Attribution 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Attribution

4.7

(12)

Pricing

Starting at $499.00 per month

About Attribution

Attribution is an enterprise-grade multi-touch attribution platform for marketing professionals. The solution offers a range of tools including automatic data collection, custom attribution models, affiliate marketing management, customizable reporting, ROI (return on investment) tracking and more. These tools are designed to help businesses evaluate their marketing funnel and gain insight into the performance of marketing efforts.

With Attribution, businesses can view reports on key metrics including ROI, attributed revenue, advertising spend, revenue per sale, performance by channel, overall tracking and much more and users can filter this information by day, week, month or any other time frame. Attribution integrates with various third-party marketing tools and channels including HubSpot, WooCommerce, Shopify, Facebook and more in order to facilitate automatic transfer of marketing data. The platform uses machine learning algorithms to build attribution models and provide users with actionable insights regarding their campaigns and channels.

Attribution Screenshots

Attribution Pricing and Plans

Starting price: $499.00 per month

Free Trial

Free Version

Basic

$499.00

per feature, per month

No plan information available

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Attribution Features

Popular features found in Marketing Attribution
Advertising Management
Affiliate Management
Attribution Modeling
Audience Targeting
Campaign Analytics
Conversion Tracking
Customer Journey Mapping
Customer Segmentation
Data Import/Export
Engagement Tracking
Performance Metrics
More features of Attribution
Activity Dashboard
Campaign Management
Channel Management
Cross Channel Attribution
Goal Setting/Tracking
Multi-Campaign
Multiple Site Management
Multi-Touch Attribution
Pageview Tracking
Predictive Analytics
Referral Tracking
Reporting/Analytics
ROI Tracking
Search/Filter
Site Search Tracking
Social Media Integration
Tagging
Third-Party Integrations
Time on Site Tracking
User Interaction Tracking
Visitor Tracking
Website Analytics

Attribution Integrations

Recurly

Shopify

Stripe

HubSpot Sales Hub

AdRoll

Outbrain

See all 16 integrations

Attribution User Reviews

Overall Rating

4.7

Ratings Breakdown

75%

17%

Secondary Ratings

Ease of Use

4.5

Value for money

5.0

Customer support

4.9

Functionality

4.4

Have you used Attribution and would like to share your experience with others?

Verified

Reviewer

Internet

201-500 employees

Used daily for less than 2 years

Review source

Reviewed August 2020

Incredible multi-touch attribution platform with outstanding support

Incredible experience. Highly recommend to anyone looking for a powerful multi-touch Attribution platform with unmatched levels of quality customer support.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The Attribution platform is one of the most simple, yet robust platforms I've personally had the experience of using. The clarity and granularity it has given us into the success of our marketing channels and paid marketing campaigns are incomparable to any attribution platform I've used prior.

Cons:

Due to how much data we are processing, there are some instances where the platform is slower than we'd like. But those are few and far between over the course of a week, where myself and our team us their platform daily.

Jeff B.

Used daily for less than 2 years

Review source

Reviewed July 2017

Has been the easiest & fastest way to clearly understand CAC and Campaign ROI across channels.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Automated integration to pull cost data from ad partners. Seamless integrations from segment.com and payment gateways for conversion & revenue data. Also, the UI is geared to making decisions about where campaign spend is performing best/worst to make changes on the fly. Finally, the new ROI feature shows the real-time breakeven day for all campaigns - which is priceless.

Cons:

It is a product that does attribution and only attribution. I like this simplicity, but some may look for more features.

Alex Z.

Verified reviewer

Computer Software

201-500 employees

Used daily for less than 6 months

Review source

Reviewed November 2022

So laggy

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the data and info that is in the software since it would be really helpful

Cons:

It is very laggy and difficult to use because it always overloads and stops working - huge time wasted. Also it is difficult to access the underlying data

Jimmy H.

Used weekly for less than 2 years

Review source

Reviewed September 2017

Really impressive multi-attribution software. Nothing else like it exists at this price range.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ease with which you can understand multi-attribution is very impressive. It allows you to easily understand revenue per digital channel, which is so, so important for us to be able to invest in campaigns that are profitable.

Cons:

For those not deep in the world of analytics and attribution, one can constantly forget what the different attribution models mean. The interface doesn't easily help you understand this. You can also run into issues if you have campaigns that overlap in some way. They only attribute a sale once in the dashboard, so sometimes it can be confusing that one campaign is not showing a sale even though it could potentially be attributed to it, because it's already been counted in another campaign.

Bruce A.

Verified reviewer

Used daily for less than 6 months

Review source

Reviewed September 2017

Superb!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Really helps us with attribution of marketing. I came looking for a tool to find what marketing spend gets us the most return and we definitely found something that helps.

Cons:

The interface can be a bit tough to learn at first but the team spends the time to help you get started and learn it.

Catalin M.

Marketing and Advertising

11-50 employees

Used daily for less than 12 months

Review source

Reviewed August 2017

Attribution is one of the best solutions to track your online efforts and see what really works!

A clear view-sight into what actually makes our ads work and the involvement of each channel that we run ads through as an overall.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I loved the ease of use and the dashboard that was incredibly easy to understand. It gives us a clear insight into what actually causes our efforts to convert and what is the involvement of each channel.

Cons:

I really don't see a lot of bad parts about Attribution. Of course there's a lot to improve and their team is already working on that but for what we need this tool is just the best fit.

Thomas K.

Used daily for less than 2 years

Review source

Reviewed July 2017

Attribution App help us understand where we should (and should not) be investing our marketing

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I can find the first touch lead source of a new customer which helps us understand where our best customers come from.

Cons:

There's no keyword level data from AdWords being passed into Attribution App (AA). A small number of times AA doesn't show any data for a lead at all which can be frustrating.

Russ W.

Marketing and Advertising

2-10 employees

Used daily for less than 12 months

Review source

Reviewed August 2017

Deep insight into your campaign ROI

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- Simple setup - Integrations with most major networks to automatically track cost - Flexible models, including the best multi-touch model we've found - Centralized dashboard with great visualizations - Allows us to track profitability of individual users

Cons:

- Does not yet have a direct integration with Taboola; had to contact customer service to set it up manually

Allen M.

Verified reviewer

Marketing and Advertising

1001-5000 employees

Used weekly for less than 6 months

Review source

Reviewed February 2020

Quick easy set ups to figure out multi-channel attribution

easiest and fast way of understanding multi-channel marketing campaign performance

Ratings Breakdown

Ease of use

Functionality

Pros:

Easy to use and operate tool which helps a growth marketing properly and clearly show attribution. Does a lot for a little price

Cons:

Campaign level data restriction can inhibit granular ad group level tracking. Daunting interface at first

Vendor Response

Hi Allen, thanks for the review. Note that we do support campaign level data so would love to address your specific use case. Please ping support or email me directly. Thanks!

Replied February 2020

Jaime G.

Used weekly for less than 12 months

Review source

Reviewed July 2017

A must have tool to get a clear understanding of CAC for your paid advertising campaigns

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Cost data integrations with major ad networks & ability to apply multi-touch attribution. Also appreciate the ability to manually upload spend for one off campaigns run on smaller networks.

Cons:

Only campaign level data, would love ability to break out ad set level data for platforms like Facebook.

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