On Brand is a cloud-based brand asset management software offered by North Plains Systems. It features different modules for media asset management, reporting and workflow management.
On Brand helps users search, store and manage all of their company’s digital assets in a central location and provides guidelines for using logos, fonts and consistent formats.
The tool also aids in managing the workflows of creative teams from a centralized dashboard and allows users to edit, approve workflows and collaborate in real time. Users can monitor data from the different modules and track the effectiveness of team use and assets.
On Brand is powered by Unify, a platform for developing web applications and customer experiences. The software helps users control and manage multiple campaigns as well as internal and external teams across geographies.
It also integrates with third-party software such as Adobe Creative Suite and SDL Tridion.