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SAS Customer Intelligence 360

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Overview

SAS Customer Intelligence 360 2026: Benefits, Features & Pricing

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  • Overview
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews

Overview

SAS Customer Intelligence 360
SAS Customer Intelligence 360
4.9
(7)

Pricing

Starting at $8,000.00 per year

About SAS Customer Intelligence 360

SAS Customer Intelligence 360 is a multichannel marketing hub for the modern marketing organization. Offering a suite comprised of modular components (SAS 360 Engage, SAS 360 Discover, SAS 360 Plan, and SAS 360 Match) SAS Customer Intelligence 360 combines both direct and digital campaign management into one solution. Using the customer data gathered from detailed online behavior data in combination with customer data from other offline channels, SAS Customer Intelligence builds a complete view of the customer and their behavior, enabling marketers to convert this information into successful offers and campaigns.

With SAS Customer Intelligence 360, marketers have a complete view of everything needed to optimize the individual customer journey, helping brands to deliver a consistent customer experience over all channels, both digital and direct. As a result, brand marketers can use everything they know about a customer to create more relevant, targeted, and individualized communications. Integration of online and offline data using SAS Customer Intelligence 360 allows marketers to gain a rich, multichannel customer understanding. With our hybrid architecture, SAS Customer Intellige...

nce 360 allows organizations to leverage data from all customer channels to benefit the entire enterprise. SAS Customer Intelligence 360 provides a built-in, easy to use guided analytics capability that empowers true predictive marketing. These guided analytics capabilities include automatically derived segmentation and applied optimization that augment the intelligence that marketers already have about their customer base, enabling them to make more strategic decisions for their campaigns. SAS Customer Intelligence 360 includes analytics that give marketers a forward-looking view of their customers’ journeys, aiding marketers in identifying which business drivers are most significant and how they will perform in the future. With activity maps, marketers can account for how customers move across inbound and outbound channels, stitching together digital and traditional data to create a complete customer profile. Agile strategic marketing planning with SAS Customer Intelligence 360 allows easy access to detailed campaign information to help marketers select the best options during the planning stages of marketing campaigns. In addition, SAS Customer Intelligence 360 provides real time visibility into marketing process and timelines, optimizing marketing workflows and facilitating collaboration across all contributors. Marketers can also use SAS Customer Intelligence 360 to spend their marketing dollars more effectively, as SAS helps marketers avoid expensive tagging costs by embedding a single line of HTML code in each webpage instead of form and field level tagging like most online analytics vendors require. The modular design of SAS Customer Intelligence 360 allows brands to start small and add additional capabilities when needed. With SAS 360 Discover, individual customer interactions can be turned into customer-centric knowledge using dynamic data collection. SAS 360 Engage effectively targets and delivers offers to customers who have interacted with a brand over various channels. SAS 360 Plan optimizes marketing operations from each end, including strategic planning and budgeting, resource management, and global marketing execution. With SAS 360 Match, stories can be derived from advertising data, ensuring success via narrow and accurate ad forecasting.

SAS Customer Intelligence 360 Screenshots

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SAS Customer Intelligence 360 Pricing and Plans

Starting price: $8,000.00 per year
Free Trial
Free Version

Basic

$8,000.00

flat rate, per year

No plan information available

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    SAS Customer Intelligence 360 Features

    • Popular features found in Campaign Management
      Campaign Analytics
      Contact Management
      Content Management
      Conversion Tracking
      Customizable Fields
      Data Import/Export
      Email Marketing
      Event Triggered Actions
      Lead Capture
      Lead Management
    • More features of SAS Customer Intelligence 360
      A/B Testing
      Access Controls/Permissions
      Action Management
      Activity Dashboard
      Activity Planning
      Activity Tracking
      Ad hoc Query
      Ad hoc Reporting
      Ad Inventory Management
      Ad Optimization
      Advertising Management
      Alerts/Notifications
      API
      Approval Process Control
      Approval Workflow
      Asset Categorization
      Asset Library
      Asset Lifecycle Management
      Asset Sharing
      Assignment Management
      Attribution Modeling
      Audience Targeting
      Automated Scheduling
      Autoresponders
      Banner Management
      Behavioral Analytics
      Behavior Analytics
      Behavior Tracking
      Brand Management
      Budgeting/Forecasting
      Calendar Management
      Campaign Management
      Campaign Planning
      Campaign Scheduling
      Campaign Segmentation
      Campaign Tracking
      CAN-SPAM Compliance
      Categorization/Grouping
      Channel Management
      Charting
      Click Tracking
      CMS Integration
      Cohort Analysis
      Collaboration Tools
      Commenting/Notes
      Communication Management
      Configurable Workflow
      Contact Database
      Content Library
      Contextual Targeting
      Conversion Rate Optimization
      CRM
      Cross Channel Attribution
      Customer Activity Tracking
      Customer Database
      Customer Experience Management
      Customer Journey Mapping
      Customer Profiles
      Customer Segmentation
      Customizable Branding
      Customizable CTAs
      Customizable Dashboard
      Customizable Forms
      Customizable Questions
      Customizable Reports
      Customizable Templates
      Customization
      Dashboard
      Dashboard Creation
      Data Analysis Tools
      Data Capture and Transfer
      Data Connectors
      Data Extraction
      Data Integration
      Data Management
      Data Mapping
      Data Source Connectors
      Data Visualization
      Deadline Management
      Deep Learning
      Digital Asset Management
      Document Management
      Document Storage
      Drag & Drop
      Drip Campaigns
      Dynamic Content
      Email Campaign Management
      Email Distribution
      Email Management
      Email Templates
      Email Tracking
      Engagement Tracking
      Event Marketing
      Expense Management
      Feedback Management
      File Conversion
      File Management
      File Transfer
      Filtering
      Forecasting
      Full Text Search
      Funnel Analysis
      Gamification
      Gantt/Timeline View
      GDPR Compliance
      Goal Setting/Tracking
      Heatmaps
      Historical Reporting
      Image Library
      Interactive Content
      Keyword Tracking
      KPI Monitoring
      Landing Pages/Web Forms
      Lead Generation
      Lead Nurturing
      Lead Qualification
      List Management
      Live Results Sharing
      Location-Based Marketing
      Marketing Automation
      Marketing Calendar
      Mass Texting
      Media Planning
      Metadata Management
      ML Algorithm Library
      Mobile Access
      Mobile Ad Serving
      Mobile Alerts
      Mobile App
      Mobile Optimization
      Model Training
      Moderation
      Monitoring
      Multi-Campaign
      Multi-Channel Attribution
      Multi-Channel Campaigns
      Multi-Channel Communication
      Multi-Channel Data Collection
      Multi-Channel Management
      Multi-Channel Marketing
      Multi-Language
      Multiple Data Sources
      Multiple Site Management
      Multi-Touch Attribution
      Multivariate Testing
      Native Ad Serving
      Natural Language Processing
      Newsletter/Email Ad Serving
      Offline Response Collection
      OLAP
      Pageview Tracking
      Performance Metrics
      Personalization
      Planning Tools
      Predictive Analytics
      Predictive Modeling
      Presentation Tools
      Prioritization
      Progress Tracking
      Projections
      Project Management
      Project Planning
      Project Templates
      Project Time Tracking
      Project Tracking
      Project Workflow
      Push Notifications
      Real-Time Analytics
      Real-Time Data
      Real Time Data Collection
      Real-Time Monitoring
      Real-Time Notifications
      Real-Time Reporting
      Real-Time Updates
      Recommendations
      Referral Tracking
      Relational Display
      Reminders
      Reporting/Analytics
      Reporting & Statistics
      Resource Management
      Rich Media Ad Serving
      ROI Tracking
      Role-Based Permissions
      Sales Analytics
      Sales Trend Analysis
      Scheduled/Automated Reports
      Search/Filter
      Search Marketing
      Segmentation

    SAS Customer Intelligence 360 Integrations

    Google Cloud
    Google Cloud
    Microsoft Azure
    Microsoft Azure
    SAS Visual Analytics
    SAS Visual Analytics
    Google Ads
    Google Ads
    Salesforce Marketing Cloud
    Salesforce Marketing Cloud
    Instagram
    Instagram

    See all 58 integrations

    SAS Customer Intelligence 360 User Reviews

    Overall Rating

    4.9

    Ratings Breakdown

    5

    86%

    4

    14%

    3

    0%

    2

    0%

    1

    0%

    Secondary Ratings

    Ease of Use

    4.6

    Value for money

    4.8

    Customer support

    4.8

    Functionality

    4.9

    Have you used SAS Customer Intelligence 360 and would like to share your experience with others?

    VR

    Verified
    Reviewer

    Marketing and Advertising

    201-500 employees

    Used weekly for more than 2 years

    Review source

    Reviewed August 2025

    Great MarTech solution to manage marketing related data, build segments and audiences, and orchestrate personalized comms.

    5

    Ratings Breakdown

    4
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    It's a great solution to manage data for marketing purposes, build segments and audiences, and orchestrate communications. It works very well with both on-prem and cloud databases without the need to copy data, just pulling metadata. It also integrates with other channels like Salesforce or Brazr.
    Cons:
    The interface is probably not the best. It could be improved to be more intuitive and friendly. I've seen improvements, which is great because you can see it's a solution that gets constant enhancements, but it still has areas of opportunity.

    Read More

    KW

    Karen W.

    Verified reviewer

    Biotechnology

    Self-Employed

    Used monthly for less than 2 years

    Review source

    Reviewed August 2025

    SAS Customer intelligence 360 Review

    5

    They are the best. Even when it comes to questions about new stuff. I asked about Artificial Intelligence and was able to understand "prompting" Copilot because of SAS Customer Intelligence.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Keeping up to date on the best ways to get my work done. I can always depend upon SAS Customer intelligence 360.
    Cons:
    There's an atmosphere; I've noticed of... perhaps some utilities not being available for the long haul. Perhaps not true. SAS has been around for a long time and is still the best option for my work.

    Read More

    SW

    Seddik W.

    Computer Software

    51-200 employees

    Used other for less than 6 months

    Review source

    Reviewed March 2018

    SAS Customer Intelligence

    4

    Ratings Breakdown

    4
    Ease of use
    4
    Functionality
    icon
    Pros:
    •Open data model •Dynamic data collection •Post-data-collection contextualization •Anonymous behavior capture •Predictive models, forecasting and goal-seeking routines •Dynamic content placement
    Cons:
    Pricy for medium and small firms. Tough to learn. Not user friendly. Can have better visualizations.

    Read More

    AB

    Anna B.

    Verified reviewer

    Leisure, Travel & Tourism

    2-10 employees

    Used monthly for less than 12 months

    Review source

    Reviewed June 2024

    SAS Customer Intelligence 360 Review

    5

    At SAS Customer Intelligence 360 you can count on them to organize and assist your business to progress by the necessary ways such as designing, advertising and more for your business.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Their customer service is very good and they'll try their utmost best too do the job right to please their clients, even if the employees have to work overtime.
    Cons:
    Honestly, I do not find any fault with SAS Customer Intelligence 360.

    Read More

    TK

    Tair K.

    Verified reviewer

    Accounting

    10000+ employees

    Used monthly for less than 2 years

    Review source

    Reviewed July 2024

    SaS Customer Intelligence review

    5

    Overall great tool to uncover hidden patterns and build analysis

    Ratings Breakdown

    4
    Ease of use
    4
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Wide range of analytical tools embedded into it
    Cons:
    User interface and interactivity requires learning

    Read More

    VR

    Verified
    Reviewer

    Computer Software

    2-10 employees

    Used monthly for less than 2 years

    Review source

    Reviewed June 2022

    best company for optimize your marketing

    5

    the overall experience with SAS Customer Intelligence 360 is very incredible and it's very productive for the entreprises

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    4
    Customer support
    5
    Functionality
    icon
    Pros:
    if you search a companie for optimize and ameliorate the marketing of your entreprise , choose this company
    Cons:
    the price is very too expensive , try to review your price

    Read More

    EÁ

    Eduardo Á.

    Verified reviewer

    Automotive

    2-10 employees

    Used daily for less than 2 years

    Review source

    Reviewed November 2022

    Buena opción

    5

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Es justo lo que buscaba, ha cumplidi mis expectativas y es sencillo en su uso y configuración incicial
    Cons:
    Por ahora no le he encontrado nada negativo

    Read More

    Showing 1 - 7 of 7 Reviews

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