What does Hootsuite actually do?

Hootsuite enables users to manage multiple social media profiles from a single dashboard. It provides tools for scheduling posts, monitoring engagement, and automating publishing. Built-in templates and AI creation tools help streamline content design. Hootsuite can also be used for social listening, allowing brands to target online engagement through trending topics and brand mentions.

How much does Hootsuite cost a month?

Hootsuite’s Standard plan costs $99 per user per month (billed annually); it offers basic features and is limited to five social accounts. The Advanced plan, at $249 per user per month (billed annually), includes unlimited social accounts and enhanced features. Hootsuite also offers a fully customized plan that requires contacting the sales team.

What is the disadvantage of Hootsuite?

Value for money is the subcategory in which Hootsuite scores lowest (4.1 out of 5 stars), with some users expressing dissatisfaction with the platform's cost. Reviewers find that it doesn’t offer enough features that differentiate it from the native tools found in free social media platforms.

Is Hootsuite worth it?

With an overall rating of 4.4 out of 5 stars on our site, most reviews indicate that Hootsuite is a worthwhile investment for teams managing multiple social media accounts and seeking time-saving tools. It receives favorable ratings for features like scheduling, auto-publishing, analytics, and team collaboration.

What is Hootsuite best known for?

Hootsuite is best known for its social media scheduling and publishing tools. It is rated positively for allowing users to manage multiple social media accounts from a centralized location, providing analytics and insights across all channels. This platform is popular among social media managers and marketers seeking to streamline their workflows.

Updated May 20, 2025 at 3:45 PM

Hootsuite 2026: Benefits, Features & Pricing

Written by David Jani

Content Analyst

Edited by Caroline Rousseau

Senior Editor

Wondering if Hootsuite is right for your organization?

Our Social Media Management Software selection experts can help you in 15 minutes or less.

On this page

Our Summary
Pricing and Plans
Features
Integrations
Key Sentiments
User Reviews
Frequently Asked Questions

Our Summary

Hootsuite

4.4

(3793)

Pros:

Multi-account management
Post scheduling

Cons:

High cost
Performance issues

Pricing

Starting at $199.00 per month

What is Hootsuite:

Hootsuite is a social media management tool that helps users schedule and publish posts, analyze performance, monitor online sentiment, and manage multiple accounts from one dashboard. It offers AI and automation features and support for popular platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter).

Why we like Hootsuite:

Hootsuite has earned an overall rating of 4.4 out of 5 from verified user reviews and is included as a FrontRunner in our Top Reputation Management Software guide. Users most appreciate that it simplifies scheduling and publishing across multiple social media channels.

Who should use Hootsuite:

Nearly 70% of verified Hootsuite reviewers are from companies with 50 employees or fewer, indicating the software’s popularity with small businesses. Social media managers and marketing professionals managing multiple social profiles can benefit from the ability to centralize their workflow and analytics.

Hootsuite Screenshots

Hootsuite Overview

Hootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening into one dashboard. The platform is designed to help businesses and organizations of all sizes manage their social media presence more efficiently. Hootsuite caters to a wide range of industries such as small businesses, financial services, government, healthcare, education, real estate, professional services, legal, agencies, and nonprofits.

The key features of Hootsuite include the ability to schedule social media posts across multiple platforms, create c...

Hootsuite Pricing and Plans

Starting price: $199.00 per month

Free Trial

Free Version

Standard

$199.00

per user, per month

Plan includes:

Up to 10 social accounts
Unlimited post scheduling
Best time to post recommendations
AI assistant with image and caption generator
Canva and Adobe Express templates
One inbox for all social accounts
DM automations
Search the past 7 days for brand and competitor mentions
Analyze brand and competitor sentiment
Benchmark against 5 competitors

Advanced

$399.00

per user, per month

Plan includes:

Unlimited social accounts
Customizable analytics reports and templates
Saved message replies and auto-responses
Team approval workflows
Bulk schedule up to 350 posts at once
Auto-route and tag messages
Benchmark against 20 competitors
Export, email, and schedule reports
Inbox reporting and analytics
Search the past 30 days for brand and competitor mentions

Enterprise

Pricing available upon request

Plan includes:

Up to 5+ Users
Approval workflow and asset management
Content library
Automated engagement tools
Single sign-on (SSO)
Unlimited ad spend
Free Hootsuite Academy training
50+ Social accounts

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Our Analysis of Hootsuite's Pricing Plans

We've thoroughly analyzed the features, benefits, and limitations of Hootsuite's pricing plans to help you determine which option best aligns with your social media management needs. The software offers three main pricing tiers — Standard, Advanced, and Enterprise — each designed to accommodate different business sizes and needs, from small businesses needing standard features to large enterprises requiring advanced functionality.

**Standar...

d plan** The Standard plan is Hootsuite's entry-level offering for businesses looking to establish and maintain a professional social media presence. Priced at $99 per user per month (billed annually) or $149 per user per month (billed monthly), this plan provides essential social media management tools for individuals or small teams managing a modest social presence. **Pros:** - **Comprehensive account management:** Supports up to five social accounts, sufficient for small businesses focusing on key platforms. - **Content creation assistance:** Includes AI caption, hashtag, and an ideas generator to streamline content creation. - **Unified messaging:** One inbox for all social accounts simplifies engagement and response management. **Cons:** - **Limited social accounts:** The cap of five social accounts may be restrictive for businesses with a broader social presence. - **Basic analytics:** Reporting capabilities are more limited than in higher-tier plans. - **Restricted historical data:** Search functionality only covers the past seven days for brand and competitor mentions. **Advanced plan** The Advanced plan is designed for growing businesses and marketing teams that require more sophisticated social media management capabilities. At $249 per user per month (billed annually) or $399 per user per month (billed monthly), this plan significantly expands on the features available in the Standard plan. **Pros:** - **Unlimited social accounts:** No restrictions on the number of social profiles you can manage, ideal for businesses with extensive social presence. - **Enhanced analytics:** Customizable reports and templates provide deeper insights into social media performance. - **Workflow optimization:** Team approval workflows and bulk scheduling (up to 350 posts) improve efficiency and collaboration. **Cons:** - **Significant price jump:** The cost is considerably higher than the Standard plan, which may be prohibitive for smaller businesses. - **Limited historical data:** While better than the Standard plan, search functionality only extends to the past 30 days. - **No training or advanced support:** No access to Hootsuite’s premier services (1:1 coaching, customized onboarding) or customized training and consulting. **Enterprise plan** Hootsuite's Enterprise plan offers a customized solution for large organizations with complex social media management needs. With custom pricing based on specific requirements, this plan provides the most comprehensive set of features and support options. **Pros:** - **Fully customizable:** Tailored to your organization's specific needs and objectives. - **Unlimited users:** Add as many team members as needed without additional per-user costs. - **Advanced security and compliance:** Includes single sign-on (SSO) and compliance integration with Proofpoint. **Cons:** - **Opaque pricing:** A custom pricing model makes it difficult to budget without contacting sales. - **Complex implementation:** The extensive feature set may require significant onboarding and training. - **Potential feature overload:** Some organizations may not utilize all available features, leading to unnecessary complexity. **Nonprofit discount** Hootsuite offers a special discount for qualified nonprofit organizations, with plans available at $24.50 and $64.50 per month. This represents a significant cost reduction compared to standard pricing, making Hootsuite's professional-grade tools more accessible to organizations with limited budgets. **Free trial** Hootsuite offers a 30-day free trial for the Standard and Advanced plans, allowing potential customers to test the platform's capabilities before committing to a subscription. This trial period provides ample time to evaluate whether Hootsuite meets your organization's social media management needs. **Conclusion** Based on our analysis, Hootsuite offers a range of options to accommodate businesses of various sizes and with different social media management requirements. - **For small businesses and solopreneurs:** The Standard plan at $99 per month per user (billed annually) provides a solid foundation for managing a modest social media presence. With support for up to five social accounts and essential tools like AI-assisted content creation and unified messaging, this plan offers good value for businesses looking to establish and maintain a professional social presence. However, growing businesses may quickly outgrow the limitations of this plan, particularly the cap on social accounts. - **For midsize businesses and marketing teams:** The Advanced plan at $249 per month per user (billed annually) offers a significant upgrade in capabilities. With unlimited social accounts, customizable analytics, and workflow optimization features, this plan is well-suited for businesses with a substantial social media presence and multiple team members involved in content creation and engagement. The advanced engagement tools and expanded competitor benchmarking make this plan particularly valuable for businesses focused on competitive analysis and customer service via social channels. - **For large organizations and enterprises:** The Enterprise plan with its custom pricing model provides the most comprehensive solution. The unlimited user access, advanced security features, and exclusive tools like Employee Advocacy and Talkwalker-powered Listening make this plan ideal for organizations with complex social media operations spanning multiple departments and regions. The included training, certification, and dedicated support further enhance the value proposition for large-scale implementations. When selecting a Hootsuite plan, businesses should consider their current social media footprint, team size, content volume, and analytical needs. The 30-day free trial for the Standard and Advanced plans offers an excellent opportunity to test the platform's capabilities before making a financial commitment. For organizations with budget constraints, particularly nonprofits, the available discount makes Hootsuite's professional tools more accessible while still providing robust functionality. By aligning your social media management requirements with the appropriate Hootsuite plan, you can optimize your investment and leverage the platform's capabilities to enhance your brand's social media presence, engagement, and overall performance.

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recommendations

*Defined as the price above any available free plan

Hootsuite Features

Drawn from insights across 3793 verified reviews, we've outlined Hootsuite's best and worst rated features and how they stack up against the average rating.

Hootsuite's score

Category average

Hootsuite's Best Rated Features

Multi-Channel Social Integration

4.81

4.78 category average

Filtering

4.71

3.84 category average

Task Management

4.68

4.30 category average

Hootsuite's Worst Rated Features

Activity Tracking

3.50

4.23 category average

Monitoring

3.71

4.09 category average

API

3.86

3.60 category average

Popular features found in Social Media Management
Alerts/Notifications
Automated Publishing
Brand Tracking
Campaign Management
Collaboration Tools
Customer Engagement
Engagement Tracking
Multi-Account Management
Post Scheduling
Social Media Integration
More features of Hootsuite
A/B Testing
Access Controls/Permissions
Activity Dashboard
Activity/News Feed
Activity Tracking
Advertising Management
Alerts/Escalation
API
Approval Process Control
Assignment Management
Audience Targeting
Automated Scheduling
Behavior Tracking
Benchmarking
Blogs
Calendar Management
Calendar/Reminder System
Campaign Analytics
Campaign Planning
Campaign Scheduling
Campaign Tracking
Categorization/Grouping
Chat/Messaging
Commenting/Notes
Communication Management
Competitive Analysis
Competitor Monitoring
Compliance Management
Contact Database
Contact Management
Content Creation
Content Discovery
Content Library
Content Management
Conversion Tracking
Customer Database
Customer Experience Management
Customer History
Customer Segmentation
Customer Social Profiles
Customer Support
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Dashboard
Dashboard Creation
Data Import/Export
Data Security
Data Visualization
Drag & Drop
Editorial Calendar
Email Alerts
Employee Advocacy
Employee Database
Employee Engagement
Event Triggered Actions
Feedback Management
File Sharing
Filtering
Group Management
Image Library
Impact Measurement
Influencer Tracking
Keyword Filtering
Keyword Tracking
KPI Monitoring
Lead Engagement
Live Chat
Marketing Automation
Media Library
@mentions
Mobile Access
Mobile Alerts
Monitoring
Multi-Campaign
Multi-Channel Campaigns
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Multi-Channel Social Integration
Multi-Language
Performance Metrics
Pre-Approved Content Library
Predictive Analytics
Progress Tracking
Project Management
Publish Scheduling
Real-Time Analytics
Real-Time Chat
Real Time Comparisons
Real-Time Data
Real Time Editing
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Real-Time Updates
Reminders
Reporting/Analytics
Reporting & Statistics
Reputation Management
Response Management
Review Monitoring
ROI Tracking
Role-Based Permissions
Search/Filter
Sentiment Analysis
Single Sign On
Social Advertising
Social Listening
Social Media Monitoring
Social Mentions Tracking
Social Performance Management
Social Promotion
Social Sharing
Survey/Poll Management
Surveys & Feedback
Tagging
Tag Management
Task Management
Task Progress Tracking
Template Management
Text Analysis
Third-Party Integrations
Trend Analysis
User Management
User Profiles
Visual Analytics
Visualization
Website Analytics
Web Traffic Reporting
Workflow Management

Hootsuite Integrations

Based on 3793 verified reviews, we've identified products most frequently integrated with Hootsuite.

Instagram

Integration rated 4.5 from 77 reviews

Nhlanhla

Community Manager

Used for more than 2 years

Reviewed July 2022

"We use Hootsuite to manage multiple Instagram accounts."

Canva

Integration rated 5.0 from 17 reviews

LinkedIn for Business

Integration rated 4.8 from 14 reviews

Facebook Apps and Tabs

Integration rated 4.6 from 12 reviews

Facebook Business Suite

Integration rated 4.0 from 11 reviews

Mailchimp

Integration rated 4.5 from 8 reviews

Constant Contact

Integration rated 3.5 from 7 reviews

See all 112 integrations

Hootsuite Key Sentiments

We analyzed 3793 verified reviews for Hootsuite to find out what actual users really think.

Most Positive Sentiments

Social media scheduling

74% Positive

23% Neutral

3% Negative

Users praise Hootsuite for its robust social media scheduling capabilities, which enable them to manage multiple accounts efficiently. They find the comprehensive calendar view and the ability to schedule posts across various channels from one dashboard particularly beneficial. Additionally, the platform's wide range of features, including automation and analytics tools, enhances their social media management experience.

Social media management

70% Positive

22% Neutral

8% Negative

Hootsuite’s social media management is invaluable to users, who appreciate its ease of use and ability to streamline their activities across multiple platforms. They highlight the significant improvement in their social media presence, thanks to the tool’s efficient planning and organizing capabilities. Additionally, users value the integration with various social media platforms, which simplifies managing all accounts from a single location.

Least Positive Sentiments

Image posting

22% Positive

37% Neutral

41% Negative

Users encounter limitations with image sizes and posting multiple images, particularly on Instagram, which restricts their ability to utilize the platform's capabilities fully. This is despite many liking the ease of posting images, the customization options available, the ability to edit images during publication, and the inclusion of various media types in their posts in Hootsuite.

Account management

35% Positive

34% Neutral

31% Negative

Users frequently encounter issues with account connectivity and disconnections, which require them to reconnect their accounts regularly, causing inconvenience. This is in contrast to other benefits users cite, such as its ease of use and ability to handle various accounts from one place, which simplifies their workflows.

Hootsuite User Reviews

Overall Rating

4.4

Ratings Breakdown

52%

36%

10%

Secondary Ratings

Ease of Use

4.3

Value for money

4.1

Customer support

4.2

Functionality

4.3

George B.

Verified reviewer

Broadcast Media

201-500 employees

Used daily for more than 2 years

Review source

Reviewed December 2025

Social Media Dashboard made easy

Ratings Breakdown

Ease of use

Value for money

Customer support

Previously 3

Functionality

Pros:

Great for specific social media management tasks. Can be a real problem solver for social media teams looking for easy to use dashboards.

Cons:

Offer 30-day trial, plans can be expensive for full package offering. Would love to have a more tailor made offering for smaller agencies

Dimitra E.

Verified reviewer

Non-Profit Organization Management

2-10 employees

Used daily for less than 2 years

Review source

Reviewed March 2025

A great tool for social media management but quite expensive

My overall experience with Hootsuite was positive. It made managing multiple social media accounts much easier with its scheduling, automation, and analytics tools. I found it especially useful for keeping track of posts and engagement in one place. However, I found the pricing quite high!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really liked how easy Hootsuite made it to manage multiple social media accounts in one place. Scheduling posts was simple, the automation saved time, and the analytics helped me track what was working.

Cons:

The pricing was quite high, especially for a small business or a non-profit. The free plan had limited features, and some advanced tools were only available in the more expensive plans.

Reasons for switching to Hootsuite

To be able to manage more accounts and schedule ahead of time more easily.

Verified

Reviewer

Arts and Crafts

2-10 employees

Used daily for less than 2 years

Review source

Reviewed July 2024

Hubspot CRM expensive

Previously 5

a little bit complex to manage at the outset

Ratings Breakdown

Ease of use

Previously 4

Value for money

Previously 5

Customer support

Previously 4

Functionality

Previously 4

Pros:

good software, a little complex but expensive once you have a lot of customers

Cons:

too expensive for small and medium-sized businesses

David M.

Verified reviewer

Mechanical or Industrial Engineering

51-200 employees

Used daily for more than 2 years

Review source

Reviewed November 2025

Social media dashboard for engineering firm marketing.

It streamlined our content posting and basic campaign tracking, saving us from having to manually check on them all the time and helping coordinate tech support responses via the inbox. This increased our online presence without pulling engineers off core work

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Hootsuite centralizes the scheduling, listening, and analytics of platforms into a single spot, making it easier for non-marketing teams like ours at IME Hidraulica to share their project updates and monitor industry mentions without having to juggle apps. Customization options and AI tools for content generation add value at mid-tier pricing that fits small creative efforts.

Cons:

Add-ons and user limits can make plans quite pricey fast. Furthermore, some report bugs in streams or integrations, which disturb the workflow. Support is spotty; complex account tweaks take time to achieve, and for peak usage, the dashboard may become overwhelmed.

Diana B.

Verified reviewer

Computer Software

2-10 employees

Used daily for more than 2 years

Review source

Reviewed February 2025

2nd best social media management platform

Pretty solid platform with good support. There's a reason they've been around for more than a decade.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I think they're the second best social media management platform on the market outside of Buffer. You really just need a platform for scheduling, managing across multiple social accounts, and response management. They do great in all these factors.

Cons:

They don't really offer any useful social listening capabilities. That being said using HootSuite + another tool like BuzzSumo will give you a way better results than just choosing an all-in-one like SproutSocial.

Reasons for switching to Hootsuite

Sprout Social and Agorapulse costed too much, and was very difficult to use. Hootsuite just works better at social media management than both of those more expensive solutions.

Ali B.

Verified reviewer

Marketing and Advertising

2-10 employees

Used monthly for more than 2 years

Review source

Reviewed December 2024

Great for consolidating accounts, expensive for small clients!

Hootsuite is great, however it became too expensive to justify when there were free tools we could use for our clients like Meta Business' scheduler, LinkedIn Scheduler and Databox for free reports. However if your client's accounts are all business places and you want to schedule all in one place, Hootsuite just might be the tool for you!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Their analytics reports are awesome! Hootsuite allowed me to create and download custom analytic reports for clients (that they loved).

Cons:

Over the past year, Hootsuite changed their plan structure. You no longer can create free accounts for clients. You also can only add business LinkedIn pages (I was unable to add personal accounts for clients).

Reasons for choosing Hootsuite

At the time, Hootsuite was cheaper and more familiar! We had been using free Hootsuite prior to upgrading!

Reasons for switching to Hootsuite

At the time, Hootsuite was cheaper! We also had been using Hootsuite for 95% of our client accounts so our clients and team were familiar with the product and liked using it!

Steven J.

Verified reviewer

Consumer Goods

51-200 employees

Used daily for more than 2 years

Review source

Reviewed October 2024

Solid, dependable social media management tool

Overall I think Hootsuite is a great tool and a must for teams handling multiple social media channels

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that it allows our team to manage all our social media accounts in one place and saves us time

Cons:

I think it does take a bit of time to get familiar with the tool, though guides and tutorials are available

Reasons for switching to Hootsuite

Sprout social was a lot more expensive and their customer service wasn’t great

Jason R.

Verified reviewer

Education Management

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed October 2024

Powerful, Time-Saving Social Media Solution for Serious Users

Overall, Hootsuite has been an invaluable tool for managing my social media presence. It provides a powerful suite of features that streamline planning, scheduling, and analytics, which has allowed me to stay on top of content with ease. While the learning curve and cost may be considerations, especially for new users, the time saved and the value added make Hootsuite an excellent investment in my social media strategy.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ability to streamline all my social media accounts into one easy-to-navigate dashboard is a game-changer. Scheduling content across multiple platforms saves hours each week, and Hootsuite’s analytics provide deep insights that help improve my strategy. It’s perfect for handling the social presence of a growing brand or small business, giving me all the tools I need in one place.

Cons:

The pricing for premium features feels a bit steep, especially for small businesses or independent users who don’t need all the bells and whistles. The dashboard can also feel a bit crowded at times, which makes it challenging for new users to get comfortable. Finally, customer support could be more responsive, as it sometimes takes a while to get help when you need it.

Reasons for choosing Hootsuite

I chose Hootsuite because of its comprehensive feature set, which combines scheduling, analytics, and social listening tools in one platform. While Buffer and Later are great for scheduling, they don’t offer the same level of analytics and multi-platform support. Sprout Social was also a consideration, but Hootsuite’s pricing and user-friendly interface suited my needs better.

Aaron E.

Verified reviewer

Management Consulting

2-10 employees

Used daily for more than 2 years

Review source

Reviewed September 2024

Robust social media management with a price tag.

Hootsuite is excellent for managing multiple social media profiles and gaining valuable insights, but it may be too expensive for individuals, freelancers, and small businesses.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Hootsuite allowed us to schedule posts across multiple platforms, providing analytics and insights to track the post performance.

Cons:

The cost was high, starting at $99 per month, that is why we changed to another service.

Reasons for choosing Hootsuite

Curious to try alternatives to discover what platform worked best for us.

Bryan R.

Verified reviewer

Hospitality

51-200 employees

Used daily for less than 2 years

Review source

Reviewed September 2024

Great Social Tool for smaller businesses

Enjoy the platform and used it pretty frequently.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that it has a lot a features without costing as much as others

Cons:

There are still some features lacking like reporting, listening, etc.

Reasons for choosing Hootsuite

Pricing was better than the others, but we've since moved to a different platform that costs more but has added features we wanted.

Showing 1 - 10 of 3793 Reviews

See All Reviews

Hootsuite FAQs

What does Hootsuite actually do?
Hootsuite enables users to manage multiple social media profiles from a single dashboard. It provides tools for scheduling posts, monitoring engagement, and automating publishing. Built-in templates and AI creation tools help streamline content design. Hootsuite can also be used for social listening, allowing brands to target online engagement through trending topics and brand mentions.
How much does Hootsuite cost a month?
Hootsuite’s Standard plan costs $99 per user per month (billed annually); it offers basic features and is limited to five social accounts. The Advanced plan, at $249 per user per month (billed annually), includes unlimited social accounts and enhanced features. Hootsuite also offers a fully customized plan that requires contacting the sales team.
What is the disadvantage of Hootsuite?
Value for money is the subcategory in which Hootsuite scores lowest (4.1 out of 5 stars), with some users expressing dissatisfaction with the platform's cost. Reviewers find that it doesn’t offer enough features that differentiate it from the native tools found in free social media platforms.
Is Hootsuite worth it?
With an overall rating of 4.4 out of 5 stars on our site, most reviews indicate that Hootsuite is a worthwhile investment for teams managing multiple social media accounts and seeking time-saving tools. It receives favorable ratings for features like scheduling, auto-publishing, analytics, and team collaboration.
What is Hootsuite best known for?
Hootsuite is best known for its social media scheduling and publishing tools. It is rated positively for allowing users to manage multiple social media accounts from a centralized location, providing analytics and insights across all channels. This platform is popular among social media managers and marketers seeking to streamline their workflows.