Skai 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Skai

4.3

(42)

Pricing

Pricing available upon request

About Skai

Skai empowers marketers with data they can trust, insights they can use, and impact they can measure on the media that matters.

Skai's omnichannel marketing platform helps you connect campaign data across all walled garden media, including retail media, paid search, paid social, and app stores. (Think: Google, Meta, Amazon, Snap, Tiktok, Microsoft, Walmart, Apple, and many more) Our solutions for automation, optimization, and measurement save marketers time and money, give you the insights to build solid strategies, and make campaign management easier than ever. Skai supports 80+ publishers globally and has 50,000 live integrations

Skai Screenshots

Skai Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Skai Platform Pricing

Pricing available upon request

Plan includes:

Campaign Management
Service & Support
Commerce Intelligence
Customer Journey Intelligence Suite
Advanced audience management
Creative Insights
Media Orchestration
Skai Decision Pro
Experiments
Measurement & Testing

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Skai Features

Popular features found in Social Media Marketing
Activity Dashboard
Automated Publishing
Campaign Management
Customer Segmentation
Customizable Templates
Engagement Tracking
Keyword Filtering
Multi-Account Management
Social Media Integration
Social Media Monitoring
Social Promotion
More features of Skai
API
Budget Management
Conversion Tracking
Keyword Research Tools
Keyword Tracking
ROI Tracking

Skai User Reviews

Overall Rating

4.3

Ratings Breakdown

52%

33%

10%

Secondary Ratings

Ease of Use

4.0

Value for money

4.3

Customer support

4.5

Functionality

4.2

Have you used Skai and would like to share your experience with others?

Toni F.

Verified reviewer

Internet

Used daily for less than 2 years

Review source

Reviewed November 2017

Kenshoo is an astonishing Bidding Platform for different PPC platforms.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use. Powerful and it pays it self if the PPC investment is high. Good Support but could be improved in terms of providing market insights and advertisers strategies.

Cons:

High Fee and it needs a big amount of statistical information to get the most out of it. It could have a lower fee to reduce its entrance barriers.

Cinthya B.

Verified reviewer

Business Supplies and Equipment

5001-10000 employees

Used daily for less than 2 years

Reviewed July 2024

Why use Skai

Amazing experience so far, they create a solid partnership with their clients and provide insights and information to help you be successful in your Advertising Strategies.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Skai has an outstanding customer support team that is constantly advocating for the needs of our team and takes our feedback as actionable. The tools provided on the platform are beyond useful to keep track of keyword and Campaign performance, control budget and manage more than one channel in one place. We are able to complete bidding, keyword and negative creation, sitelinks and Ad Copy in one place with very easy to use API and templates. Their Dashboards are so complete, that you can create a stakeholder presentation just from that view.

Cons:

They have so many features that I haven't had time to try them all.

Reasons for switching to Skai

Only supporting Google for most features. Not very user friendly.

Tim H.

Verified reviewer

Marketing and Advertising

10000+ employees

Used daily for more than 2 years

Reviewed July 2024

Skai Review: Some Good, Some Bad

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like being able to pull reports for all retailers in one place and make automated actions.

Cons:

The automated actions often have errors and don't always run as planned.

Aram H.

Verified reviewer

Retail

51-200 employees

Used daily for less than 2 years

Reviewed March 2025

The only platform you need for retail media

I've been working with Skai for nearly a year now, and it has saved me countless hours of manual work and data collection.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The team is excellent to work with and the platform makes my life 100x easier working with retail media. I cannot recommend Skai enough as a solution to advertising automation and analytics.

Cons:

Sometimes their development cycle is a bit slow, but they're constantly communicating the progress of their work and always innovating.

Sarah K.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 12 months

Reviewed July 2024

Good Tool but not a Complete Solution

Overall, our Skai experience has been good. When the API and features work there is a time saving element and easier access to insights but I'd say that has been an inconsistent experience. We appreciate that our suggestions have been taken into consideration as the Skai teams continues developing their roadmap of opportunities to improve the product.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Skai offers a lot of features that make building campaigns typically quicker than doing it in platform. The insights, AI and dashboards are super helpful as well as automated actions and notifications.

Cons:

There are several features that are continually rolling out instead of launching as a complete solution, causing us to have to bounce between Skai and native platforms. When investing in a product that is designed for efficiency, we should not be continually needing to complete certain actions in the native platforms. Feature roll outs should be in totality and not piecemeal rollouts.

Zach B.

Verified reviewer

Consumer Goods

11-50 employees

Used daily for more than 2 years

Reviewed July 2024

Couldn't operate without it.

Skai has allowed me to manage 20+ brands retail media spend with minimal stress. I'm able to optimize bidding, implement budget plans, pace for shopping events, and produce actionable insights with much of it offloaded onto their machine learning algorithm. And if I ever have a problem with the software, their team is readily available for assistance and making me aware of the latest features.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Automated bidding and budgeting, SOV tracking, budget forecasting, keyword harvesting, user support

Cons:

Steep learning curve, occasional bugs I need to point out

Reasons for choosing Skai

Best feature set, multi-channel capabilities

Alyssa G.

Verified reviewer

Automotive

5001-10000 employees

Used daily for more than 2 years

Reviewed July 2024

Love Using Skai

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Skai makes running on multiple platforms and large-scale campaign management very easy. All elements of campaign management from budgets to ad copy are very easy in Skai. Customer Service is excellent, very responsive and knowledgeable. Our dedicated account team is top-notch. Always answers questions, updates us on new releases and are a member of our team.

Cons:

So many facets to Skai that it's hard to keep up!

Murielle T.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 12 months

Reviewed July 2024

Great performance tool really not user-friendly

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It does what it promises in terms of making large scale PPC campaigns management easier and faster

Cons:

The set-up is excruating and the support given is not what it should be considering the difficulty of the task

Reasons for choosing Skai

I did not, it was decided by the higher up.

Sam U.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 12 months

Reviewed July 2024

Immensely Helps Workflow and Performance

There are a lot of API, workflow, and performance products on market right now, but I want to specifically shout out the team of PEOPLE we work with - [sensitive content hidden] are all absolute rock stars. Thank you!

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

The opportunities to automate, optimize, and track all aspects of our campaigns have immensely helped our small team, and every day I learn something new about what Skai can do for us. Looking forward to becoming a full-blown expert in no time.

Cons:

There's still some feature adoption we'd like to see on our team, especially that we're working with a number of smaller retailers.

Verified

Reviewer

Marketing and Advertising

501-1000 employees

Used monthly for less than 2 years

Reviewed July 2024

An absolute game changer of a product.

I think it makes the trafficking portion of my account so much easier. I use it daily when we are love with campaigns and couldn't imagine a season without this product.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love the capabilities Skai gives me when it comes to bulk edits and creation. I also think the personas feature is top notch and sets Skai apart from the competitors.

Cons:

Sometimes can be a bit slow when making huge edits or you have been on the site for a bit. But it is understandable when making huge change requests.

Showing 1 - 10 of 42 Reviews

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