Metadata 2026: Benefits, Features & Pricing

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Overview
User Interface
Popular Alternatives
Pricing and Plans
Features
User Reviews
Popular Comparisons

Overview

Metadata

4.4

(25)

Pricing

Starting at $5,650.00 per month

About Metadata

Metadata is an account-based marketing (ABM) solution designed to help businesses of all sizes generate leads and run online campaigns across multiple advertisement platforms. The artificial intelligence (AI)-enabled system allows marketers to create customer profiles by analyzing buyer intent, firmographics and CRM data sources.

Features of Metadata include A/B testing, pipeline management, demand generation, analytics, target account identification, customer segmentation and more. It provides a MetaMatch module, which allows advertisers to build custom audiences on Facebook and LinkedIn using technographic and demographic data from the built-in database.

Metadata comes with an application programming interface (API), which facilitates integration with several third-party platforms, such as Oracle Eloqua, HubSpot, Marketo, SalesForce and more. Pricing is available on quarterly and annual subscriptions and support is extended via phone, email and other online measures.

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Metadata User Interface

Popular Metadata Alternatives

Main Product

Metadata

4.4

(25)

Ratings Breakdown

4.28Ease of use
4.22Value for money
4.70Customer support
4.32Functionality

Pricing

Starting at $5650.00 per month

Get Price

Alternative Product

Seamless

4.5

(456)

Ratings Breakdown

4.50Ease of use
4.24Value for money
4.30Customer support
4.41Functionality

Pricing

Available upon request

Get Price

Alternative Product

Marketo Engage

4.3

(710)

Ratings Breakdown

3.82Ease of use
3.85Value for money
3.95Customer support
4.28Functionality

Pricing

Available upon request

Get Price

Alternative Product

Apollo.io

4.5

(384)

Ratings Breakdown

4.46Ease of use
4.39Value for money
4.24Customer support
4.51Functionality

Pricing

Starting at $49.00 per month

Get Price

Alternative Product

6sense

4.6

(30)

Ratings Breakdown

4.33Ease of use
4.50Value for money
4.54Customer support
4.40Functionality

Pricing

Available upon request

Get Price

Alternative Product

ZoomInfo Sales

4.1

(317)

Ratings Breakdown

4.32Ease of use
3.56Value for money
3.82Customer support
4.25Functionality

Pricing

Available upon request

Get Price

Metadata Pricing and Plans

Starting price: $5,650.00 per month

Free Trial

Free Version

3950

Pricing available upon request

Plan includes:

6sense (Subscription Required)
Account-Based
Bombora (Subscription Required)
Channels: Facebook
Contact-Based
Cookie-Based
Eloqua
Firmographic
G2 (Subscription Required)
Hubspot

Scale

$5,650.00

flat rate, per month

Plan includes:

6sense (Subscription Required)
Account-Based
Bombora (Subscription Required)
Channels: Facebook
Contact-Based
Contextual Ads
Conversation Ads
Cookie-Based
Display
Eloqua

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Metadata Features

Popular features found in Account Based Marketing
Campaign Personalization
Lead Nurturing
Lead Qualification
Reporting/Analytics
More features of Metadata
Activity Dashboard
AI/Machine Learning
API
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Segmentation
Contact Database
CRM
Customer Segmentation
Data Import/Export
Drag & Drop
Engagement Tracking
Landing Pages/Web Forms
Lead Capture
Lead Management
Lead Segmentation
Lead Verification/Validation
Marketing Automation
Multi-Campaign
Multi-Channel Marketing
Pipeline Management
Pipeline Reports
Prospecting Tools
Reporting & Statistics
Target Account Identification
Third-Party Integrations

Metadata User Reviews

Overall Rating

4.4

Ratings Breakdown

56%

36%

Secondary Ratings

Ease of Use

4.3

Value for money

4.2

Customer support

4.7

Functionality

4.3

Billy A.

Verified reviewer

Computer Software

11-50 employees

Used daily for less than 12 months

Review source

Reviewed September 2019

The best audience builder & social ad management platform on the market

We're growing our demand gen and social ads play a big role. Using Metadata significantly lowers our cost of acquisition and has improved the quality of the leads we're generating.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The fact that I can create extremely targeted audiences based on firmographics, intent, etc. It also integrates with my CRM which is really helpful. The onboarding and customer service has been great and very helpful as well.

Cons:

Nothing yet, onboarding and running campaigns have been smooth.

Carlos T.

Verified reviewer

Computer Software

51-200 employees

Used daily for less than 12 months

Review source

Reviewed October 2019

Great for account based advertising

Metadata has been an exceptional partner for me as we have a very small marketing team. They have been working very closely to us, helping me not only to manage the campaigns but also suggesting improvements. Their customer service is excellent.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

They offer flexible ways to targeting your account list on different digital channels. I can optimize and control the investment per campaign/segment.

Cons:

Creating and organizing campaigns is not as easy as other software.

Reasons for choosing Metadata

Metadata was able to show the value of their product and answered all the questions I had.

Verified

Reviewer

Financial Services

51-200 employees

Used daily for less than 6 months

Review source

Reviewed October 2020

Brings in some quality leads but is lacking with Facebook capabilities

Overall, I feel that this platform has great potential but they definitely need to be subscribing to the platforms and digital marketing in general best practices. I think that I would try them out at a different company. We have had pretty good service as well, they are responsive but don't always listen or don't make it clear to their internal team some concerns of the clients.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The lead enrichment is great and we have seen some very high quality leads come through our lead gen efforts with Metadata.

Cons:

They told us that they could get almost the exact same quality of leads on Facebook that we do on LinkedIn and we have yet to really see that. The capabilities that they have with Facebook was the reason that we chose to try this out and honestly, right now it's not looking that great. We haven't had very many leads and the ones that have come through don't seem to be on par with LinkedIn for the most part. One other aspect that is frustrating is their team that optimizes your campaigns makes changes almost on a daily basis which never allows the platforms to truly optimize and I think that could be one of the reasons Facebook has not worked as well. We have heard from other companies that they have seen amazing success with this so I am not sure what is going on with ours. Hopefully we can figure it out. Last, the way they set up the experiments is just launching a ton of different campaigns which makes your account look messy and it's hard to really figure out what's what with their naming conventions.

Aditya S.

Verified reviewer

Writing and Editing

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed May 2024

Best for new B2B (Business to Business) startups

It's nice and cool software but quite expensive as per Indian Software market.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's not so complicated to use even for a beginner, their audience targeting feature is cool and creative, accurate as well!

Cons:

It's too expensive for a new b2b business owner $60,000 is expensive!

Matt C.

Verified reviewer

Computer Software

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed October 2020

A must have for strategic distribution of content!

Metadata is essential for any organization that wants to accelerate its ABM success. Their CS team works hand-in-hand to set up and test a variety of experiments aligned to your ABM goals, and can quickly scale up a journey-based content distribution plan (advertising). The best part is this program can be run by a one-person marketing team in a high-growth start-up. The team at Metadata is always sharing new strategies and ideas to test with their platform—it's almost like an agency approach—which is very helpful to get the most out of the investment in this platform. Using Metadata along-side additional outbound tactics, we were able to drive triple-digit growth in the pipeline with one of our core verticals.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Uncovering a data-driven ideal customer profile (ICP) using the actual opportunity data within salesforce. ICPs shouldn't be developed from the gut or guesswork, and Metadata makes it fast to get an initial read on an ICP using real data. This is essential for successful ABM results. It does require that you have actual customer data so if you're a company still in market validation -- this won't help. Once you have that ICP in Metadata, it's really easy to target this audience with experiments across channels—and you can have your campaigns up and running in days...which is key when you have goals to hit! The other feature that's amazing is their ability to match B2B audiences on Facebook. It's often difficult for B2B advertisers to generate meaningful segments, aligned to ABM accounts on Facebook. Metadata opens up this channel for way more effective ABM advertising on that platform.

Cons:

To be successful with Metadata, you need to have an advertising budget that's $10k or more per month, and the wherewithal to stick with testing and optimizing campaigns for a few months. Metadata makes it easy to run thousands of experiments quickly! But you need budget and a little time to get to success. Also, it's essential that you have a content strategy, and ongoing content development to fuel this platform. These requirements can make it hard for underfunded start-ups with limited resources to get value out of the platform. BUT, if you do have a clear ICP, content for that ICP, and some dollars to put toward getting your message out -- Metadata is a rocketship for strategically distributing content across channels, at every stage of the ICP journey. The platform has some bugs, but their amazing CS team makes up for it because they are VERY responsive and resolve issues fast.

Kyle M.

Verified reviewer

Financial Services

201-500 employees

Used daily for less than 6 months

Review source

Reviewed May 2022

Decent, but still Developing

Overall, Metadata is a solid provider of marketing data and campaign insights. There are plenty of improvements that can still be made within the platform, but with continued development, Metadata could easily become the leader in the automated marketing space.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Metadata offers a variety of campaign structures and audience data, while also serving as a single point to deploy all of our digital ads across multiple channels and easily compare metrics across our entire paid ads structure.

Cons:

There are a few inefficiencies within the developing platform that still need to be worked out. An inability to edit campaigns once launched, clear identifiers if a campaign has errors, etc are all minor problems that can add up to slow down a company's go-to-market.

Verified

Reviewer

Online Media

11-50 employees

Used daily for less than 12 months

Review source

Reviewed September 2019

Fast Ads

The Metadata support team is nice and responsive. Metadata itself is a sleek tool. It has been a good experience overall thusfar.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really like how fast it is to create new ads when you want to. I feel that the interface is much more user friendly than the native platforms. There are a couple of quirks but once you know what they are you are good to go.

Cons:

The budget and bidding section is a bit confusing, even after having worked in it this long.

Reasons for choosing Metadata

For us the alternative products were to continue to use the native platforms. However, we really liked Metadata's targeting capabilities.

Verified

Reviewer

Computer & Network Security

51-200 employees

Used daily for less than 12 months

Review source

Reviewed October 2020

Excellent platform that streamlines optimization of lead gen programs

Customer support is excellent. Reporting, optimization recommendations are solid.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

One platform that creates multiple experiments in support of demand. Takes the paid social role/function off of the person/team and streamlines paid social operationally and strategically. Automates the optimization you would typically do in each individual ad platform and optimizes towards the highest performing audience, creative and offer.

Cons:

Attribution piece is a bit skewed and not reflective of actuals in CRM

Reasons for choosing Metadata

Using Metadata over native ad platforms makes like SO much easier

Verified

Reviewer

Law Practice

51-200 employees

Used daily for more than 2 years

Review source

Reviewed May 2018

Easy to use