Enterprise Tag Management 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Enterprise Tag Management

4.5

(2)

Pricing

Pricing available upon request

About Enterprise Tag Management

Enterprise Tag Management is a campaign management and web analytics solution that helps businesses collect customer first-party data from multiple onsite and offsite channels, such as emails, videos, advertisements, and IoT devices. It allows staff members to monitor tags compliance with industry regulations and detect unauthorized third or fourth-party tags, ensuring data security.

Enterprise Tag Management enables team members to utilize the omnichannel tag data to gain insights into customer data, generate real-time personalization, manage segmentation, and more on a centralized platform. Pricing is available on request and support is extended via documentation, phone, email and other online measures.

Enterprise Tag Management Screenshots

Enterprise Tag Management Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Enterprise Tag Management Features

Popular features found in Marketing Automation
A/B Testing
Campaign Analytics
Drip Campaigns
Landing Pages/Web Forms
Lead Management
Multi-Channel Marketing
Multivariate Testing
ROI Tracking
Sales Analytics
Segmentation
Social Marketing
More features of Enterprise Tag Management
Campaign Management
Channel Management
Conversion Tracking
Keyword Tracking
Lead Qualification
Marketing Automation
Multi-Campaign
Pageview Tracking
Referral Tracking
Search Marketing
Tagging
Time on Site Tracking
Website Visitor Tracking

Enterprise Tag Management User Reviews

Overall Rating

4.5

Ratings Breakdown

50%

Secondary Ratings

Ease of Use

4.5

Value for money

5.0

Customer support

5.0

Functionality

5.0

Have you used Enterprise Tag Management and would like to share your experience with others?

Rohit S.

Media Production

10000+ employees

Used daily for less than 2 years

Review source

Reviewed February 2019

This changes the life of Analytics Developers

I work in a Media and Entertainment company and we use it for tagging our page views, videos and user interaction cases. This has proved very handy for us since we started using after getting rid of legacy JSMD technique.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of using Enterprise Tag Management Earlier we used JSMD, that was a pain Even a person with NON Coding background can change/update tags using Ensighten Adding basic beacons on new pages and Interactions have never been so easy

Cons:

There are some issues with Enterprise Tag Management, that some time caused double beaconing in Production. Also, I have faced issues while setting up test environment using a plugin. Changes that I have made to test environment are some times reverted and I do not get a prompt as well.

John K.

Used unspecified for unspecified

Review source

Reviewed March 2015

Tag Management Simplified

Ensighten's implementation is straightforward and easy. A single line of code helps to simplify the minefield of web tags when dealing with multiple channels/sources of traffic. The tag management system is robust and covers all of our needs. The greatest upside is the comprehensive analytics and attribution. It is one thing to collect as much data as possible, it is another to weave a coherent picture that allows for actionable analysis. Ensighten has been incredibly fruitful so far. The only downside is that it is not free. But when a system provides this much fruit and support, it's hard to argue the cost.

Ratings Breakdown

Ease of use

Customer support

Showing 1 - 2 of 2 Reviews