Salesfusion software


22 reviews(4.0/5)
22 reviews(4.0/5)

Salesfusion is a cloud-based marketing solution that provides midsize businesses tools to engage audiences and measure marketing targets. The solution can also be deployed on-premise.

Salesfusion offers a functional suite of applications including Sales Automation and Customer Service and Support. Its Marketing Automation module, which is available on a standalone basis, is equipped with tools for lead scoring and nurturing, budget management, marketing analytics, media planning, and marketing resource management.

Salesfusion offers various custom email templates for email marketing campaigns and a social media dashboard that tracks businesses' integrated social media publishing. It also allows users to track incoming traffic, uncover unknown visitors, capture real-time data, analyze impact of SEO on website traffic and more.

Lead scoring, account scoring, lead management and CRM functionalities are some of the additional features of Salesfusion. It offers services on a monthly subscription basis that includes support via phone and email.

Supported Operating System(s):
Web browser (OS agnostic) , Windows 8

22 Reviews of Salesfusion

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  • Emily from Direct Digital LLC

    Specialty: Real Estate

    Number of employees: 51-200 employees

    March 2018

    Great customer service

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Great customer service and onboarding training. The email building tool is easy to use. Landing pages are easy to create and use.

    Cons

    The tool has a bit of a learning curve. Also, I feel like it does a lot of the same things that free tools (such as MailChimp) do and isn't necessarily worth the price.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Aubrey from appsFreedom

    February 2018

    I evaluated this product when looking for marketing automation

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I evaluated this product when looking for marketing automation and capturing digital footprints of my prospects visiting my site. This is comparable to Marketo and maybe even Hubspot.

    Cons

    I ended up choosing Hub spot in the end because it had some other functionality we needed as far as a CRM and marketing automation tool as a whole

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Brandon from Practice Velocity

    Number of employees: 201-500 employees

    September 2017

    Awesome platform

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Lead Nurturing, Newsletter Automation, CRM, Lead Scoring

    Pros

    Customer support is amazing, quick to respond and resolve questions and issues. The system has been great for us and allows us to take our marketing efforts to the next level!

    Cons

    There is a learning curve for sure. This is not a platform you just implement and go, it takes some learning but once you do, its a powerful system.

    This reviewer was invited by us to submit an honest review and was entered into a raffle as a thank you.
    Review Source: Capterra
  • Ashley from DSS Corp

    December 2016

    It is never their fault

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    I have had many issues when it comes to this software. Their CRM is unable to search duplicates. It does communicate with my other software but it does not update properly. I have had emails sent out at 3 am because my user profile went from EST to some random time zone. I put multiple requests in the have this resolved but it was changed back with out a reason for it being changed in the first place. Emails scheduled for a nurture have just sent out prior to their scheduled release date. When I put a ticket in it was pushed off. I have gone weeks without a response from their support team and not a single time have they took responsibility. They like to blame Microsoft Dynamics or the user rather than take responsibility for their product. Their new user interface has made interactions improve but their customer service is still sub par.

    Cons

    Horrible customer support and frequent malfunctions

    Review Source: Capterra
  • sagar from Talent4Assure Test Services Private Limited

    Specialty: Marketing Agency

    Number of employees: 51-200 employees

    November 2016

    Lots of features

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    It has a lot of features and takes sometime to learn all of them. But after that it is a pretty efficient software

    Pros

    Lots of features and flexibility

    Cons

    Large amount of features sometimes have a drawback as it takes time to learn them

  • Nicole from GTM

    November 2016

    Email platform and customer service pretty bad

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    We use salesfusion for our email marketing and it is super buggy. Probably 25% of the time I complete an email and then have to start over because it decided that it would delete all my previously saved content. Customer service is not helpful.

    Review Source: Capterra
  • Matthew from Space Solutions

    Specialty: Other

    August 2016

    Need to know HTML and CSS to use the email and landing page "builders"

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Customer service, service and support is consistent.

    Cons

    The constant updates that seem pointless and have no effect on the major issues with the package - i.e. the events builder, nurture campaign builder, lack of reporting information and landing page / email testing process. Also, the package only works in Firefox.

  • Beth from HellermannTyton

    Specialty: Manufacturing

    August 2015

    Outstanding support!

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    The most recent updates to the email builder are fantastic for someone like me, that knows what needs to be included and has definite opinions on how it should look, but doesn't know HTML. And the support team is outstanding - quick response and take the time to fully understand the situation around any issue and work until it's addressed to my satisfaction.

    Cons

    I wish the drag and drop email builder would have been available sooner, but understand they took the time to do it right.

  • Andra from CentricsIT

    Specialty: Other services

    March 2015

    Good Marketing Automation and Lead Nurturing Tool

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    Compared to competitors, Salesfusion offers a good value for the price. Although reporting takes some technical skills and understanding of the system, it give valuable insights into the data and can be utilized in creative ways. Landing pages are easy to create and use, once you get accustomed with the system, and they can be easily customized if you have knowledge of HTML. The Web Forensics piece offers great insight into website visitors and daily traffic.

    Cons

    The new tiered customer services process seems to be a bit of a hassle sometimes, with you having to explain the issue multiple times to the different tiers you're transferred to. However, the support representatives are very patient and kind, and they make you feel like they genuinely want to help get to the bottom of the issue. There seem to be occasional bugs with reporting or alerts, but their customer service team is pretty good about fixing the issues in a timely manner.

  • Rodrigo from Managed Maintenance inc

    Specialty: Software / IT

    February 2015

    The analytics I get are useful.

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    I like the integration with outlook and the lead score. The lead score gives me insight to potential opportunities that I've never had before.

    Cons

    A lot of people get good lead scores because they open all of the emails, but aren't reading them, so they aren't as qualified as their score.

  • Melissa from Interim Physicians

    Specialty: Healthcare / Medicine

    February 2015

    Incredible support. Strong product.

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    I like the visual nature of the campaign layout. I also love the features in terms of understanding web analytics and email campaign statistics.

    Cons

    The templates are difficult to use, and placing pictures in emails is difficult.

  • Subhi from Managed Maintenance, Inc.

    Specialty: Software / IT

    February 2015

    Very good marketing automation tool with great customer support!

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    1) The ease of use for creation of campaigns
    2) Integrates great with our CRM
    3) Great lead tracking system to give insights of where the leads are coming from.
    4) Great prompt customer support.

    Cons

    There are always new features that you need to learn about to keep up. However, the support team is there to help with any issues.

  • Jennifer from RHP Properties

    Specialty: Real Estate

    February 2015

    SalesFusion, the perfect marketing automation tool

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    The support at SalesFusion to utilize the software platform is outstanding. Automating marketing processes assists in making you more successful with your marketing ROI and metrics.

    Cons

    It's a product that you really need training to utilize to its fullest potential.

  • Trish from Managed Maintenance, Inc.

    Specialty: Software / IT

    February 2015

    Low cost alternative that fits all your marketing automation needs

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    Salesfusion has been a fabulous vendor for the past few years. We are a small(er) organization, and we needed something that was versatile and functional enough to meet our needs (CRM integration, sales automation, marketing automation etc.) but at a fraction of the cost of some of the bigger MA providers.

    Cons

    I don't have many complaints! They are a great provider, and are always there when I need them.

  • July 2011

    Impressive B2B marketing tool

    Quality
    Support
    N/A

    SalesFUSION 360 is a product that will work best for businesses that are already using a CRM program or are planning to use a CRM solution and as a result, need a more detailed marketing solution. Therefore, if your company has a small customer base and has not yet implemented any CRM tactics, you might want to look at a different solution with more basic tools to start with and graduate up to SalesFUSION. SalesFUSION offers a lot of customer and lead intelligence and can truly benefit conpanies that need an infusion of marketing tools at their disposal.

    Cons

    massive amount of features and tools - will take time to learn and use effectively; 700 templates can be overwhelming for some companies

    Review Source: GetApp
  • Janis from Corus360

    May 2010

    SalesFusion Review

    Ease-of-use
    Quality
    Support

    I would recommend this 3rd party email system because the customer service is great and with the right training (with free weekly training classes) it is easier to learn.

    Pros

    There are many functions in SalesFusion that are practical. The Email statistics are useful and it is nice to be able to copy old campaigns or refer to old campaigns.

    The customer service is awesome at SalesFusion. Usually you get a fast turnaround time whenever you have a question about SalesFusion.

    Cons

    It always throws me off that I cannot double click to open items in SalesFusion but I have to refer to the blue menu options at the top of the window. Not bad after I got used to it.

    Sometimes it is difficult to use when testing because what shows up in the preview of the design portion of the e-mail body is not always what it looks like in the internet browser.

    Review Source: Capterra
  • April from ProSource

    April 2010

    Extremely happy with our selection

    Ease-of-use
    Quality
    Support

    We highly recommend this solution. The customer support is fantastic. We never have to wait long for a response to our questions (and we have many) and there seems to be no limit to their willingness to "hold our hand". In a similar price range we were previously paying for Sales Genius, Sales Fusion has exponentially greater functionality. It doesn't even compare. This is a great solution.

    Pros

    The functionality is fantastic. I've yet to have a "I wish it did this" moment. In fact they thought of things I never would have dreamed I could do with a solution in this price point. The functionality for slicing and dicing a list and including and excluding recipients based upon past campaign response and other factors is great. The web analytics are extremely helpful and I haven't even touched the social networking piece yet. The integration to MSCRM is tight and the drip and trigger functionalities are easy to use and very robust.

    Cons

    If this is your first purchase of a solution with this sort of functionality it will take you some dedicated time to really grasp the workflow. Not necessarily a con but more of a reality. If you don't have a large team to execute your activities it can seem overwhelming but the sales fusion staff is there to help.

    Review Source: Capterra
  • Mike from KiZAN Technologies

    April 2010

    SalesFusion is exactly what we needed

    Ease-of-use
    Quality
    Support

    The product is great! Highly recommended.

    Pros

    Customer support and training is outstanding! The friendliness and professionalism of the SalesFusion staff is wonderful. They have been with us every step of the way and have been extremely responsive to every question.

    The functionality that SalesFusion provides is exactly what we needed. The product integrates well with MS CRM and our website to provide a wealth of information.

    Ease of use of the product (once you obtain training) is very good... but you certainly need to dedicate some time to learning.

    Cons

    The pros far outweigh the cons for us... but if I had to mention something it would be the feature richness. It isnt a "bad" thing to include all the functionality... but you really need to spend time understanding the product and how to get FULL benefit. In my opinion, customers can deploy this and get some value right away... but if you spend additional time focusing on learning/training the REAL value can be obtained. But make no mistake... it will take some time.

    Review Source: Capterra
  • Hugh from Panopticon Software

    April 2010

    Well rounded, fully functional product

    Ease-of-use
    Quality
    Support

    Great value for a fully functional package.

    Pros

    Lots of features and functions
    Intuitive user interface
    Excellent support and training programs and materials
    Well documented
    Very good integration with 3rd party systems

    Cons

    A lot to learn
    Incremental changes to functionality as new updates are implemented can be confusing

    Review Source: Capterra
  • Matt from Flimp Media

    April 2010

    The Swiss Army Knife of Email Marketing Tools!

    Ease-of-use
    Quality
    Support

    For the money, this has got to be one of the best pieces of software available. Whether you're looking for a good CRM, a dynamic ESP, or a powerful Web analytics tool, SalesFUSION has you covered. I only wish I had more time to use all of its many features!

    Pros

    The biggest pro to SalesFUSION is the customer service. Jamie Whited is our rep, and I have never encountered a more professional, helpful and responsive member of a Customer Service team. The software is extremely powerful. It gives us extraordinary visibility into our website traffic and the things that influence it. Drip and trigger campaigns are easily executed, surveys are quickly developed and deployed, and the combination WYSIWYG/HTML email editor allows me to do anything I want to an email. I could not ask for more.

    Cons

    The only downside to SalesFUSION is that with all of its features, it takes some time to learn all of the platform's capabilities. That said, there is ample documentation to make the learning process easier, and there's always someone available to answer any questions you might have. SalesFUSION allows me to do things that I didn't even know I should be doing, so learning about the product felt more like learning about marketing best practices. That's the kind of value you get with SalesFUSION. (And yes, that's really the worst thing I can say about it!)

    Review Source: Capterra
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