Drip 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Drip

4.4

(186)

Pricing

Starting at $39.00 per month

About Drip

Everything you know about the traditional marketing funnel is wrong. Not long ago, it was enough to convert a website visitor into a lead, turn that lead into a customer, and hope that customer would become a brand advocate, waxing lyrical about you on social media and third-party review sites.

Drip is the world's first direct-to-people platform that empowers the best e-commerce brands to take direct ownership of each stage of their customer's journey, from visitor to subscriber, subscriber to buyer, buyer to brand advocate—all within a simple but powerful, fully-unified dashboard.

In today's uncertain world, however, it's a different story. For brand-focused marketers, it's no longer enough to "convert" people; you have to delight them. When people feel delighted, they engage with a brand, and that's when they "convert" and become part of the community you're building.

From its simple and intuitive drag-and-drop builder to its customizable, prebuilt email templates; hyper-specific rule engine to robust emails workflows, Drip is the number one platform for brands that see their audience not as subscribers on a list but as people who want to feel seen and recognized.

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Drip Screenshots

Drip Pricing and Plans

Starting price: $39.00 per month

Free Trial

Free Version

Email Marketing Pricing Plan

$39.00

flat rate, per month

Plan includes:

Chat and Email Support
Customizable Number of Contacts
Dedicated Customer Manager

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Drip Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Drip
Activity Tracking
Alerts/Notifications
API
Campaign Management
Campaign Planning
Campaign Segmentation
Click Tracking
Content Management
Conversion Rate Optimization
Conversion Tracking
CRM
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Customization
Data Import/Export
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Email Sequences
Email Templates
Engagement Tracking
Interaction Tracking
Landing Pages/Web Forms
Lead Capture
Lead Distribution
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Lead Scoring
List Management
Marketing Automation
Mass Texting
Mobile Alerts
Mobile Optimization
Multi-Campaign
Multi-Channel Marketing
Personalization
Real-Time Analytics
Referral Tracking
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Search Marketing
Segmentation
Social Marketing
Social Media Integration
Social Promotion
Template Management
Templates
Third-Party Integrations
Visual Analytics
Web Forms
Website Visitor Tracking
Workflow Management

Drip Integrations

Insightly

Pipedrive

KickoffLabs

Adobe Commerce

Salesforce Sales Cloud

Segment

See all 78 integrations

Drip User Reviews

Overall Rating

4.4

Ratings Breakdown

58%

33%

Secondary Ratings

Ease of Use

4.1

Value for money

4.1

Customer support

4.2

Functionality

4.4

Verified

Reviewer

Executive Office

Self-Employed

Used weekly for less than 12 months

Review source

Reviewed July 2019

Used to Love Drip

I haven't ever had a bad experience with the software and it always worked as it should, but the focus from support is directed entirely toward eCommerce.

Ratings Breakdown

Ease of use

Value for money

Previously 5

Customer support

Previously 5

Functionality

Pros:

I switched to using drip as a small business consultant for the visual automation, ease of use, the free account (up to 100 subscribers), CRM and contact tracking, but over time they shifted their marketing and support entirely to be used as an eCommerce CRM.

Cons:

I am not eCommerce so while I could continue to use their software, they clearly aren't marketing or improving their software to support my needs. There are other leading CRMs and email marketing platforms that I'd recommend for someone who will not be working in an eCommerce field.

Lucas T.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed November 2022

ok, but looks like it has no UI updates or improvements in the last 2 years

it's been a good two years, the tool is very reliable, but it's just not worth the price compared to the competition. it is slower, difficult to handle and to create automations.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

reliable, good segmentations and data processing possibilities.

Cons:

too expensive, UI not so good, constantly slow.

Reasons for switching to Drip

at the time I needed a more reliable tool and it was the right decision

Vendor Response

Hi Lucas I'm glad you've had two good years with Drip and find it very reliable. The UI is a focus area for us. Most find it really good. But we are always open to hearing constructive feedback from customers - thank you for that, Lucas. I wish you Happy Holidays. Best regards, Sebastian from Drip.

Replied December 2022

Mat O.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 2 years

Review source

Reviewed July 2017

Drip has saved me.

All of my clients now use Drip which gives me the massive benefit of working with every client's Drip account without having to leave my own. This must-account functionality is a life saver for me!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Drip's marketing automation (i.e. workflows) give you precision control over every step of your customer's decision making journey.

Cons:

Thee isn't a single con I can think of! If I were to really stretch into non-issues though I would say that their onscreen prompts for first time users could provide a few more details.

Steven H.

Verified reviewer

Media Production

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed March 2021

A big jump forward in my business!

Excellent. I need data to survive and I need to know what my customers are looking at. I can segment things, see which headlines work best, and give my customers a better product.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Numbers don't lie. Data is king, and Drip gets me the data I need to reach my audience, particularly as an established business with a large email list. The bigger you are, the easier things run through Drip.

Cons:

It takes some getting used to when creating workflows and automations, but it's no more difficult to use than any other product out there.

Reasons for switching to Drip

I needed something more as my email list grew.

Brian B.

Verified reviewer

Hospitality

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed September 2020

Drip automates our email flows

Slow start due to steep learning curve, but very capable and advanced once mastered.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

We use Drip for always-on campaigns, like our website's lead magnet. In fact, creating an attractive lead magnet for our site was super easy to do.

Cons:

There is a learning curve for both terminology, and how to set up campaigns and workflows. But once you get the hang of it, it's a really advanced software.

Reasons for switching to Drip

More marketing automation features with Drip.

Ray W.

Verified reviewer

Real Estate

2-10 employees

Used daily for less than 6 months

Review source

Reviewed August 2019

Drip is for drips!

We use drip to reach out and connect with Jigglar users to showcase new marketing templates and let them know about upcoming training events etc. We like to connect via email with our people each day. Sadly, Drip is totally underwhelming and getting involved was a big mistake.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the fact you can schedule a second email that only goes to recipients that didn't open the first email. Apart from that, there are plenty of other email products around with Drip's features

Cons:

1. The product is glitchy with lots of bugs and definitely NOT ready for market. 2. The 'error please refresh' message is constantly appearing 3. After copying and pasting or trying to set up a hyperlink, the site often freezes 4. I can only set one hyperlink per email 5. Despite following instructions like formatting images to the correct size images or justifying images to the left they still come out floating in the middle 6. Support is terrible. When a Drip support team member eventually gets back to you (usually takes days) all they do is ask dumb questions.

Reasons for choosing Drip

Our head of Dev did some research and thought Drip was a better product. He now realizes it aint!

Reasons for switching to Drip

We wanted more features

Carlos M.

Verified reviewer

Design

2-10 employees

Used monthly for less than 6 months

Review source

Reviewed September 2019

A serious contender as an ecommerce CRM

It has been great. The CRM is truly geared towards Ecommerce and there are many ways you can configure the platform for your specific needs.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really like the concept behind it. The interface is intuitive and easy to use even for new users. You can configure your campaigns in many different ways and you can know with details what people are doing on your website and what emails are they reading.

Cons:

The email creator isn't very easy to use. I prefer other interfaces that are more polished. Also, if you aren't using their forms you cannot get statistics into your website.

Reasons for choosing Drip

Because it is the best option in it's niche.

Reasons for switching to Drip

Because we needed something related to E-Commerce and not just email-driven.

Shauna A.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed July 2019

Drip was too hard to use

Saw great reviews for Drip so got it set up for a client. After about 3 months, no one on the team wanted to use it anymore. The dashboard isn't the most intuitive and setting up automations was a clunky experience at best.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Good deliverability. Emails easy to customize.

Cons:

The dashboard isn't intuitive. All team members found themselves confused when setting up automations, which is the core reason for us to have this kind of software.

Reasons for switching to Drip

Wanted a more comprehensive solution with better deliverability.

Steve P.

Verified reviewer

Used daily for less than 2 years

Review source

Reviewed April 2018

Best email marketing automation software I've used...and I've used A LOT!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I've seriously tried it all over the past 5 years. From Campaign Monitor, to Get Response. Infusionsoft to Mailchimp. Convertkit, Active Campaign, and that's just the well-known ones. Some for small stints (think 1 - 3 months) others for longer stints (6 - 12). Drip is the only one that I've been using for well over 12 months and am feeling very comfortable with. Down to why this software is great - simply put, most of it's core functionalities are well thought out and easy to use. But then advanced things can still be done even if you're a novice to marketing automation. Sending drip campaigns, setting up subscribe forms and linking with other software to create automatons, all super easily done. Overall is a really well thought out piece of software, and the easiest to use considering its power.

Cons:

Some things are quite tricky to do. For example, you would expect to be able to set a simple trigger link in an email, except that requires setting up a completely separate automation. You can't set triggers to happen at certain times, and it can be a pain to get your email template looking good (plain templates are awesome but sometimes you just want to be able to adjust things to make it more personal). Adding call-to-action buttons to emails is also insanely difficult, simply getting the colors to match your own brand is impossible. But all these are minor gripes in the grand scheme of things!

Vendor Response

Hi Steve, Everyone here at Drip appreciates the time you took to write us a review! Since your review just a couple of months ago, we have actually launched the Visual Builder for all of your emailing needs! No more trouble adding call-to-action buttons or getting the colors to match your brand. The new Visual Builder allows you to easily build big, beautiful emails outfitted with images and brand styling for when you need to do more showing instead of telling¿ All the formatting. Zero coding. Thanks again, Sam from Drip

Replied August 2018

Oliver M.

Verified reviewer

Management Consulting

10000+ employees

Used daily for more than 2 years

Review source

Reviewed September 2023

True, Choices have consequences. Chosing Drip has turned tables.

Very resourceful and industrious. I look forward to achieving more with Drip. It is an all in one software.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Drip is a simple tool yet it means the world to me. On the part of it's functionality, Drip is an easy to use software, easy to launch, easy to integrate, easy to train through customization and most importantly, industrious software. It is a user friendly simple software with endless benefits. As a matter of fact, we are not even close to completely exhausting the benefits Drip carries with it. Am determined to achieve more with it.

Cons:

Drip has the most helpful help desk. They tackle question thoroughly well in case we have problems. They have handled all our issues.

Showing 1 - 10 of 186 Reviews

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