3

2%

2

0%

1

0%

Secondary Ratings

Ease of Use

4.6

Value for money

4.5

Customer support

4.6

Functionality

4.6

Iddy's profile
Iddy H.

Verified reviewer

Information Technology and Services

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed January 2025

Powerful Event Management Tool

5

Is a robust and user-friendly event management platform, like any tool, it has its drawbacks depending on user needs and expectations

Ratings Breakdown

5
Ease of use
3
Value for money
4
Customer support
3
Functionality
icon
Pros:
Reduces manual work through automated workflows for registration, marketing, and reporting.
Cons:
Some advanced features or integrations may incur additional costs.

Read More

ER
Emily R.

Verified reviewer

Management Consulting

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed February 2025

A good platform for event management

4

Our overall experience so far with Swoogo is positive, with its ease of use, streamlined event management, and excellent customer support outweighing some limitations with registration form design, technical issues, and pricing model restrictions.

Ratings Breakdown

5
Ease of use
4
Value for money
3
Customer support
4
Functionality
icon
Pros:
It's user-friendly, very easy to create event and customize forms. It ability to offer real-time analytics which enables we, event organizers to track attendance, engagements and revenues. It increases our business efficiency and productivity.
Cons:
Its limitation to create some types of form designs, and we sometimes face technical glitches.

Read More

IT
Isaiah T.

Verified reviewer

Computer & Network Security

2-10 employees

Used daily for less than 6 months

Review source

Reviewed April 2025

Not for the Small Guys

4

Swoogo provides a great event management platform. Swoogo shows to be most effective for nonprofits and mid-sized organizations. It offers unique customization, upfront no-hidden-fee pricing, and helpful customer support.​

Ratings Breakdown

4
Ease of use
3
Value for money
5
Customer support
4
Functionality
icon
Pros:
Swoogo stands out as a comprehensive event management solution, offering a balance of flexibility, scalability, and support.
Cons:
The price of Swoogo can be steep for individuals and small businesses.

Read More

VR
Verified
Reviewer

Telecommunications

201-500 employees

Used weekly for less than 6 months

Review source

Reviewed May 2025

Best For: Event planners, marketers, and businesses wanting a hassle-free, human-centric event experience.

4

Swoogo is one of the best event platforms out there—ideal for mid to large-scale events where professionalism matters. It’s not perfect, but the time saved, engagement tools, and polished feel make it worth considering. If you’re tired of patchy, outdated systems, Swoogo feels like a breath of fresh air!

Ratings Breakdown

5
Ease of use
4
Value for money
4
Customer support
4
Functionality
icon
Pros:
Clean & Easy Interface – No overwhelming menus! Even first-time users can navigate smoothly. Automation Magic – Saves hours by handling registrations, emails, and schedules automatically. Custom Branding Attendee Engagement Analytics Done Right
Cons:
Pricing Could Be Clearer Mobile App Glitches – A few users report minor bugs, but the web version works flawlessly. Learning Curve for Advanced Features

Read More

OT
Ofa T.

Verified reviewer

Transportation/ Trucking/ Railroad

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed May 2025

Very user friendly and game changing

5

It reads your mind as well as assists you with your every need. It helped me and brought up things I didn't even know I needed.

Ratings Breakdown

4
Ease of use
4
Value for money
4
Customer support
4
Functionality
icon
Pros:
Such an easy to use product but has such a major impact on event management and planning. Exceptional platform that I can't stop recommending to my friends.
Cons:
I would love to see an expansion on the Cross Reporting but I still love the current features. Other than that, I don't think there is anything else I dislike.

Read More

JS
Jelfry S.

Verified reviewer

Entertainment

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed April 2025

Takes your events to another level!!

5

My experience using Swoogo has been exceptional. I didn't imagine there was a tool that could be so useful, easy to use and versatile.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
The most i like about Swoogo is the easy way to create and personalize a website without knowing how to program, it's very convenient anytime i need to create a and promote a nee event in this digital era, it's just amazing.
Cons:
I have been using it for almost a year now, but haven't find any drawbacks yet, it's just awesome.

Read More

IA
Ibrahim A.

Verified reviewer

Non-Profit Organization Management

11-50 employees

Used daily for less than 6 months

Review source

Reviewed May 2025

Useful for event planning and marketing tracking

4

Ratings Breakdown

4
Ease of use
5
Functionality
icon
Pros:
It is a very intuitive platform that helps build and plan events from start to finish. It really helps me stay on top of things from a marketing perspective.
Cons:
It is a high-end complex workflow which takes time to get the hang of. My biggest concern is pricing plans, especially for smaller orginizations.

Read More

RE
Rita E.

Verified reviewer

Cosmetics

2-10 employees

Used monthly for less than 2 years

Review source

Reviewed May 2025

My experience with Swoogo

4

My overall experience was good I found this app to be useful. I will continue to use this platform as it makes a positive impact in my life.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
What I like about Swoogo is that I can I successfully organize my events on this application. I can host my meetings virtually via zoom or in person.
Cons:
The only issue that I had was that the price was expensive, especially if you have a small business.

Read More

Julianna's profile
Julianna W.

Verified reviewer

Events Services

2-10 employees

Used monthly for less than 12 months

Review source

Reviewed December 2024

Swoogo review

4

Overall great experience. I would use it again. I would be interested in under

Ratings Breakdown

4
Ease of use
3
Value for money
3
Customer support
4
Functionality
icon
Pros:
The self managed, self intuitive modules to create web pages and reg pages.
Cons:
Required more advanced coding knowledge to make a site pretty. The basic templates weren't amazing.

Read More

RH
Ronald H.

Verified reviewer

Entertainment

2-10 employees

Used weekly for free trial

Review source

Reviewed May 2025

Swoogo - uhh Swoo-no

4

I thought it was good to try but in terms of paying 12k per year to list events that can be done free on other platforms, to me is a no brainer.

Ratings Breakdown

4
Ease of use
1
Value for money
2
Customer support
4
Functionality
icon
Pros:
I liked that it integrates well with hub spot and other CRM systems. It also is a pretty effective marketing tool.
Cons:
The price is very high for what you get. There are free or next to nothing companies that can do the same

Read More

Showing 1 - 10 of 82 Reviews
See All Reviews

Swoogo Popular Comparisons

Eventbrite
Eventbrite vs Swoogo
Whova
Whova vs Swoogo
Cvent Event Management
Cvent Event Management vs Swoogo
RSVPify
RSVPify vs Swoogo
Compare All Alternatives

Other Top Recommended Event Marketing Software

Smartsheet
Smartsheet

4.5 (3476)

Recently recommended 24 times

monday.com
monday.com

4.6 (5713)

Recently recommended 16 times

Wrike
Wrike

4.4 (2881)

Recently recommended 13 times

Constant Contact
Constant Contact

4.3 (2903)

Recently recommended 0 times

Advisor Get Price CTA Image

Stuck Between Options?

Our experts can help you compare Swoogo with other top options, so you can find the best fit for your needs.

See what companies are saying about Software Advice