Salesfusion is a cloud-based marketing solution that provides midsize businesses tools to engage audiences and measure marketing targets. The solution can also be deployed on-premise.

Salesfusion offers a functional suite of applications including Sales Automation and Customer Service and Support. Its Marketing Automation module, which is available on a standalone basis, is equipped with tools for lead scoring and nurturing, budget management, marketing analytics, media planning, and marketing resource management.

Salesfusion offers various custom email templates for email marketing campaigns and a social media dashboard that tracks businesses' integrated social media publishing. It also allows users to track incoming traffic, uncover unknown visitors, capture real-time data, analyze impact of SEO on website traffic and more.

Lead scoring, account scoring, lead management and CRM functionalities are some of the additional features of Salesfusion. It offers services on a monthly subscription basis that includes support via phone and email.



24 Reviews of Salesfusion

Overall rating

4.0 / 5 stars

Showing 1 - 20 of 24 reviews

December 2018

Eric from www.sisn.com

Company Size: 11-50 employees

Review Source


Ease-of-use

4 of 5

Value for money

3 of 5

Customer support

4 of 5

Functionality

4 of 5

December 2018

Complete Marketing Automation Solution

Pros

Integration into CRM, Easy to use drag and drop or html Email Builder, robust Nurture/Drip Campaigns

Cons

Web Analytics Tool needs some updating and improvement to the keyword feature but it is still helpful.

December 2018

Rosina from XSE Group

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

December 2018

An excellent tool that can grow with you

I had experience with Salesfusion already in place at a previous position, but after that it was my first choice when needing a new automation tool in my current position. In the meantime I worked with Pardot and Marketing Cloud, but still chose Salesfusion. The functionality and price are excellent, and the team is exceptional, not only in onboarding and everyday help, but in hearing suggestions and implementing them.

Pros

Salesfusion offers very robust functionality - easily rivaling, if not coming out ahead of, Pardot and Marketing Cloud - at affordable prices for all tiers. Plus it is very easy to use. But, if you have any problems, the team is very responsive and helpful. Small companies and big companies alike can benefit from Salesfusion; when you grow, it can easily grow with you.

Cons

It is nitpicking, but I would like a little more functionality in the nurture campaign builder; the ability to add conditional steps based on peoples' behavior in the connected CRM data rather than just interactions with the campaign or website visits. For instance, "Is the customer's last order date in the last X days?": if yes, Branch A, if no, Branch B. With that I wouldn't need multiple campaigns to handle what is really just the one journey.

March 2018

Emily from Direct Digital LLC

Company Size: 51-200 employees

Review Source


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

March 2018

Great customer service

Pros

Great customer service and onboarding training. The email building tool is easy to use. Landing pages are easy to create and use.

Cons

The tool has a bit of a learning curve. Also, I feel like it does a lot of the same things that free tools (such as MailChimp) do and isn't necessarily worth the price.

February 2018

Aubrey from appsFreedom

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

3 of 5

Customer support

3 of 5

Functionality

3 of 5

February 2018

I evaluated this product when looking for marketing automation

Pros

I evaluated this product when looking for marketing automation and capturing digital footprints of my prospects visiting my site. This is comparable to Marketo and maybe even Hubspot.

Cons

I ended up choosing Hub spot in the end because it had some other functionality we needed as far as a CRM and marketing automation tool as a whole

September 2017

Brandon from Practice Velocity

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

September 2017

Awesome platform

Lead Nurturing, Newsletter Automation, CRM, Lead Scoring

Pros

Customer support is amazing, quick to respond and resolve questions and issues. The system has been great for us and allows us to take our marketing efforts to the next level!

Cons

There is a learning curve for sure. This is not a platform you just implement and go, it takes some learning but once you do, its a powerful system.

December 2016

Ashley from DSS Corp

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

2 of 5

Customer support

1 of 5

Functionality

2 of 5

December 2016

It is never their fault

I have had many issues when it comes to this software. Their CRM is unable to search duplicates. It does communicate with my other software but it does not update properly. I have had emails sent out at 3 am because my user profile went from EST to some random time zone. I put multiple requests in the have this resolved but it was changed back with out a reason for it being changed in the first place. Emails scheduled for a nurture have just sent out prior to their scheduled release date. When I put a ticket in it was pushed off. I have gone weeks without a response from their support team and not a single time have they took responsibility. They like to blame Microsoft Dynamics or the user rather than take responsibility for their product. Their new user interface has made interactions improve but their customer service is still sub par.

Cons

Horrible customer support and frequent malfunctions

November 2016

sagar from Talent4Assure Test Services Private Limited

Company Size: 51-200 employees


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

November 2016

Lots of features

It has a lot of features and takes sometime to learn all of them. But after that it is a pretty efficient software

Pros

Lots of features and flexibility

Cons

Large amount of features sometimes have a drawback as it takes time to learn them

November 2016

Nicole from GTM

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

3 of 5

Customer support

2 of 5

Functionality

2 of 5

November 2016

Email platform and customer service pretty bad

We use salesfusion for our email marketing and it is super buggy. Probably 25% of the time I complete an email and then have to start over because it decided that it would delete all my previously saved content. Customer service is not helpful.

August 2016

Matthew from Space Solutions


Ease-of-use

1 of 5

Value for money

1 of 5

Customer support

5 of 5

Functionality

1 of 5

August 2016

Need to know HTML and CSS to use the email and landing page "builders"

Pros

Customer service, service and support is consistent.

Cons

The constant updates that seem pointless and have no effect on the major issues with the package - i.e. the events builder, nurture campaign builder, lack of reporting information and landing page / email testing process. Also, the package only works in Firefox.

August 2015

Beth from HellermannTyton


Ease-of-use

3.5 of 5

Customer support

5 of 5

Functionality

4.5 of 5

August 2015

Outstanding support!

Pros

The most recent updates to the email builder are fantastic for someone like me, that knows what needs to be included and has definite opinions on how it should look, but doesn't know HTML. And the support team is outstanding - quick response and take the time to fully understand the situation around any issue and work until it's addressed to my satisfaction.

Cons

I wish the drag and drop email builder would have been available sooner, but understand they took the time to do it right.

March 2015

Andra from CentricsIT


Ease-of-use

4 of 5

Customer support

4 of 5

Functionality

4 of 5

March 2015

Good Marketing Automation and Lead Nurturing Tool

Pros

Compared to competitors, Salesfusion offers a good value for the price. Although reporting takes some technical skills and understanding of the system, it give valuable insights into the data and can be utilized in creative ways. Landing pages are easy to create and use, once you get accustomed with the system, and they can be easily customized if you have knowledge of HTML. The Web Forensics piece offers great insight into website visitors and daily traffic.

Cons

The new tiered customer services process seems to be a bit of a hassle sometimes, with you having to explain the issue multiple times to the different tiers you're transferred to. However, the support representatives are very patient and kind, and they make you feel like they genuinely want to help get to the bottom of the issue. There seem to be occasional bugs with reporting or alerts, but their customer service team is pretty good about fixing the issues in a timely manner.

February 2015

Rodrigo from Managed Maintenance inc


Ease-of-use

3.5 of 5

Functionality

3.5 of 5

February 2015

The analytics I get are useful.

Pros

I like the integration with outlook and the lead score. The lead score gives me insight to potential opportunities that I've never had before.

Cons

A lot of people get good lead scores because they open all of the emails, but aren't reading them, so they aren't as qualified as their score.

February 2015

Melissa from Interim Physicians


Ease-of-use

4.5 of 5

Customer support

5 of 5

Functionality

5 of 5

February 2015

Incredible support. Strong product.

Pros

I like the visual nature of the campaign layout. I also love the features in terms of understanding web analytics and email campaign statistics.

Cons

The templates are difficult to use, and placing pictures in emails is difficult.

February 2015

Subhi from Managed Maintenance, Inc.


Ease-of-use

4 of 5

Customer support

5 of 5

Functionality

4.5 of 5

February 2015

Very good marketing automation tool with great customer support!

Pros

1) The ease of use for creation of campaigns
2) Integrates great with our CRM
3) Great lead tracking system to give insights of where the leads are coming from.
4) Great prompt customer support.

Cons

There are always new features that you need to learn about to keep up. However, the support team is there to help with any issues.

February 2015

Jennifer from RHP Properties


Ease-of-use

4 of 5

Customer support

5 of 5

Functionality

5 of 5

February 2015

SalesFusion, the perfect marketing automation tool

Pros

The support at SalesFusion to utilize the software platform is outstanding. Automating marketing processes assists in making you more successful with your marketing ROI and metrics.

Cons

It's a product that you really need training to utilize to its fullest potential.

February 2015

Trish from Managed Maintenance, Inc.


Ease-of-use

5 of 5

Customer support

4 of 5

Functionality

4.5 of 5

February 2015

Low cost alternative that fits all your marketing automation needs

Pros

Salesfusion has been a fabulous vendor for the past few years. We are a small(er) organization, and we needed something that was versatile and functional enough to meet our needs (CRM integration, sales automation, marketing automation etc.) but at a fraction of the cost of some of the bigger MA providers.

Cons

I don't have many complaints! They are a great provider, and are always there when I need them.

July 2011

Anonymous

Review Source: GetApp


July 2011

Impressive B2B marketing tool

SalesFUSION 360 is a product that will work best for businesses that are already using a CRM program or are planning to use a CRM solution and as a result, need a more detailed marketing solution. Therefore, if your company has a small customer base and has not yet implemented any CRM tactics, you might want to look at a different solution with more basic tools to start with and graduate up to SalesFUSION. SalesFUSION offers a lot of customer and lead intelligence and can truly benefit conpanies that need an infusion of marketing tools at their disposal.

Cons

massive amount of features and tools - will take time to learn and use effectively; 700 templates can be overwhelming for some companies

May 2010

Janis from Corus360

Review Source: Capterra


Ease-of-use

3 of 5

Customer support

5 of 5

May 2010

SalesFusion Review

I would recommend this 3rd party email system because the customer service is great and with the right training (with free weekly training classes) it is easier to learn.

Pros

There are many functions in SalesFusion that are practical. The Email statistics are useful and it is nice to be able to copy old campaigns or refer to old campaigns.

The customer service is awesome at SalesFusion. Usually you get a fast turnaround time whenever you have a question about SalesFusion.

Cons

It always throws me off that I cannot double click to open items in SalesFusion but I have to refer to the blue menu options at the top of the window. Not bad after I got used to it.

Sometimes it is difficult to use when testing because what shows up in the preview of the design portion of the e-mail body is not always what it looks like in the internet browser.

April 2010

April from ProSource

Review Source: Capterra


Ease-of-use

4 of 5

Customer support

5 of 5

April 2010

Extremely happy with our selection

We highly recommend this solution. The customer support is fantastic. We never have to wait long for a response to our questions (and we have many) and there seems to be no limit to their willingness to "hold our hand". In a similar price range we were previously paying for Sales Genius, Sales Fusion has exponentially greater functionality. It doesn't even compare. This is a great solution.

Pros

The functionality is fantastic. I've yet to have a "I wish it did this" moment. In fact they thought of things I never would have dreamed I could do with a solution in this price point. The functionality for slicing and dicing a list and including and excluding recipients based upon past campaign response and other factors is great. The web analytics are extremely helpful and I haven't even touched the social networking piece yet. The integration to MSCRM is tight and the drip and trigger functionalities are easy to use and very robust.

Cons

If this is your first purchase of a solution with this sort of functionality it will take you some dedicated time to really grasp the workflow. Not necessarily a con but more of a reality. If you don't have a large team to execute your activities it can seem overwhelming but the sales fusion staff is there to help.

April 2010

Mike from KiZAN Technologies

Review Source: Capterra


Ease-of-use

4 of 5

Customer support

5 of 5

April 2010

SalesFusion is exactly what we needed

The product is great! Highly recommended.

Pros

Customer support and training is outstanding! The friendliness and professionalism of the SalesFusion staff is wonderful. They have been with us every step of the way and have been extremely responsive to every question.

The functionality that SalesFusion provides is exactly what we needed. The product integrates well with MS CRM and our website to provide a wealth of information.

Ease of use of the product (once you obtain training) is very good... but you certainly need to dedicate some time to learning.

Cons

The pros far outweigh the cons for us... but if I had to mention something it would be the feature richness. It isnt a "bad" thing to include all the functionality... but you really need to spend time understanding the product and how to get FULL benefit. In my opinion, customers can deploy this and get some value right away... but if you spend additional time focusing on learning/training the REAL value can be obtained. But make no mistake... it will take some time.